Octavia Maxwell from Skin Deep Naturals outside of a Market 32 store

A Home.Grown. Partnership with Local Entrepreneur Octavia Maxwell

Market 32 is proud to announce the launch of Skin Deep Naturals, a locally crafted skincare and wellness line now available in 10 stores across the Capital Region. Rooted in clean ingredients, natural solutions, and community empowerment, Skin Deep Naturals reflects everything we value in our Home.Grown. partnerships—local passion, local talent, and products made with purpose.

Founded by Octavia Maxwell, a dynamic entrepreneur, speaker, and community advocate, Skin Deep Naturals blends a decade of research with a mission to make luxury self-care accessible for everyone. What began as a personal journey to better understand natural beauty alternatives has expanded into a trusted line of skincare and haircare products, experiential wellness workshops, and private-label collaborations that support other small businesses.

Octavia’s work goes far beyond the products she creates. She is deeply committed to empowering women, families, and young people through education, hands-on learning, and confidence-building experiences. Her partnerships with schools, youth programs, and community organizations—including the YMCA Black & Latino Achievers Program—reflect her belief that self-care is more than a routine: it’s a foundation for leadership, wellness, and personal growth.

Today, Market 32 is thrilled to help bring Octavia’s vision to even more customers—right here at home. We’re honored to support a local maker who is not only creating exceptional natural products, but who is also uplifting our community and inspiring the next generation of innovators.

Find Skin Deep Naturals at these Market 32 locations:

Albany – 709 Central Avenue, Albany, NY
Troy – 716 Hoosick Street, Troy, NY
Guilderland – Routes 20 & 155, Guilderland, NY
Rensselaer – 501 Columbia Turnpike, Rensselaer, NY
Schenectady – 1640 Eastern Pkwy, Schenectady, NY
Scotia/Glenville – 290 Saratoga Rd, Scotia, NY
Glenmont – 329 Glenmont Rd, Glenmont, NY
Latham (Market Bistro) – 873 New Loudon Road, Latham, NY
Slingerlands – 1395 New Scotland Rd, Slingerlands, NY
Clifton Park – 15 Park Avenue, Clifton Park, NY

Skin Deep Naturals - Natural Whipped Body Butter

Celebrating Local. Celebrating Community. Celebrating You.

We invite you to explore this exciting new Home.Grown. addition and discover the natural, confidence-building care that Skin Deep Naturals brings to the Market 32 family. From rejuvenating skincare to nourishing haircare and community-centered experiences, Octavia Maxwell’s brand is redefining what it means to feel good—inside and out.

Welcome to Market 32, Skin Deep Naturals. We’re proud to share your story.

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National Apple Cider Day

🍏 Happy National Apple Cider Day! 🍂 Today, we’re celebrating the deliciousness of apple cider in all its forms! Whether you love it hot, cold, or in your favorite recipes, there’s no denying that this fall favorite brings warmth and joy to our tables.

This mouthwatering dish features a succulent beef roast marinated in a delightful blend of apple cider, fresh sage, and aromatic spices, creating a perfect harmony of sweet and savory. As it slow-cooks, the roast becomes incredibly tender, allowing the rich flavors to infuse every bite. Serve it alongside roasted vegetables for a hearty meal that’s perfect for family gatherings or a cozy night in. 

Get ready to elevate your comfort food game with our Slow Cooker Apple Cider Pulled Pork Grilled Cheese! This delicious recipe combines tender, slow-cooked pulled pork infused with the sweet and tangy flavors of apple cider, creating a deliciously unique filling. Nestled between two slices of perfectly toasted bread and melted cheese, this grilled cheese sandwich is a delightful twist on a classic favorite. Perfect for chilly days, it’s a cozy meal that’s sure to warm your heart and satisfy your cravings.

Embrace the flavors of fall with our refreshing Apple Cider Slushy! This frozen treat combines the sweet and tangy taste of apple cider with a frosty twist. Simply blend chilled apple cider with ice until smooth and enjoy the vibrant flavors that capture the essence of the season. Whether you’re hosting a backyard bonfire or just looking for a fun treat, this slushy is sure to be a hit with family and friends. Garnish with a slice of apple or a sprinkle of cinnamon for an extra touch of magic.

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The Rundown on Hardy Mums

Fall is officially in full swing and mums is the word! Hardy mums that is.

