Mia Teal

Marketing Coordinator, Paid Media

Every year on April 11th, pet lovers across the nation come together to celebrate National Pet Day. It’s a day dedicated to honoring the special bond we share with our beloved animal companions, whether they have fur, feathers, scales, or fins. National Pet Day serves as a reminder of the joy, love, and companionship our pets bring into our lives each and every day.

National Pet Day serves so much more than showering our pets with toys, treats, and endless kisses (although, of course we will do this anyway). It is also a day to bring awareness to the pets in need across the globe, whether that is a need for food, water, or adoption. At Price Chopper & Market 32, we are proud to host a pet food drive from April 1st – April 30th. Your generous donation will help support your local animal shelter. Check out the pet solution center of your local store for products you can purchase and donate. Look for the collection bin or carts at the front of the store.

Find a store near you!

How can you celebrate National Pet Day? Check out some ideas below!

  1. Pamper your pet! Take some time today to treat your pet to everything he or she loves, like a walk, an extra treat, or some extra long snuggles!
  2. Donate to an animal drive or shelter. 
  3. Spread awareness to your friends, families, and colleagues about pets that need adopting.
  4. Practice responsible pet ownership by ensuring your house is pet-proofed, your companion is up-to-date on all of their vaccines, and they have routine check ups at the vet. (Who doesn’t love the vet?)

Check out some pawsome pet savings, as well as some of our furry friends of the northeast here!

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Try Our Fish Fry Dinners!

There was a massive fight today at the fish restaurant . . . one fish got battered!

Life can be busy, and coming home after a long day of work to make dinner can feel like a chore. At Price Chopper/Market 32 we have you covered! Our stores have a wonderful selection of warm and cold meals to-go! If you’re looking for a hot and delicious meal to grab and go, check out our wide variety of fish fry for an easy and low maintenance dinner night!

Made in-store, our fish fry is wonderfully flavorful and enveloped in our delicious batter and breading for a crispy crunch with every bite. Paired with a side of salty fries, dinner has never been easier!

Choose from a variety of our delicious meals for your enjoyment starting at $7.99!

  • Icelandic Haddock Dinner
  • Double Play Dinner
  • Icelandic Cod Dinner
  • Fried Shrimp Dinner
  • Triple Catch Platter
  • Clam Strip Dinner
  • Triple Catch Platter

(All dinners include: French fries, (add 480 cal) coleslaw, (add 150 cal) Condiments available are tartar sauce (add 40 cal), cocktail sauce (add 15 cal) ketchup (add 10 cal), blazin buffalo, sweet chili, bang bang or yum yum sauce (60-170 cal). Substitute onion rings (400 cal) for French fries for just $1 extra.)

Stop by the seafood department to enjoy your fin-tastic dinner!

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Seafood meals are smart moves for everyone, with a wonderful value story, too!

Seafood is a great, lean protein source, and recommended to be enjoyed at least twice per week by the Dietary Guidelines for Americans and the American Heart Association.

The Covelle items are frozen and individually cryo-vacced in their packages which makes it easy to plan and easy to keep on hand for busy days. Use 1, 2 or all 4 – great to have that level of quality and flexibility.

Quick-cooking – these frozen seafood filets can go from freezer to pan without defrosting – they cook up in a skillet or a sheet pan in 10 – 15 minutes, win-win for family meals!

Savory and satisfying – seafood is a culinary treasure, easy to season with your favorite spices, herbs and sauces. Stay traditional with lemon and garlic or explore the ocean’s treasures (and great variety of Cape Covelle items) and world flavors like chili-lime and barbeque rubs! Did you know, many seasoning blends are also lower or no sodium – you can get great flavor and manage sodium with blends by PICS, McCormick, Weber, Kinder and Badia.

Everyone can make these quick and savory favorites. Check out these ideas, tips, and hacks for delicious seafood meals! First, let’s take a closer look at our items needed for this week.

