Mia Teal

Paid Media Marketing Coordinator

Crisp, colorful, and bursting with flavor, fresh veggies are the perfect addition to any summer meal. From tasty salads to zesty stir-fries, there are endless ways to enjoy these nutritious powerhouses. At Price Chopper and Market 32, not only do we have fresh veggies for you year round, but we also have a ton of recipes that you can make with them. What better time to try a new recipe than today, National Fresh Veggies Day!

I am sure we all remember the dreaded statement as kids: “Eat your veggies!” However, there are actually so many fun ways we can eat them, from dipping your carrots in ranch dressing to making a delicious stir fry meal. Oh, what about in a smoothie? The possibilities are endless when it comes to making veggies more appealing. Don’t believe us? Well, let’s take a look below…

Heirloom Tomato, Mozzarella, & Beet Stack: Nothing says summer like mozzarella, tomato, and basil. I can just smell this combo! This recipe combines the most delicious summertime ingredients for your next appetizer or light meal. 

Mexican Street Corn: Have you ever tried Mexican Street Corn? Well now you can! These are so delicious, you will be coming back for seconds!

Carrot-Zucchini Chocolate Muffins: This sneaky way to get vegetables in your food is not only delicious, but easy too! Your child will love these. 

Kicked-Up Green Smoothie: Enjoy this refreshing smoothie on a hot summer day to feel energized and rejuvenated! 

Looking for more inspiration? We have an abundance of on our Recipes Page, Price Chopper Ready Website, and YouTube Channel. We hope you enjoy fresh veggies not only on National Fresh Veggies Day, but all year long.


Mia Teal

Marketing Coordinator, Paid Media

It is that time of year again where many people will start up gardening. Gardening is a great way to save money on your favorite vegetables and get a great deal of exercise in as well. Additionally, did you know that gardening actually helps the environment? Growing your own vegetables helps reduce carbon emissions. So what are we waiting for? Let’s get growing!

Tips & Tricks on Gardening Favorites

We picked out three commonly grown vegetables and provided some tips and tricks on how to succeed this gardening season. Find out how below!


  1. Tomatoes, like people, love the sunshine! Make sure that your tomatoes are in a position where they will get ample sunshine to grow strong.
  2. Tomato plants can be planted a lot deeper than other vegetables. A full two-thirds of the plant should be underground. Seeds should be planted one-eighth of an inch underground. By planting tomatoes deeper in the soil, you are allowing for stronger, more resilient roots. 
  3. Tomato plants need 1-2 inches of water in total per week. Remember not to do this all at once.


  1. Unlike tomatoes, peppers must be in a shaded area, as they are very sensitive to heat.
  2. Peppers require 1-2 inches of water per week, but make sure to space out your waterings. Peppers need days in between for dryness. Slow dousings of water are beneficial for peppers.
  3. Plant peppers 18-24 inches apart.


  1. Carrots require a lot of sunshine – about 6-10 hours a day.
  2. Carrots are slow to germinate. They typically require 2-3 weeks to emerge, so don’t give up on these guys!
  3. Water carrots frequently, but do not douse them as you would with peppers. A shallow watering will do.

As you start harvesting your crops, you will want to make some homemade meals out of them. Check out some of our recipes below!

Grilled Veggie & Quinoa Bowl: This fresh blend of vegetables includes tomatoes, corn, green onions, and avocado, however, add in more of your garden vegetables for even more color!

Zucchini-Vegetable Rolls: With only 5 ingredients, this is a great appetizer to put out for your Mother’s Day or Memorial Day celebration. The only ingredient you would have to purchase is the PICS cream cheese!

Shrimp and Grits Stuffed Peppers: Fresh peppers from the garden with delicious seafood and grits…Need I say more?

Grilled Vegetable Pasta Salad: What is an outdoor barbeque without the pasta salad? Better yet, you have our permission to brag about your freshly-grown garden vegetables in this salad!


