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Organic Foods

A guide to making smart food choices

If you are, exploring organic foods, the Know Your Colors shelf tag can make it easy to shop and enjoy items in every aisle. Consumer demand for organic foods continues to grow, and Price Chopper/Market 32 sourcing teams are working with farmers and producers to bring exciting new items to the shelf!

Organic production and labeling is strictly regulated by the U.S. Department of Agriculture (USDA). The Know Your Colors standard for Organic at Price Chopper and Market 32 mirrors the USDA requirements – the product states organic on the label or has the USDA organic certification seal. Organic items from other countries must be grown and processed according to USDA regulations. Those regulations are enforced by inspection and certification by a U.S. Department of Agriculture (USDA) accredited certification agency. The USDA’s National Organic Program (NOP) is in charge of certification, inspection agency accreditation and regulation enforcement. The goal is to ensure all standards are met, organic items are grown on organic farms and consumers can be confident in the organic process and USDA seal.

To learn more:

Look for the color indicators ‣

Each nutrition attribute has a unique color – “Heart Smart” is red, “Organic” is dark green. Look for the color bars on the shelf tag, or explore the color icons when you shop online. Scanning for colors at the shelf makes it quick and easy to find Low Sodium foods (yellow), Carb Smart foods (orange) or Gluten Free items (Blue). Shopping with your kids? Make it a game and energize your whole family to eat well! That is smart food shopping, simplified.

Carry your colors with you! Download our guide to making smart food choices.

1. On shelf tags in store

Color bars can be found here on the shelf tags

2. Online

organic food items

Online icons can be found on the shopping page

Shop Organic Ingredients

We strive to highlight Organic items on shelf tags and on website shopping resources, but due to data and product changes, all items that meet the standard may not be tagged. Please be sure the bar code/UPC number on the item matches the shelf tag item/UPC number.

The Organic color guide on shelf tags in stores is dark green, and may help time-crunched shoppers locate items that meet lifestyle goals. Please see the standards below for the full criteria. The Know Your Colors Program ( is intended for general nutrition information and not as a treatment for any issue or condition.

Please consult your healthcare provider and/or registered dietitian-nutritionist for information directly relating to individual health needs. Read the entire food label to get complete information on any product. It is anticipated that the Know Your Colors standards may be updated or changed as national guidelines, including the Dietary Guidelines for Americans, are revised to include new evidence and science. ( Please contact our Consumer Services Department with any questions.

V1 1/2020