1 pack Cape Covelle Wild Caught Salmon (buy one get one FREE this week)

1 pack Cape Covelle Haddock (buy one get one FREE this week)

1 lb. Green Asparagus

1 bag Little Potato Company Gourmet Potatoes

1 pack Dole Chopped Salad Kit, Crunchy Taco

1 Avocado

1 pack PICS Tortillas

1 can (15 oz) PICS Black Bean Salsa

Planning ahead? Defrost filets in the bag in the refrigerator, up to 1 day ahead of when they will be cooked.

Sheet pan prep: Use Simply Done Aluminum Foil and a light spray of PICS Vegetable Oil to make cooking and clean up quick and easy. You can cook filets and fresh or on the same tray, with or without crimping the foil to create a barrier between different items on the same sheet pan.

Cooking from frozen? Tip – Some recipes call for rinsing the frozen filet, but that is not necessary. Use the 2-step directions below to keep your recipe and timeline on track. For seafood servings that are 6 Oz. or less.

Preheat oven to 425 degrees.

Sheet Pan Hack: Place frozen filets (if skin is on, skin side down) on the lightly oiled sheet pan. Cover filets loosely with foil for the first 10-12 minutes. This allows the filet to steam/defrost and maintain moisture. The same can be done with frozen vegetables. After 12 minutes, remove the foil covers. Season with herbs and spices, or a sauce, and return to the oven to finish for 10- 12 more minutes, or when an instant read thermometer reads 145 degrees.

Freezer to Skillet Hack: Set skillet and a cover that can be placed over frozen seafood on the stove. Spray skillet with PICS Vegetable Spray. Turn burner on low, and place filet(s) on the skillet. Place cover over seafood and allow to steam/sauté for 5 – 10 minutes. Remove cover and flip filets. Season or sauce and cook over low/medium heat until done, 10 – 12 minutes, until an instant read thermometer reads 145 degrees.

This Sheet Pan Salmon meal is a winner!

Reel in the simplicity with this delicious, easy meal.

Wash and trim the ends on the asparagus.

Hack: Place Gourmet Baby Potatoes on a microwave safe dinner plate, and microwave for 2-3 minutes. Move them around the plate to promote even cooking and microwave for 1 more minute. This will speed cooking so the salmon, asparagus, and potatoes all finish roasting at the same time.

Preheat oven. If seafood and veggies are not frozen, 375 degrees is fine.

Place salmon on one end of the pan, potatoes in the middle, and asparagus on the other end of the pan. Spread veggies and potatoes so they all have a spot on the pan, and none are stacked on top of each other. Spray seafood, veggies, and potatoes lightly with PICS Vegetable Oil if desired. Season with herbs and spices. Roast on the top rack in the oven, turning the veggies and potatoes at the 10-minute mark to promote even cooking. If using a sauce on the salmon, brush it on after turning the vegetables. Return to the oven for 10-12 minutes, until an instant-read thermometer reads 145 degrees and all vegetables are cooked. Serve it up!

Shop Sheet Pan Salmon!

Haddock Tacos

Change up Taco Tuesday with these mouth-watering haddock tacos!

Follow the directions above for cooking the haddock by your preferred method, sheep pan or skillet.

While the haddock is cooking, prepare the Dole salad according to directions, reserving the corn chips.

Wash and slice the avocado in half, then into chunks.

Open PICS Salsa.

Place Pics Tortillas, 2 per plate, up to 4 plates or servings.

When haddock is cooked, allow it to rest for a minute, then divide each filet into two pieces and place on the center of the tortillas. You may want to cut those pieces into smaller chunks to distribute the length of the tortilla. Sprinkle with chili-lime or taco spices. Using the Dole Crunchy Taco Salad kit for most of the filling is a great hack that delivers a delicious meal – maxing veggie variety and flavor while also saving time and stretching your budget!    . Using a slotted spoon, place 1-2 spoonfuls of PICS salsa on the salad, and add a few of the avocado chunks. Sprinkle tortilla chips from the salad on top of the other ingredients, roll up and serve. Sassy, savory and simple.  