Ellie Wilson



Vitamin C Day was started in 2019 by a skincare company (Skinceuticals ®), when their scientists showed that some Vitamin C can be absorbed by the skin. This is an important find, as Vitamin C is a key nutrient for skin health and production of collagen, a structural protein found in all connective tissues in our bodies. Vitamin C (ascorbic acid) is an essential nutrient – essential means it must be obtained by eating and drinking because humans cannot make it. Vitamin C is important to many body systems, and research is always reaching to better define roles and mechanisms, especially for preventive health efforts like reducing incidence of cancer or heart disease.

Natural Sources

Vitamin C is found in multiple foods, including all citrus fruits, bell peppers, tomatoes, potatoes, strawberries, and cruciferous vegetables including broccoli, cabbage, cauliflower, and Brussels sprouts. Many foods are fortified with Vitamin C, and it may also be a functional ingredient that maintains freshness. It is so commonly available in foods typically eaten by Americans; it is rare to find a deficiency. It was long recognized that citrus fruits contained a substance that prevented scurvy, a disease that killed sailors from the 1500-1800’s, but the nutrient was not actually identified until 1932.


Many people increase their intake of Vitamin C via foods and supplements to ward off chronic health issues, or perhaps when a cold is coming on. In the 1970’s, Linus Pawling, a scientist, and proponent of mega dosing Vitamin C, recommended the equivalent of 12-24 oranges, to support overall health. Vitamin C is a water-soluble vitamin, which means our bodies do not store it well. Due largely to Dr. Pawling’s recommendations, it was not uncommon for people to take high potency supplements of 1000 mg or more, but that is rarely recommended now. In fact, though well-recognized as an antioxidant, at very high levels it can become damaging to cells.

Current Guidelines

The Recommended Daily Amount for adults 19 and older is 90 mg for men and 75 for women. Children’s needs are lower and defined by age and stage of growth. High intake over time results in lower absorption once the body’s limited stores are maxed out. Though it is not toxic, the Tolerable Upper Limit (the maximum amount generally recognized will not cause harm) is 2000 mg per day. Excessive Vitamin C can result in nausea and other GI issues. High, excessive intake of Vitamin C can backfire if it is suddenly stopped – a person that pivots from excess to none can develop rebound scurvy. Despite prevalent belief that Vitamin C can prevent colds, research has so far shown limited benefit, though it may be helpful to reduce virus duration. 

Food First

Ensuring you get enough Vitamin C is a great motivator for eating more fruits and vegetables, preferably often over the course of the day. The benefits of eating more produce stack up as other nutrients come along for the ride, such as Vitamin A, fiber, bioactive substances (polyphenols) and water. Vitamin C enhances absorption of iron, which is important to children, pregnant women, and anyone with malabsorption due to intestinal issues or perhaps even a medication interaction. To get the best food benefit, pair higher iron foods, like cooked, unprocessed red meats, legumes, and iron-fortified foods with foods high in Vitamin C to enhance natural absorption of iron. Despite prevalent belief that Vitamin C can prevent colds, research has so far shown limited benefit, though it may be helpful to reduce virus duration.  

Best Practices

Enjoy a wide variety of fruits and vegetables – the more you eat, the more likely you are to meet the RDA without a supplement. If you are concerned, ask your health care provider or registered dietitian-nutritionist to assess if you would benefit from a supplement and why, as well as ensuring there are no concerns about current medication/supplement interactions by sharing supplement information with your pharmacist. If supplements are needed, keep them lower dose and consider using every other day. The RDA is based on a weekly average – you are sure to get some Vitamin C most days and can fill in gaps with moderate supplementation.


Ellie Wilson

MS, RDN Manager, Lifestyles and Wellness

January rings in the New Year and inspires us to evaluate targets and goals that will bring positive results to our lives. There is one change that would bring more wellbeing benefit to more people than almost any other – eating more fruits and vegetables! Only one in ten Americans eats enough to meet daily guidelines for health. We also see shoppers are seeking more organic items for many reasons, particularly because they know that since 2002, organic items meet strict USDA certification standards.

