Market 32 and Price Chopper Lower Everyday Prices on Over a Thousand Grocery Essentials

Schenectady, N.Y., September 14, 2026– Everyone loves to save, and now Market 32 and Price Chopper are lowering prices on over a thousand grocery essentials this fall, giving shoppers even more savings as families head back to school, enjoy football season, and gear up for the holidays. The neighborhood grocer’s new value-focused campaign has grown into a companywide initiative that will allow shoppers to spot the savings on bright, yellow “new lower price” tags displayed in the aisles across its 128 stores, inspired by iconic promotional branding used in Price Chopper’s sale campaigns decades ago.

The campaign has three key ways for shoppers to save: 

  • AdvantEdge Rewards is getting simpler: The AdvantEdge Rewards program has been revamped to offer 2% back on almost everything through November 7 –– a pivot from the previous points-based system. Shoppers no longer have to wonder what their rewards are worth — the receipt at checkout will clearly show the cash value delivered. For example, 515 points will be shown as $5.15 earned and redeemed. Every reward becomes savings on a future shopping trip, and shoppers double their normal savings.
  • Over a thousand lowered prices throughout stores: With families stepping into fall activities, the campaign is designed to deliver savings when grocery budgets are stretched even more. Over a thousand everyday staples for breakfast, lunch, dinner, snacks, and more will be heavily discounted, allowing customers to fill up their grocery carts with the same high-quality ingredients at an even better value.
  • Weekly reveal of the best deals: In addition to the yellow tags, customers should be on the lookout for falling prices in the grocer’s weekly ads, where they’ll see deep cuts on favorite items, market-leading deals, and weekly specials.

“We know that now more than ever, our customers are looking to make their grocery budgets go further, and we’re excited to roll out this campaign to help them find the best of what we have to offer at the very best prices,” said Market 32 and Price Chopper President Blaine Bringhurst. “Our goal of making it easier to save was also the inspiration for the shift from points to dollars with our AdvantEdge Rewards program. It’s a reflection of Market 32 and Price Chopper’s commitment to helping customers see and feel the difference each time they shop with us.”

Shoppers can find more details about the Market 32 and Price Chopper Value Campaign at pricechopper.com. They’ll find a dedicated landing page, newly created digital videos, display ads, social content, and screensavers. Customers are also encouraged to speak with Market 32 and Price Chopper teammates at their local store if they have any questions while shopping. 

“We remain committed to finding more ways to provide our customers with meaningful value, especially as we head into the busy holiday season,” added Bringhurst.

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RITZ Cheesy Bacon Hash Brown Bites

The combo of RITZ Crackers and shredded hash browns make a crunchy, bite sized loaded potato snack complete with creamy cheese, cool sour cream and crisp bacon.

Recipe Info

  • Prep Time: 15 min
  • Cook Time: 30 mins
  • Servings: 10

Ingredients

  • 10 RITZ Crackers
  • 4 cups (about 2/3 of 30-oz. pkg.) frozen shredded hash browns, thawed
  • 1 cup shredded sharp cheddar cheese
  • 3 green onions, chopped, divided
  • 1 egg, beaten
  • ¼ tsp. freshly ground black pepper
  • ⅓ cup sour cream
  • 2 slices bacon, cooked, each cut into 5 pieces

Instructions

  1. Heat oven to 400°F.

  2. Place crackers in 10 nonstick muffin pan cups sprayed with cooking spray.

  3. Combine potatoes, cheese and 2/3 of the onions in large bowl. Add egg and pepper; mix well.

  4. Spoon evenly onto crackers, adding about 1/4 cup potato mixture to each cracker. Use back of spoon to lightly press potato mixture onto crackers.

  5. Bake 20 to 25 min. or until potatoes are crisp and golden brown; cool slightly.

  6. Top with sour cream, bacon and remaining onions.
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Four Quick Tips for Food Safety

September is Food Safety Education Month, and it’s the perfect time to brush up on the everyday habits that keep your kitchen running smoothly and your meals safe to enjoy. Whether you’re packing school lunches, preparing dinners for a busy week, or stocking up on fresh finds from your neighborhood Market 32 and Price Chopper, a few small steps can make a big difference. 

Always make sure your hands and cooking surfaces are clean and sanitized. 

    • Wash your hands frequently with warm water and soap and scrub for at least 20 seconds. 
    • Clean surfaces regularly, especially cutting boards and cooking surfaces. 

Separate raw meat, poultry and seafood away from ready-to-eat foods and vegetables. 

  • Use different cutting boards for your raw meats and vegetables to prevent cross-contamination. 
  • Store raw meat separately inside your refrigerator. 

Always cook food to their appropriate internal temperatures. 

  • Use a food thermometer to ensure meats, poultry, and seafood reach safe internal temperatures and are fully cooked. 

Refrigerate perishables and leftovers promptly. 

  • Properly store perishables and leftovers within two hours in your refrigerator. 

Following these simple habits can ensure you have a safe September and beyond! 

