Find the greatest assortment of new items at your nearest Price Chopper or Market 32.  New collections and brands appear regularly in every department and in every aisle so make it a point to spot the purple NEW tags on all the items that just recently arrived.  

Get adventurous and you just might find a NEW favorite. 

shop NEW ITEMS today!

Read About New Items

Goose Island So-Lo IPA

Goose Island So-Lo IPA Simply put, Goose Island’s So-Lo IPA is big on hops, low on calories, and beautifully balanced. With only 98 calories per

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Bud Light Seltzer

Introducing Bud Light Seltzer: It’s finally here and it’s unquestionably good An easy-drinking hard seltzer with a hint of delicious fruit flavor. Bud Light proudly

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Martin’s Potato Rolls!

Roll Out a New Tradition with Martin’s Potato Rolls! Martin’s Famous Pastry Shoppe is the home of Martin’s Potato Rolls – a Home.Grown small company

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TACO BELL® Shredded Cheese

Shredded Cheese doesn’t get much better than this! Introducing the new, bold flavors of TACO BELL® Shredded Cheese! Taco night just got better. Made with

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We Deliver in as Little as an Hour

We’ve partnered with Instacart to offer you the convenience of grocery delivery. Instacart’s network of personal shoppers will grocery shop for you and deliver your order directly to your doorstep so you can spend more time doing what you love.

Let us do the shopping for you

Pick your items online and then pick them up at the store. You don’t even need to leave your car; our personal shoppers will bring your groceries to you. It’s that easy!  

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