Unlike most flowers, mums are ideal for fall. They bring a classic colorfulness and a fitting liveliness perfect for the season. Known by their botanical name, Chrysanthemums, these flowers are built to withstand winter’s toughest temperatures. Mums are one of our favorite items to partner with local growers for sourcing – summer is great but we get excited when cooler weather approaches!

Mums have many variations of sizes and colors. A full day of sun is preferred for mums to have a good bloom, but they can get by with at least half a day’s worth of sun. Maximize the blooms longer by watering them directly at soil level. As blossoms die off, cut the blossom and the stem beneath it down to the next leaf on the stem. This simple trick will allow new buds to develop, and eventually the plant will flower again during the fall season.

Hardy mums are commonly seen in many colors such as sunny yellows, pinks, mauves, and orange-reds. The orange and red variations are the most fitting for the autumn season! Hardy mums may not be as bright as spring flowers, but their presence is a very appealing addition to an otherwise fading fall garden. Some hardy mums even change colors over time. “Will’s Wonderful” mums start bright red in the summer, with a touch of yellow in the center. Then, as they age, the yellow slowly spreads across the petals, eventually taking over the flower leaving only tips of red.

Our Northeast climate provides an ideal agricultural canvas for planting and growing fall mums. We’re proud to have been partnering with Casertano’s Greenhouses in Cheshire, CT and Kurt Weiss Greenhouses in Moriches, NY for over a decade, allowing us to source our Northeast-grown mums each year!

Hardy mums make a great decorative piece for fall: Get yours at your local Price Chopper or Market 32 before it’s too late!

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home.grown. Outdoor Decorating!

There are many perks to fall in the Northeast. Great food, fun activities, Halloween, and especially: outdoor decorating! We love seeing our communities go all out in seasonal spirit, jazzing up their homes with all of the fall essentials. We have everything you need to outshine your neighbors, thanks to our awesome group of Northeast farmers. Turn your home into an autumn masterpiece with home.grown. plants and ornamentals from Price Chopper & Market 32!

If you’re preparing for fall, pumpkins are a must. We source our mini pumpkins, pie pumpkins and carving pumpkins from the same Northeast farmers that provide us with summer crops like tomatoes and peppers. The same goes for our corn stalks! Many of the decorative corn stalks we have bunched and ready for placing on your front porch are the same stalks that produced the sweet corn you enjoyed this summer.

Gourds are another fall decorating staple that are grown by our local farmers. Did you know that gourds are a member of the squash family? Nowadays they serve as decoration only, but back in ancient times they were consumed as a food item!

Flowers aren’t just a spring and summer thing: Our stores offer a variety of mums that are ideal for fall decorating. Our mums are grown in the Northeast, just like our pumpkins and gourds!

Decorating is one of the best things about fall. Pumpkins, corn stalks, gourds, Indian corn and mums are all staples of the season, and we’re proud to source them from our neighbors here in the Northeast. Thanks to the hard work of growers like Reeves Farms in Baldwinsville, NY, Plainville Farm in Hadley, MA and many other Northeast farms, we’re able to provide high-quality local products throughout the changing seasons.

From pumpkins to peanut butter, when it’s made or grown here, we get it here. Don’t miss out on the fun this season: Head over to your local store and start decorating!

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Mia Teal

Marketing Coordinator, Paid Media

As the seasons change, so do our meal choices. On a cold fall night, you may opt for a warm bowl of chili or a steaming plate of chicken alfredo. When you take a step back, have you ever thought of what makes comfort food, so…comforting? There have been studies on this topic that you may find quite interesting. Let’s find out more!

When people think of “comfort food,” they may think of something that is high in calories. However, what often goes unnoticed is that comfort food offers something deeper, such as nostalgia and a sense of social connection. For instance, during childhood, if your parents consistently prepared grilled cheese and tomato soup for you when you were under the weather, that combination may evoke comforting recollections of being cared for. Additionally, if you and your grandparents always made spaghetti and meatballs together on a Sunday afternoon, the taste and smell of these foods can trigger happy memories. 

Like many foods, comfort meals can evoke beautiful memories. If you would like to try more comfort foods this fall and winter season, then take a look below. Price Chopper and Market 32 have what you need for a delicious meal with friends and family.

Cook with love, passion, and creativity this cold-weather season!

