January rings in the New Year and inspires us to evaluate targets and goals that will bring positive results to our lives. There is one change that would bring more wellbeing benefit to more people than almost any other – eating more fruits and vegetables! Only one in ten Americans eats enough to meet daily guidelines for health. We also see shoppers are seeking more organic items for many reasons, particularly because they know that since 2002, organic items meet strict USDA certification standards.
The USDA certification offers production insights and confidence to shoppers. As quoted in Food Insight’s “What is Organic” article, USDA notes that “organic products must be produced using agricultural production practices that foster resource cycling, promote ecological balance, maintain and improve soil and water quality, minimize the use of synthetic materials, and conserve biodiversity.” This is right in line with shopper aspirations to eat more mindfully, consider production impact and sustainability along with taste and health value.
You can always find high quality produce, proteins, and grocery items in our stores, including a huge selection of organic items. To help you enjoy more, now through January 28th, earn 3X AdvantEdge Rewards points on organic purchases that can help families bring more benefits to your table.
Organic product tags on our website can help you select organic items for pickup or delivery and explore products across our site that fuel your wellness routine. Check out our weekly flyer each week this month and look for our special organic shelf tags to find out which simple, seasonal organic items are ready for you to enjoy!
Happy New Year!
home.grown. The Perfect Pumpkins - We Have 'em Here!
Happy pumpkin season! Now is the perfect time to have a friendly pumpkin carving competition with friends and family or decorating the house with mini pumpkins and gourds. At Price Chopper and Market 32, we are proud to source all our pumpkins from local farms in our region each season. We get our pumpkins from many of the same farms who supply us with favorites like sweet corn and tomatoes in the summertime. Additionally, we also source our hard squashes, gourds, and ornamentals from local farms here in the Northeast during the fall. Find out below which farmers we are highlighting this pumpkin picking season!
Reeves Farms, Baldwinsville NY
Reeves Farms has been a partner for over 30 years, growing everything from organic zucchini to pie pumpkins. By using sustainable farming methods, Reeves Farms is proud to offer fresh berries and vegetables as well. Be sure to grab some fresh produce before heading to the pumpkin patch!
AJ Farms, Melrose NY
The Wertman Family Farm began in Colonie, NY four generations ago. As the business started to prosper, the family decided to move to Melrose, NY where much more farmland is present. Not only do they have fresh produce and stunning flowers, but they are also experts in growing pumpkins and hard squashes.
Hoover’s Produce, Port Trevorton PA
Hoover’s Produce are Pennsylvania pumpkin professionals, and we are proud to have been a partner for over 25 years! They have an array of pumpkins for carving and decoration that are perfect for this pumpkin season.
Plainville Farm, Hadley MA
A third-generation farm in Hadley, Massachusetts, Plainville Farm specializes in pumpkins, asparagus, hard squash, and their famous butternut squash! We are proud to be partners for the past seven years!
Interested in learning more about these four partners? Visit their websites below!
Next time you buy a pumpkin from your local Price Chopper and Market 32, you know that it was grown locally. Oh, and don’t forget to grab a pumpkin carving kit while you are here!
Price Chopper and Market 32 are Produce Proud, and kicking off July with beautiful options, and AdvantEdge points for produce purchases. https://www.pricechopper.com/rewards/ Make half of your plate fruits and veggies at snacks and meals, and you will reap the benefits of eating well. Check out some of these easy and exciting ways to fire up your produce intake and power up delicious, nutritious meals!
Check out the seasonal section of our stores for grill pans, metal and wooden skewers you can use to short cut grilling vegetables and fruit! If using wooden skewers, soak in water for at least 30 minutes to prevent burning. Choose your favorite cut fruit, like fresh mango or pineapple, oil the grill pan or the grill itself with some olive oil, then get going with some fun serving ideas. Thin vegetables like green beans, asparagus or scallions cook up in 4 minutes or less. Thicker cuts of vegetables may take a few more minutes to reach that warm but still crunchy-tender texture that goes so well with everything. Fruits should be watched carefully so the natural sugars don’t burn – marinate in a balsamic vinaigrette or add in something spicy for a wonderful topping, side or salsa!
Sassy Salsa – Grill sliced mango or fresh pineapple spears, (available already cut in the Produce fresh cut case), until warm and slightly softened. Dust with cayenne, top with sliced scallions and serve with grilled chicken or seafood.
Brussels Kabobs – Carefully rinse and trim the ends off of bagged, fresh Brussels sprouts, keeping the ends intact. If feeding a crowd, rinse a net bag of Market 32 Baby Red or Yellow Potatoes, too. Microwave the sprouts and potatoes for 4-5 minutes, until slightly soft. Allow vegetables to cool slightly, then thread with sweet onion quarters onto kabobs and cook on an oiled grill on medium heat until slightly charred and tender, 8-10 minutes, turning to brown evenly. Toss with lemon vinaigrette and serve with your favorite protein, like grilled flank steak.
Caesar Asparagus – Wash and trim fresh asparagus. Oil grill and cook on medium until tender, approximately 4-6 minutes, turning frequently. Top with a squeeze of fresh lemon and some shredded Parmesan cheese. Enjoy hot or cold!
Grilling greats know this food safety tip – wash all fresh produce, even if it will be peeled or cut up, before prepping.
- Power up breakfast with some dried fruit in oatmeal, like dried cherries and apricots.
