Market 32 and Price Chopper Announce $630,000 Multi-Year Partnership with the Regional Food Bank
LATHAM, NY – Market 32 and Price Chopper today announces a historic, multi-year partnership with the Regional Food Bank, strengthening a relationship that dates back to 1982 and expanding joint efforts to support families facing food insecurity across the region.
The new agreement, which spans 2026 through 2028, formalizes and scales Market 32 and Price Chopper’s longstanding commitment to fighting food insecurity alongside the Food Bank by pledging $630,000 in support through financial contributions, fundraising, food donations, enhanced retail rescue efforts, event and program sponsorships, and year-round volunteer engagement. The multi-faceted partnership builds on the initiatives Market 32 and Price Chopper have supported for decades, ensuring the Food Bank has the long-term stability needed to plan confidently and serve a growing number of neighbors in need.
As part of the expanded partnership, Market 32 and Price Chopper will:
- Serve as Presenting Sponsor of the Food Bank’s Thanksgiving Distribution
- Support the annual Holiday Hunger Appeal and Regional Food Bank Telethon
- Fund school pantries serving students and families across the Capital Region
- Sponsor key fundraising events, including the Auction Gala and Farm to Fork Gala
- Expanded in-kind food donations and ongoing year-round support
In addition, Market 32 and Price Chopper will increase participation in its Fresh Recovery program to expand the variety and volume of fresh food rescued across dozens of stores. Every day, Regional Food Bank staff visit Market 32 and Price Chopper stores, along with other retail grocery stores, to rescue food that is approaching its “best by” date. These products are brought to the Regional Food Bank and offered to partner agencies, food pantries, shelters, and soup kitchens, often on the same day. This ensures more food is delivered directly to those in need, while also reducing food waste. Each year, through partners like Market 32 and Price Chopper, more than 15 million pounds of food is saved and available for neighbors in need.
These combined investments strengthen the Food Bank’s ability to deliver nutritious food to more than 1,000 partner agencies—including food pantries, shelters, soup kitchens, and community organizations—across a 23-county service area that spans 41% of New York State’s geography from the lower Hudson Valley to the Canadian Border.
“For more than four decades, the Regional Food Bank has been one of our most trusted and valued partners in the fight against hunger,” said Blaine Bringhurst, Market 32 and Price Chopper president. “The need for sustained, dependable support has never been greater. This enhanced, multi-year commitment — the largest we’ve ever made — ensures the Food Bank has the resources to grow, innovate, and serve our neighbors with dignity and care. We are honored to stand beside them and commit even more resources to ensure the health, well-being, and strength of this region for years to come.”
This announcement comes as the Food Bank prepares for its Thanksgiving Distribution tomorrow, Saturday, November 22—the largest in New York State—and kicks off its annual Holiday Hunger Appeal, made possible with support from longstanding partner organizations.
“Our ability to fight hunger and support neighbors in need simply wouldn’t be possible without dedicated partners like Market 32 and Price Chopper,” said Tom Nardacci, CEO of the Regional Food Bank. “They have stood with us since the very beginning, and today we’re taking another significant step forward together—advancing innovative ways to combat hunger across our communities. At this especially important time of year, we’re deeply grateful for their leadership, their generosity, and their unwavering commitment to helping families who need it most.”
The strengthened partnership aligns with Market 32 Cares, the company’s commitment to advancing the health, stability, and vitality of the communities it serves. With demand for food assistance continuing to rise, this multi-year partnership ensures the Food Bank can provide families with fresh, nutritious food during the holidays and throughout the year.
Market 32 and Price Chopper Present $303,965 to St. Peter's Hospital ALS Regional Center
Schenectady, N.Y., November 20, 2025–Market 32 and Price Chopper today presented a check for $303,965 to the St. Peter’s Hospital ALS Regional Center Lewis Golub MDA/ALS Clinic in Albany, NY. The funds—which will directly support patients diagnosed with Amyotrophic Lateral Sclerosis (ALS)— were raised at the company’s annual Lewis Golub Memorial ALS Golf Classic on September 25 at Van Patten Golf Club in Clifton Park, NY.
“The ALS Center embodies the values that guided Lewis Golub and our company for generations—service, compassion, and a commitment to improving lives,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “Our annual golf outing is more than a fundraiser; it’s a way for our teammates, partners, and community to honor his legacy and strengthen the Center’s vital work. We’re thrilled with the results of this fundraiser and the cumulative support that Market 32 and Price Chopper have helped provide to those living with ALS and their families.”
