Mia Teal

Marketing Coordinator, Paid Media

Autumn is just around the corner, which signals the start of pumpkin and apple picking season! While this is a thrilling time, it also signifies that other fruits and vegetables are transitioning out of season, such as the delightful strawberry. Let’s take a deeper dive on the season of strawberries, and recipes you can make to ensure that these little fruits do not go to waste.

Peak strawberry season in the Northeast is late May to early July. However, different varieties of strawberries have different seasons. Yes, there are different types of these berries! This diversity allows you to savor the sweet delights of June-bearing strawberries during early summer picnics, transition to the ever-bearing strawberries for a late summer treat, and extend your strawberry indulgence into the crisp days of autumn with day-neutral varieties. Take a look below on these three types of strawberries.

  1. June-bearing Strawberries: June-bearing Strawberries, as their name implies, start ripening in the middle to late part of June. They are characterized by their larger size and longer lifespan compared to other strawberry varieties.
  2. Ever-bearing Strawberries: This type is prevalent in June and early fall. These are not as sweet as June-bearing Strawberries.
  3. Day-neutral Strawberries: Day-neutral Strawberries represent the final category and consistently produce berries throughout the summer and into the fall, maintaining a continuous yield.

Berry-good recipes you will love!

Bumbleberry Pie: A fresh mix of blueberries, blackberries, raspberries, and strawberries all baked in a warm pie? Who can say no? Try adding PICS Vanilla Ice Cream or PICS Whipped Cream to the pie.

Strawberry-Mango Salsa: This tropical dip will have your taste buds doing the salsa! Pair with PICS Tortilla Chips for the ultimate fiesta!

Strawberry Shortcake: Fresh berries & cream are a wonderful go-to on a Sunday morning!

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Mia Teal

E-Commerce Marketing Department

Who can resist the sweetness of strawberries? Strawberries are not only delicious and juicy, but they are a very popular fruit. According to a 2021 survey, strawberries are among the top favorite fruits for Americans. In fact, the average American will consume 3.4 pounds of strawberries per year, and 94% of United States households eat these delicate fruits. 

While strawberries are a delicious snack on their own, there are many different ways to cook or bake with them as an ingredient. Some ideas include making smoothies or ice cream, creating a strawberry dressing, or even making your own jam or jelly. Whatever you decide to do with your strawberries this season, be sure to first stop by your local Price Chopper and Market 32 to pick out packages of these fresh fruits!

In need of some recipes? Check out a few fruity ideas from our website!

Strawberry-Rosé & Poppy Seed Shortcake: Nothing beats the smell of freshly baked biscuits on a Sunday morning. Serve with strawberries & PICS whipped cream to complete the meal!

Strawberry-Orange Smoothie: Whether you need a breakfast on-the-go or a quick pick-me-up, this smoothie will help power you through your day!

Strawberry, Arugula and Quinoa Salad with Asparagus & Feta: Fresh strawberries add the perfect amount of sweetness to this salad. Feel free to add in Market 32 chicken or turkey breast for a delicious addition to this meal.

Happy National Strawberry Day!

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Berry-Delicious Desserts & Smoothies!

Mia Teal

E-Commerce Marketing Intern

It is no secret that summertime is the best season to consume fruit. Not only are strawberries and blueberries delicious, but these little fruits have quite the history.  Check out some fun facts and fruity dessert recipes below!

Strawberry Fun Facts! 

Did you know that strawberries originated in Europe in the 1800s? Today, over 94% of American households consume strawberries! That is a LOT of berries!

Strawberry-Rosé & Poppy Seed Shortcake: Name a better combo than fresh strawberry shortcake with vanilla ice cream! Be sure to grab PICS whipped cream in the dairy section to top this dessert off.

Strawberry-Orange Smoothie: Price Chopper and Market 32 have a ton of frozen fruit in our frozen sections. Just add PICS milk of your choice, orange juice, nonfat Greek yogurt, and honey. Blend and enjoy!

Red, White, & Blue Trifle: With the Fourth of July right around the corner, this dessert will be a hit at your party. Not only is it bursting with flavor, but this dessert is bright, appealing, and fun!

Blueberry Fun Facts!

Did you know that people have been consuming blueberries for the past 13,000 years? Shoutout to New Jersey who was the first state to begin cultivating blueberries in the 20th century!

Lucky Charms Frozen Yogurt Pie: This yogurt pie is perfect for any summer occasion that adults and kids will love!

