National Chocolate Milkshake Day

Today, on National Chocolate Milkshake Day, we celebrate one of the world’s most satisfying desserts. You’ve probably enjoyed a chocolate milkshake before, but you may be unfamiliar with the story behind the tasty treat.

Milkshakes have been around for quite some time, originating all the way back in 1885 when they were an alcoholic beverage containing whiskey. However, the adult beverage version was short-lived, as by the turn of the century milkshakes were no longer alcoholic. Instead they were made with flavored syrups such as chocolate, vanilla, and strawberry. In 1922, Ivan “Pop” Coulson added vanilla ice cream to a malted milk drink, inventing the first malted milkshake. The idea quickly spread, becoming very popular at soda fountains. By 1930, milkshakes were transformed to the sweet treat we love today, with ice cream, milk, and syrup all blended together.

Once the 1950s rolled around, milkshakes had become a staple in diners, burger joints, and lunch counters. In different parts of the country, shakes were known by different names, including “frappes,” “cabinets,” “velvets,” and “concrete,” which referred to a milkshake so thick, it wouldn’t even drip when flipped completely upside down.

Today, milkshakes are more prevalent than ever. Being sold in diners, fast food restaurants, and ice cream shops alike. Their continuous boom in popularity may be due to a larger variety of flavors, yet, the classic chocolate milkshake remains a favorite in the ice cream game.

Looking forward to celebrating? Stop by your local store for all of your chocolate milkshake necessities, and order your PICS chocolate ice cream here.

Happy National Chocolate Milkshake Day!




Written by Jane N. Golub Director In-Store Marketing Programs

HARVEY BARharveybarvanilla6pack

                Meet Harvey!!  The Harvey Bar is a tribute to Hood’s founder’s legacy of more than 100 years in the ice cream business.  Harvey Perley Hood started his dairy company in 1846 in Charlestown, Massachusetts. Available in two delicious flavors, each Harvey Bar is made with creamy Hood ice cream and is covered in a rich chocolate coating.  Harvey Bar Ice Cream treats are available in a Vanilla Ice Cream Bar covered in a rich chocolate coating and a Toffee Crunch Bar, which is Toffee Ice Cream in a chocolate almond crunch coating. The Harvey Bar is ice cream, it’s chocolate and it’s irresistibly good!!  Look for the Harvey Bar in the Ice Cream Novelty section of the Frozen Food aisle.

PAMPERS SWADDLERS and CRUISERSPampersdiapersswaaddlers

                Pampers is here to delight every Mom, every Baby, every step of the way.  Introducing Swaddlers with new packaging – also available in sizes 4 and 5 – still with everything you love – Absorb away liner, wetness indicator, a soft quilted backsheet, a yellow landing zone – all with the same absorbency and protection you expect from Pampers.  Choose Swaddlers to wrap your baby in softness and comfort.  #1 Choice of Hospitals – based on sales data. What about Cruisers?  Pampers Cruisers also has new packaging with an updated look and feel.  For your moving baby, Pampers Cruisers gives your Baby the freedom to play with Pampers’ BEST Dryness and Fit – your baby’s best protection.  Every baby deserves to be PAMPERED, not just diapered! Look for Pampers Swaddlers and Cruisers on the Baby aisle.