St. Peter’s Hospital ALS Regional Center provides a comprehensive, specialized blend of services and resources to patients diagnosed with ALS, sometimes referred to as Lou Gehrig’s disease. Since its inception in 2020, the annual golf event has raised over $1,127,500 for the ALS Clinic.
“We are profoundly grateful to Market32 and Price Chopper for their generous support of St. Peter’s ALS Center,” said Peter Semenza, vice president of philanthropy for St. Peter’s Health Partners. “Their commitment to philanthropy plays a crucial role in enhancing the quality of care for individuals living with Lou Gehrig’s disease. Together, we are making strides in St. Peter’s mission to provide compassionate support and innovative treatments for those affected by ALS.”
This season, bring Holi-Dairy Magic to your gatherings with a Holiday Dairy Board. It’s a festive twist on the classic charcuterie spread. Packed with color, flavor, and nutrition, a dairy-focused board is an easy way to impress guests while keeping your holiday entertaining, affordable, and fun! And the best part? Everything you need is waiting for you in the Price Chopper Dairy Aisle.
Start With Cheese
Anchor your board with a mix of cheeses like cheddar, brie, parmesan, or mozzarella. Cheese not only adds big flavor but also provides high-quality protein, calcium, and essential nutrients to help keep you energized through the busy holiday season. Cutting cheeses into different shapes like wedges, cubes, and slices adds visual interest.
Layer on Dairy-Inspired Extras
Enhance your board with creative dairy add-ons. Flavored butters like honey-cinnamon or herb-garlic are perfect for crackers or warm bread. Yogurt-based dips such as ranch yogurt dip or vanilla yogurt topped with pomegranate seeds add both freshness and nutrition, offering probiotics and additional protein. For a sweet touch, include chocolate-covered pretzels or a small bowl of whipped cream for dipping fruit.
Style With Seasonal Color
Give your board a festive holiday look by incorporating pops of red, green, and winter whites. Fresh herbs like rosemary and thyme add fragrance and greenery. Red grapes, strawberries, dried cranberries, green apples, pomegranate arils, and colorful crackers create a vibrant, holiday-ready presentation.
Keep It Budget-Friendly
Holiday entertainment doesn’t have to be expensive. Mix premium cheeses with affordable staples, use seasonal fruit, and choose store-brand dairy items to stay on budget without sacrificing quality. Dairy foods provide incredible value and are nutritious, versatile, and easy to include without stretching your grocery budget.
Ready to start creating? Shop here for all your Holiday Dairy Board essentials.
National Apple Cider Day
🍏 Happy National Apple Cider Day! 🍂 Today, we’re celebrating the deliciousness of apple cider in all its forms! Whether you love it hot, cold, or in your favorite recipes, there’s no denying that this fall favorite brings warmth and joy to our tables.
This mouthwatering dish features a succulent beef roast marinated in a delightful blend of apple cider, fresh sage, and aromatic spices, creating a perfect harmony of sweet and savory. As it slow-cooks, the roast becomes incredibly tender, allowing the rich flavors to infuse every bite. Serve it alongside roasted vegetables for a hearty meal that’s perfect for family gatherings or a cozy night in.
Get ready to elevate your comfort food game with our Slow Cooker Apple Cider Pulled Pork Grilled Cheese! This delicious recipe combines tender, slow-cooked pulled pork infused with the sweet and tangy flavors of apple cider, creating a deliciously unique filling. Nestled between two slices of perfectly toasted bread and melted cheese, this grilled cheese sandwich is a delightful twist on a classic favorite. Perfect for chilly days, it’s a cozy meal that’s sure to warm your heart and satisfy your cravings.
Embrace the flavors of fall with our refreshing Apple Cider Slushy! This frozen treat combines the sweet and tangy taste of apple cider with a frosty twist. Simply blend chilled apple cider with ice until smooth and enjoy the vibrant flavors that capture the essence of the season. Whether you’re hosting a backyard bonfire or just looking for a fun treat, this slushy is sure to be a hit with family and friends. Garnish with a slice of apple or a sprinkle of cinnamon for an extra touch of magic.
Market 32 and Price Chopper Add Value to Thanksgiving with New $40 Feast for 10
SCHENECTADY, N.Y., November 14, 2025 – Market 32 and Price Chopper are redefining what value means this holiday season by expanding its bountiful Thanksgiving assortment to include a feast that proves families don’t have to compromise on quality for savings across all 129 locations. Available starting November 16, the community mainstay and go-to grocer for generations will offer a complete Thanksgiving meal for 10 people for $40 to customers who use their AdvantEdge Rewards card — the signature centerpiece of Market 32 and Price Chopper’s abundant yet affordable holiday spread, helping families enjoy a memorable meal without straining their budgets.
