Written by Sara Lilkas, Marketing Intern  Rosh Hashanah, which means “Head of the Year” in Hebrew, is the beginning of the Jewish year will be observed September 13th through September 15th. Rosh Hashanah is one of the two High Holy Days in the Jewish religion (the other being Yom Kippur) and there are many traditions and rituals that take place during the holiday. As with every major Jewish holiday, women and girls light candles on each evening of Rosh Hashanah and recite the Jewish blessing Leshanah tovah tikateiv veteichateim, “May you be inscribed and sealed for a good year.” One Rosh Hashanah tradition involving food is to eat apples dipped in honey to represent a sweet New Year and round challah bread to represent the cyclical nature of a year. Raisins or apples are also sometimes added to the challah bread to represent the sweetness of a new year in addition to the apples dipped in honey. iStock_000013879490_MediumDifferent families have different traditions surrounding the holiday that have been passed down throughout the years. After the traditional apples dipped in honey and challah bread are shared there are many different foods prepared for the Rosh Hashanah celebration. Main dishes can vary depending on what your guests enjoy. Some families enjoy chicken dishes, while others may have a more traditional brisket. Side dishes can vary from matzo balls and other traditional foods (Gefilte Fish anyone?), to other dishes that complement your main dish. There’s often roasted vegetables such as carrots and potatoes, but tart foods are generally avoided on this holiday with an emphasis on sweet flavors. As with the apples dipped in honey, sweet flavors are represented throughout the dinner to symbolize the desire for good things in the upcoming year.  One of those sweet side dishes you will see featured in most Rosh Hashanah dinners are tzimmes. There are many different variations of this dish, but they are all delicious! If you aren’t sure where to start with your tzimmes here is an easy recipe to follow! Apples often appear on the dessert menu during the Rosh Hashanah holiday both because of their symbolic significance and because apples often taste sweeter in the fall. There can be everything from apple cakes, pies, or tarts! It ultimately depends on what your family likes to eat. A fun idea is to have people bring different deserts so there is variety, but it also relieves some of the pressure off the host or hostess to prepare a fabulous meal. For more Rosh Hashanah dinner inspiration check out our Pinterest board! We wish all of our customers observing Rosh Hashanah a Happy New Year! L’shanah Tovah! Written by Jane N. Golub Director In-Store Marketing Programs


Atkins stone fried pizza

Don’t have time to cook?  In just a few minutes you could be enjoying delicious Atkins Frozen Stone Fired Pizza. Mouth-watering frozen pizza for weight loss tame your cravings to help you lose weight.  Atkins Frozen Entrees and Pizzas are a great way to learn the basics of Low-Carb eating, in a simple, convenient and delicious way. Add a simple side salad or extra serving of vegetables to ensure you meet your daily vegetable net carb goals! Try an Atkins Stone Fired Pizza today made with premium ingredients like pepperoni, Italian sausage and bacon with shredded cheese and a zesty garlic pizza sauce on an artisanal stone fired crust. Look for Atkins Stone Fired Pizzas in the Frozen aisle.

vitatop energy loavesVITATOPS and ENERGYLOAVES from VITALICIOUS

You’ll love “vital and delicious” Vita Tops and EnergyLoaves from Vitalicious.  Loaded with whole grains, fiber and protein, these products are ideal for breakfast or snacking on the go.  Vitalicious products are made without preservatives or artificial coloring, fully baked and flash frozen to deliver that freshly baked taste any time. Vita Top flavors include Wild Blueberry, Chocolate Chip, Deep Chocolate and Chocolate Peanut Butter Chip.  Try America’s #1 frozen muffin brand in extra-fudgy and decadent Deep Chocolate to satisfy your chocolate cravings, delicious Wild Blueberry, with twice the antioxidants of regular blueberries and the sinfully-delicious American classics, Chocolate Chip and Chocolate Peanut Butter Chip. Vitalicious EnergyLoaves are available in Banana Nut and Apple Cinnamon Crumb.  With combined benefits of protein, fiber and B vitamins in each EnergyLoaf, you get nutritious, sustained energy that makes you feel fuller for longer than less nutrient-dense food.  Individually wrapped and ideal for breakfast or anytime snack on-the-go. Look for Vita Tops and EnergyLoaves from Vitalicious in the Frozen aisle.