Introducing the Know Your Colors Program

Eating Well Together – Know Your Colors Leads the Way

Picture of Ellie Wilson

Ellie Wilson

MS, RDN Senior Nutritionist

At Price Chopper and Market 32, we are committed to bringing our customers and communities the foods they love and resources to enjoy delicious, nutritious and healthy lives. That commitment gets a big boost as we launch the Know Your Colors program, a nutrition attribute tag program that guides shopping in stores and online. Life is busy, and nutrition is personal – we believe we have created a resource the whole family can use to take care of themselves and each other.

The program includes 8 attributes, all of which meet strict standards to ensure your choices meet your needs.  For example, the Heart Smart attribute includes criteria for sodium, saturated fat, carbohydrate quality and sugar management – all summed up in an easy to see red shelf tag that makes it fast and easy to compare and shop. Pick your favorite items and have more confidence you are making Heart Smart choices! Explore the store and look for Organic, Gluten Free, Whole Grain, Low Sodium, Carb Smart, Protein Smart and Plant Powered. Learn about the individual standards for each at

The program is rich in its ability to cut through labeling confusion – and even help you and your family learn more about eating well together! Solve some of your shopping frustration by using the shelf tags in the store. Picky kids? Let them “scavenger hunt” the Whole Grain shelf tag in the cereal section and everyone goes home happy to enjoy their “find”. Helping family members prevent or manage chronic health issues? You will find shopping stress goes way down and confidence goes up when you use the Low Sodium or Carb Smart shelf tags to short cut finding the right products for your lifestyle. Exploring Flexitarian or Mediterranean lifestyles? Plant Powered and Heart Smart attributes point you in the right direction. Shelf tag colors making finding items quick and easy, or, shop online and build your basket using the attributes right on our website. You may also discover old favorites make the grade and bask in the glow of knowing you are already on the right track.

Over 10,000 items have one or more attributes, and we are still adding items to the system! It is a great snapshot of the efforts food companies large and small are making to ensure they are part of the healthier lifestyle shoppers are seeking. Together, we can help you live well and choose well with Know Your Colors!

Leave a Reply