Unlike other budget bundles announced weeks ago, Market 32 and Price Chopper’s $40 Feast for 10 features a carefully curated mix of holiday staples from popular national brands and PICS own-label favorites — offering customers an elevated combination of items with which to make a deliciously classic Thanksgiving meal.
The $40 Feast for 10 includes:
- (1) Jennie-O or Shady Brook Farms Grade A Frozen Turkey (~13 lbs.)
- (1) Market 32 Russet Potatoes (5 lb.)
- (1) Market 32 Sweet Potatoes (3 lb.)
- (2) PICS Mini-Marshmallows (10.5 oz.)
- (2) Stove Top Stuffing (6 oz.)
- (2) Heinz Homestyle Brown Gravy (12 oz.)
- (3) Del Monte Green Beans (14.5 oz.)
- (1) Campbell’s Cream of Mushroom Soup (10.5 oz.)
- (1) PICS Crispy Onions (4.5 oz.)
- (1) Ocean Spray Cranberry Sauce (14 oz.)
- (1) King’s Hawaiian Rolls (12 pack)
- (1) Pillsbury Ready Pie Crust (14.1 oz.)
- (1) PICS Evaporated Milk (12 fl. oz.)
- (1) PICS Solid Pumpkin (15 oz.)
Together, these items provide a complete meal for 10 people, all priced at approximately $39.72 (before taxes) with an AdvantEdge Rewards card. Each product can be purchased individually or together both in-store and online at all locations throughout NY, MA, CT, VT, NH, and PA, giving customers the freedom to build their feast exactly how they want it, with a serving of savings.
“The difference is in the details,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “We’re honored to continue our tradition of helping families make the holidays special, with savings that are every bit as meaningful as the experience of shopping with us — where friendly, knowledgeable teammates, personalized service in our fresh departments, and the exceptional quality of the products we stand behind all come together to deliver a memorable meal.”
Customers may also order fully cooked Thanksgiving meals in advance by placing an order on the Holiday Dinners landing page from now through November 20 for pickup between November 25 – November 27, while supplies last.
Feast for Free: Doubling Down on Value
Market 32 and Price Chopper are excited to give customers a chance to “Feast for Free” with the AdvantEdge Rewards Holiday Doubler. From now through December 24, 2025, shoppers can earn double points on almost every purchase, turning everyday shopping into extra savings on everything that makes the season special.
Points can be redeemed on the cost of anything for their table — from the turkey, trimmings, and sides to desserts, beverages, and even floral centerpieces. To activate the Holiday Doubler, customers must register their AdvantEdge Rewards account here.
Customers can also earn five times the points on all retailer gift card purchases from now through December 6, 2025.
Paired with additional bonus points specials on selected items, it’s yet another way Market 32 and Price Chopper are helping families save — and celebrate — all season long.
The Feast that Keeps on Giving
It’s estimated that more than 320-million pounds of food will be wasted this Thanksgiving.[1] Market 32 and Price Chopper are helping customers stretch their dollar even further with access to a collection of recipes that transform holiday leftovers into fresh, delicious meals like a hearty pot pie, satisfying sandwich, savory soup, and more — keeping the flavor going at a time when providing value and combatting food insecurity are top priorities.
Customers can explore the holiday value inspirations created by culinary experts by visiting our Feast that Keeps on Giving blog.
ReFED. How much food will go to waste this Thanksgiving? About $550 million worth. Published November 3, 2025. Available at: https://refed.org/articles/how-much-food-will-go-to-waste-this-thanksgiving-about-550-million-worth/.
Market 32 and Price Chopper Introduce ‘Double Exchange Day’ to Turn Pennies into Plenty
Schenectady, N.Y., November 10, 2025– As pennies fade from wallets and registers across the country, Market 32 and Price Chopper are inviting customers to turn their spare change into double the value, and to help keep cash transactions running smoothly. On Sunday, November 16, the neighborhood grocer will host a Double Exchange Day from 11 a.m. – 4 p.m. at all store locations.
During this one-day event, a penny is worth two cents when shoppers exchange them for a Market 32 or Price Chopper gift card twice their total amount. This means $10 in pennies could earn a $20 gift card, redeemable toward future in-store purchases.
To participate, guests simply bring their rolled or loose pennies to the Customer Service Desk, where the total will be counted and matched with a gift card reward on the spot. Exchanges must total a minimum of 50 cents (earning a $1 card) and may not exceed $100 (earning a $200 card).