For more information visit  fda.gov/food/consumers/food-safety-education-month

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This High Protein Chicken & Cottage Cheese Flatbread is an easy recipe made with just a handful of everyday ingredients. A mixture of cottage cheese, chicken, eggs and seasonings bakes into a savory flatbread that’s sturdy, flavorful and packed with protein. Using premium Swanson® Canned Chicken makes this recipe especially quick and convenient, so you can skip extra prep and still hit your protein goals. The recipe makes four flatbreads, each with 17 grams of protein. Enjoy them as is, or top with your favorite toppings.

High Protein Chicken & Cottage Cheese Flatbread with Swanson's

Recipe Info

  • Prep Time: 10 min
  • Total Time: 1 hour
  • Servings: 4

Ingredients

  • 1 can (12.5 ounces) Swanson® Premium White Chicken Breast in Water, drained
  • 2 eggs
  • 1 cup cottage cheese
  • 1/2 teaspoon onion powder
  • 1/2 teaspoon garlic powder

Instructions

  1. Heat to oven to 400°F.  Line a rimmed baking sheet with parchment paper.  Spread the chicken on the baking sheet and break it into smaller pieces with a fork.

  2. Bake for 10 minutes or until the chicken is dried out.  Remove from the oven and let cool to room temperature.  Remove the parchment with the chicken from the baking sheet and place a new piece of parchment on the baking sheet.

  3. Mix the chicken, egg, cottage cheese, onion powder and garlic powder in a bowl.  Place the chicken mixture onto the baking sheet and press into a 10-inch rectangle.

  4. Bake for 30 minutes or until the wrap is lightly browned. Let stand for 10 minutes. Cut into 4 flatbreads.

  5. Top the prepared flatbread with your favorite toppings.
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    A simple meatball appetizer recipe prepared in a slow cooker with Manwich® and jelly.

    •  
    Sweet and Savory Saucy Meatballs with Manwich

    Recipe Info

    • Prep Time: 10 min
    • Total Time: 2 hours and 10 min
    • Servings: 20

    Ingredients

      • PAM® Original No-Stick Cooking Spray
      • 2 cans (16 oz each) Manwich® Bold Sloppy Joe Sauce
      • 1/2 cup Concord grape jelly
      • 1 pkg (28 oz each) frozen cooked meatballs, appetizer size
      •  

    Instructions

    1. Spray inside of 4-quart slow cooker with cooking spray. Combine sloppy joe sauce and jelly in slow cooker. Add meatballs; stir to coat. Cover; cook on HIGH 2 to 3 hours or until meatballs are hot and jelly has melted. Stir well.

    2. Reduce heat to WARM; serve from slow cooker.

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      We love these Chili Mac Sliders, not only because they combine two comfort food favorites (chili mac and cheeseburgers), but also because these are sliders without all the work!  Instead of shaping a bunch of little burger patties and standing at the stove or grill to cook them, these sliders are made in a baking dish, and cook hands-free in the oven!  Bake the beef, then layer on the buns with hearty chili mac soup and American cheese.  Add the bun tops and brush with melted butter, parsley and garlic for flavor from top to bottom.  Bake until hot and then serve Chili Mac Sliders at your next game day gathering!

      Chili Mac Sliders with Campbell's

      Recipe Info

      • Prep Time: 15 min
      • Total Time: 40 min
      • Servings: 12

      Ingredients

        • 2 pounds 90% extra lean ground beef
        • 1 package (15 ounces) Pepperidge Farm® White Slider Buns (12 buns)
        • 1 can (18.8 ounces) Campbell’s® Chunky® Chili Mac Beans, Macaroni Pasta & Meat
        • 6 slices American cheese (about 4 1/2 ounces)
        • 1/2 cup diced red onion
        • 3 tablespoons butter, melted
        • 1/2 teaspoon dried parsley flakes
        • 1/4 teaspoon garlic powder

      Instructions

      1. Heat the oven to 400°F.  While the oven is heating, press the beef in an even layer to cover the bottom of a 13x9x2-inch baking pan.  Season with salt and pepper.

      2. Bake for 15 minutes or until the beef is done.  While the beef is baking, line another 13x9x2-inch baking pan with aluminum foil (leave extra on the sides for lifting sliders out later).  Arrange the bottom bun halves, cut-side up, in the pan.

      3. Using 2 spatulas, lift the beef, in one piece, out of the baking pan onto the bottom bun halves.  Top with the soup, cheese, onion and top bun halves.  Mix the butter, parsley and garlic powder in a small bowl.  Brush the butter mixture on the top bun halves.

      4. Bake for 10 minutes or until hot.  Use foil to lift the sliders out of the pan to a cutting board.  Cut to separate and serve.
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        This Guac Dog puts a fresh, flavorful twist on the classic hot dog with creamy guacamole, caramelized onions, crumbled cotija cheese, and tangy pickled jalapeños nestled in a toasted brioche bun. Quick and easy to assemble, this loaded avocado hot dog is perfect for cookouts, game-day gatherings, summer parties, and casual weeknight meals.