- Make that morning snack a small apple and a light cheese stick – produce plus protein is perfect!
- Add some extra frozen or canned veggies to your lunchtime soup, or mix bagged, chopped salads with romaine lettuce for a quick power salad. Dress with balsamic vinegar and a drizzle of olive oil to keep the taste high and calories low.
- Hummus and cut veggies make a flavorful, plant-protein and fiber-rich afternoon snack.
- Double up on dinner vegetables – double servings of the same item, or mix and match fresh/ready-to-eat vegetables with your favorite cooked ones – with produce, more is always better!
- FIBER: one Artichoke (120 grams) is an “excellent source” (providing 10.3 grams) of dietary fiber, meaning — according to the Food and Drug Administration —Artichokes provide 20 percent or more of the Daily Value of fiber.
- VITAMIN C-ANTIOXIDANTS: A study from researchers at the United States Department of Agriculture found that Artichokes ranked seventh in total antioxidant capacity per serving out of more than 1000 common foods, such as fruits, vegetables, cereals, nuts, etc.
- The size of an artichoke is dictated by where it grows on the artichoke plant. Jumbo, Large size artichokes grow at the top of the plant. Small, baby sized artichokes grow at the bottom of the plant.
- Any size artichoke: Don’t forget to rinse! Before cooking artichokes, rinse and brush off under cold water. This will remove the natural thin film an Artichoke produces while growing that can give the choke a bitter taste.
- Baby Size Artichoke: To prepare for cooking: Snap off the outer layer of petals until you reach the pale, yellow green layer of petals. Then trim off stem and remove the dark green top tip of petals that will also cause a bitter taste if not removed.
- Long stem Artichokes: The stem is an extension of the heart. To prep: Peel the long stem of the Artichoke with a vegetable peeler until you reach the pale green flesh inside.
- Cut the stems off the artichokes
- Cut off approximately the top 1/2 inch of the artichoke
- Trim the tips off of all petals with kitchen scissors
- Bang the cut side on the edge of a table to open up the artichoke petals
- Boil water, adding a few lemon slices & the pealed stems of the artichokes
- Place face down on steamer basket and steam until underside of leaves are tender
- Peel off petals and dip in butter (or your sauce of choice) & enjoy!
It’s the holiday season, and many of our local growers are enjoying a well deserved break from the busy growing season. However, one of our growers, Richard Hourihan in Cabot, Vermont, is still growing strong! Richard’s farm is unique. He delivers fresh-picked produce in the summer and fall, and then delivers fresh-picked fir trees to us once the holiday season comes around.I had the opportunity to talk a little with Mr. Hourihan about his farm and what he does for a living. How long have you been a local grower with Price Chopper? “I’ve been a proud Chopper Farmer since the early 2000’s.” What’s your favorite crop to grow? “My favorite thing in the world to grow is pumpkins.” Tell us a little about your tree farm operation. How many acres of crops do you grow? “I grow 60 acres of fir trees and then 130 acres of vegetables. The tree business was how I started out. I only grow balsam fir trees- they’re the best you can get and they’re beautiful. Our trees are chemical-free and grown naturally without fertilizer or sprays.” What’s the best part of doing what you do? “For me, the best part is the view. My farm is located on top of a big hill, and the view is breathtaking. I like to sit out here early in the morning, listen to the radio and enjoy the view around me.” Operating a summer/fall vegetable farm and a tree farm makes for a long farming season. What’s your favorite time of the year? “The day when my season’s over- just kidding! I like spring, when I’m getting ready to plant everything and planning what I’m going to grow in the coming season for places like Price Chopper. I like pulling out my seed catalog!” We’re proud to support growers like Richard and his family, from sweet corn to acorn squash, all the way to fir trees in December. If you happen to be in the St. Johnsbury, VT area, check out the Cabot Smith Farm fir trees at our St. Johnsbury store on Memorial Drive!
Written by: Tyler Blance- Produce MerchandisingCherries are a classic fruit that everyone is familiar with. When you’re shopping at your local Price Chopper this time of year, chances are you’ll find a freshly-stocked and vibrant cherry display. I’m here to tell you a little story and give you some information on those cherries. We get our cherries from the Mathison family in Washington at Stemilt Growers- a family that was a pioneer in the cherry industry. Stemilt is a Native American term that means “coming from the mountains”- Pretty cool! Last week, a group of teammates from our Produce team took a trip out to visit the folks at Stemilt, located on the beautiful Stemilt Hill in Washington, to take a tour of the operation. They were very impressed- the Mathisons have been farming the same land since 1893! Kyle Mathison (pictured in overalls in the group photo) is a 4th generation cherry farmer whose passion in life is growing cherries. Kyle’s cherry farming passion helps to create the beautiful, luscious cherries that you can find in your local Price Chopper! On the nutritional end, cherries make a great snack. Cherries are high in antioxidants and contain melatonin, which helps you maintain optimum brain function. They’re low in fat and calories, cholesterol and sodium free, and on top of all that: they’re a great source of vitamin C and potassium. So there you have it! Next time you’re journeying through our produce department, you’ll know a little more about those beautiful cherries that catch your eye. There are lots of great recipes for cherries, but today I’d like to offer a simple, delicious way to create the classic cherry pie. When 80’s hair band Warrant sang that oh-so-catchy “She’s My Cherry Pie,” they may have been referring to this easy and awesome recipe.