With the U.S. Treasury planning to discontinue penny production in 2026, fewer coins are being minted and even fewer are recirculating into the economy. As a result, the nation’s penny supply is shrinking, making it increasingly challenging for retailers to provide exact change for customers who prefer to pay with cash. Market 32 and Price Chopper are committed to delivering exceptional service, which includes ensuring every transaction remains smooth, seamless, and accurate.
“Cash transactions remain an important part of how we serve our customers, and for those who prefer to pay with cash, we want to make sure we can continue providing the same great checkout experience—right down to the penny,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “Double Exchange Day gives our customers an opportunity to partner with us in that effort, while being rewarded for supporting us in managing our coin inventory responsibly as the nation prepares for the phase-out of pennies. We also know a lot of families across our six-state footprint are facing hardships right now, and this is another unique way our team is working to provide support.”
Double Exchange Day will also coincide with the kickoff of the grocer’s Holiday AdvantEdge Rewards Doubler on November 16, a seasonal program that helps shoppers stretch their budgets even further while earning free holiday favorites. Later this week, Market 32 and Price Chopper will unveil additional Thanksgiving promotions also launching November 16, focused on pairing abundance with affordability for families across the Northeast.
New Plush Hamsters Dressed to Impress are Scurrying into Market 32 and Price Chopper
Available for a limited time while supplies last, $3 from the sale of Gia the giraffe,
Kip the koala and Uri the unicorn will benefit Cure Rare Disease
Schenectady, N.Y. November 7, 2025 – Three new collectible plush hamsters, each dressed to delight in playful animal costumes, are available now for $10 each at all 129 Market 32 and Price Chopper locations. Perfect as affordable and adorable gifts this holiday season, these soft, huggable plush friends are sure to bring smiles to all ages. Best of all, $3 from each purchase supports Cure Rare Disease, a nonprofit biotech organization developing individualized, life-saving genetic medicines for ultra-rare conditions.
Gia, Kip, and Uri are soft and cuddly, with big personalities:
Uri adores many animals, but his favorite is the mythical unicorn. Although this magical creature hails from ancient legends, unicorns are actually the national animal of Scotland and are believed to represent grace. While hamsters and unicorns may seem worlds apart, both are considered symbols of luck in certain cultures. Uri may have never seen a unicorn in real life, but with magic, anything can happen.
On a recent adventure to Australia, Kip had his very first encounter with a koala. While hamsters are considered exotic rodents, koalas are native to Australia and belong to the marsupial family. These cuddly creatures thrive on a eucalyptus-based diet, munching through nearly two pounds of leaves each day. Although hamsters and koalas are quite different, they do share something in common: both are nocturnal, meaning they’re most active at night and love to snooze during the day!
Gia is a proud member of the rodent family, but her favorite animal is the magnificent giraffe. Found in the Sub-Saharan regions of Africa, giraffes are the tallest land animals on Earth, reaching heights of up to 18 feet; that’s close to 36 times taller than a hamster like Gia! Despite their size difference, hamsters and giraffes share a surprising similarity. Both mammals are herbivores, meaning they munch exclusively on plants and greens. Gia might be tiny, but she’s mighty, just like her long-necked idol, the giraffe!
Market 32 and Price Chopper are proud to offer fun, affordable, and meaningful ways to make the holidays brighter—and make a difference in the process. Partnering with organizations like Cure Rare Disease reflects the company’s commitment to caring for the communities it serves and helping support their overall health and well-being. A small gesture can make a big impact — one heartwarming hamster at a time.
Market 32 and Price Chopper Salute Veterans with Savings and Support
SCHENECTADY, N.Y., November 5, 2025 – This November, Market 32 and Price Chopper are honoring America’s heroes through both savings and support. On Veterans Day, the neighborhood grocer is offering an 11% discount to veterans, service members, and their families, and throughout the month, they are inviting customers to contribute to DAV (Disabled American Veterans) by rounding up their change at checkout. To deepen the impact, Market 32 and Price Chopper will match customer donations to DAV up to $10,000.
On Tuesday, November 11, all veterans, as well as retired, active-duty, reserve, and National Guard military personnel and their immediate family members, are invited to enjoy 11% off any one shopping trip with proof of service and an AdvantEdge Rewards card.
Accepted forms of proof include a Uniformed Services ID Card, Common Access Card, VA Healthcare Card, VFW or American Legion Membership Card, Veterans Advantage or Veterans Administration ID Card, DD214 Form, or a driver’s license noting veteran status.