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Mia Teal

Marketing Coordinator, Paid Media

The fall is a beautiful time of the year in New York. The air is cooling down and the sun is shining bright through the ever changing leaves. This time of the year is perfect for getting outside to walk, run, hike, or just take in the beautiful scenery Earth has to offer. Luckily, there are so many places in Upstate and Central New York where you can get out and enjoy the trails. Before we get into that, let’s take a look at the benefits hiking has to offer.

Physical Wellness: Lace those shoes up and get going! Hiking is wonderful for endurance and building strength.

Connection with Oneself: Spending time in nature by yourself can offer numerous benefits. Not only are you reducing stress from everyday life, but it helps you to reflect on any and all thoughts and emotions.

Mental Wellness & Connection to Nature: Nature can be calming for the mind and can quite literally “clear your head.” Nature can allow for a happier mood, calmness and joy.

Social Wellness: Hiking provides an opportunity to spend quality time with friends and family away from the distractions of daily life. It allows you to connect on a deeper level and strengthen your bond.

Interested in learning more about local places to spend time in nature? Let’s dive deeper.

Mountains:

Buck Mountain – Lake George, NY

Prospect Mountain – Lake George, NY

Sleeping Beauty Mountain – Fort Ann, NY

Hadley Mountain – Hadley, NY

Mount Marcy – Lake Placid, NY

Blue Mountain – Indian Lake, NY

 

Trails:

Vroman’s Nose – Middleburgh, NY

Luther Forest – Malta, NY

Kinns Road Park – Clifton Park, NY

Indian Kill Nature Preserve – Glenville, NY

Normanskill Preserves – Albany, NY

Geyser Creek Trail – Saratoga, NY

Buttermilk Falls – Ithaca, NY

Robert H. Treman State Park – Ithaca, NY

Lime Hollow Nature Preserve – Cortland, NY

Binghamton Trail Head – Binghamton, NY

No matter where you decide to hike this fall, remember that hiking is not always about conquering mountains; Sometimes it is about connecting with ourselves and nature.

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Haleigh Eustis

Floral Intern

Happy August! As the excitement of summer starts to dwindle down, kids prepare to go back to school, and the air slowly starts to feel crisp and cool. You may be thinking this is the time when flowers are beginning to wither away and prepare for the colder season. Well, think again! Flowers can grow successfully until mid-October and for specific months such as August, flowers are just beginning to flourish! One of summer’s most beloved flowers is the sunflower, which, coincidentally, is the official flower of August! This beautiful and vibrant flower has a rich history that has made it a staple flower in gardens over the decades.

This flower originated over four thousand years ago when indigenous peoples started to cultivate this crop for its health benefits and cooking uses. Though this flower was once previously used for its practicality, once it was brought to Europe many people ignored its health and culinary benefits and used the sunflower for its decorative nature.

As the sunflower migrated throughout Europe and into Asia, many other places in the world started to adapt to this flower. The most notable country is Russia. Russians learned how to extract the sunflower’s benefits while utilizing its beauty in decorations. Because of Russia’s popularized multi-uses for sunflowers, foods like sunflower seeds and cosmetics such as sunflower oil are popular to this day!

That being said, growing these beautiful flowers doesn’t have to be intimidating. Here are a few tips and tricks to grow sunflowers:

  1. As you’d guess, sunflowers flourish in complete sunlight. Bright areas outside are preferred, rather than any indirect sunlight. The barrier of a window indoors could affect the growing habits of a sunflower so make sure to avoid indoor growth.
  2. For sunflowers to flourish they need to be planted in well-drained soil. For those who are unfamiliar with what exactly “well-drained” soil is, don’t worry, I can help!
    1. “Well-drained soil” is almost exactly what it sounds like. For soil to drain well, it needs to be in an elevated container, whether that’s a pot, or a raised gardening bed. To go the extra mile, add compost to your soil to encourage draining.
  3. Water your flower regularly but wait to re-water after the first few inches of your flower’s soil is dry! Too much watering of your plant will lead to root rot, which no one wants!
  4. Lastly, these flowers can survive in various temperatures. On average, sunflowers thrive in mid-seventies, but can survive in hotter or colder temperatures as long as they’re planted in a well-drained soil and have a decent fertilizer.

There you have it! Follow these tips to growing a sunflower and you’re sure to grow and thriving and beautiful flower that’s equally has stunning as it is useful. Happy gardening!

Buy all your floral needs at Price Chopper/Market 32 Floral Department!

