Market 32 and Price Chopper and News10ABC/FOX 23 Campaign for American Red Cross Disaster Relief Raises $87,798
Schenectady, N.Y., December 7, 2025 – Market 32 and Price Chopper and News10ABC/FOX 23 successfully concluded a two-month fundraising campaign to support American Red Cross disaster relief efforts, raising a total $87,798. Of these funds, $77,798 came through customer contributions at check-out at all 129 store locations, and Market 32 and Price Chopper supplemented their customers’ generosity with a $10,000 matching grant.
“Natural disasters can strike at any time, leaving communities in urgent need of help. It’s in those critical moments that we most need to be there for our neighbors,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “We were honored to rally our teammates and customers to support the American Red Cross as it delivers lifesaving assistance to those most affected. This campaign would not have been successful without the committed partnership of News10ABC and FOX 23.”
The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. From hurricanes and floods to home fires, the Red Cross responds to nearly 64,000 disasters each year, and 95% of its disaster relief workers are volunteers.
“Every eight minutes, someone turns to the Red Cross for help—and as disasters big and small continue to impact our communities, that need is only increasing,” said Kevin Coffey, Regional CEO, American Red Cross Eastern New York Region. “From small house fires to large natural disasters, we go wherever we’re needed. We are profoundly grateful to Market 32 and Price Chopper, as well as their compassionate customers, for standing with us. Their belief in our mission and continued generosity allow us to bring help and hope to our neighbors when they need it most.”
Ron Romines, Senior Vice President, Regional Manager and Albany General Manager for News10ABC/FOX 23, said, “We believe in community and that means helping others where you can, when you can. We’re proud to partner with local groups that share this mindset to offer assistance to those in need.”
Bells are Ringing: Salvation Army Holiday Red Kettle Campaign Underway at Market 32 and Price Chopper
Schenectady, N.Y. December 2, 2025 – The familiar sound of holiday bells has returned to Market 32 and Price Chopper stores as they have once again partnered with The Salvation Army for its annual Red Kettle campaign. Through December 24, all 129 stores across New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire will host the iconic red kettles to collect donations supporting neighbors in need.
The two organizations have worked hand in hand for more than 35 years to strengthen local communities during the holiday season and beyond. Last year, generous Market 32 and Price Chopper shoppers contributed over $618,000, helping to provide food, shelter, and essential assistance in the same communities where the donations were made.
“The annual Red Kettle campaign is a cherished part of the holiday season—both in our stores and in our communities,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “It’s a privilege to open our doors to this tradition each year and support The Salvation Army’s mission of caring for our friends and neighbors in need.”
“It is only through the community’s generosity and partnerships like this one that we can respond to those in need 365 days a year through our services and programs,” said Major Michelle Dressler, Salvation Army Divisional Commander for the Empire State. “All funds raised during our annual Red Kettle Campaign stay local to make a real difference right here in our communities.”
The Salvation Army provides assistance to families and individuals throughout the year through food pantries, emergency assistance programs, after-school programs, music programs, pastoral counseling, and Christmas and toy assistance. Since 2010, Market 32 and Price Chopper and its generous customers have raised over $9 million through the Red Kettle campaign to support these initiatives.
The Feast that Keeps on Giving: Delicious Leftover Recipes
Thanksgiving might just be the biggest food day of the year. It would be a shame if the food was limited to only one day. Luckily, we’re here to stretch the value of your Thanksgiving meal with a variety of delicious leftover recipes. Here’s some ideas to love your Thanksgiving leftovers until they are gone!
Turkey Pot Pie: Pot pie is a lovely comfort dish. Perhaps exactly what you need for the post-Thanksgiving blues before Christmas.
Roasted Buffalo Turkey: If you’re a fan of buffalo chicken, you’ll enjoy buffalo turkey just the same, maybe even more!
Open-Faced Turkey Melt: This Open-Faced Turkey Melt provides a yummy sandwich alternative for leftover turkey and cranberry sauce.
Cranberry Apple Stuffed Pork Chops: Stuffing like you’ve never used it before, this is an awesome choice for the leftovers that weren’t enjoyed on Thanksgiving.
Mashed Potato, Cheddar & Leek Casserole: Leftover mashed potatoes? Some cheddar cheese, bacon, and leeks will turn that into a nice casserole.
Leftover Turkey Pot Pie Roll Ups with Cranberry Mustard: These Turkey Pot Pie Roll-Ups are an excellent alternative to a whole pot pie, and the cranberry mustard is delicious.
