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Our Brands

Our Brands Page Break Quality and Value (templater_page_break_99)

Various products from Market 32 and Price Chopper brand portfolio on table

We love helping you save money on the products you want most. In fact, we offer thousands of quality store brand products in every department and every aisle at a savings compared to national brands. Try the quality for yourself and see. We're so confident you'll be pleased that we offer a 100% satisfaction guarantee on every one of our own brand products.


PICS - Quality & Value

A brand new line of delicious products available exclusively at Price Chopper and Market 32. A transformation from our popular Price Chopper brand, our new PICS line is a response to you - our guests - who told us that you seek out quality while putting a premium on value. When you choose PICS you'll have the confidence knowing that the food you put on the table is delicious and nutritious. All PICS labels will feature a 'Quality & Value' seal - the guarantee of a great product at a great price.


Full Circle

Full Circle Market

More of what you love! With over 250 items and growing, you'll find a full selection of great-tasting Full Circle Market products - mostly organic - throughout our store. From grocery to dairy to produce, you know what you're getting with Full Circle Market. The simpler the ingredients, the closer to nature they are, and the easier it is to choose what's best for you and your family. There's not an item we offer that we wouldn't make for our own families because Full Circle Market keeps it real - and real affordable.

Culinary Tours Logo

Culinary Tours

The world awaits! Culinary Tours is a new line of globally inspired food that allows you to enjoy the authentic ethnic tastes of distant lands right in the comfort of your own home. We bring the world to your kitchen table with carefully selected food, inspired by flavors from across the globe or across the road. Every product we share is connected to a culture, cuisine, recipe or story. Join us and discover Culinary Tours. Look for all the new Culinary Tours products – recognizable by the Adventure Travel Balloon on the label. Taste the world without the trip!


Chef's Menu Logo

Chef's Menu

Enjoy chef's quality meals in less than 15 minutes with our Chef's Menu meals, like Chicken Picccata, Steak Bordelaise, Artichoke Mushroom Pork Chops and more. Choose from meals that include the fresh chicken, fish, shrimp, pork or beef you select, paired with conveniently packaged fresh vegetables, sides and gourmet sauces. Then create a masterpiece - like Korean Style Glazed Salmon, Chicken Marsala, or Bourbon Peppercorn Steak. Anyone can cook like a chef with Chef's Menu!

And to make delicious meals even more convenient, we've introduced Chefs’ Menu Meal Kits! We’ve done the packing, prepping and planning for you, so all you have to do is pick what you’d like for dinner and follow the step by step instructions. Each kit comes with prepackaged meat, sauce, side dish, fresh vegetables and portioned olive oil to cook with. Perfect for families on the go, busy professionals or anyone who just doesn’t feel like spending the whole night in the kitchen. Try all 5 varieties. Available in our FoodFare department in most stores.

Learn More

Our Brands 4 Column Card (templater_column_cards_24)