written by Jane Golub; Director In-Store Marketing Programs May 15, 2016 nabisco-good-thinsNabisco Good Thins Crackers start with real ingredients and are baked thin.  There are no artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup. The name “GOOD THINS” pays tribute to the delicious taste and wholesome ingredients, as well as the thin and crispy texture. Good Thins can be found in four flavors: Look for Nabisco Good Thins in the Cracker aisle and try some today! written by Jane Golub, Director In-Store Marketing Programs May 15, 2016 Airwick Life Scents LavenderIntroducing LIFE SCENTS, the newest and most effective air fresheners for your home. These wonderful new air fresheners are brought to you by AIRWICK, the leader in air freshener innovation.  LIFE SCENTS are more environmentally friendly than most other sprays as they use NO chemicals as a propellant – and come in an easy to hold attractive package. Airwick Life Scent Aerosols are available in the following fragrances: Fresh Sparkling Waterfall – A mix of wild berry, mountain stream and blue sage Sunny Morning Linen – The fresh scents of morning sun, fresh linen and apple blossom Sweet Lavender Days – Relaxing fragrance of lavender petals, dew berry and spun sugar Look for Airwick Life Scent Aerosols in the Air Freshener aisle.   Written by Sara Lilkas, Marketing Intern  May has always been my favorite month. It always felt like the true start of spring, with typically warmer days, but since we live in the Northeast there is always the chance it may snow. May is the end of the spring semester for college students and then there’s the unofficial kick off to summer with Memorial Day Weekend. To help get you in the mood for summertime we have a great line up of craft beers to try at the Growler Station, including a debut from New Belgium brewery! davidson brewingFirst up in the month of May is a Capital Region favorite Davidson Brewery featuring their American Bright Ale. A light and refreshing beer perfect for a hot summer day (or a nice day in May!) Try Davidson Brewery’s American Bright Ale: Friday May 6th, 2016 Saturday May 7th, 2016 To continue the theme of getting you ready for summer, Samuel Adams will be featuring their Summer Ale.  A popular American Wheat ale, the Samuel Adams Summer Ale is light, refreshing, and features hints of lemon.SamuelAdamsLogo-575 Try Samuel Adam’s Summer Ale: Friday May 13th, 2016 Saturday May 14th, 2016 For the third tasting in May we once again will be featuring Samuel Adams brewery. Instead of the Summer Ale, we will be featuring their Rebel IPA. Part of their line of west-coast style IPAs, the Rebel IPA is a complex beer featuring a variety of hops while maintaining a malty sweetness. Try Samuel Adam’s Rebel IPA: Friday May 20th, 2016 Saturday May 21st, 2016 To help you kick off your Memorial Day weekend we have a Growler Station debut! We will be featuring two beers by New Belgium brewery from Colorado! With their recent expansion to Asheville, NC, they’ve expanded their beer production and distribution to the Eastern United States. For their first tasting at the Growler Station we will be featuring their flagship Fat Tire, an amber ale and one of my personal favorites, as well as their summer seasonal, The Heavy Melon. The Fat Tire is a medium bodied Amber Ale. Featuring a balance of flavors between the bitter hops and malty sweetness. New Belgium’s summer seasonal Heavy Melon is a watermelon lime ale featuring crisp fruity flavors and just a hint of bitterness. Try New Belgium’s Fat Tire and Heavy Melon:New_Belgium_Brewing_Company_logo Thursday May 26th, 2016 Friday May 27th, 2016 Saturday May 28th, 2016  Everyone have a safe and happy Memorial Day Weekend! Please enjoy responsibly. Written by Sara Lilkas, Marketing Intern Get your growlers ready! The April tasting schedule features brewers from around the country and we will be featuring everything from fruity IPAs to tasty stouts.  