Turkey, Cranberry, & Goat Cheese Quesadillas: Turn your turkey and cranberry into a quesadilla! Add a little goat cheese and this creative option works like a charm.
Loaded Leftover Soup with Stuffing Croutons: With leftovers, soup is always a winner. And this recipe works beautifully for post-Thanksgiving eats.
Market 32 and Price Chopper Announce $630,000 Multi-Year Partnership with the Regional Food Bank
LATHAM, NY – Market 32 and Price Chopper today announces a historic, multi-year partnership with the Regional Food Bank, strengthening a relationship that dates back to 1982 and expanding joint efforts to support families facing food insecurity across the region.
The new agreement, which spans 2026 through 2028, formalizes and scales Market 32 and Price Chopper’s longstanding commitment to fighting food insecurity alongside the Food Bank by pledging $630,000 in support through financial contributions, fundraising, food donations, enhanced retail rescue efforts, event and program sponsorships, and year-round volunteer engagement. The multi-faceted partnership builds on the initiatives Market 32 and Price Chopper have supported for decades, ensuring the Food Bank has the long-term stability needed to plan confidently and serve a growing number of neighbors in need.
As part of the expanded partnership, Market 32 and Price Chopper will:
- Serve as Presenting Sponsor of the Food Bank’s Thanksgiving Distribution
- Support the annual Holiday Hunger Appeal and Regional Food Bank Telethon
- Fund school pantries serving students and families across the Capital Region
- Sponsor key fundraising events, including the Auction Gala and Farm to Fork Gala
- Expanded in-kind food donations and ongoing year-round support
In addition, Market 32 and Price Chopper will increase participation in its Fresh Recovery program to expand the variety and volume of fresh food rescued across dozens of stores. Every day, Regional Food Bank staff visit Market 32 and Price Chopper stores, along with other retail grocery stores, to rescue food that is approaching its “best by” date. These products are brought to the Regional Food Bank and offered to partner agencies, food pantries, shelters, and soup kitchens, often on the same day. This ensures more food is delivered directly to those in need, while also reducing food waste. Each year, through partners like Market 32 and Price Chopper, more than 15 million pounds of food is saved and available for neighbors in need.
These combined investments strengthen the Food Bank’s ability to deliver nutritious food to more than 1,000 partner agencies—including food pantries, shelters, soup kitchens, and community organizations—across a 23-county service area that spans 41% of New York State’s geography from the lower Hudson Valley to the Canadian Border.
“For more than four decades, the Regional Food Bank has been one of our most trusted and valued partners in the fight against hunger,” said Blaine Bringhurst, Market 32 and Price Chopper president. “The need for sustained, dependable support has never been greater. This enhanced, multi-year commitment — the largest we’ve ever made — ensures the Food Bank has the resources to grow, innovate, and serve our neighbors with dignity and care. We are honored to stand beside them and commit even more resources to ensure the health, well-being, and strength of this region for years to come.”
This announcement comes as the Food Bank prepares for its Thanksgiving Distribution tomorrow, Saturday, November 22—the largest in New York State—and kicks off its annual Holiday Hunger Appeal, made possible with support from longstanding partner organizations.
“Our ability to fight hunger and support neighbors in need simply wouldn’t be possible without dedicated partners like Market 32 and Price Chopper,” said Tom Nardacci, CEO of the Regional Food Bank. “They have stood with us since the very beginning, and today we’re taking another significant step forward together—advancing innovative ways to combat hunger across our communities. At this especially important time of year, we’re deeply grateful for their leadership, their generosity, and their unwavering commitment to helping families who need it most.”
The strengthened partnership aligns with Market 32 Cares, the company’s commitment to advancing the health, stability, and vitality of the communities it serves. With demand for food assistance continuing to rise, this multi-year partnership ensures the Food Bank can provide families with fresh, nutritious food during the holidays and throughout the year.
Market 32 and Price Chopper Present $303,965 to St. Peter's Hospital ALS Regional Center
Schenectady, N.Y., November 20, 2025–Market 32 and Price Chopper today presented a check for $303,965 to the St. Peter’s Hospital ALS Regional Center Lewis Golub MDA/ALS Clinic in Albany, NY. The funds—which will directly support patients diagnosed with Amyotrophic Lateral Sclerosis (ALS)— were raised at the company’s annual Lewis Golub Memorial ALS Golf Classic on September 25 at Van Patten Golf Club in Clifton Park, NY.
