Fin-tastic Seafood!

Ellie Wilson, MS, RDN Senior Nutritionist

seafood dinner Making a fin-tastic seafood meal has never been easier! Our innovative Seafood Team took some of their best and most popular fresh fish and shrimp options, and combined them with tasty and colorful fresh veggies in a special seal and cook bag. A teaspoon of butter and room for your favorite seasonings sets the stage for quick and easy microwave or baked fresh seafood meal, done in minutes! Fresh salmon, haddock, or tilapia star in these beautiful meal kits, and premium frozen shrimp is the fourth variety in this ground breaking seafood meal offer. With a 5-day fresh shelf life, you can plan your week and be sure you can meet the American Heart seal&cooksalmonrawpkgAssociation and Dietary Guidelines for Americans recommendations for seafood twice per week! Eat like a Mediterranean with these combinations – 8 ounces of fresh vegetables in each seafood dinner helps you get your vegetable servings in too.   All the benefits – lean seafood, omega 3s, fresh vegetables full of antioxidants, fiber and flavor – and no mess to clean.  Reel in the benefits of these fresh meals.   Visit to see all the great Seal & Cook offerings! Written by Jane Golub Director In-Store Marketing Programs May 20, 2018


Simply Surimi Seafood Sticks are a great-tasting new seafood product that are best described as the natural evolution of imitation crab products. Made from high quality wild and sustainable Alaska Pollock and just eight other natural ingredients. Simply Surimi is certified gluten-free by Beyond Celiac and certified heart healthy by the American Heart Association and recently verified by the Non-GMO Project.Simply Surimi seafood sticks The Seafood Sticks are also an excellent source of protein with 10g per serving.  Packaged in a single serving 3.7-ounce size, Seafood Sticks are a wholesome and hearty snack that are perfect for active kids, fitness enthusiasts and anyone trying to maintain a healthy lifestyle. Enjoy Simply Surimi plain right out of the bag or dipped in cocktail sauce or with your favorite dressing. Look for Simply Surimi in the Refrigerated Seafood Case.

Mussel Magic in March

Ellie Wilson, MS, RDN, CDN  Senior Nutritionist

Mussels Blog March is warm and cold, sunny and snowy, cloudy and clear – every day is different.  As schedules heat up, having something easy on hand for a warm lunch or dinner is always a good idea. Pier 33 Mussels are frozen fresh and go from freezer to skillet. Easy to season and savor, a glug of olive oil around the pan, a generous pinch of parsley, chopped garlic, and a splash of wine, and you can serve up a simple entrée over pasta or steamed veggie noodles in 10 minutes. They shine as a quick addition to a Manhattan clam chowder, and marry well with a bold curried coconut sauce – check out this Thai Red Curry Mussels recipe ( They also pack a nutrition punch as a good source of B12, selenium, zinc, and folate. Pier 33 mussels are a versatile and delicious way to add seafood to your day, and get you closer to the two servings per week recommended for good health. Check out other varieties in the frozen seafood case. Try today and save $1.00 off any TWO (2) Pier 33 Mussels with AdvantEdge e-Coupon through March 31st! Don’t forget their fresh frozen salmon – quick to cook and easy to enjoy, lean protein and omega 3s will get you energized for spring!

