We created a simple system for choosing healthier products. Just look on the shelf for the colors that connect to the benefits you need. It’s a fast and easy way to make smart choices for you and your family!
Know your colors and find them on the shelf!
Simply check out the item signs located on shelves throughout the store to find ‘Better For You’ colors.
Which colors will help you eat better?
Identifies products that meet requirements for
USDA Certified Organic.
Identifies products in select categories with a
label claim of or equivalent to “Gluten Free”.
Identifies items that contain no more than 140mg
sodium; no more than 4g sat fat; no more than 16g
total fat; at least 1g fiber per 15g carb or no added sugar.
Identifies items that contain no more than 35% of
calories from carb and no more than 15g total carb;
no more than 4g sat fat; no more than 360mg sodium;
no more than 16g total fat; at least 1g fiber per 15g carb
or no added sugar or sugar free.
Identifies items that contain at least 5g protein; no
more than 4g sat fat; no more than 480mg sodium;
no more than 16g total fat; at least 1g fiber per 15g
carb or no added sugar.
Identifies items with ingredients that support digestive health while limiting saturated fat, sodium and added sugars. Ingredient criteria include whole grains, products with live probiotic cultures, and good or excellent sources of fiber. Sugar cannot be the first ingredient.
Identifies products as alternatives to common animal-derived products such as cheese, meat, poultry, and milk. Includes products that feature a dairy or meat alternative component but may or may not be completely free of all animal products.
Identifies products that are free from artificial colors, flavors, and preservative ingredients.
Identifies products that meet requirements for USDA Certified Organic.
Identifies products in select categories with a label claim of or equivalent to “Gluten Free”.
Identifies items that contain no more than 140mg sodium; no more than 4g sat fat; no more than 16g total fat; at least 1g fiber per 15g carb or no added sugar.
Identifies items that contain no more than 35% of calories from carb and no more than 15g total carb; no more than 4g sat fat; no more than 360mg sodium; no more than 16g total fat; at least 1g fiber per 15g carb or no added sugar or sugar free.
Identifies items that contain at least 5g protein; no more than 4g sat fat; no more than 480mg sodium; no more than 16g total fat; at least 1g fiber per 15g carb or no added sugar.
Identifies items with ingredients that support digestive health while limiting saturated fat, sodium and added sugars. Ingredient criteria include whole grains, products with live probiotic cultures, and good or excellent sources of fiber. Sugar cannot be the first ingredient.
Identifies products as alternatives to common animal-derived products such as cheese, meat, poultry, and milk. Includes products that feature a dairy or meat alternative component but may or may not be completely free of all animal products.
Identifies products that are free from artificial colors, flavors, and preservative ingredients.