“The ALS Center embodies the values that guided Lewis Golub and our company for generations—service, compassion, and a commitment to improving lives,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “Our annual golf outing is more than a fundraiser; it’s a way for our teammates, partners, and community to honor his legacy and strengthen the Center’s vital work. We’re thrilled with the results of this fundraiser and the cumulative support that Market 32 and Price Chopper have helped provide to those living with ALS and their families.”
St. Peter’s Hospital ALS Regional Center provides a comprehensive, specialized blend of services and resources to patients diagnosed with ALS, sometimes referred to as Lou Gehrig’s disease. Since its inception in 2020, the annual golf event has raised over $1,127,500 for the ALS Clinic.
“We are profoundly grateful to Market32 and Price Chopper for their generous support of St. Peter’s ALS Center,” said Peter Semenza, vice president of philanthropy for St. Peter’s Health Partners. “Their commitment to philanthropy plays a crucial role in enhancing the quality of care for individuals living with Lou Gehrig’s disease. Together, we are making strides in St. Peter’s mission to provide compassionate support and innovative treatments for those affected by ALS.”
A Home.Grown. Partnership with Local Entrepreneur Octavia Maxwell
Market 32 is proud to announce the launch of Skin Deep Naturals, a locally crafted skincare and wellness line now available in 10 stores across the Capital Region. Rooted in clean ingredients, natural solutions, and community empowerment, Skin Deep Naturals reflects everything we value in our Home.Grown. partnerships—local passion, local talent, and products made with purpose.
Founded by Octavia Maxwell, a dynamic entrepreneur, speaker, and community advocate, Skin Deep Naturals blends a decade of research with a mission to make luxury self-care accessible for everyone. What began as a personal journey to better understand natural beauty alternatives has expanded into a trusted line of skincare and haircare products, experiential wellness workshops, and private-label collaborations that support other small businesses.
Octavia’s work goes far beyond the products she creates. She is deeply committed to empowering women, families, and young people through education, hands-on learning, and confidence-building experiences. Her partnerships with schools, youth programs, and community organizations—including the YMCA Black & Latino Achievers Program—reflect her belief that self-care is more than a routine: it’s a foundation for leadership, wellness, and personal growth.
Today, Market 32 is thrilled to help bring Octavia’s vision to even more customers—right here at home. We’re honored to support a local maker who is not only creating exceptional natural products, but who is also uplifting our community and inspiring the next generation of innovators.
Find Skin Deep Naturals at these Market 32 locations:
Albany – 709 Central Avenue, Albany, NY
Troy – 716 Hoosick Street, Troy, NY
Guilderland – Routes 20 & 155, Guilderland, NY
Rensselaer – 501 Columbia Turnpike, Rensselaer, NY
Schenectady – 1640 Eastern Pkwy, Schenectady, NY
Scotia/Glenville – 290 Saratoga Rd, Scotia, NY
Glenmont – 329 Glenmont Rd, Glenmont, NY
Latham (Market Bistro) – 873 New Loudon Road, Latham, NY
Slingerlands – 1395 New Scotland Rd, Slingerlands, NY
Clifton Park – 15 Park Avenue, Clifton Park, NY
Celebrating Local. Celebrating Community. Celebrating You.
We invite you to explore this exciting new Home.Grown. addition and discover the natural, confidence-building care that Skin Deep Naturals brings to the Market 32 family. From rejuvenating skincare to nourishing haircare and community-centered experiences, Octavia Maxwell’s brand is redefining what it means to feel good—inside and out.
Welcome to Market 32, Skin Deep Naturals. We’re proud to share your story.
This season, bring Holi-Dairy Magic to your gatherings with a Holiday Dairy Board. It’s a festive twist on the classic charcuterie spread. Packed with color, flavor, and nutrition, a dairy-focused board is an easy way to impress guests while keeping your holiday entertaining, affordable, and fun! And the best part? Everything you need is waiting for you in the Price Chopper Dairy Aisle.
Start With Cheese
Anchor your board with a mix of cheeses like cheddar, brie, parmesan, or mozzarella. Cheese not only adds big flavor but also provides high-quality protein, calcium, and essential nutrients to help keep you energized through the busy holiday season. Cutting cheeses into different shapes like wedges, cubes, and slices adds visual interest.
