Find the greatest assortment of new items at your nearest Price Chopper or Market 32.  New collections and brands appear regularly in every department and in every aisle so make it a point to spot the purple NEW tags on all the items that just recently arrived.  

Get adventurous and you just might find a NEW favorite. 

shop NEW ITEMS today!


Savory and delicious on its own, or add some toppings to make it a meal. The possibilities are endless!

Try these delicious topping ideas on your pizza bagel today!

Basil, tomatoes, and fresh mozzarella

Ham, pineapple and bacon

PICS pizza sauce, cheese and pepperoni

Pesto Mozzarella Basil and Prosciutto

sausage, peppers
and egg

Read About New Items

New Items: La Terra Fina

New Items: La Terra Fina Since 1983, La Terra Fina has been using quality ingredients to make food you’ll want to share. Because if they’ve

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Herdez Salsa Cremosa

Herdez Salsa Cremosa Pour on the flavor with endless possibilities. Inspired by generation of Mexican, this craveable combination of tangy tomatillos and lime with garlic

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We Deliver in as Little as an Hour

We’ve partnered with Instacart to offer you the convenience of grocery delivery. Instacart’s network of personal shoppers will grocery shop for you and deliver your order directly to your doorstep so you can spend more time doing what you love.

Let us do the shopping for you

Pick your items online and then pick them up at the store. You don’t even need to leave your car; our personal shoppers will bring your groceries to you. It’s that easy!  

shop new items in a store near you