Olives are adored in food culture. Their history is so extensive in the Mediterranean that to an Italian, it’s almost as if an olive tree is a treasure box and the olives are the gold inside. They come in a wide variety of colors, tastes, styles, and curing methods, making them one of the more versatile fruits. In the Mediterranean, olive trees are seen as a symbol of peace and victory, while bringing about feelings of harmony, vitality, and health. Olive trees were first grown before language was invented, and they are one of the oldest cultivated trees.

Olives come from all over the world, in an array of different varieties. They get their features from a number of different factors, including their environment and time of harvest. From green Italian Castelvetrano to the tangy Greek Calamata, these fruits are as complex as they are plentiful! There are hundreds or different types of olives around the world, each with their own unique characteristics, including, color, size, shape, and most importantly flavor. When it comes to color, the exact moment an olive is harvested makes the difference. Green olives are younger, while black olives are ripened. The maturity level of an olive affects its texture and taste.

Ultimately, it’s the curing style that gives each olive its distinct taste. You can cure the same olive two different ways and create two very distinct experiences. But what does it mean to be cured? Good question! Raw olives contain oleuropein a bitter compound, through the curing process, oleuropein is leaked out of the olive making them ripe and ready to eat. There are three different types of cures: Natural Brine Cure, Salt Cure and Lye Cure.

Natural Brine Cure: A natural process where ripened olives are fermented in salt water. This method takes multiple months to complete, but the result is a very tasty olive, and because of the results this technique is preferred among most olive experts.

Dry or Salt Cure: An intense method where olives are packed in salt to remove the bitterness and moisture, resulting in a dried-out, wrinkly fruit, with a deep and concentrated flavor. These olives are often packed in oil, giving them a plump and juicy bite.

Lye Cure: Lye, also known as caustic soda, is a curing agent used to speed up the curing process. Rather than months, Lye can complete the process in just a matter of days or weeks. The process is followed by a thorough rinsing. The downside of a Lye Cure is often a more dull olive.

With the tremendous amount of olive varieties available there is something for everyone! Try them for yourself and find your new favorite. We recommend starting your search with the wide range of olives available at your local store. And for some olive-spiration check out the recipes on our All About Olives Pinterest Board!

Written by Jane N. Golub Director In-Store Marketing Programs


                Packed fresh from California orchards, Lindsay Naturals Green Ripe Olives add a delicious dash of sunshine to any meal or snack.  These all-natural beauties are harvested just once a year to capture the smooth, nutty buttery flavor – nothing like those tart Martini olives. With no added colors or preservatives, these olives are melt-in-your-mouth nutritious.  And if you look closely, you’ll see the natural golden freckles that ensure your olives have been certified by the California sun. Lindsay Naturals Green Ripe Olives are perfect for dressing up a deli platter, perking up a pizza, boosting a burger or simply snacking right out of the jar.  The possibilities are practically endless. If you think you’ve already tasted green olives, think again.  Or better yet, pop a few in your mouth and taste the difference for yourself. Look for Lindsay Naturals Green Ripe Olives in the condiment aisle.  Visit LindsayOlives.com for more information.

NATURE’S GARDENnaturegarden9fitnesmix

                More than ever, today’s consumer wants healthier food choices at reasonable prices.  Nature’s Garden has travelled far and wide to bring you a wide assortment of products to meet your needs.  Not only does Nature’s Garden offer Tasty Dried Fruits, Unique Special Blend Trail Mixes and Chocolate and Yogurt Covered Pretzels, they  now have available the widest assortment of fresh nutritious nuts for baking, entertaining or as a natural wholesome healthy snack alternative. All of our new Nature’s Garden products are of the highest quality and grade and are presented to you at the peak of freshness.  Whether for your own personal enjoyment or as an attractive addition to your Holiday table, you will always be pleased with Nature Garden’s great products. Look for the Nature’s Garden label in the Produce Department along with their great high quality assortment of fresh fruits and vegetables.

Written by Jane N. Golub Director In-Store Marketing Programs

oliviolemongarlicolivesnackOLIVIO OLIVES in SINGLE SERVING CUPS

Look around, olives are everywhere!  And now Olivio has packed delicious Mediterranean olives into single serving cups so you can take them anywhere.  The office, soccer practice, the train or dropped on top of a Greek salad. Olivio olives are the perfect snack.  Lightly seasoned, without pits and without juice, they come in four different varieties:  Cajun Style, Sea Salt and Vinegar, Greek Kalamata and Lemon and Garlic.  Enjoy them all and live well with Olivio! Look for Olivio Olives in Single Serving Cups in the Olive aisle.  They are shelf stable.

SWHEAT SCOOPswheatscoop12clumpil#73E5F9

                Looking for a natural solution to litter box odors?  Try Swheat Scoop, the natural clumping litter that stops odors instantly, clumps fast and firm and tracks less around the house.  Since this litter absorbs moisture fast, the rest of the litter stays fresh and clean, which means it can last longer than other clumping litters. But this litter isn’t only good for people and pets, it’s also good for the environment.  Unlike clay litters that are mined and never decompose, it’s clay free, chemical free and 100% biodegradable. Thanks to their patented process, Swheat Scoop works continuously to neutralize litter box odors, no matter how many cats you own.  Discover why cat owners across the country are making Swheat Scoop their natural clumping litter brand.  Look for the 12.3 lb. box of Swheat Scoop in the Pet Products aisle.