Layer on Dairy-Inspired Extras
Enhance your board with creative dairy add-ons. Flavored butters like honey-cinnamon or herb-garlic are perfect for crackers or warm bread. Yogurt-based dips such as ranch yogurt dip or vanilla yogurt topped with pomegranate seeds add both freshness and nutrition, offering probiotics and additional protein. For a sweet touch, include chocolate-covered pretzels or a small bowl of whipped cream for dipping fruit.
Style With Seasonal Color
Give your board a festive holiday look by incorporating pops of red, green, and winter whites. Fresh herbs like rosemary and thyme add fragrance and greenery. Red grapes, strawberries, dried cranberries, green apples, pomegranate arils, and colorful crackers create a vibrant, holiday-ready presentation.
Keep It Budget-Friendly
Holiday entertainment doesn’t have to be expensive. Mix premium cheeses with affordable staples, use seasonal fruit, and choose store-brand dairy items to stay on budget without sacrificing quality. Dairy foods provide incredible value and are nutritious, versatile, and easy to include without stretching your grocery budget.
Ready to start creating? Shop here for all your Holiday Dairy Board essentials.
National Apple Cider Day
🍏 Happy National Apple Cider Day! 🍂 Today, we’re celebrating the deliciousness of apple cider in all its forms! Whether you love it hot, cold, or in your favorite recipes, there’s no denying that this fall favorite brings warmth and joy to our tables.
This mouthwatering dish features a succulent beef roast marinated in a delightful blend of apple cider, fresh sage, and aromatic spices, creating a perfect harmony of sweet and savory. As it slow-cooks, the roast becomes incredibly tender, allowing the rich flavors to infuse every bite. Serve it alongside roasted vegetables for a hearty meal that’s perfect for family gatherings or a cozy night in.
Get ready to elevate your comfort food game with our Slow Cooker Apple Cider Pulled Pork Grilled Cheese! This delicious recipe combines tender, slow-cooked pulled pork infused with the sweet and tangy flavors of apple cider, creating a deliciously unique filling. Nestled between two slices of perfectly toasted bread and melted cheese, this grilled cheese sandwich is a delightful twist on a classic favorite. Perfect for chilly days, it’s a cozy meal that’s sure to warm your heart and satisfy your cravings.
Embrace the flavors of fall with our refreshing Apple Cider Slushy! This frozen treat combines the sweet and tangy taste of apple cider with a frosty twist. Simply blend chilled apple cider with ice until smooth and enjoy the vibrant flavors that capture the essence of the season. Whether you’re hosting a backyard bonfire or just looking for a fun treat, this slushy is sure to be a hit with family and friends. Garnish with a slice of apple or a sprinkle of cinnamon for an extra touch of magic.
Market 32 and Price Chopper Add Value to Thanksgiving with New $40 Feast for 10
SCHENECTADY, N.Y., November 14, 2025 – Market 32 and Price Chopper are redefining what value means this holiday season by expanding its bountiful Thanksgiving assortment to include a feast that proves families don’t have to compromise on quality for savings across all 129 locations. Available starting November 16, the community mainstay and go-to grocer for generations will offer a complete Thanksgiving meal for 10 people for $40 to customers who use their AdvantEdge Rewards card — the signature centerpiece of Market 32 and Price Chopper’s abundant yet affordable holiday spread, helping families enjoy a memorable meal without straining their budgets.
Unlike other budget bundles announced weeks ago, Market 32 and Price Chopper’s $40 Feast for 10 features a carefully curated mix of holiday staples from popular national brands and PICS own-label favorites — offering customers an elevated combination of items with which to make a deliciously classic Thanksgiving meal.
The $40 Feast for 10 includes:
- (1) Jennie-O or Shady Brook Farms Grade A Frozen Turkey (~13 lbs.)
- (1) Market 32 Russet Potatoes (5 lb.)
- (1) Market 32 Sweet Potatoes (3 lb.)
- (2) PICS Mini-Marshmallows (10.5 oz.)
- (2) Stove Top Stuffing (6 oz.)
- (2) Heinz Homestyle Brown Gravy (12 oz.)
- (3) Del Monte Green Beans (14.5 oz.)
- (1) Campbell’s Cream of Mushroom Soup (10.5 oz.)
- (1) PICS Crispy Onions (4.5 oz.)
- (1) Ocean Spray Cranberry Sauce (14 oz.)
- (1) King’s Hawaiian Rolls (12 pack)
- (1) Pillsbury Ready Pie Crust (14.1 oz.)
- (1) PICS Evaporated Milk (12 fl. oz.)