First up is local favorite Davidson Brother’s Brewing Company with their IPA. The bestselling ale at the brewpub in Glens Falls, NY this medium bodied bitter beer, is has a dry finish and a hoppy aroma. Try Davidson Brother’s IPA Friday April 1st, 2016   Saturday April 2nd, 2016     Next up is a favorite out of Boston, Samuel Adams! They are getting you ready for summer, with a sampling of their Summer Ale! An American wheat ale with hints of lemon, it will get you primed for any summer barbeque! Try Samuel Adams Summer Ale:SamuelAdamsLogo-575 Friday April 8th, 2016     Saturday April 9th, 2016     There are many different methods of brewing beer, one method that seems to be increasing in popularity is, beer aged in bourbon barrels.  Which brings us to the next craft beer being featured in the month of April, Founder’s Kentucky Breakfast Stout (KBS) which is aged in a bourbon barrel for a year before it makes its way to be bottled. An imperial stout with plenty of coffee and chocolate flavors the KBS is sure to please. Try Founder’s KBS: foundersFriday April 15th, 2016     Saturday April 16th, 2016     The fourth brewery being featured this month is The Brooklyn Brewery out of you guessed it Brooklyn, NY. The Brooklyn Brewery is featuring their Brooklyn Summer, an English Pale Ale that is light and refreshing. A summer ale that is light and refreshing that pairs great with seafood and salads! Try Brooklyn Summer Ale: Friday April 22nd, 2016     Saturday April 23rd, 2016     The last tasting for the month of is April 21st Amendment Brewery from San Francisco, CA with their Hell or High Watermelon Wheat. Brewed with real watermelon the Hell or High Watermelon Wheat is a crisp, dry, and refreshing summer ale. 21st Amendment Try 21st Amendment Brewery’s Hell or High Watermelon Wheat: Friday April 29th, 2016     Saturday April 30th, 2016     We hope you enjoy the April line-up and it gets you ready for a relaxing summer full of grilling! Please enjoy responsibly.   Written by Sara Lilkas, Marketing Intern St. Patrick’s Day is here!I used to think that the arrival of the green themed holiday meant that spring was finally here and it was my first excuse to start wearing flip flops. I would go to the store every year and buy a new pair of green flip flops just for this occasion. However, my flip flop wearing dreams were shattered throughout the years with unpredictable weather, most notably the ice storm two years ago in March. I had to use a mallet to get into my frozen car. Regardless of the weather, St. Patrick’s still brings many of us outside for the first time in months after a long winter (this past year’s mild winter may be the exception to the rule) for outdoor parades and activities. To get ready for St. Patrick’s Day, there are a few steps to take. First you have to find your green clothing, it’s rare to see anyone wearing anything, but the color green on March 17th.  The second is to plan how you will be celebrating the holiday. As I previously mentioned parades are a popular way to celebrate St. Patrick’s Day, but I usually prefer to host a St. Patrick’s day dinner party, either on or around the holiday (I’m not one to host in the middle of the week.) I love Irish food. I am always a fan of a hearty stew and basically anything made from potatoes. For St. Patrick’s Day dinner would not be complete without some interpretation of corn beef and cabbage. One of the simplest ways to make this St. Patrick’s Day classic is with iStock_000022107212_Mediumthe slow cooker. We have a few different recipes to choose from our Pinterest board as well as some nontraditional takes on the dish. The board also features a variety of side dishes and desserts that make for a very festive St. Patrick’s Day celebration. My personal favorites are the Traditional Irish Potato Pancakes, Irish Spiked Brownies, and Surprise inside St. Paddy’s Day cupcakes.   As with most holidays, decorating my house for the holiday is one of my favorite activities. For St. Patrick’s Day I tend to keep it simple. A decorating scheme using burlap, muted greens, white, and a touch of gold is perfect not only for St. Patrick’s Day, but many of the pieces could be reused for spring or Easter (as long as they are not covered in shamrocks and yes some of your decorations have to have shamrocks for St. Patrick’s Day!)  