        Guac Dog with Avocados from Mexico

        Ingredients

        1 Hoagie Brioche Bun
        1 Hot Dog, Beef
        2 Tbsp Caramelized Onions
        1/4 Cup Classic Guacamole
        1 Tbsp Cotija Cheese, crumbled
        3 Slices Pickled Jalapeños

        Instructions

        1. In a toasted bun, place classic guacamole.

        2. Top with cooked hot dog.

        3. Top with caramelized onions.

        4. Finish with crumbled cotija cheese and sliced pickled jalapenos.
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        Rotel Rockin Guacamole with Rotel

        This homemade easy guacamole recipe “rocks” with zesty RO*TEL tomatoes, onion, and lime juice added to creamy mashed avocados. Perfect for family gatherings or everyday deliciousness, this is the RO*TEL guacamole dip recipe that will impress all your guests.

        Recipe Info

        • Prep Time: 10 min
        • Total Time: 10 min
        • Servings: 20

        Ingredients

        • 3 ripe avocados, pitted, peeled

        • 1 can (10 oz each) Ro*Tel® Original Diced Tomatoes & Green Chilies, drained

        • 1/2 cup chopped onion

        • 1 tablespoon lime juice

        • 1/2 teaspoon salt

        • Ground black pepper

        • Tortilla chips, optional

        Instructions

        1. Mash avocados in medium bowl. Stir in drained tomatoes, onion, lime juice and salt. Season with pepper to taste.

        2. Serve with tortilla chips, if desired.
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          These slow cooker Buffalo Chicken Sliders are a flavorful game-day appetizer made with tender shredded chicken, spicy Buffalo sauce, sweet King’s Hawaiian rolls, crisp Grillo’s Classic Dill Pickle Chips, and creamy homemade dilly ranch. Easy to prepare in the slow cooker, these crowd-pleasing chicken sliders are perfect for tailgates, parties, family dinners, and casual entertaining.

          Slow Cooker Buffalo Chicken Sliders with Dilly Ranch with Grillo's Pickles

          Ingredients

          Buffalo Chicken Sliders

          • 2lbs boneless skinless chicken breasts
          • 1 (16oz) jar Grillo’s Classic Dill Pickle Chips
          • ½ yellow onion, thinly sliced
          • 12 King’s Hawaiian sweet rolls
          • 1 cup ranch dressing
          • 2 tbsp fresh dill, chopped

          Buffalo Sauce

          • ⅔ cups cayenne pepper sauce (like Franks RedHot) + more for drizzling
          • ½ cup cold unsalted butter, cubed
          • 1 ½ tablespoon white vinegar
          • ¼ tsp worcestershire sauce
          • ¼ tsp cayenne pepper
          • ¼ tsp garlic powder

          Instructions

          1. Add the butter to a small pot and cook over medium heat until just melted. Then, add the hot sauce, vinegar and spices and stir to combine.

          2. Let cook for 2-3 minutes, whisking constantly until smooth. Transfer to a bowl and set aside.

          3. In another small bowl, stir together the ranch dressing and fresh dill. Cover and place in the refrigerator until ready to use.

          4. Add the chicken breasts and sliced onions to a 5-6qt slow cooker. Pour the buffalo sauce over the chicken and gently stir to ensure the chicken is evenly coated.

          5. Cover and cook undisturbed on high for 4-5hrs, until the chicken is tender and cooked through.

          6. Move the chicken to a large bowl and gently shred before mixing with the remaining onions and the cooking liquid.

          7. Thinly slice 2 stalks of celery and set aside for garnish.

          8. Separate the King’s Hawaiian slider rolls and slice in half before setting the bottom pieces on a serving tray.

          9. Add a scoop of the shredded chicken to each bun and top with sliced celery and a drizzle of dilly ranch.

          10. Add 2-3 pickle chips to each, then replace the tops on and serve with extra hot sauce on the side.
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          Bacon and Cheese Football Bites with Ritz

          Serve up the winning snack when you’re celebrating fall football with friends and family. These fun – and easy! – bacon and cheese bites will be a hit.

           

          Recipe Info

          • Prep Time: 30 min
          • Cook Time: 1 hour
          • Servings: 4

          Ingredients

          • ½ cup sharp cheddar pub cheese
          • 1 Tbsp. cream cheese spread
          • ¼ cup real bacon bits
          • 20 RITZ Crackers
          • 2 green onions
          •  

          Instructions

          1. Mix cheese spread and cream cheese in bowl until blended.
          2.  Refrigerate 1 hour.
          3. Shape cheese mixture into 20 oval shapes to resemble footballs, using about 1 tsp. cheese mixture for each football.
          4. Coat footballs with bacon bits; place on crackers.
          5. Cut green part of each onion into 5 thin strips.  Discard or reserve white parts of onions for another use.
          6. Cut green onion strips into smaller pieces, then place on footballs for the laces as shown in photo. 
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