Shop Haddock Tacos!

Final Tip: Many like the texture of seafood that has been cooked in the skillet for fish tacos, but you can prepare it either way. Cooking the haddock by the sheet pan method while preparing a different dinner a day or two before you plan to serve it can put you way ahead on a busy night – just warm the cooked haddock in the microwave and serve up with the rest of the fresh ingredients!

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FIshin' for Tacos

Fishing for new taco recipes? Consider seafood! These tasty recipes offer a wide range of variety and an experience packed with flavor and twists. If you’re a fan of seafood you’ll love these options. Check out some of our favorite recipes and celebrate National Fish Taco Day on January 25th with us!

Fast & Fresh Fish Tacos: Fast and fresh! Grab a lb. of Market 32 Mahi Mahi and a bag of Fresh Express Chipotle Cheddar Salad and you’re on your way to enjoying lovely fish tacos.

Grilled Fish Tacos with Cauliflower Tortillas: Break out the Tilapia Filets and the Cauliflower Tortillas for an epic ride of flavor.

Crispy Cornmeal Fish Tacos with Citrus Slaw: This recipe calls for cod accompanied by a fresh, tasty citrus slaw that you won’t be able to resist. So good you’ll have to come back for more.

Beer Poached Mahi Mahi Tacos: These mahi mahi filets are boosted with fresh mango, onion, guacamole salsa and more. This recipe can make any day feel like summer.

General Tso’s Shrimp Tacos: Add some General Tso’s sauce and serrano pepper to your tacos for a wave of bold flavors. Perfect with shrimp!

Check out these video recipes…

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National Seafood Month

Ellie Wilson

MS, RDN, CDN
Manager, Lifestyles and Wellness

Celebrating #NationalSeafoodMonth is a great time to celebrate family meals! #FAMILYMEALSMOVEMENT. The Family Meals Movement is a national cross-sector initiative to help families enjoy more meals together, which supports healthy growth and weight, better family relationships, less risky behavior, better mental health, and more. ₁ Time is always short for busy families; seafood is a go-to for quick meals that can get on the table in as little as 10 minutes – even if it is coming right out of the freezer! Bonus – seafood is a smart way to add up nutrition benefits that support brain and heart health. ₂ Choices that are high in omega-3’s can help you level up your family meal – learn which seafood items can make dinner a seafood power meal! Find out more here.

Some parents and caregivers may not know how easy it is to cook seafood – it is one of the comments we hear the most from customers who want to eat more but need some tips to get them started. We can make it very easy – our Seafood Teammates can steam your seafood for free! Then, you can take it home and try a sauce or serving ideas:

  1. Pantry Power – easy Mediterranean mix-up topper for any Seafood – PICS Capers, PICS Sliced Olives and Culinary Tours Sundried Tomatoes are easy to toss together and top any seafood meal.
  2. Sauce savvy – Tour the Flavors of the World with Culinary Tours Sriracha Ranch, Thai Chili, Tikka Masala, Sesame Teriyaki. Seafood is mild and easy to season – and variety makes it easy to please everyone at the table.
  3. Pair with your favorite salad kit for a quick prep and clean up meal.

Keeping meals easy and delicious makes magic happen – for everyone, including the cook. Sheet pan meals are a one-pan wonder, savory and satisfying, and quick clean-up. We are sharing some amazing recipes below, with some special ideas for children.

Sheet Pan Orange-Ginger Salmon Foil Packets

Sheet-Pan Honey-Mustard Glazed Salmon with Roasted Vegetables

Sheet Pan Shrimp Fajitas

Tuna Crescent Rolls: Perfect for Toddler Food – This was developed for toddlers, but is a good idea for every age, and with a few ingredient trades, could be a great snack or appetizer. How about “Salmon in a Blanket”? Bite size and fun, they are tempting and tasty! See the recipe below – we kept the yum factor and better-for-you benefits together with reduced fat dough and sodium smart seasoning recommendations.  

