The observation began in 1968 as Hispanic Heritage Week under President Lyndon Johnson and was expanded by President Ronald
Reagan in 1988 to cover a 30-day period. It was enacted into law on August 17, 1988. The theme for 2022 is “Unidos: Inclusivity for a
Stronger Nation. Hispanic History Month is celebrated from September 15 – October 15 each year.
Price Chopper/Market 32 is a proud supporter of the Albany Latin Festival Association. The Albany Latin Festival Association (ALFA) is an organization whose mission is to promote and develop Hispanic cultural events in the Capital Region of the New York, for the purpose of acknowledging the contributions of Hispanic performing artists and promoting an appreciation for multi-cultural diversity.