The USDA certification offers production insights and confidence to shoppers.  As quoted in Food Insight’s “What is Organic” article, USDA notes that “organic products must be produced using agricultural production practices that foster resource cycling, promote ecological balance, maintain and improve soil and water quality, minimize the use of synthetic materials, and conserve biodiversity.” This is right in line with shopper aspirations to eat more mindfully, consider production impact and sustainability along with taste and health value.

You can always find high quality produce, proteins, and grocery items in our stores, including a huge selection of organic items. To help you enjoy more, now through January 28th, earn 3X AdvantEdge Rewards points on organic purchases that can help families bring more benefits to your table.

Organic product tags on our website can help you select organic items for pickup or delivery and explore products across our site that fuel your wellness routine. Check out our weekly flyer each week this month and look for our special organic shelf tags to find out which simple, seasonal organic items are ready for you to enjoy! 

Happy New Year!


It’s Canning Season!

One of the best parts of summer is easy access to an abundance of fresh, homegrown fruits and vegetables. However, when the colder months roll around we are once again left deprived of these natural delights. Enter canning! Canning is a method of preservation, and the best way to enjoy summertime vegetables throughout the colder months.

Canning is an essential and safe, if done properly, method to food preservation. The canning process involves placing foods such as fruits, vegetables, jams, jellies, pickles, and other preserves, in jars and heating them to a temperature that eliminates micro-organisms that cause the food to spoil. During the heating process, air is driven out of the jar and as it cools a vacuum seal is formed. This seal prevents air from getting back into the jar, preventing these micro-organisms from contaminating the food and leading to successful preservation.

With fall fast approaching, we’d like to share some home canning tips to help you have as much success as possible this year. If your garden has been a success this year, you’ll probably have a good amount of vegetables to can! And if you’re canning from store-bought items, make sure to read your ingredient list closely and beforehand to see if ingredients need to be prepped before the canning process. For example, does your watermelon rind need to be soaked in brine overnight before you can begin the pickling process?

When it comes to filling, experts have said that sterilizing jars and lids is not necessary because all bacteria will be eliminated in the process. Therefore, you can reuse jars from previous years, as long as they are in good condition. You’ll just need new lids to ensure a tight seal. Jars should be washed and dried before they are filled. It’s important to soak your new lids in hot water for ten minutes to soften the rubber edge, and help the lids grip on the top of the jar when the rings are screwed on.

Once the jars have been successfully processed, let them sit, untouched for at least an hour. As the jar cools the lids will sink into the center and you may hear a “ping” sound, indicating the lids have sealed. Store your jars away from direct sunlight, in a cool, dry place. Processed foods typically are good for a year, although many items will not spoil for a longer period of time. If you see mold, discoloration, or smell something funny, discard the food immediately. If a jar’s seal has been compromised discard of the food immediately, and ultimately, when in doubt, throw it out.

What’s basically the main ingredient in canning? Mason jars! We have them: Order yours from us here.

Happy canning!


Vegetable Storage Hacks!

Mia Teal

E-Commerce Marketing Intern

If you are someone that enjoys growing a garden in the summer and is dedicated to taking care of it, you may be experiencing an overflowing volume of vegetables. While having a surplus is a good thing, you might be running out of people to share your vegetables with! We have some tips and tricks on how to store your vegetables to extend their lifespan, as well as delicious recipes that can be made. After all, summer is winding down and we would hate to have you lose all your hard work.

When storing your produce, you first need to consider what types of vegetables you have and whether it should be stored in a room-temperature area or in a refrigerator. For example, potatoes, sweet potatoes, squash, garlic, tomatoes, and onions should be stored at room temperature, like a counter or kitchen table. Additionally, these types of produce should not be covered by a bag to allow them to breathe. 

On the contrary, vegetables that should be refrigerated and stored in a sealed container or Ziploc bag include leafy greens, broccoli, cauliflower, radishes and carrots. By refrigerating produce in a sealed Ziploc bag, the cool moisture is held in. Additionally, ensure that the green tops of the radishes and carrots are removed prior to storage.

