Find the greatest assortment of new items at your nearest Price Chopper or Market 32.  New collections and brands appear regularly in every department and in every aisle so make it a point to spot the purple NEW tags on all the items that just recently arrived.  

Get adventurous and you just might find a NEW favorite. 

shop NEW ITEMS today!

More chips. More flavor!

Our lineup of PICS Chips is new and improved – you can see and taste the difference! Enjoy your favorites plus 4 NEW varieties: All Dressed, Baby Back Ribs, Buffalo Wings & Blue Cheese and Dill Pickle. Try some today!


Made popular in THE NORTH (Canada), these chips are the perfect blend of all your favorite flavors like barbecue, salt and vinegar, sour cream and onion, and even ketchup!  You’re sure to enjoy this delicious combination of sweet and savory.

Baby back 

The uniquely flavored potato chips will remind you of your favorite steakhouse.  Each handful of this bold and savory snack will have you licking your fingers and wanting more! 


You’ll love the mouthwatering flavor sensation of garlic, dill and a splash of vinegar. The zesty combination is sure to excite your taste buds!

PICS Buffalo Wings 
and Blue Cheese

We combined the classic flavors of hot wing sauce and blue cheese to create the perfect balance of spicy and tangy.  The hearty flavor will satisfy all your cravings with each crunch.

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We Deliver in as Little as an Hour

We’ve partnered with Instacart to offer you the convenience of grocery delivery. Instacart’s network of personal shoppers will grocery shop for you and deliver your order directly to your doorstep so you can spend more time doing what you love.

Let us do the shopping for you

Pick your items online and then pick them up at the store. You don’t even need to leave your car; our personal shoppers will bring your groceries to you. It’s that easy!  

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