Octavia Maxwell from Skin Deep Naturals outside of a Market 32 store

A Home.Grown. Partnership with Local Entrepreneur Octavia Maxwell

Market 32 is proud to announce the launch of Skin Deep Naturals, a locally crafted skincare and wellness line now available in 10 stores across the Capital Region. Rooted in clean ingredients, natural solutions, and community empowerment, Skin Deep Naturals reflects everything we value in our Home.Grown. partnerships—local passion, local talent, and products made with purpose.

Founded by Octavia Maxwell, a dynamic entrepreneur, speaker, and community advocate, Skin Deep Naturals blends a decade of research with a mission to make luxury self-care accessible for everyone. What began as a personal journey to better understand natural beauty alternatives has expanded into a trusted line of skincare and haircare products, experiential wellness workshops, and private-label collaborations that support other small businesses.

Octavia’s work goes far beyond the products she creates. She is deeply committed to empowering women, families, and young people through education, hands-on learning, and confidence-building experiences. Her partnerships with schools, youth programs, and community organizations—including the YMCA Black & Latino Achievers Program—reflect her belief that self-care is more than a routine: it’s a foundation for leadership, wellness, and personal growth.

Today, Market 32 is thrilled to help bring Octavia’s vision to even more customers—right here at home. We’re honored to support a local maker who is not only creating exceptional natural products, but who is also uplifting our community and inspiring the next generation of innovators.

Find Skin Deep Naturals at these Market 32 locations:

Albany – 709 Central Avenue, Albany, NY
Troy – 716 Hoosick Street, Troy, NY
Guilderland – Routes 20 & 155, Guilderland, NY
Rensselaer – 501 Columbia Turnpike, Rensselaer, NY
Schenectady – 1640 Eastern Pkwy, Schenectady, NY
Scotia/Glenville – 290 Saratoga Rd, Scotia, NY
Glenmont – 329 Glenmont Rd, Glenmont, NY
Latham (Market Bistro) – 873 New Loudon Road, Latham, NY
Slingerlands – 1395 New Scotland Rd, Slingerlands, NY
Clifton Park – 15 Park Avenue, Clifton Park, NY

Skin Deep Naturals - Natural Whipped Body Butter

Celebrating Local. Celebrating Community. Celebrating You.

We invite you to explore this exciting new Home.Grown. addition and discover the natural, confidence-building care that Skin Deep Naturals brings to the Market 32 family. From rejuvenating skincare to nourishing haircare and community-centered experiences, Octavia Maxwell’s brand is redefining what it means to feel good—inside and out.

Welcome to Market 32, Skin Deep Naturals. We’re proud to share your story.

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National Apple Cider Day

🍏 Happy National Apple Cider Day! 🍂 Today, we’re celebrating the deliciousness of apple cider in all its forms! Whether you love it hot, cold, or in your favorite recipes, there’s no denying that this fall favorite brings warmth and joy to our tables.

This mouthwatering dish features a succulent beef roast marinated in a delightful blend of apple cider, fresh sage, and aromatic spices, creating a perfect harmony of sweet and savory. As it slow-cooks, the roast becomes incredibly tender, allowing the rich flavors to infuse every bite. Serve it alongside roasted vegetables for a hearty meal that’s perfect for family gatherings or a cozy night in. 

Get ready to elevate your comfort food game with our Slow Cooker Apple Cider Pulled Pork Grilled Cheese! This delicious recipe combines tender, slow-cooked pulled pork infused with the sweet and tangy flavors of apple cider, creating a deliciously unique filling. Nestled between two slices of perfectly toasted bread and melted cheese, this grilled cheese sandwich is a delightful twist on a classic favorite. Perfect for chilly days, it’s a cozy meal that’s sure to warm your heart and satisfy your cravings.

Embrace the flavors of fall with our refreshing Apple Cider Slushy! This frozen treat combines the sweet and tangy taste of apple cider with a frosty twist. Simply blend chilled apple cider with ice until smooth and enjoy the vibrant flavors that capture the essence of the season. Whether you’re hosting a backyard bonfire or just looking for a fun treat, this slushy is sure to be a hit with family and friends. Garnish with a slice of apple or a sprinkle of cinnamon for an extra touch of magic.

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Mia Teal

Marketing Coordinator, Paid Media

Apple cider and apple cider donuts are a staple this time of year. The warm smell of apples fills the air and overloads our hearts with joy. Apple cider products are so well loved, that it has its own day – November 18th! Naturally, we are super excited about this day for many reasons, but one of the biggest reasons we are celebrating is because our M32 cider is produced  from Northeast-grown apples. We partner with a variety of local cider mills in our region, like Vermont’s Cold Hollow Cider Mill, Beak and Skiff in Lafayette NY and more! Let’s check out these two below.

Cold Hollow Cider Mill, Waterbury Center VT

From apple cider to desserts to a full food menu, this cider mill has it all! During their peak autumn season, roughly 15,000 donuts and 4,000 gallons of apple cider will be made each day. Yes, you read that correctly!