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fall_activityBlog   Visit a Local Orchard or Cider Mill This Season! Written by Jon Waiksnoris, Marketing Intern   It’s fall in the Northeast, and apple flavors are back in popular taste! Now that the weather has finally cooled down, enjoying a beautiful day at the orchard picking apples and tasting cider is the perfect way to celebrate the season. At Price Chopper & Market 32 we love this time of year, because we team up with a variety of local farms who supply our stores with home.grown. apples and cider every fall. Rulfs Orchard in Peru, NY has been a local partner of ours for over 20 years! Originally a dairy farmer, Robert Rulfs added a cider mill to his farm in 1983 and never looked back. Today, the orchard offers many different types of produce, apples, and berries. Featuring pick-your-own Macintosh apples, a corn maze and fresh baked goods, Rulfs Orchard is definitely worth a visit this fall! Established in 1911, Beak & Skiff Apple Orchard is the result of onion farmer Beak and SkiffGeorge Skiff and dairy farmer Andrew Beak, joining forces to enter the apple business. Located in Lafayette, NY, Beak & Skiff offers a variety of apples for picking. They also produce delicious cider in their mill using fresh apples exclusively grown on their orchard! Cold Hollow Cider Mill is a Vermont cider mill we’ve partnered with for more than 20 years! In 1974, Eric and Francine Chittenden began making apple cider for friends, soon after, they realized they should open up a business. They wanted to make cider to distribute to supermarkets, and become a Vermont tourist attraction in the meantime. Today, through their own old-fashioned style, Cold Hollow Cider Mill is both one of New England’s top producers and one of Vermont’s biggest tourist attractions. Located in Altamont, NY, Altamont Orchards has been a family operated farm in the Capital Region for over 49 years! Dating all the way back to 1792, the farm has been leased and sold numerous times. However, in 1967 the Abbruzzese family became the first family to work and live on the farm. They still own the farm today, promising to raise and produce only the finest products for their community and customers. Be sure to check out their farm market featuring, apples, apple cider donuts, pies, breads, pastries, and more! Check out the info below to find out more about our local apple partners and what they have to offer!

Rulfs Orchard: 531 Bear Swamp Rd, Peru, NY / http://www.rulfsorchard.com/ Walhowdon Farm & Orchards: 33 Walhowdon Way, Lebanon, NH Hudson River Fruit: 65 Old Indian Rd, Milton, NY / https://www.hudsonriverfruit.com/ Sunrise Orchards: 1287 N Bingham St, Cornwall, VT / https://sunriseorchards.com/ Crunch Time Apple Growers: Wolcott, NY / http://www.crunchtimeapplegrowers.com/ Jaeschke’s Orchard: 23 Gould Rd, Adams. MA / http://jaeschkesorchard.com/ Brace’s Orchard: 444 Brace Rd, Dallas, PA Beak & Skiff: 2708 Lords Hill Rd, Lafayette, NY / http://beakandskiff.com/ Breezelands Orchards: 1791 Southbridge Rd, Warren, MA / http://www.breezelandsorchards.com/ Mayer Brothers Cider Mill: 1540 Seneca Creek Rd, Buffalo, NY / http://mayerbrothers.com/cider-mill-store/ Fowler Farms: 10273 Lummisville Rd, Wolcott, NY / http://www.fowlerfarms.com/ Rogers Orchard: 336 Long Bottom Rd, Southington, CT / http://www.rogersorchards.com/default.aspx Cold Hollow Cider Mill: 3600 Waterbury Stowe Rd, Waterbury Center, VT / http://www.coldhollow.com Altamont Orchards: 6654 Dunnsville Rd, Altamont, NY / http://altamontorchards.com/