And don’t forget the kids! Keeping the little ones entertained can be a challenge, but there are a ton of fun craft and activities themed around St. Patrick’s Day! Many of the crafts are great pieces of art that can be then used to decorate the home! Everyone have a safe and Happy St. Patrick’s Day! untitled.pngWritten by: Ellie Wilson, MS, RDN  Senior Nutritionist Bring your appetite and sense of adventure to our Italian Fest! Italian cuisine is popular around the world -the dishes are simple, elegant and have few ingredients, but those ingredients have superior quality and intense flavor. There are twenty different regions in Italy, and each has unique agriculture, traditions and recipes. Enjoy some wonderful treasures and bring these flavorful Italian foods to your own table. Start your journey with pasta – Italy is the world leader in the craft of pasta making, with a heritage that is over 500 years old. Explore the regional pasta varieties like DeCecco gnocchi and pasta, Rummo and Bella Italia Regionali pasta, and the fresh Rana pasta in the deli case.  Cucina Amore has taken creamy risotto, polenta and nutty ancient grains, and applied innovation to ensure time-pressed cooks can bring these traditional flavors to their kitchen table. What a wonderful way to explore culture and authentic ingredients you can share with family and friends. Dress all of those pastas and grains up with exciting sauces and flavors – Urbani fresh canned pesto or cherry tomatoes with summer truffles, regional extra virgin olive oils, peppery and bright, and Bella Italia Regionali or Rienzi prepared sauces. Explore Mutti, Ceccato and Price Chopper certified authentic Italian tomato products – make your own sauce with these and you will know why Italian dishes have traveled the world.  Alessi vinegars, with flavors like white balsamic, pinot grigio and cabernet sauvignon add depth, complexity and brightness to your dressings and sauté’s. The artisan cheeses will transport you – there are over 600 varieties of cheese made in Italy, and we can offer you a delicious tour in most of our stores. Taleggio, a soft Alpine cheese aged in caves pairs well with fruit and honey. Locatelli Romano, from the region near Rome (hence the name), is one of the world’s oldest cheeses. Montasio, made from the milk of three different breeds of cow, was first made by 13th century monks. Gran Cacio Estrusco is a semi-hard sheep’s milk cheese, cave-aged for four months, wonderful over silky gnocchi with lemon, peas and a touch of Prosciutto di Parma. What a great dish to herald spring! Round out your meal with fruit-infused San Pellegrino sparkling water, and the fresh, bright flavor of Italian kiwifruit. Imported from the South Pacific by adventurous Italian farmers 30 years ago, Italy is now the largest producer of kiwifruit. If you would like recipes that are authentic as these amazing ingredients, check out our Extraordinary Italian Taste Pinterest board. Join us on a delicious journey around Italy, and embrace the Italian treasures that bring the Mediterranean diet to life, right in your own kitchen. Buon Appetito!Extraordinary Italian Taste Logo.jpg   Written by Sara Lilkas, Marketing Intern   Spring is here! Well almost, but in only a few short weeks the first day of spring will be here (March 20th to be exact) and hopefully some warmer weather! Even though warmer weather is not guaranteed by a date on the calendar, spring seasonal craft beer is! The March lineup features four great breweries from New York State, featuring ingredients that are also produced in New York State. First up is Shmaltz Brewery from Clifton Park, NY. Their new seasonal Brewer’s Wanted is a pale ale made using malts and hops from New York State. The beer is exclusively sold in shmaltz-brewing-logothe state of New York and a portion of the sales goes towards training new brewers. Shmaltz has teamed up with Schenectady County Community College and the Greater Capital Region Work Force to create a training program for new brewers. But for now more about the beer! The Brewer’s Wanted Pale Ale is a crisp spring seasonal perfect for an early spring BBQ! Try Shmaltz Brewer’s Wanted: Saturday