Your one-stop destination for PICS items, available exclusively at
Market 32 and Price Chopper. From pantry staples and frozen favorites to snacks, beverages, and household essentials, PICS offers high-quality products at unbeatable value—perfect for every aisle, every meal, and every budget.
When it comes to dessert, only the best will do. Our PICS ice cream is locally crafted with an unwavering commitment to quality. Every scoop delivers the creamy texture and rich flavor you expect—without compromise.
Each bite is pure happiness, made without shortcuts. It’s real ice cream, packed with crunchy, chewy, and gooey surprises to delight your taste buds.
Not all frozen dairy desserts are created equal. According to the FDA, a product can only be labeled ice cream if it:
• Contains at least 10% dairy milkfat
• Has no more than 100% overrun (air whipped in)
• Weighs at least 4.5 lbs per gallon
Overrun refers to the air added during freezing. Higher overrun means lighter texture; lower overrun means denser, creamier results. If a product doesn’t meet these standards, it’s officially classified as a frozen dairy dessert.
When comparing ice cream and frozen dairy dessert nutrition labels, you may notice that frozen dairy desserts often have fewer calories and less fat than traditional ice cream. However, they typically contain more added ingredients, such as stabilizers and artificial flavors.
Always check the ingredient list to understand what’s really in your frozen treat—lower fat doesn’t always mean better quality.
For some, the difference between ice cream and frozen dairy dessert is subtle—only noticeable in a side-by-side taste test. But for true ice cream lovers and connoisseurs like ourselves, the distinction is obvious.
Premium ice cream with higher milkfat and lower overrun delivers a richer, creamier texture and more indulgent flavor. In contrast, regular and economy ice creams—along with most frozen dairy desserts—contain more air and less fat, resulting in a lighter, fluffier texture and less intense taste.
The next time you’re browsing the freezer aisle and spot labels like “ice cream” or “frozen dairy dessert,” you’ll know there’s a real difference. We’re committed to crafting authentic ice cream that simply tastes better. We use high-quality ingredients and locally sourced dairy to deliver that rich, creamy texture real ice cream lovers crave. We’re passionate about making the best ice cream possible—because you deserve nothing less than the good stuff.
Looking to shake up your shopping list?
Check out the latest new items from PICS, your trusted brand for quality and value. From pantry staples to fresh finds, PICS brings you exciting new products that make everyday meals easier, tastier, and more affordable.
Real sliced fruit, frozen at peak ripeness, and dipped in real chocolate. It’s convenient and delicious! Try all five varieties available in your local stores.
These PICS Frozen Gelato Bombs have rich decadent filled centers, and are finished with a crumbly outer layer that will leave you wanting more. Grab it right out of the freezer, and it’s ready in just minutes!
Whether you’re topping burgers, drizzling grilled chicken, dressing wraps or dipping fries, PICS Squeeze Drizzles make it easy to add big flavor to every summer meal.
Looking for the perfect way to bring everyone together? Whether you’re planning a cozy family dinner, a last-minute get-together with friends, or
a weekend movie night, PICS frozen pizza is your
go-to for flavor, convenience, and value.
With a variety of delicious flavors, crispy crusts, and premium toppings, PICS frozen pizzas make it easy to host a pizza night that everyone will love—without breaking the bank. Just pop one (or a few!) in the oven and enjoy a hot, cheesy, crowd-pleasing meal
in minutes.
