Written by Jane N. Golub Director In-Store Marketing Programs AIR WICK COLOR CHANGING CANDLE The new Air Wick Color Changing Candle will brighten your world with its captivating light effects. Once lit, a soft and tranquil glow illuminates through the wax.  The glow then gently changes color to create a captivating rainbow effect. Look for the Air Wick Color Changing Candle in the Air Care aisle. DELSYM COUGH RELIEF PLUS SOOTHING ACTION LOZENGES Introducing new Delsym Cough Relief Plus Soothing Action Lozenges – the only medicated lozenge with the power of Delsym cough relief. Not only does it help silence your cough with the powers of Delsym, but it can also help to soothe your sore throat.  Delsym lozenges go to work fast to quickly relieve your sore throat syptoms.  This way, you can start feeling better right away. Delsym Cough Relief Plus Soothing Action Lozenges are available in two great flavors for you to enjoy-Honey Lemon and Sugar Free Cherry.  Look for Delsym Lozenges in the Cough and Cold aisle. Don’t let coughing and sore throat get in the way.  Try the new Delsym Lozenges.  You’ll feel a whole lot better! Delsym Silence is relief!  Use only as directed. Written by Jane N. Golub Director In-Store Marketing Programs NEW ENGLAND COFFEE’S NEW SINGLE SERVE COFFEE CUPS Brew the perfect cup of coffee with the new Single Serve Coffee Cups from New England Coffee Company.  The Single Serve Cups are designed for your single cup brewer and work in brewers that accept K-CUP portion packs.* Choose from four delicious varieties: Twelve Single Serve Cups are packed per carton.  Made with 100% Arabica coffee.  Gluten Free and Kosher. Find New England Single Serve Coffee Cups in the Coffee aisle. *K-CUP is a registered trademark of Keurig, Incorporated.  New England Coffee Single Serve Cups are not affiliated with nor approved by Keurig, Incorporated. MUCINEX FAST-MAX CAPLETS Mucinex, the number one brand in cough and congestion**, introduces Fast-Max Caplets for multi-symptom cold relief. Fast-Max Caplets combine the mucus busting power of Mucinex with maximum strength medicines* to help relieve your worst cold symptoms-sore throat, fever, headache, sinus pressure and chest congestion. Fast-Max Caplets are available in threee different varieties.  You can find the one that is right for you in the Cold & Flu aisle at a Price Chopper Pharmacy near you.  Feel better and move on! **Based on IRI Unit Share Data for the 52 week period ending on August 12, 2012 * per 4 hour dose.  Use as directed. Written by Jane N. Golub Director In-Store Marketing Programs FOLGERS GOURMET SELECTIONS Enjoy the perks of a gourmet coffee shop experience without leaving the house!  Thanks to the makers of Folgers Coffee, America’s largest coffee brand, there’s no need to run out for that extra dash of vanilla, drizzle of caramel or pinch of cinnamon.  Available in flavorful roasts and indulgent flavors, the best part of waking up is sure to be Folgers Gourmet Selections Coffee in your cup! “Inspired by an exceptional cup of coffee and eye-opening aromas and flavors, Folgers is excited to share the newest ways to brew some excitement for the day ahead,” said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company.  “From Vanilla Biscotti to Baked Berry Cobbler, Folgers Gourmet Selections coffees offer a gourmet experience any time of day, all from the comfort of home.” Look for Folgers Gourmet Selections in the Coffee aisle. ZARBEE’S COUGH SYRUPS Zarbee’s started out of necessity in 2008 when Dr. Zak Zarbock saw a serious need to have safer cough products for his young patients.  This lead to the creation of Zarbee’s All Natural Cough Syrup, a cough syrup safe for children 12 months and older.  Especially popular among parents with small children, Zarbee’s has continued to launch innovative products for children and adults. New in 2012, Zarbee’s has introduced an entire line of all natural, drug-free products for the entire family.  Zarbee’s is leading the cough and cold category growth with new products like Zarbee’s Day and Night Cough Syrups and Day and Night Powders, which are mixed with hot water to soothe throats and coughs. Dr. Zarbock says, “Zarbee’s started by creating really great children’s products and has since grown into an all family brand because parents are looking for better and safer products for the entire family.  We will continue to offer innovative and safe products based on our customer’s needs and feedback.  We are fortunate to get immense amounts of feedback from our customers, which we really use to make our products great!”