Resolution Solution

Ellie Wilson, MS, RDN Senior Nutritionist

Pier33 Salmon 24oz Happy, healthy New Year! Every January, I am asked to share the best ways to get started on a healthier lifestyle. My top picks are: “More” is the key. Adding beneficial foods and practices is far easier than taking anything away, and more fun. Smart options throughout the store make it easy to keep your resolutions afloat and enjoy a great plate that is delicious and doable on your always busy days. asian broiled ginger salmonEnjoying seafood twice per week is a powerful first step. Meal maker solutions in the Seafood department include Pier 33 Ocean Raised™ Salmon.  Frozen fresh, they will take you from tide to table quickly and easily. Single serving and family four packs are ready for dinner in less than 10 minutes! Add a fresh salad and you have upped the ante on both produce and water – water in produce is part of how we can improve water intake, a simple benefit bogo. Put salmon on the menu every week and you are half way to that two servings per week that are recommended by the Dietary Guidelines for Americans and the American Heart Association. Nourish your family and teach your children well with lifelong food habits that support their good health. This family- friendly Asian Ginger Broiled Salmon is a great fit for a busy night. The e-coupon makes this a smart start to healthy year! October is a #SeafoodParty! Ellie Wilson, MS, RDN Senior Nutritionist   October is National Seafood Month, and we always bring the best seafood to our communities, sourced by a great team. This year we partnered with Pier 33 Gourmet Seafood, a world leader in Ocean Raised Atlantic Salmon®. Pier 33 Gourmet Seafood ( is committed to bringing highly nutritious, flavorful, sustainably raised salmon to today’s busy families interested in peppered salmonserving healthier gourmet meals at home.  Their frozen salmon fillets are the perfect starting point for easy to prepare, restaurant quality, culinary seafood adventures. They also fit your need for something that cooks up easily and quickly – 8 minutes stove top or 4 minutes in the microwave is all it takes to enjoy the 28 grams of lean protein and over 2,000 mg of powerful Omega 3’s per serving! The Dietary Guidelines for Americans and the American Heart Association recommend seafood twice per week for better health, including heart health. Pier 33 salmon portions are a game changer for busy people seeking solutions to better eating. If you want to learn more about how seafood supports good health, check out the #SeafoodParty at Healthy Hack – Try this! Double the salmon in this Roasted Salmon with Orange sauce and Root Vegetables Fall recipe, ( Serve the extra salmon later in the week over an easy bagged salad or sautéed spinach. Two servings – too easy! #SeafoodParty Written by Jane Golub Director In-Store Marketing Programs July 16, 2017 SEA CUISINE UNFISHIN’ BELIEVABLE SEAFOOD Seafood this flavorful is hard to believe.  Introducing Sea Cuisine’s newest collection of flavor-packed visibly packaged insanely premium cuts of fish.  Flavor and quality you have to see – and taste – to believe. Available in Lemon Pepper Scallops, Asian Grill Rubbed Salmon, C Sea Cuisine itrus Rubbed Salmon, Honey Chipotle Salmon, Garlic & Herb Tilapia and Stout Spiked BBQ Salmon. With these simple, expertly prepared cuts of seafood, you can feel insanely good about the fish you’re feeding your family.  There is no limit to the dishes you can create.  Explore the entire product collection – and prepare to pinch yourself. Look for Sea Cuisine products in the Frozen Seafood section.   Written by Ellie Wilson, MS, RDN Senior Nutritionist salmon_3Fish and seafood continue to gain fans and favor with health organizations around the world. Seafood twice per week benefits heart and mind, so I am sharing some get-you-there guidelines to make it easy.  We have highlighted these benefits by ages and stages –time to get everyone to the table for delicious, nutritious seafood. Most seafood is high in lean protein, omega 3 fatty acids and other important nutrients, like selenium. NuVal® Nutrition Scores at Price Chopper and Market 32 confirm this –most seafood scores 90 and above. Look for the blue score on the case and shelf tags. Ages and Stages Pregnant Mom, preterm infant: The USDA guideline is 8 – 12 oz. of fish and seafood per week. This is a great way to boost infant brain development – the omega 3’s from seafood are important to development. Young child – Mild taste and easy, quick prep make seafood a great idea for busy parents. Fish sticks or fish bites are easy to make and fun finger food. Bonus – kids get more omega 3’s in a lean protein package. Tweens and teens – Keep seafood on the plate as tweens and teens start to pay more attention to their food. Seafood is super easy to season and cook – quick and versatile, they can make dinner for everyone in just a few minutes! Launch a great food habit they will enjoy and that will protect their health across their whole lifespan. Adults – Seafood twice per week protects heart and mind – shown to reduce risk of some cardiac disease, and also to support memory as we age. Remember to eat seafood twice per week. Winner, winner, seafood dinner! Recipe tip – most seafood recipes are very versatile, and you can switch out or swap in your choice instead of the recipe item. Trying to plan a quick and easy meal? Consider the Create, Take and Bake seafood meals at the Price Chopper seafood counter – your choice of 4 different fish or shrimp, fresh cut veggies and seasoned to order in a steam-at-the-store  or bake-at-home self-contained package. Great meal, no muss, no fuss! Or, enjoy these great recipes you can make with and for friends and family. Learn more about seafood at     Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets There are many voices highlighting different diet strategies, but none of them is as time tested, delicious and now highly proven to offer the best any diet can offer – exciting, appetizing fare that results in substantially better health for most people. Enter the Mediterranean diet, a food heritage and cuisine that emphasizes extra virgin olive oil, fruits and vegetables, seafood and nuts, along with red wine, as mainstays. Pasta, crusty breads and beans round out the Mediterranean foundation. We carry a great variety of imported Italian foods, including Price Chopper and international brands, and many of them are highlighted during our Italian celebration starting on October 11th.  They offer an authentic link to the flavors and foods of the Mediterranean.Untitled Extra virgin olive oil is darker green in color, and can vary in flavor from sweet to peppery. The darker color means there are more polyphenols and antioxidants, which contribute to the flavor elements and healthfulness of the oil. Great for cooking at lower temperatures, and for adding cold to salads and bread dips, extra virgin olive oil should be a staple in your pantry. The best study showed that up to 4 tablespoons of olive oil per day helped protect from high cholesterol, high blood pressure and stroke. San Marzano tomatoes are a particular heirloom variety of tomatoes originating from the small Italian town of San Marzano sul Sarno, and have been grown since the 1700’s, when they were brought back from Peru. They have a strong, sweet taste and lower acidity than Roma’s, and make a wonderful sauce. They are so unique, they are certified by the Italian government. Lycopene, an antioxidant that also lends its red color to tomatoes, is more easily absorbed from cooked tomatoes, so these items are rich sources. Check out the Price Chopper and Cento brand canned tomatoes, great for sauces and salsa’s. DeLallo brand began offering authentic Italian foods door to door in the 1940’s. Their pepperoncini and giardinera are wonderful – spice up cole slaw with thin slices of pepperoncini, or add it to a sandwich mixed with shredded lettuce. Giardinera is a jarred vegetable salad with cauliflower and carrots in a spicy vinegar, comes in mild and hot varieties, and is a savory, convenient vegetable side salad for lunch or dinner.  Cento brand has brought over 1,000 authentic, premium Italian foods to the United States for over 40 years, and flavor makers like anchovy, clam juice and marinated artichokes are all highlighted this week. Put it all together with fresh seafood (October is National Seafood Month) and you will enjoy the best the Mediterranean diet has to offer! An easy, delicious dinner can include your choice of fresh white fish (1 pound) like cod or haddock, broiled. Combine Price Chopper canned San Marzano tomatoes (28 oz.),  in a sauce pan with two tablespoons each of dried basil and oregano, two cloves of minced garlic, and one anchovy filet, brought to a boil, then simmer and reduce until slightly thickened (about 15 minutes).  Be sure the filet has dissolved into the sauce. Serve over the white fish, with a side of al dente pasta and a green salad with olives. Serves 3-4. You can also try our Create, Take and Bake fresh seafood meals at the seafood counter. Welcome to the Mediterranean! Written By: Ellie Wilson, MS, RD  Senior Nutritionist, Price Chopper Supermarkets Salmon filet on a wooden carving board. Seafood is a great idea – easy to season and prepare, fish and seafood are lean protein choices that have many health benefits. Both the Dietary Guidelines for Americans and the American Heart Association recommend two servings per week for good health. But, there is also a lot of confusion about seafood, due to a number of recent reports that have highlighted poor fishing practices and even species fraud at restaurants and grocers around the country. Our seafood team at Price Chopper has put a number of procedures in place to ensure we bring the best seafood to your table. We also make it easy – try a Create, Take and Bake meal with your choice of seafood, seasonings, and vegetables, for less than 500 calories! Offering the highest quality is central to our team’s approach. Starting with the end in mind, Price Chopper buyers travel the globe to Canada, New England, Alaska, the Pacific Northwest, Central and South America, and Asia to find the best quality. Our seafood professionals inspect our supplier facilities to ensure they meet the highest safety, quality and sanitation standards. The country of origin is clearly noted at seafood counter on signage – you can see exactly where your seafood came from. We also place very high importance on accurate labeling of the items we sell. Price Chopper was first in the supermarket industry to start random seafood DNA testing to ensure that you get what you pay for. This species verification testing is done by a third party laboratory, Therion Inc., located in Saratoga Springs, N.Y. Therion randomly selects and tests fish fillets from our Distribution Center, providing us with objective results that validate the species of our seafood which in turn allows us to offer sound assurances to our customers. Customer confidence drives our efforts. Over 150 samples of 15 different species that are at moderate to high risk of substitution were initially tested. A testament to the hard work of our team and the quality suppliers they work with, all 150 varieties tested true to species. Approximately 70% of the earth is covered by water. We know that our seafood sourcing must be done with great care, protecting the health of our oceans and the seafood industry. Enjoy a wonderful seafood dinner from Price Chopper this week. Written by Lee E. French Vice President of Seafood