When storing your produce, be wary of what items you store next to each other. Apples should not be refrigerated directly next to leafy greens, broccoli, or cabbage due to ethylene gas that apples produce. This type of gas begins the ripening process and as apples begin to ripen, more ethylene gas is produced. Leafy greens are sensitive to ethylene gas, and by placing these next to produce like apples, you may lose your lettuce sooner than expected! 

It is important to note that regardless of how well you store your produce, they will only last approximately one to three weeks depending on what type of vegetable it is. That is why you should always use your instinct to judge whether or not your vegetables should be consumed or thrown out.

Another great option is to try a new recipe using your fresh produce. Check out the recipes we have created below!

Spinach & Apple Salad with Raspberry Vinaigrette : This combination of fresh apples, tomatoes, and spinach mixed with pecans and Gorgonzola cheese is the perfect side salad at dinner!

Instant Pot® Tortellini & Vegetable Soup: While this recipe calls for frozen vegetables, replace it with vegetables of your choice from the garden!

Air Fryer Loaded-Taco Baked Potatoes with Guacamole: This baked potato is filling, healthy, and delicious for even the pickiest of eaters! Be sure to stop by your local Price Chopper or Market 32 for PICS cheese and sour cream. 

Open-Faced Butternut Squash and Kale Omelet: This hearty and healthy breakfast is delicious and easy to make! All you need are PICS eggs and bacon, your garden vegetables, and spices of your choice.

Happy Gardening! 


home.grown. Prolong Your Garden with Pickling!

Mia Teal

E-Commerce Marketing Intern

Summer is the best time of year for fresh produce. At Price Chopper and Market 32, we partner with a wide variety of local farmers in the region, but we know that many Northeasterners enjoy growing their own produce. If you fall into this category, your garden may just be overflowing, and you can only give away so many tomatoes! Pickling could be a good alternative for you and your veggies. We have exactly what you need from mason jars and lids and other canning and pickling essentials like large-size vinegar. Read below on how to pickle if this is new to you, and then stop in your local Price Chopper or Market 32 to get the supplies you need!

What exactly is pickling, and is it just for cucumbers?

Pickling is the process of preserving food in a brine solution in order to extend its shelf life. By brining certain foods, bacteria are not allowed to grow. There are so many food products that can be pickled, and just a few are listed below. Some may even surprise you!

Cucumbers, garlic, pork, beets, carrots, eggs, strawberries, blueberries, radishes, shrimp. onions, squash, peppers, beef, and mangoes.

History of Pickling:

Pickling foods is nowhere near a new concept. According to archeologists and anthropologists, they believe that ancient Mesopotamians pickled. Later, pickling was a necessity for families to have food throughout the winter months and was crucial for sailors on long voyages.

How to Pickle Your Garden Veggies:

Fresh vegetables without bruises from your garden are ideal to pickle. The shape you choose to cut your produce is up to you, but cherry tomatoes are best when left as a whole and carrots work well when cut into spears.

  1. Prepare your mason jar by washing it with warm, soapy water and then rinsing out completely. Dry thoroughly with a towel.
  2. Cut your vegetables into the shape of your choice and trim the ends. Add in any spices if you choose or garlic.
  3. Pack your vegetables tightly in the mason jars. Ensure that there is some room from the top of the vegetables to the rim of the jar.
  4. Prepare your brine by following the steps below:
    1. Combine: 1 cup water, 1 cup vinegar of choice, 1 tablespoon of salt, and 1 tablespoon of sugar
    2. Poor into a small pan over high heat and bring to a boil
    3. Continue stirring to ensure the salt and sugar dissolve
    4. Pour brine into mason jars
  5. Let vegetables cool for at least one hour before enjoying. The longer they sit in the brine, the better.

Happy Pickling!

Shop Pickling Necessities


Cooking At-Home: Quick Tips for Preparing 7 of Our Favorite Vegetables

Maureen Rowan Murphy

Manager Consumer Trends, Nutrition, and Lifestyles

While sheltering in place at home, many of us find ourselves cooking more, and fresh vegetables are a great addition to family meals. Part of an overall healthy diet, vegetables are full of vitamins, minerals and antioxidants.  Eating enough fruits and vegetables can help boost immunity, is linked to a lower risk of many chronic diseases and may help protect against certain forms of cancer.  When it comes to vegetables, think variety and color as each color provides a different antioxidant with a different health benefit so fill your shopping cart with a spectrum of colorful veggies when shopping!

