The Rise of Avocados

Until recently, the avocado was fairly unknown, met with tons of questions and not enough answers. Now it’s eaten every day across the county in a plethora of different ways. So how did the avocado become so mainstream? On this National Avocado Day, we decided to look back at the avocado and how it became the superfood sensation that it is today.

The rise of the avocado took quite the marketing effort. Consumers weren’t always familiar with the fruit and the best ways to enjoy it. Part of this was because it wasn’t always known as an avocado. At first, they were given the Spanish name “Ahuacate,” derived from Aztec origins, but that wasn’t the easiest to pronounce. They were also called the “Alligator Pear” because of their bumpy, olive-colored skin. However, that name was both unappealing and misleading, given the many differences between pears and avocados. Finally, in 1915 a group of farmers put their heads together and came up with a new name: the avocado.

By the time the 1980s came around, U.S. dietary guidelines recommended a low-fat diet. Continuing into the 90s, the trend was tough on the avocado industry, despite their efforts to educate the public on the health benefits of avocados. Of course, up until that point, avocado producers had not done much to educate the public on how to eat an avocado, nor did they promote them in the context of Latin American cuisine where these fruits shine. Therefore, folks had no idea how or where to add avocado.

Finally, in the 90s, the California Avocado Commission hired Hill & Knowlton a public relations firm who introduced “Mr. Ripe Guy” a mascot used to educate and promote all things avocados. Mr. Ripe Guy got the ball rolling on what turned into an all-out campaign to promote these superfruits. Hill & Knowlton worked to showcase avocados on the ultimate stage, the super bowl, getting big time NFL stars to share their favorite recipes, and market guacamole to fans around the country.

Avocado sales quickly skyrocketed with its crop value spiked by nearly 70%, turning the avocado from an anomaly to a household grocery item. Now guacamole is one of the go-to Super Bowl Sunday snacks. Today, avocados are featured in endless amounts of recipes and people pay extra to have some avocado thrown in their salad, added on their sandwich, or even spread on their toast.

For some awesome avocado recipes and inspiration check out our website. Don’t forget to stop by your local Price Chopper & Market 32 or shop with us online for all your National Avocado Day needs. It’s time to celebrate the emergence of this awesome superfruit!


New Items: HERDEZ® Avocado Hot Sauce

Bring a taste of Mexico to your kitchen with the authentic flavors found in HERDEZ® salsas—where bold, flavorful ingredients come with a side of attitude and traditional Mexican culture inspires the most delicious modern Mexican cuisine.

Now, set the table for something truly special! A hot sauce as creamy and smooth as it is tangy and exciting. Finally, avocado found its fire in HERDEZ® Avocado Hot Sauce.

Discover two treasures in one: the creamy finish of real avocado and the fiery kick of jalepenos. Perfect for ALL your favorite dishes. Embolden your chicken, pork and beef recipes with the unique, piquant flavor you’ve been craving. Set breakfast hashbrowns and eggs ablaze with a serving of smooth avocado and a spark of spice. Top your fish tacos, burritos and tortas with a well-balanced taste that brings out the best in every bite or breathe new life into your wings, burgers and fries! The possibilities are endlessly delicious.

For the heat seekers out there, you’ll find that the mild to medium heat builds with intensity the more you add, so load up by the spoonful for refreshing avocado with a little extra attitude. Even so, HERDEZ® Avocado Hot Sauce doesn’t compete with your food’s flavors—it enhances them, complementing a variety of cuisines and transforming dull into dang that’s good. The creamy, smooth consistency works great for dollops and drizzles, dipping, pouring and even mixing into other sauces—or wherever your taste buds take you.

So if you’re ready to grab life by the avocados, then you’d better grab a bottle of HERDEZ® Avocado Hot Sauce. It’s our new favorite secret weapon for every dish.

Taste the bold Mexican difference with HERDEZ®.