We have great news for seafood lovers!

I’m Lee E. French, Vice President of Seafood at Price Chopper Supermarkets, and I want to tell you about Captain Jim Flagel and the success of the American fishing industry’s effort to rebuild sustainable populations of swordfish.

Today, Captain Flagel and his White Water fishing boat are returning from the Grand Banks with a catch of swordfish expected to average close to 200 pounds each. Swordfish from the Grand Banks are the highest quality, and the White Water will only make 2 or 3 trips to the Grand Banks each year. 

Few people know of the significant sacrifices made by American swordfish fishermen to rebuild this stock in less than a decade. Rebuilding swordfish stocks is one of the great accomplishments of fishery management – and important to the success of this food source.

Swordfish is managed internationally by a number of fishing nations by quotas. For the past several years, the United States has not harvested its full North Atlantic swordfish quota. This is due in part to strict domestic management measures designed to help swordfish stocks rebuild. If the United States fails to catch its share of swordfish for a significant period, other countries can increase their quotas, and the U.S. share could be reduced.

We support our swordfish industry by purchasing their catch. Rebuilding this stock is a conservation success for America and the world, and now is a great time to buy this American-caught swordfish.

For a limited time only, Price Chopper full-service seafood departments will offer this fine American-caught swordfish at just $7.99 lb. That’s Captain Jim Flagel’s catch from the Grand Banks, fresh to you for $7.99 lb. while supplies last Thursday, Aug. 30, through Monday, Sept. 3 (Labor Day) … but sorry, no rainchecks. Enjoy the success of Captain Flagel and the White Water, and enjoy this unique opportunity to purchase the highest quality swordfish available in support of America’s fisheries!