(more…) Written by Sara Lilkas Fall has become synonymous with pumpkin season, for reasons far beyond the classic Jack-O-Lantern! I think it’s fair to say that today’s consumer is seriously pumped-up about pumpkin! From pumpkin flavored drinks and baked goods, to pumpkin ice cream and scented candles, there is no shortage of this fall-favorite flavor!Autumn Pumpkin Spice Latte Pumpkins are great for decorating or even eating! Have you ever baked pumpkin seeds after carving a pumpkin for Halloween They’re delicious and super easy! Simply separate the seeds from the meat of the pumpkin, put them on a greased cookie sheet, add some salt and bake at 300° F for about 45 minutes or until golden brown! Pumpkins do not have to be limited to the spooky happenings surrounding Halloween either. They can also be used for your seasonal fall and Thanksgiving decorating. Pumpkins can be hollowed out and used as vases or they look great painted with stencils, glitter, or monograms to fit in with the rest of your decorations. iStock_000049886210_LargeI’m a huge fan of adding pumpkin to everything possible the months of September-November, and if it spills over into December a little bit that’s fine too. (I would eat pumpkin year round if it was available!)  I love adding pumpkin to pancakes, waffles, bread (for toast), and muffins. I found that learning to cook and bake is a lot more fun when attempting to make foods that I really enjoy. This year I decided to try and make pumpkin muffins instead of purchasing them like I normally do. I tried this recipe here and they turned out great! Plus, you get the added bonus of the apartment smelling amazing when baking muffins fresh at home! Now the only thing better than pumpkin would be the addition of chocolate. My next baking attempt will have to be Pumpkin Swirl Brownies. Brownies are my go-to favorite baked good regardless of the season, but adding pumpkin to the mix will probably result in me eating the whole batch, by myself, in one sitting, it’s fine. My pumpkin obsession has grown with time and age, since now there are also many varieties of pumpkin flavored beer! It seems that almost every brewery, no matter how large or small, puts out a pumpkin flavored beer for the fall. Each variety uses its own unique blend of spices to bring out the pumpkin flavor, so it’s exciting to try the different varieties and discover the many flavors! Two of my favorites are the Blue Moon Harvest Pumpkin Ale and Magic Hat’s Wilhelm Scream. As always, please enjoy responsibly! What are your favorite pumpkin flavored treats? Leave a comment below! Written by Sara Lilkas, Marketing Intern  When people ask about my favorite foods my first instinct is to choose apples. But when I say apples I do not only mean the delicious fruit, I’m also including the multitude of apple flavored baked goods, ciders, and the association they have with fall. Growing up in Upstate New York aka Apple Country, I would probably be considered a social pariah if apples were not high on my list of favorite foods. I couldn’t even tell you why I like apples so much since each variety has its own distinct flavor. If I had to pick my favorite varieties they would have to be golden delicious, granny smith, and honeycrisp (so you can see my taste go from very sweet to very tart.) The real reason that I have apples on my mind is the weather is beginning to cool down so in addition to pulling out the scarves and boots, apples will begin to pop up everywhere again (which is fantastic.) What’s even more fantastic is the amount of apples available from local growers. Even though New York State may be known for apples, I have recently learned they are actually grown throughout the Northeastern United States. There are tons of orchards throughout the Northeast and many of them are still family owned and run. Price Chopper works hard to find the best tasting apples from local growers located in various parts of New York, Connecticut, and Vermont (and that’s only including a few of the growers they purchase from.) In this search for the best apples Price Chopper has developed long term relationships with many growers including Sunrise Orchards in Vermont (20 years!) apples treesSunrise Orchards and Roger’s Orchards in Connecticut take great pride in how their apples are grown. Both orchards are certified as Eco Apples™ and have to adhere to strict growing practices in order to receive this certification. The program focuses on the quality of the soil the apples are grown on, and keeping beneficial insects within the environment. As part of this process having as much information about what is going on in the orchard and the plants surrounding the area is essential. By monitoring insect populations, growing conditions, and other factors that are important to the growing process growers can determine whether it is necessary to treat against any unwanted fungus or pest that may be harmful to the apple crop. The Eco Apple™ certification is not given out to every orchard, every year. In order to receive the certification the orchards have to undergo a review by the IPM Institute of North America, to ensure that the growing conditions have been upheld for the year. As I mentioned earlier I really love ciders. Every once in a while I may indulge in a hard cider (my favorite is Woodchuck!), but the typical nonalcoholic fare is my true favorite. There is nothing better than a beautiful fall day with a glass of apple cider. I’ve recently been experimenting with warming apple cider for those days when the first fingers of winter reach into the air. I’ve found warming up apple cider and adding a pinch of cinnamon does the trick! When it comes to apple baking I love the classics. There is nothing better in my mind then a warm slice of apple pie (or a whole apple pie whatever floats your boat). My best friend has recently been trying to teach me how to bake and we decided to start big with the pie. We used this recipe for an apple pie from scratch, but a pre-made or gluten free crust could easily be substituted! How do you enjoy apples in the fall? Share your apple creations on Instagram with #PriceChopper and #Market32!