Here’s a rainbow of our colorful favorites along with quick tips for easy and delicious preparation.


This cruciferous veggie, high in Vitamin C and folate, and a good source of potassium and dietary fiber, is particularly delicious roasted, and once you try it, you’ll be hooked!  Toss broccoli florets (with an inch or two of stalk attached), with a little olive oil, thinly sliced garlic, salt and freshly ground pepper. Place in a preheated 425°F and roast for 20-25 minutes until crisp-tender and the tips of the florets are browned. Remove the pan from oven, toss with some lemon zest, juice of a half a lemon and grated Parmesan cheese.


This once traditionally orange root veggie can now be found in white, yellow, red and purple, and can be enjoyed in many ways and countless dishes. Crunchy and colorful, carrots are delicious steamed, sautéed, roasted, and raw!  Make carrots more appealing to children by serving carrot “noodles” aka spiralized carrots. If you own a spiralizer, have fun with the kids and make your own or you can find them in the Produce Department at your local Price Chopper Market 32 store. Simply sauté (or boil) just until tender, and serve with a little butter or olive oil and season to taste or with a sauce that pairs well like Full Circle Peanut Satay Sauce.

Enjoy added nutrition benefits too! An excellent source of Vitamin A as well as a good source of Vitamin K, several B vitamins and potassium, carrots also contain many plant compounds especially carotenoids including beta carotene and lutein.  These carotenoids are linked to a reduced risk of cancer and heart disease, as well as improved eye health. Mom knew what she was talking about when she told you to eat your carrots when you were young!


Combine some spinach with dried cranberries, mandarin oranges, red onion and toss with your favorite vinaigrette for a quick salad or another easy go-to is sautéed spinach.  After sautéing in olive oil with crushed garlic, remove from heat, simply season with salt, pepper, and a pinch of nutmeg. The use of nutmeg with spinach is a classic in French cooking.

Packed with nutrients, spinach is an excellent source of fiber, is high in iron and folate, and vitamins A and C making it a smart addition at any meal.

*Remember to wash loose spinach and all leafy greens under running water for 20 seconds. Packaged, triple-washed leafy greens should not be re-washed however as that can introduce bacteria.


This trendy cruciferous vegetable is one of our favorites due to its incredible versatility and health benefits. Cauliflower contains many powerful nutrients including B-vitamins, antioxidants and phytonutrients that may help protect against certain diseases like cancer and heart disease. Gone are the days of boring steamed cauliflower! Today cauliflower is “riced” or mashed, cut thick like steaks and grilled, used in soups or pizza crusts and more. Its creamy texture makes it a great alternative to high carb foods like potatoes and rice. It can also be served as a lower calorie alternative to Buffalo wings, and this Buffalo Cauliflower recipe is quick and easy to prepare.

Buffalo Cauliflower

3/4 cup PICS flour

1 tsp. PICS paprika

2 tsp. garlic powder

1 tsp. salt

½ tsp. black pepper

¾ cup PICS milk

1 head cauliflower, broken into florets

¼ cup PICS hot sauce

2 T. PICS canola oil

1 T. PICS honey

Preheat the oven to 450°F. Spray a baking sheet with nonstick cooking oil or line with parchment paper

In a large bowl, add the flour, paprika, garlic powder, salt, pepper and milk, and mix well. Add the cauliflower florets, making sure to coat evenly. Place   cauliflower on the baking sheet, and bake for 20 minutes, turning halfway through.

Meanwhile, in a small bowl, combine the hot sauce, oil, and honey. Brush on the cauliflower and bake for another 20 minutes. Serve with PICS light blue cheese or ranch dressing.

