Gluten Free Foods

A guide to making smart food choices

The Gluten Free shopping guide includes nutrition standards set to identify foods that have met an evidence-based scientific standard – no more than 20 parts per million (ppm) of gluten, a protein found in certain grains, and may be labeled gluten free. The standards are set by the Food and Drug Administration (FDA). They apply to food products regulated by the FDA, imported food items, and dietary supplements. They may also include items regulated by other federal agencies. Food item guidelines include:

  • • No Wheat, Barley, Rye or Triticale
  • • Not made from a grain containing gluten
  • • Have been refined to remove gluten (such as gluten free wheat starch)
  • • Are naturally gluten free

Fresh, frozen and canned produce without seasonings is generally gluten-free. Meat and dairy without added ingredients are also naturally gluten-free.

The Gluten Free Know Your Colors shopping guide on shelf tags in stores is blue, and may help time-crunched shoppers locate items that meet lifestyle goals. Please see the standards at this link for the full criteria. We strive to highlight gluten free on shelf tags and on website shopping resources, but due to data and product changes, all items that meet the standard may not be tagged. 

Look for the color indicators ‣

Each nutrition attribute has a unique color – “Heart Smart” is red, “Organic” is dark green. Look for the color bars on the shelf tag, or explore the color icons when you shop online. Scanning for colors at the shelf makes it quick and easy to find Low Sodium foods (yellow), Carb Smart foods (orange) or Gluten Free items (Blue). Shopping with your kids? Make it a game and energize your whole family to eat well! That is smart food shopping, simplified.

Carry your colors with you! Download our guide to making smart food choices.

1. On shelf tags in store

Color bars can be found here on the shelf tags

2. Online


Online icons can be found on the shopping page

The Know Your Colors Program is intended for general nutrition information and not as a treatment for any issue or condition.

Make a Great Heart Smart Plate

Use the Gluten Free tags to choose the Southwest marinade/salad dressing and quinoa packages. Bonus – quinoa is also a Protein Smart choice!

Grilled Veggie & Quinoa Bowls

More Heart Healthy Recipes

Avocado, Quinoa & Black Bean Salad

Grilled Chicken & Strawberry Salad with Sweet Onion-Poppy Seed Dressing

Please consult your healthcare provider and/or registered dietitian-nutritionist for information directly relating to individual health needs. Read the entire food label to get complete information on any product. It is anticipated that the Know Your Colors standards may be updated or changed as national guidelines, including the Dietary Guidelines for Americans, are revised to include new evidence and science. ( Please contact our Consumer Services Department with any questions. 

V1 1/2020

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