Beak and Skiff, Lafayette NY

It all began in 1911 when Andrew Beak, a dairy farmer, and George Skiff, an onion farmer, teamed up to establish the very popular Beak and Skiff Apple Orchards. While many harsh weather conditions challenged their business over the years, the two men never stopped doing what they loved. Today, five generations have passed and Beak and Skiff is a booming business. Here you can find apple picking, cider tasting, a very large gift shop, and a café for apple cider donuts and many lunch items. Beak and Skiff Apple Orchard has something for the whole family!

We are proud to partner with these two local cider mills! Take a look at this delicious recipe below made with our Market 32 Apple Cider!

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Written by Sara Lilkas, Marketing Intern  When people ask about my favorite foods my first instinct is to choose apples. But when I say apples I do not only mean the delicious fruit, I’m also including the multitude of apple flavored baked goods, ciders, and the association they have with fall. Growing up in Upstate New York aka Apple Country, I would probably be considered a social pariah if apples were not high on my list of favorite foods. I couldn’t even tell you why I like apples so much since each variety has its own distinct flavor. If I had to pick my favorite varieties they would have to be golden delicious, granny smith, and honeycrisp (so you can see my taste go from very sweet to very tart.) The real reason that I have apples on my mind is the weather is beginning to cool down so in addition to pulling out the scarves and boots, apples will begin to pop up everywhere again (which is fantastic.) What’s even more fantastic is the amount of apples available from local growers. Even though New York State may be known for apples, I have recently learned they are actually grown throughout the Northeastern United States. There are tons of orchards throughout the Northeast and many of them are still family owned and run. Price Chopper works hard to find the best tasting apples from local growers located in various parts of New York, Connecticut, and Vermont (and that’s only including a few of the growers they purchase from.) In this search for the best apples Price Chopper has developed long term relationships with many growers including Sunrise Orchards in Vermont (20 years!) apples treesSunrise Orchards and Roger’s Orchards in Connecticut take great pride in how their apples are grown. Both orchards are certified as Eco Apples™ and have to adhere to strict growing practices in order to receive this certification. The program focuses on the quality of the soil the apples are grown on, and keeping beneficial insects within the environment. As part of this process having as much information about what is going on in the orchard and the plants surrounding the area is essential. By monitoring insect populations, growing conditions, and other factors that are important to the growing process growers can determine whether it is necessary to treat against any unwanted fungus or pest that may be harmful to the apple crop. The Eco Apple™ certification is not given out to every orchard, every year. In order to receive the certification the orchards have to undergo a review by the IPM Institute of North America, to ensure that the growing conditions have been upheld for the year. As I mentioned earlier I really love ciders. Every once in a while I may indulge in a hard cider (my favorite is Woodchuck!), but the typical nonalcoholic fare is my true favorite. There is nothing better than a beautiful fall day with a glass of apple cider. I’ve recently been experimenting with warming apple cider for those days when the first fingers of winter reach into the air. I’ve found warming up apple cider and adding a pinch of cinnamon does the trick! When it comes to apple baking I love the classics. There is nothing better in my mind then a warm slice of apple pie (or a whole apple pie whatever floats your boat). My best friend has recently been trying to teach me how to bake and we decided to start big with the pie. We used this recipe for an apple pie from scratch, but a pre-made or gluten free crust could easily be substituted! How do you enjoy apples in the fall? Share your apple creations on Instagram with #PriceChopper and #Market32! Written by:  Tyler Blance- Produce Merchandising 159309663It’s October, and the leaves are colorful and falling off the trees!  That means it’s time for a few things; apple picking, pumpkin carving, and of course: apple cider!  Cider season is something we get pretty excited about, because we partner with a variety of different local cider mills and cider producers. In the Lebanon, New Hampshire area we’re supplied with Walhowden Orchards local cider, pressed just a few miles from our West Lebanon store!  Barb and Matt Patch are tried and true apple people: their ancestors first settled on the orchard in 1775!  Since the mid-90’s, we’ve proudly carried Walhowden cider in our Lebanon and West Lebanon stores.  If you’re ever in the area, try some.  It’s delicious! Down in rural Dallas, Pennsylvania, Brace’s Orchard has been milling cider with us since the 80’s- and we couldn’t be happier about it!  Brace’s Orchard cider is a staple in the Wilkes Barre area with roots dating back to the early 1800’s, and Larry Brace (pictured) is a cider master. We love Brace’s Orchard!LarryBrace For our greater Plattsburgh area Chopper Shoppers, we partner with Rulfs Orchard in Peru with a lot of different produce items, one of them being local cider. Rulfs Orchard cider is a tasty treat for locals, travelers and anyone else who has the pleasure of tasting it! Bob Rulfs, originally a dairy farmer, began milling cider in 1983- and the rest is delicious history. Want to find out more about our local cider makers? Check out the info below!