Bell Peppers

A staple in fajitas, stir-fries, and salsas, bell peppers are popular stuffed, and a delicious addition, roasted or raw, to omelets, salads, sauces, soups, pizzas, pastas and more. I love roasted peppers for their smoky flavor and texture. With warmer weather hopefully on the horizon, it’s easy to roast them right on the grill. Simply place peppers on the grill over a medium flame.  Roast for 15-20 minutes, giving them a quarter of a turn with tongs every few minutes, until the peppers are charred and soft. Seed, peel and enjoy in your favorite recipes!

With a variety of colors to choose from, bell peppers are rich in many vitamins and antioxidants, especially Vitamin C. Red, yellow, orange and even purple peppers start out as green, and their color and taste change depending upon how long they are left on the vine to ripen. Red peppers pack the biggest nutrition punch because they remain on the vine longer than the others.


There are so many delicious ways to prepare and serve. Asparagus can be blanched, roasted, grilled, baked, or sauteéd. It can be added to salads, soups, pastas, breakfast dishes like frittatas, quiches and Eggs Benedict, wrapped with prosciutto for an easy appetizer or served as a simple side like this favorite of mine. Place spears in a large bowl and drizzle with melted butter. Toss to coat. Arrange asparagus in single layer on prepared baking sheet. Squeeze fresh lemon juice over the asparagus. Sprinkle with garlic powder, salt to taste and Parmesan cheese. Place in a preheated 400°F oven, and roast for 15-18 minutes until asparagus is lightly browned and crisp-tender.

Don’t miss out on the many health benefits this harbinger of spring has to offer. High in fiber and folate, and packed with vitamins like A, C, E and K, asparagus, especially purple, is also full of anthocyanins, an antioxidant that may help the body fight damaging free radicals. 



Written by Jane Golub Director In-Store Marketing Programs July 23, 2017


Offers premium cuts of organic vegetables in an affordable 10 oz. steam in bag

Harvested at the peak of perfection and quick frozen to lock in vitamins and nutrients

Look for Hanover Organics in the Frozen Vegetable aisle

  Written by Jane N. Golub Director In-Store Marketing Programs

BRAD’S RAW CRUNCHY KALE 2.5CrunchyKale-NAKED-450x550

Brad’s Raw Crunchy Kale is dehydrated, not baked, fried or cooked.  Never heated above 115 degrees to keep all the enzymes and nutrients alive.  It takes 15 – 16 hours to slowly dehydrate each batch. “Kale is the most densely packed nutritional green on the planet” says the USDA.  Kale is the new Superfood.  Per calorie, it has more calcium than milk, per calorie more iron than beef, has powerful antioxidants, is an anti inflammatory, is low in calories, high in fiber and has zero fat. Kale is also high in Vitamin C, Vitamin A, is great for cardio support, lowers cholesterol and is a great detox food. All of Brad’s Raw Foods products are “live” food products because they are dehydrated, organic, gluten free, vegan and OU Kosher.  Brad discovered a raw food diet because he was overweight, had low energy, high blood pressure and cholesterol.  After 60 days on the raw food diet, Brand had lost 40 pounds and his blood pressure and cholesterol were normalized. Look for Brad’s Raw Crunchy Kale in the Produce Department.


Edy’s Outshine Fruit & Veggie Bars are the first national line of frozen fruit and veggie bars to reach grocery stores. Edy’s Outshine Fruit & Veggie Bars combine a delicious blend of real fruit and vegetables in every bite – with every bar made from at least 25% vegetables from purees and juices. Edy’s Outshine Fruit & Veggie Bars have the same delicious taste that you have known to expect from America’s favorite fruit bar – with the added benefit of vegetables.  Because it’s difficult for people the eat the suggested amount and variety of fruits and vegetables each day, there is a growing trend of combining vegetables with other foods.  Edy’s Outshine Fruit & Veggie Bars are remarkably delicious and include the added benefits of vegetables. Edy’s Outshine Fruit & Veggie Bars are available in five refreshing flavors including: Blueberry Medley, Tangerine Carrot, Apple and Greens, Peach Mango Medley and Strawberry Rhubarb. Look for Edy’s Outshine Fruit & Veggie Bars in the Frozen aisle.