Fish Dippers with Lemon-Chive Dipping Sauce – A delicious idea for your little seafoodies!

Family favorite in my house – we use Boboli Thin Crust pizza shells and top ours with sliced fresh scallions. Yum! Shrimp Pesto Pizza 

#FallinLovewithSeafood – Perfect for Fall – Salmon

The budget battle is always a factor, and eating seasonally is one strategy to shop smart. This Butternut Squash, Salmon and Rice Bowl puts seasonal, savory savings on the table!

Look for seafood sales and recipes on our website, and #EatSeafoodAmerica!

 Salmon in a Blanket (adapted from the Seafood Nutrition Partnership)

  • Fresh or frozen Market 32 Salmon Filets (defrosted in refrigerator), cut into bite-size pieces.
  • PICS Reduced Fat Crescent rolls, each crescent cut in half to make 2 triangles (16 pieces)
  • Salt free seasoning – look for options from PICS, Mrs. Dash, Badia, Kinder in the spice section.)
  • Additional options: PICS Maple Syrup OR PICS Honey

Pre-heat oven to 350°F. Prepare a sheet pan with a light coating of olive oil, or parchment paper. Unroll the dough and separate each crescent. Slice in half to create 2 triangles. Cut salmon into bite size pieces – approximately 1.5 inches square. Place salmon pieces on the smaller crescent triangles. Season with a dab of honey on each bite, or a sprinkle of fresh or dried herbs. Following the crescent dough rolling directions, roll the salmon into the dough and place on the prepared sheet pan. Cook at 350°F for about 15 minutes. Internal temperature should be 145°F, and dough should be cooked and light brown.

Experiment!  This could also be done with frozen/baked phyllo cups or cooked in an air fryer (follow air fryer recommendations for time and check internal temperature for doneness.) Enjoy! 

Price Chopper/Market 32 is a recognized #FAMILYMEALS Partner

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Ellie Wilson

MS, RDN, CDN

If you are considering how the foods you eat impact your health and the health of our planet, you are not alone. Embracing that holistic approach to ensuring we all have access to healthy food, and ensuring we manage food well from land and sea is key to access now and in the future.

Striving to #EatSeafood2XWeek is recommended by the Dietary Guidelines for Americans, the American Heart Association and the American Diabetes Association. Eating more seafood is a proven way to support heart and brain health, ensure good intake of omega-3 fatty acids EPA and DHA, and enjoy easy to season lean, nutrient-rich protein. Seafood is a great choice for pregnant women (see important recommendations here: Advice About Eating Fish). It is also a great starter food for toddlers and young children, with research showing significant positive impact on brain growth and IQ (Seafood Nutrition Partnership). The benefits don’t stop there – building that #Seafood2XWeek routine will fuel your family’s health for life!

Learning more about how seafood fisheries and farms are managed can help you be confident in the choices you make. Farmed and wild seafood are both good choices, as both industries are working with scientists and systems to maximize production while protecting the environment. Our Seafood Team knows sourcing responsibly harvested and farmed fish is good for people and the planet. Our deeply experienced buyers collectively have over 30+ years of experience and have been advocates for ensuring seafood fisheries are actively engaged in sustainable practices. This includes seeking sourcing standards like the Marine Stewardship Council (MSC) certification and supporting fisheries engaged in criteria-driven fishery improvement projects (FIPs), as science and safety continues to drive best practices.

For farmed seafood, the science has become an independent certification our Seafood team relies on to assist with supporting best aquaculture practices and high-quality items. For example, they ensure farmed salmon meet the internationally recognized Best Aquaculture Practices standards – you can learn more here: Best Aquaculture Practices. Look for the certification on Market 32 seafood packages.

