Focused on Full Circle

When it comes to our brands, we are focused on helping you save money on the products you want the most. We offer thousands of high-quality brand products in each department and aisle in our stores, at a savings comparable to national brands. A large portion of these products come from our Full Circle brand; a line designed to offer trusted products with simple, close-to-nature ingredients. 

Currently, our Full Circle Market sits at 300 items and growing, most organic. From grocery to dairy to produce, Full Circle products are made with simple, close-to-nature ingredients, making it easier than ever before to choose what’s best for you and your family. There’s not an item that we offer that we wouldn’t choose for our own families because Full Circle Market keeps it real – and real affordable.

Full Circle Market carries a large variety of organic options. Farmed and produced without chemical treatments and processing, Full Circle organic foods use cultural, biological, and mechanical practices that support the cycling of on-farm resources, promote ecological balance, and conserve biodiversity. Giving you confidence that Full Circle organic is always a healthy decision.

Non-GMO is another major focus of Full Circle. Non-GMO foods give you assurance that they are free of chemicals genetically modified organisms. A GMO, or genetically modified organism, is a plant, animal, microorganism or other organism whose genetic makeup has been modified in a laboratory using genetic engineering or transgenic technology. This creates combinations of plant, animal, bacteria and virus genes that do not occur in nature or through traditional crossbredding methods. Consumers who want to remove GMOs from their diet can be assured that our Full Circle Market Non-GMO foods are 100% free from GMOs.

Full Circle Market is natural and healthy, so you make the decisions that are best for your health and your wallet. Using simple, close-to-earth ingredients you can feel good about your decision to buy Full Circle, no matter which items you choose. Stop by your local store today to check out the Full Circle Market items available to you!

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Cooking Up Well-Being in the New Year

Ellie Wilson


Can the challenging times of the last year help us approach the benefits of food and medicine differently in the new year? The answer is a resounding YES! The New Year is time for a fresh start when it comes to health, so let’s look at some ways we can move towards that goal from wherever you are starting from.

The Recipe

The Price Chopper/Market 32 website can help you find resources, food items and information – the ‘ingredients” you need to create a more healthful lifestyle. Cuddled up on the couch on a cold January day? One of those couch sessions is a great time to take a digital tour and activate wellness efforts with personalized food shopping and medication management.

On the website, the toolbar at the top offers shortcuts to functions that can help you shop quickly and confidently. The first link is to the Shops Online dashboard, where you can create shopping lists, order online and make choices using the Know Your Colors nutrition guides. These color-coded guides include lifestyle choices such as Gluten Free, Organic, and more. You can learn all about the Know Your Colors program on the Pharmacy Health and Wellness page. The criteria that define the nutrition guides are all based on federal and recognized non-profit Health Association standards that support general nutrition lifestyle goals. The color-coded guides are visible on shelf tags that make in-store shopping quick and easy. 

More resources at Price Chopper/Market 32 include the cutting-edge programs, easy-to-use pharmacy app, blood pressure kiosk and more you can find at the Price Chopper/Market 32 Pharmacy. Our Pharmacy teams work hard to ensure patients have the medication they need to stay well. The pharmacy app has many features, including a list for re-ordering, and reminder alerts to ensure meds are not missed. You can also sign up for text notifications to stay connected with pharmacy alerts. Food and medicine together can be a dynamic duo when managing chronic health issues – making it easier to do both is part of our commitment to you.

Make a Great Plate

The updated Dietary Guidelines for Americans were released last week. No surprise, fruits and vegetables lead the recommendations. Including good sources for protein, nutritious dairy, and reducing sugars are all part of the guidance. The Know Your Colors nutrition guides, also based on those guidelines, can help you activate those recommendations as you make food choices throughout the store. Start off with easy changes, such as doubling up favorite veggie servings, enjoying milk with meals, and choosing Low Sodium versions of the foods you usually buy. Each of the Know Your Colors guides can help you explore products that may support your personal health goals throughout the store.

Get Active

There are so many benefits from all kinds of movement. Check out this Think Lifestyle, Not Resolution blog from professional trainer Antoni Favata for some ideas that will help you frame how to think about reaching for your wellness targets in the New Year.

Happy, Healthy New Year from all of us at Price Chopper/Market 32!