March 5th, 2016  Sunday March 6th, 2016 Next up is a new brew from Davidson Brother’s brewery from Glens Falls, NY. As part of davidson brewingtheir beer tour through the British Isles, they are stopping in Wales with their Welsh Braggot. Braggot’s are traditionally made from ale and honey and is a mix of a mead and what is considered an ale today. As a brand new brew to the Davidson lineup, stop by and try this new take on a very old brew (braggots date back to the 1500s!) Try Davidson Brother’s Welsh Braggot: Friday March 11th, 2016 Saturday March 12th, 2016 Adirondack Brewery is the next New York State brewery being featured in March. They will adkpublogobe featuring their new Peanut Butter Porter. A dark beer the combination of chocolate malts, coffee, and peanut butter makes for a delightfully delicious porter! Try Adirondack Brewery’s Peanut Butter Porter: Friday March 18th, 2016 Saturday March 19th, 2016 The last tasting of the month is an IPA collaboration between Olde Saratoga Brewing Co, Adirondack Brewery, and Death Wish Coffee. The brewers from both breweries worked together to create a unique blend of flavors taking the best flavors from their respective IPA’s and then adding Death Wish Coffee Beans to the mix! Try Olde Saratoga Brewing Co.’s Deathwish IPA:saratoga Friday March 25th, 2016 Saturday March 26th, 2016   We have had a last minute addition to the tasting schedule! Boulevard Brewing Co, from Kansas will be featuring The Calling. An IPA featuring topical fruit aromas and a dry finish, this IPA uses a variety of hops! Try Boulevard Brewing Co.’s The Calling: Friday March 25th, 2016 the calling ipaSaturday March 26th, 2016   Make sure you follow us on Twitter (@PriceChopper and @Market32byPC) to stay up to date on changes and additional tastings added to the schedule!   Ellie Wilson, MS, RDN, Senior Nutritionist The research about how food can protect our heart continues to improve and expand. Even better, the focus is also on eating foods we also really enjoy – this is not the “don’t eat that” diet of yore, but one that is much more inclusive and enticing. The DASH diet (Dietary Approaches to Stop Hypertension) and the Mediterranean diet both show great benefit for those preventing heart disease and managing a current diagnosis of high blood pressure or high cholesterol.  The researchers have broadened the scope again, and found that those who ate key foods from both guidelines could also significantly reduce their risk of Alzheimer’s disease.  They now call this guideline the MIND diet. It features regular intake of: It limits these groups The MIND diet includes at least three servings of whole grains, a salad and one other vegetable every day — along with a glass of wine. It also involves snacking most days on nuts and eating beans every other day or so, poultry and berries at least twice a week and fish at least once a week. Dieters must limit eating the designated unhealthy foods, especially butter (less than 1 tablespoon a day), cheese, and fried or fast food (less than a serving a week for any of the three), to have a real shot at avoiding the devastating effects of Alzheimer’s, according to the study. Use the NuVal Nutrition Scores throughout the store and you will find high scoring foods are the ones that all of these guidelines are based on. We make it easy to connect your healthy heart and mind goals to the foods and habits that will benefit them the most!   Written by Sara Lilkas, Marketing Intern  February is here! The month containing the most anticipated football game of the year (if you are hosting a party check out some tips here).  