Those best practices include careful sourcing of some species from specific areas, such as certified Icelandic Haddock, and Alaskan Snow Crab. Science also ensures seafood is processed and flash frozen as quickly as possible, to preserve flavor, texture and nutrient profile. Cryovac packaging of fresh-frozen fish ensures you can enjoy 1 or all 4 filets when you want to bring the benefits to your table by choosing a Market 32 frozen seafood. Fresh or frozen, flavor, and quality are all ensured by our team – we can’t wait for you to try them all! #EatSeafoodAmerica

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National Seafood Month

Ellie Wilson

MS, RDN

Does this sound familiar? It is 4 PM, and you have no idea what to make for dinner.  What you do know is you want it to be quick, easy, delicious, and good for you. Seafood may be your new best friend – versatile and vital, full of essential nutrients and easy to season, it can be a big deal for a special evening or a freezer-to-plate problem solver.

Less than 20% of Americans eat the recommended amount of se afood #2XPerWeek, but that is starting to change as culinary curiosity and positive health benefit research across the life span continues to grow. As a group, seafood is nutrient dense, meaning it packs a variety of nutrients into each nourishing bite, depending on the species. Lean protein, brain and heart-health promoting omega-3 fats; vitamins A, B and D, as well as minerals selenium, zinc, iodine, iron, calcium and phosphorous. Together they bring a lot of value in an easy-to-cook package!

Seafood, especially in the Northeast, has a historical role in feeding the indigenous peoples of America, and then European settlers when they arrived. As stated by author Barton Seaver, “seafood was the first economy this country founded, and upon which we took our first steps toward economic and political freedom.” ₁ This was fueled in part by the robust access to North Atlantic cod and intersected with the seeking of religious freedom. Fasting days, which included seafood traditions, were over 150 per year in some religious calendars, and underpinned immigration for religious freedom to the New World for many. Immigration throughout American history has brought many from cultures where seafood was a fundamental element of their cuisine. Seafood was also a mainstay during the World Wars, when other foods were rationed to support troops. Seasonality also has a role – the seas come alive in spring, in time for Lent, the most popular time of year to eat seafood.

The advancement of technology and processing has expanded the options we have for seafood – many of the varieties we carry are wild caught, processed and fresh frozen at sea to maintain the highest quality of delicate flavor and texture. Market 32 frozen filets are individually wrapped in the package, ensuring you can make one or all and enjoy the same great experience. Frozen seafood can be cooked in about 15 minutes, right out of the freezer, so is a perfect staple for busy days. Market 32 Shrimp and Scallops come in various sizes, ready to defrost and enjoy or perfectly prepped to make your favorite recipe. Lobster and crab are the highest quality, and wonderful to bring to a table full of friends and family! 

Check out the great sales and watch for recipes and finspiration throughout October, National Seafood Month.

#EatMoreSeafoodAmerica!

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National Taco Day!

Mia Teal

E-Commerce Marketing Department

Did you know that tacos actually have their own day? Today, October 4th just happens to be that day! Here at Price Chopper and Market 32, we have everything you need to get creative for your Taco Tuesday tonight. The beauty is, there is no right or wrong way to make your taco, and they can be filled with just about anything and everything! First, let’s explore some interesting facts about tacos.

The origin of the taco dates back as early as the 18th century, but the taco itself was not introduced in the United States until 1905. During the 18th century, tacos in Mexico were known to be a food of the working class which included miners. Tacos were known as “tacos de minero” which means “miner’s taco.”

The tacos that were consumed during this time were very different from what we know today. Tacos were originally made with a spicy filling, not beef or chicken that is commonly used today. Interestingly enough, the hard taco shell we know and love did not become popular in the United States until the 1940s. Before then, a soft flour tortilla was used. Today, there are so many different combinations to create tacos. While some people prefer beef or chicken, others may choose fish or no meat source at all. Check out some of our delicious taco recipes below to celebrate this year’s National Taco Day!

Foil-Pack Avocado Ranch Chicken Tacos: Loaded with fresh ingredients, these tacos are tasty and filling. Be sure to grab Market 32 Boneless & Skinless Chicken Breast at your nearest location. 

Grilled Fish Tacos with Cauliflower Tortilla: Not feeling a traditional taco shell? Don’t worry, we have you covered! Try these tacos with a delicious cauliflower tortilla.