Fruit and Baby Kale Smoothie: Looking for a fresh and easy smoothie? Check this one out! The best part is, you can customize your drink based on preference.

Whole Wheat Blueberry Nut Pancakes: Ah, the perfect Sunday morning breakfast! Blueberry pancakes with fresh butter? Yes, please!

For more berry-delicious recipes, check out our YouTube page!

Enjoy!

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Written by Jane N. Golub Director In-Store Marketing Programs

DOLE STRAWBERRY DIPPERS

Untitled                The goodness of strawberries comes together with the rich indulgent taste of dark chocolate.  Dole Strawberry Dippers are fresh, frozen strawberry halves covered in rich decadent dark chocolate. Dole Strawberry Dippers come in portion controlled convenient packaging and have only 60 calories per pack – containing four strawberry halves.  Strawberry and Dark Chocolate is a perfect combination that has been loved by everyone and now a frozen alternative gives you an opportunity to have it ready at any time for parties or as a healthy snack. Snacking just got sweeter with new Dole Strawberry Dippers. Dole continues to reinvent Frozen Fruit by offering consumers easier ways to incorporate fruit into their diets with an emphasis on Quality.  Dole has a variety of other frozen fruit like wildly Nutritious Fruit Combinations, Ready-Cut-Fruit, Smoothie Shakers and Banana Dippers.  Dole is your brand for quality and innovation.  Look to Dole for always bringing healthy and delicious product to market.  Indulge in Healthy Goodness! Look for Dole Strawberry Dippers in the Frozen aisle.

BUMBLE BEE WHITE and RED CLAM SAUCEgfh

                Bumble Bee Italian Style White Clam Sauce and Tuscan Style Red Clam Sauce have arrived!  These are delicious “Old World” recipes from the leading brand of clam! Made with FRESH chopped clams, not minced! Bumble Bee Clam Sauce has more clams in every bite.  Using North Atlantic Clams and a delicious mixture of olive oil, garlic, spices and tomatoes, both flavors are a premium p0roduct that you will love! Look for Bumble Bee White and Red Clam Sauce in the Sauce aisle.
 
Written by Tyler Blance
Produce Merchandising Intern
 
 
 
 

Farmer Dave Shaul with his lettuce and summer squash!

Price Chopper has been buying from local growers for over 75 years. Currently, we do business with over 70 local growers; some deliver to our warehouse, some deliver directly to our stores. An important part of our locally grown program is Price Chopper’s involvement with 4H, a youth development organization that gives children the opportunity to grow and sell fresh produce in their communities. The Golub family has been supporting 4H groups since 1965. Children who belong to 4H can plant, grow, and sell their produce in our stores. Locally grown 2012 has been off to a great start this year. I’ve journeyed out to three local farms so far: Each farm has been an important part of our locally grown program each summer and fall. Shaul Farms, located right outside of Middleburgh, NY, has been working with Price Chopper since 1985. Back then, Dave and Jim Shaul would load up a pickup truck of straight-from-the-ground produce and head over to our Cobleskill, NY store (after a days work on the farm was completed) and bring in their fresh crops. These days, Shaul Farms supplies a number of Price Choppers all around the Capital District and Oneonta. Currently the farm is shipping lettuce to our stores, so keep an eye out for locally grown Shaul Farms lettuce! Davandjer Farms in Pine Island NY started with a simple 10 acre plot of land. The farm has grown into a much larger operation; currently they have around 190 acres of crops! Andrew Gurda (owner) and his team supply Price Chopper with onions, although some stores carry his lettuce and baby red potatoes. Look for the greyhound label on certain onion bags; it’s from Andrew and his farm! In addition to being an established local grower, Andrew supports and donates to Produce for Kids: an organization that encourages healthy eating among kids and families. [wpvideo 4t4F9Hbx] Paul Mazza Farms in Colchester Vermont has been in Price Chopper’s locally grown program for ten years. Paul Mazza (owner) has been farming on his own for 27 years: starting with 20 acres and growing his farm to 250 acres! Currently, Mazza Farms supplies Vermont area stores with fresh, delicious strawberries. “Vermont strawberries have more taste than Florida or California berries. There’s nothing like Vermont strawberries!” Mazza confidently claims. Price Chopper’s locally grown program will continue to run all throughout the summer. Local farmers have been working hard to provide people with fresh, flavorful produce, so enjoy the fruits (and vegetables) of their labor! I will continue to update you on locally grown happenings, so check back to see what’s growing on near you!

Farmer Paul Mazza and his daughter displaying his juicy strawberries!