- (1) PICS Solid Pumpkin (15 oz.)
Together, these items provide a complete meal for 10 people, all priced at approximately $39.72 (before taxes) with an AdvantEdge Rewards card. Each product can be purchased individually or together both in-store and online at all locations throughout NY, MA, CT, VT, NH, and PA, giving customers the freedom to build their feast exactly how they want it, with a serving of savings.
“The difference is in the details,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “We’re honored to continue our tradition of helping families make the holidays special, with savings that are every bit as meaningful as the experience of shopping with us — where friendly, knowledgeable teammates, personalized service in our fresh departments, and the exceptional quality of the products we stand behind all come together to deliver a memorable meal.”
Customers may also order fully cooked Thanksgiving meals in advance by placing an order on the Holiday Dinners landing page from now through November 20 for pickup between November 25 – November 27, while supplies last.
Feast for Free: Doubling Down on Value
Market 32 and Price Chopper are excited to give customers a chance to “Feast for Free” with the AdvantEdge Rewards Holiday Doubler. From now through December 24, 2025, shoppers can earn double points on almost every purchase, turning everyday shopping into extra savings on everything that makes the season special.
Points can be redeemed on the cost of anything for their table — from the turkey, trimmings, and sides to desserts, beverages, and even floral centerpieces. To activate the Holiday Doubler, customers must register their AdvantEdge Rewards account here.
Customers can also earn five times the points on all retailer gift card purchases from now through December 6, 2025.
Paired with additional bonus points specials on selected items, it’s yet another way Market 32 and Price Chopper are helping families save — and celebrate — all season long.
The Feast that Keeps on Giving
It’s estimated that more than 320-million pounds of food will be wasted this Thanksgiving.[1] Market 32 and Price Chopper are helping customers stretch their dollar even further with access to a collection of recipes that transform holiday leftovers into fresh, delicious meals like a hearty pot pie, satisfying sandwich, savory soup, and more — keeping the flavor going at a time when providing value and combatting food insecurity are top priorities.
Customers can explore the holiday value inspirations created by culinary experts by visiting our Feast that Keeps on Giving blog.
ReFED. How much food will go to waste this Thanksgiving? About $550 million worth. Published November 3, 2025. Available at: https://refed.org/articles/how-much-food-will-go-to-waste-this-thanksgiving-about-550-million-worth/.
Market 32 and Price Chopper Introduce ‘Double Exchange Day’ to Turn Pennies into Plenty
Schenectady, N.Y., November 10, 2025– As pennies fade from wallets and registers across the country, Market 32 and Price Chopper are inviting customers to turn their spare change into double the value, and to help keep cash transactions running smoothly. On Sunday, November 16, the neighborhood grocer will host a Double Exchange Day from 11 a.m. – 4 p.m. at all store locations.
During this one-day event, a penny is worth two cents when shoppers exchange them for a Market 32 or Price Chopper gift card twice their total amount. This means $10 in pennies could earn a $20 gift card, redeemable toward future in-store purchases.
To participate, guests simply bring their rolled or loose pennies to the Customer Service Desk, where the total will be counted and matched with a gift card reward on the spot. Exchanges must total a minimum of 50 cents (earning a $1 card) and may not exceed $100 (earning a $200 card).
With the U.S. Treasury planning to discontinue penny production in 2026, fewer coins are being minted and even fewer are recirculating into the economy. As a result, the nation’s penny supply is shrinking, making it increasingly challenging for retailers to provide exact change for customers who prefer to pay with cash. Market 32 and Price Chopper are committed to delivering exceptional service, which includes ensuring every transaction remains smooth, seamless, and accurate.
“Cash transactions remain an important part of how we serve our customers, and for those who prefer to pay with cash, we want to make sure we can continue providing the same great checkout experience—right down to the penny,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “Double Exchange Day gives our customers an opportunity to partner with us in that effort, while being rewarded for supporting us in managing our coin inventory responsibly as the nation prepares for the phase-out of pennies. We also know a lot of families across our six-state footprint are facing hardships right now, and this is another unique way our team is working to provide support.”
Double Exchange Day will also coincide with the kickoff of the grocer’s Holiday AdvantEdge Rewards Doubler on November 16, a seasonal program that helps shoppers stretch their budgets even further while earning free holiday favorites. Later this week, Market 32 and Price Chopper will unveil additional Thanksgiving promotions also launching November 16, focused on pairing abundance with affordability for families across the Northeast.