For the romantics out there Valentine’s Day (find Valentine’s Day ideas on our Pinterest board!) is here and for the winter sport enthusiast maybe there will finally be some snow. After all the leafless trees do look a lot prettier with a coating of snow on them! We are happy to announce that our Growler Stations are now a New York State Certified Draft Establishment! This means the tap system is properly maintained and the system is cleaned at least every two weeks. This ensures that the beer served in your growler is as flawless as the brewer intended it to be.The first weekend of February will feature a Super Magic Sunday thanks to Magic Hat! Find out all the details about this exciting tasting event below. First up is Samuel Adams Brewery out of Boston, MA. They are featuring their Cold Snap, a seasonal brew to remind you that spring is on its way (sorry to those who really love the winter season). The Cold Snap is a white ale that features a blend of spices, as well as orange and plum notes. Try Samuel Adams Cold Snap: Friday February 5th, 2016 Saturday February 6th, 2016 Super Magic Sunday is here! On February 7th, 2016 all of our growler stations will be featuring Magic Hat Brewing Company’s Single Chair Golden Ale! Part of Magic Hat’s spring seasonal line, the Single Chair Golden Ale is a smooth drinkable beer featuring a super magic sundaybready aroma and a malt forward flavor. Now it wouldn’t be Super Magic Sunday without a Super Magic deal! After you try Magic Hat’s Single Chair Golden Ale and LOVE IT, take it home in a growler or better yet a free growler[1]! Get a 64oz Magic Hat growler for free when filled with Magic Hat Single Chair Golden Ale for $8.99! The tasting for Magic Hat Single Chair Golden Ale is from 11am-3pm at all locations with Growler Stations[2], but you can receive your free Magic Hat Growler with purchase all day while supplies last. The next tasting at the growler station will feature the Switchback Ale. Switchback Ale is a staple at the growler station, so if you have yet to get a growler of Switchback now is the perfect opportunity to try it! Switchback Brewing Company is based out of Burlington, Vermont and all Switchback beers are carbonated during the fermentation process for a 100% naturally conditioned beer. Try Switchback Ale: Thursday February 11th, 2016 Friday February 12th, 2016 Saturday February 13th, 2016 The next tasting features the very versatile Ommegang Brewery from Cooperstown, NY. Ommegang’s Rosetta is made in conjunction with Ommegang’s sister brewery in Belgium, Leifmans. The Rosetta uses Belgian brewing methods of creating fruit beers to create a unique brew for craft beer connoisseurs in the United States. Try Ommegang’s Rosetta: brewery-ommegang-85412382Friday February 19th, 2016 Saturday February 20th, 2016 The last tasting of February will once again be featuring Magic Hat. In its return to the market the Magic Hat Scotch ale is a smoky beer, infused with maple flavors. Try Magic Hat Scotch Ale: Friday February 26th, 2016MagicHatLogo Saturday February 27th, 2016   Please enjoy responsibly, we will see you in March!   [1] Available while supplies last [2] Price Chopper stores in Malta, Bethlehem, and on Route 50 in Saratoga Springs, NY. Market Bistro in Latham, NY. Market 32 in Wilton and Clifton Park, NY.   Written by Jane N. Golub Director In-Store Marketing Programs January 24th, 2016

RICOLA DUAL ACTION HONEY LEMON 

Ricola’s Dual Action Honey Lemon combines a unique blend of ten natural Swiss alpine herbs and natural menthol.  It has a soothing honey lemon syrup center for fast safe relief you can trust.  Ricola Dual Action Honey Lemon relieves cough due to a cold and occasionaldual-action-honey-lemon-bag minor irritation and pain due to a sore throat. All Ricola products are Gluten Free and made with only Natural flavorings and colorings.  They are Lactose and Nut Free, Kosher and suited for a Vegetarian diet. Ricola Dual Action Honey Lemon and many other varieties are available in the Cough/Cold pegged section.

WISE INTRODUCES CINNABON POPCORN 

Wise has teamed up with the folks at Cinnabon to deliver the irresistible, world famous flavor of Cinnabon classic cinnamon rolls on Wise popcorn.

cinnabon-1The one-of-a-kind flavor will help you remember to take a moment for yourself to enjoy the simple pleasure of this delicious sweet escape.

Wise Cinnabon Popcorn does not have any artificial flavors or colors and is packed with whole grain, gluten free goodness that’s insanely delicious.  At only 75 calories per cup, this will soon be your favorite snack to banish snacking guilt once and for all.

 Look for Wise Cinnabon Popcorn in the Salty Snacks aisle.