Chipotle Ground Beef Street Tacos: Beef, cheese, salsa and more! Make sure to grab your choice of Market 32 ground beef for these tacos. 

Black Bean, Quinoa, & Grilled Veggie Tacos: No meat? No problem! These tacos are bursting with flavor and easy to make!

Happy National Taco Day!

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Resolution Solution

Ellie Wilson, MS, RDN Senior Nutritionist

Pier33 Salmon 24oz Happy, healthy New Year! Every January, I am asked to share the best ways to get started on a healthier lifestyle. My top picks are: “More” is the key. Adding beneficial foods and practices is far easier than taking anything away, and more fun. Smart options throughout the store make it easy to keep your resolutions afloat and enjoy a great plate that is delicious and doable on your always busy days. asian broiled ginger salmonEnjoying seafood twice per week is a powerful first step. Meal maker solutions in the Seafood department include Pier 33 Ocean Raised™ Salmon.  Frozen fresh, they will take you from tide to table quickly and easily. Single serving and family four packs are ready for dinner in less than 10 minutes! Add a fresh salad and you have upped the ante on both produce and water – water in produce is part of how we can improve water intake, a simple benefit bogo. Put salmon on the menu every week and you are half way to that two servings per week that are recommended by the Dietary Guidelines for Americans and the American Heart Association. Nourish your family and teach your children well with lifelong food habits that support their good health. This family- friendly Asian Ginger Broiled Salmon https://www.pricechopper.com/recipes#/8866 is a great fit for a busy night. The e-coupon https://www.pricechopper.com/coupons#/?coupon_id=385534 makes this a smart start to healthy year!  www.pier33gourmet.com   Written by Ellie Wilson, MS, RDN Senior Nutritionist salmon_3Fish and seafood continue to gain fans and favor with health organizations around the world. Seafood twice per week benefits heart and mind, so I am sharing some get-you-there guidelines to make it easy.  We have highlighted these benefits by ages and stages –time to get everyone to the table for delicious, nutritious seafood. Most seafood is high in lean protein, omega 3 fatty acids and other important nutrients, like selenium. NuVal® Nutrition Scores at Price Chopper and Market 32 confirm this –most seafood scores 90 and above. Look for the blue score on the case and shelf tags. Ages and Stages Pregnant Mom, preterm infant: The USDA guideline is 8 – 12 oz. of fish and seafood per week. This is a great way to boost infant brain development – the omega 3’s from seafood are important to development. Young child – Mild taste and easy, quick prep make seafood a great idea for busy parents. Fish sticks or fish bites are easy to make and fun finger food. Bonus – kids get more omega 3’s in a lean protein package. Tweens and teens – Keep seafood on the plate as tweens and teens start to pay more attention to their food. Seafood is super easy to season and cook – quick and versatile, they can make dinner for everyone in just a few minutes! Launch a great food habit they will enjoy and that will protect their health across their whole lifespan. Adults – Seafood twice per week protects heart and mind – shown to reduce risk of some cardiac disease, and also to support memory as we age. Remember to eat seafood twice per week. Winner, winner, seafood dinner! Recipe tip – most seafood recipes are very versatile, and you can switch out or swap in your choice instead of the recipe item. Trying to plan a quick and easy meal? Consider the Create, Take and Bake seafood meals at the Price Chopper seafood counter – your choice of 4 different fish or shrimp, fresh cut veggies and seasoned to order in a steam-at-the-store  or bake-at-home self-contained package. Great meal, no muss, no fuss! Or, enjoy these great recipes you can make with and for friends and family. Learn more about seafood at www.seafoodnutrition.org. https://www.pricechopper.com/recipes/8097/Smoked-Paprika-Roasted-Salmon-with-Wilted-Spinach http://www.seafoodnutrition.org/mediterranean-tuna-salad.html https://www.pricechopper.com/recipes/7366/Shrimp-Party-Dip