HUNGRY-MAN HAND-FULLS
New Hungry-Man Hand-Fulls take your favorite meals and load them into a flaky crust so you can enjoy them wherever, whenever. Four delicious varieties: Packed Pepperoni Pizza
Fillin’ Philly Cheesesteak
Burstin’ Buffalo Chicken
Chunky Chicken Fajita
Packed with Protein and 2X the size of the leading handheld pocket brand, these make a great, filling afternoon snack. Quick and easy to prepare. Enjoy them at home or on the go!
These new Hand-Fulls are a great compliment to the Hungry Man dinners line and can be found in the Microwave Freezer section of your local Price Chopper/Market32.
Written by Jane Golub Director In-Store Marketing Programs
April 1, 2018
Fiber One is known for creating High Fiber, Low Sugar products that fit your lifestyle and satisfy your tastes. Now Fiber One brings a new sweet indulgence to your basket.
Introducing Fiber One Brownie Bites and Crunchy Cookie Bites. Fiber One Bites are perfectly portioned, pop-able Bites that will cure any sweet craving.
Each package of Fiber One Bites has 5 grams of fiber with less than 10 grams of sugar and only 130 calories. Fiber One Bites give you a way to abundantly fill your sweet craving without the guilt.
Fiber One Brownie Bites come in Chocolate Fudge and Chocolate Caramel and are perfect for enjoying on-the-move or while multi-tasking. Fiber One Crunchy Cookie Bites come in Double Chocolate and Lemon and bring a crunch to your sweet craving.
Look for Fiber One Brownie Bites and Crunchy Cookie Bites in the Granola Bar aisle. Written by Jane Golub Director In-Store Marketing Programs
March 25, 2018
Diet Coke – the same crisp iconic taste launched in 1982 – Diet Coke isn‘t changing (You don’t mess with a good thing!)
But the Diet Coke you think you know is history! Diet Coke has a bold new look, a fresh attitude and four delicious new flavors, which join the iconic original.
Why?
Because Diet Coke wanted to try something totally new – and because, why not? Diet Coke took ordinary fruit flavors and dialed them to 11, striking the perfect balance of crisp + refreshing with Diet Coke naturally flavored Feisty Cherry, Ginger Lime, Twisted Mango and Zesty Blood Orange. There’s a whole flavor adventure waiting for you – break out of your comfort zone and give them a try!
Look for all four new delicious flavors in the Beverage aisle. Written by Jane Golub Director In-Store Marketing Programs
March 25, 2018
At Arla, they work side by side with their dairy farmers knowing the path their milk has traveled from farm to your table so you can feel good about what your family is eating – wholesome natural cheese based on their philosophy of Natural Goodness.
Arla individually wrapped snack cheese bars are a naturally delicious, better-for-you 
snack, made without any artificial flavors or preservatives – ready to go with you wherever you go – as part of a lunchbox, or at home as an afternoon snack for the whole family.
Arla Gouda Snacks:
Smooth texture with a slightly sweet nutty flavor.
Enjoy it on its own, with wheat crackers or with apple slices.
Arla Havarti Snacks:
Creamy texture and a mild buttery taste.
Perfect on its own, with buttery crackers or with grapes.
Havarti Medium Cheddar Snacks:
Subtle sharpness with a smooth texture.
Enjoy it on it is own, with buttery crackers or with pear slices.
Look for Arla Snack Cheese Bars in the Dairy case with the Snacking Cheeses. Written by Jane Golub Director In-Store Marketing Programs
March 18, 2018
Experience years of ground breaking research come to life in your daily toothpaste. Detoxify around the gum line for clinically proven healthier gums, plus a deep clean. Introducing new Gum Detoxify from Crest.
There are millions of harmful plaque bacteria that can lurk around the gum line causing gingivitis. Crest Gum Detoxify Deep Clean Toothpaste has an activated foam formula that penetrates hard to reach places to neutralize harmful plaque bacteria even around the gum line, for clinically proven healthier gums.
It is also formulated to cool gums during and after brushing for a refreshing clean. If you’re not taking care of your gums, you’re not really taking care of your mouth.
Look for Crest Gum Detoxify in the Oral Care aisle.
Written by Jane Golub Director In-Store Marketing Programs
March 18, 2018
Say Bye-Bye to nicks, cuts and razor stubble and HELLO to Venus Platinum!
Enjoy a close controlled shave with Venus Platinum Extra Smooth razors.
With five diamond-like coated blades for a closer shave and a solid metal handle that 
perfectly fits your hand, you’ll experience skin that feels smoother for longer vs. Venus Original.
The water-activated ribbon of moisture around the blade helps protect from nicks and cuts.
Any Venus blade fits any Venus razor handle, except Venus Simply 3.
Look for Venus Platinum with Extra Smooth in the Shave aisle. Written by Jane Golub Director In-Store Marketing Programs
March 4, 2018
TROPICANA COCO BLENDS
Discover NEW Tropicana Coco Blends! Tropicana Coconut fruit blends are a light and refreshing drink. A blend of Tropicana Juice with a splash of refreshing coconut water for a delicious light taste. Tropicana Coco blends have no artificial flavors or sweeteners. Your favorite OJ brand isn’t just for breakfast anymore! This refreshing drink is perfect for any time of the day and has all the nutrients of Coconut water.
Spring and summer are just around the corner, so try this new blend of tropical juices with coconut water and dream of lazy summer days to come!
Find New Tropicana Coca Blends in the Refrigerated Juice section in the Dairy aisle. Written by Jane Golub Director In-Store Marketing Programs
March 4, 2018
OPRAH’S O THAT’S GOOD!
Oprah brings you O, That’s Good! – a new line of her favorite comfort foods with a nutritious twist.
Made with real ingredients and no artificial flavors or dyes, these delicious soups and sides are easy to prepare and ready in minutes to feed your whole family. The twist is the added goodness of hearty vegetables like butternut squash and cauliflower!
Find O That’s Good! delicious soups and sides in the Refrigerated Deli section. Rediscover your favorite recipes thanks to a whole new nutritious twist.
Written by Jane Golub Director In-Store Marketing Programs
February 25, 2018
JUST CRACK AN EGG
It’s time to take breakfast back with a hot, new grab-n-go breakfast from Ore-Ida. Just Crack and Egg is a product as simple as it sounds. Just open the package of real, flavorful ingredients, add your own egg, stir it up, pop it in the microwave and in less than 2 minutes you’ll be enjoying a delicious, hot breakfast. Finally! A tasty home-cooked breakfast that’s easy and convenient. But wait – it gets even better! Just Crack an Egg comes in four mouthwatering flavors: All American Scramble, Rustic Scramble, Ultimate Scramble and everybody’s favorite, the Denver Scramble, featuring savory cheddar Cheese, ham, onions, green peppers and diced potatoes.
You’ll find all four great flavors in the Egg aisle. What you won’t find are artificial flavors, dyes or preservatives.
To start your day off right, try the freshest new idea in breakfast – Just Crack an Egg!
Written by Jane Golub Director In-Store Marketing Programs
February 25, 2018
LACTAID SOUR CREAM
Do you want to enjoy the creamy taste of sour cream but can’t due to a dairy sensitivity? Here is the solution: Lactaid Sour Cream! Lactaid Sour Cream has the creamy delicious taste you know. It is 100% Lactose free fresh wholesome sour cream.
Because Lactaid Sour Cream is real sour cream, you can use it as an ingredient or as a topper when entertaining in the same ways you always have except you don’t have to worry about the consequences.
Lactaid Sour Cream can be found in the Dairy Aisle with all of the other sour cream items.