Written by Jane Golub Director In-Store Marketing Programs December 16, 2018 New Land O’ Lakes Soft Squeeze delivers the great taste of Land O’ Lakes Butter in a convenient easy to squeeze bottle with less mess.  Cooking buttery fried eggs, making stacks of fluffy pancakes or topping sweet corn on the cob has never been easier. Made with real butter – so you get some of the real butter taste you crave on certain foods. Look for Land O’Lakes Soft Squeeze Spread in the Diary aisle.