Know your colors

A guide to making smart food choices

Know your colors

Navigating the world of eating well can be complicated. There is so much conflicting information about nutrition, it’s hard to separate the wheat from the chaff. We are changing that. We are pleased to introduce a new color-code system that identifies specific nutrition attributes that may be important to you and your family, and assigns unique colors to them. Our goal is to take the guesswork out of choosing healthy food so that you can make smart choices for you and your family.

Our new food guide pairs colors with the specific nutrition information you’re looking for to meet the personal needs of your family.

In-store Color Bars

Online Icons



Grown and produced in accordance with USDA Organic production labeling standards.

Gluten Free


Meets FDA gluten free standards. May include certification by independent third party organizations.

Whole Grain


First or second ingredient is a whole grain and the product has no more than3g of saturated fat, 480mg of sodium and 12g of total sugars per serving. Label may include a whole grain third party certification.

Low Sodium


Product meets FDA low sodium criteria of no more than 140mg of sodium. The product also has no more than 3g of saturated fat and 12g of total sugars per serving.

Carb Smart


Product has no more than 15g of carbohydrates, 360mg of sodium and 2g of saturated fat per serving. Product may contain 0g of total sugars, be sugar free, or have no added sugars. Juice ingredients are 100% juice per serving and have no added refined sugars.

Heart Smart


Product is heart healthy certified or meets FDA criteria for low saturated fat of 1g or less (4g or less for nuts and fish) and low cholesterol. The product also has no more than 360mg of sodium per serving. Juices have no added refined sugars.

Protein Smart


Product provides at least 5g of protein and has no more than 480mg of sodium, 3g of saturated fat and 12g of total sugars per serving.



No animal products in ingredient list and product contains at least 1 plant-based protein ingredient (legume, nut, or protein additive like pea protein). Product also has no more than 4g of saturated fat and 480mg of sodium per serving and contains at least 1g of fiber per 15g of carbohydrates.

Look for the color indicators ‣

Each nutrition attribute has a unique color – “Heart Smart” is red, “Organic” is dark green. Look for the color bars on the shelf tag, or explore the color icons when you shop online. Scanning for colors at the shelf makes it quick and easy to find Low Sodium foods (yellow), Carb Smart foods (orange) or Gluten Free items (Blue). Shopping with your kids? Make it a game and energize your whole family to eat well! That is smart food shopping, simplified.

Carry your colors with you! Download our guide to making smart food choices.

1. On shelf tags in store

Color bars can be found here on the shelf tags

2. Online


Online icons can be found on the shopping page