Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets Salmon filet on a wooden carving board. Seafood is a great idea – easy to season and prepare, fish and seafood are lean protein choices that have many health benefits. Both the Dietary Guidelines for Americans and the American Heart Association recommend two servings per week for good health. But, there is also a lot of confusion about seafood, due to a number of recent reports that have highlighted poor fishing practices and even species fraud at restaurants and grocers around the country. Our seafood team at Price Chopper has put a number of procedures in place to ensure we bring the best seafood to your table. We also make it easy – try a Create, Take and Bake meal with your choice of seafood, seasonings, and vegetables, for less than 500 calories! Offering the highest quality is central to our team’s approach. Starting with the end in mind, Price Chopper buyers travel the globe to Canada, New England, Alaska, the Pacific Northwest, Central and South America, and Asia to find the best quality. Our seafood professionals inspect our supplier facilities to ensure they meet the highest safety, quality and sanitation standards. The country of origin is clearly noted at seafood counter on signage – you can see exactly where your seafood came from. We also place very high importance on accurate labeling of the items we sell. Price Chopper was first in the supermarket industry to start random seafood DNA testing to ensure that you get what you pay for. This species verification testing is done by a third party laboratory, Therion Inc., located in Saratoga Springs, N.Y. Therion randomly selects and tests fish fillets from our Distribution Center, providing us with objective results that validate the species of our seafood which in turn allows us to offer sound assurances to our customers. Customer confidence drives our efforts. Over 150 samples of 15 different species that are at moderate to high risk of substitution were initially tested. A testament to the hard work of our team and the quality suppliers they work with, all 150 varieties tested true to species. Approximately 70% of the earth is covered by water. We know that our seafood sourcing must be done with great care, protecting the health of our oceans and the seafood industry. Enjoy a wonderful seafood dinner from Price Chopper this week. Written by Jane N. Golub Director In-Store Marketing Programs

BUMBLE BEE HERITAGE PACK

bumblebee7solidwhitealbacoBumble Bee Heritage Pack Tuna satisfies consumers’ demand for simple, healthy, high-quality branded seafood products that hearken back to simpler times.  The Heritage Pack tuna products utilize the highest quality albacore and yellowfin tuna with no additives or preservatives, resulting in a clean ingredient statement: Tuna, Spring Water, Salt. The line includes 7 oz. cans of Solid White Albacore and Solid Light Tuna, both packed in Spring Water. The Bumble Bee Heritage Pack helps contribute to a more nutritious diet by offering products that are uncomplicated, trustworthy and better-for-you. Genuine tuna.  Just as simple and wholesome today as it was yesterday.  Look for Bumble Bee Heritage Pack in the Canned Tuna section!

DURACELL’S QUANTUM BATTERY

Quantum_AAA_productpageIntroducing new Duracell Quantum, the world’s #1 more advanced alkaline battery.  The breakthrough technology in Quantum’s Hi-Density Core uses a proprietary compression process and unique formulation of ingredients to pack more advanced power into the same size battery.  With more power boosters and improved energy flow throughout the battery, Quantum provides unbeatable long-lasting alkaline 0power for both high and low drain devices. AA and AAA sizes available in 2 count, 6 count and 12 count.  Look for Duracell Quantum Battery on the Battery rack! Written by Jane N. Golub Director In-Store Marketing Programs

ACTIVIA GREEKdannonactiviagreekyo#5163D0

                Digestive Health is among the top health concerns and doctors agree Activia is the solution!  Activia is the number one doctor recommended Probiotic.  Only Activia has the exclusive Probiotic – Bifidus Regularis.  Activia is suitable and safe for the whole family and, when eaten daily for two weeks as part of a balanced diet and healthy lifestyle, helps to naturally regulate your digestive system. Activia Greek is the new FEEL GOOD GREEK.  Activia Greek has a thick creamy texture with zero percent fat and two times the protein of regular low fat yogurt.  Activia Greek is rich and delicious.  It is the perfect Greek experience.  The smooth texture and exquisite taste can be enjoyed in six deliciously tempting varieties – Strawberry, Blueberry, Vanilla, Black Cherry, Tropical Fruit and Peach – for the perfect sweet treat. Look for Activia Greek in the four pack and 5.3 oz Single Serve size in the Yogurt section of the Dairy case!

BUMBLE BEE SUPERFRESH PREMIUM FRESH FROZENbumbbee9salmongardenpesto

                Try new Bumble Bee SuperFresh Premium Fresh Frozen tonight! All of Bumble Bee’s seafood is cleaned, cut and fresh-frozen within hours.  Then it’s chef-prepped with all-natural ingredients like those you would use yourself: extra-virgin olive oil, fresh lemon zest, vine-ripened tomatoes and parmesan cheese.  Bumble Bee’s scrumptious seafood entrees are all gluten-free and preservative-free. Try Tilapia with Lemon, Pepper & Herbs, Salmon with Garlicky Black Pepper and Extra Virgin Olive Oil, Lemon Shrimp or zesty Shrimp Romesco.  With new Bumble Bee SuperFresh in your freezer, you never have to worry about “What’s for dinner?”  All of the Bumble Bee SuperFresh items go straight from freezer to oven or skillet and are ready to enjoy in twenty minutes or less. Try Bumble Bee SuperFresh Premium Fresh Frozen and you’ll be happily surprised.  Delicious aroma, minimal cleanup, super-fresh taste – never has seafood been so easy to prepare and so absolutely ahhhhhhh-worthy.  Two vacuum-packed servings per pouch.  Look for Bumble Bee SuperFresh Premium Fresh Frozen in the Premium Frozen Seafood Section of the Seafood Department.