“We have deep respect for those who have served our country and are proud to recognize their courage and commitment to protecting our freedoms,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “This offer is one small way for us to thank members of our military, veterans, and their families for their service and sacrifice.”
In addition to honoring service members with savings, Market 32 and Price Chopper are once again partnering with DAV to raise funds that directly support veterans and their families. Throughout November, customers can round up their totals at checkout, with 100% of donations going to DAV.
“Market 32 and Price Chopper are honored to stand alongside our teammates and customers in supporting the men and women who have selflessly defended our nation,” said Pam Cerrone, director of community relations for Market 32 and Price Chopper. “Our partnership with DAV helps ensure that those who’ve served receive the respect, resources, and recognition they deserve.”
DAV provides lifetime, cost-free support to more than one million veterans and their families each year — from offering hundreds of thousands of free rides to medical appointments, to assisting with benefit claims, to hosting job fairs nationwide.
Together, these efforts reflect Market 32 and Price Chopper’s ongoing commitment to honoring, supporting, and serving those who have given so much for our nation.
Written by our friends at Yogi Tea
The holiday season is a time of joy, celebration and connection – but it often brings extra stress, packed schedules and the challenge of staying balanced. Whether it’s unwinding after a busy day of shopping, finding the energy to enjoy festive gatherings or giving your immune system the care it needs to ward off unwelcome visitors. At Yogi, our teas are crafted to do more than simply taste good, they’re made to support your wellbeing. Calming herbs like lavender, lemon balm, chamomile, and ashwagandha promote relaxation and caffeine-free options help you unwind without disrupting sleep. They can be a simple, nurturing way to bring balance and calm to your holiday routine, helping you show up as your best self for every celebration.
Tips for Enjoying Yogi Tea During the Holiday Season
- Create a daily tea ritual – take 10 minutes each morning or evening to enjoy a quiet cup.
- Pair your tea with mindful moments, breathing or a short meditation for deeper relaxation.
- Share tea time with loved ones as a way to spread warmth and wellness.
- Keep a variety of teas on hand to suit different moods and needs throughout the season.
Here are some of our favorite Yogi teas to help you…
1. Unwind and Ease into Peaceful Rest:
New Cinnamon Horchata Stress + Sleep
Starring ashwagandha, an herb beloved for its ability to help us cope with life’s inevitable stressors. Passionflower helps soothe and support a good night’s sleep while warming cinnamon and toasty rice taste like comfort.*
2. Staying Steady Amid Holiday Hustle:
Elderberry Lemon Balm Immune + Stress
Before you get undone and under the weather, treat yourself to a cup of bright, sunny citrus. Ashwagandha is beloved by Ayurveda for its ability to help our minds and bodies cope with life’s inevitable stressors. Elderberry and lemon balm smooth and soothes while lemongrass and lemon peel lend a bright, optimistic flavor that perks up your whole day!*
3. Boost Wellness and Warmth with the Wisdom of Nature:
Honey Chail Turmeric Vitality
Used in Ayurvedic medicine for over 4000 years, modern research is starting to catch up with turmeric’s many benefits. In this naturally sweet blend, turmeric’s gentle flavor blends perfectly with rich, warming cinnamon, cardamom, ginger and clove and notes of organic honey. Spicy-sweet and tempting, this one’s a treat any time, day or night.*
*These statements have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any
Monster Meatloaf Recipe
1 medium onion, diced
2-3 garlic cloves, finely chopped
1 Tbsp olive oil
2 eggs
¾ cup milk
1.5 cups Italian breadcrumbs
2 pounds 80% lean ground beef
1 teaspoon oregano
2 teaspoons dried parsley
1 tsp paprika
1 teaspoon salt
½ teaspoon black pepper
1 Tbsp Worcestershire
½ cup barbecue sauce
Creature features:
One hard-boiled egg
Two green olives
Several carrots
Preheat your oven to 350 degrees F. Line a baking sheet with foil and coat with non-stick spray, or parchment paper, then set aside.
Heat the olive oil in an 8-10” fry pan on medium. Add chopped garlic and diced onions. Stir and sauté until the onions are translucent and just browning. Remove from heat and transfer to a plate or bowl to cool slightly.
In a large bowl combine all ingredients for the meatloaf and mix with your hands, until fully combined. Be careful not to overmix. Press the meatloaf mixture into loaf (approx. 8″ long x 4″ wide) on the prepared baking sheet. Add some more barbecue sauce to the top for added flavor.
With your thumb and fingers create two depressions on the top of one side about the size of an egg each, which will become the eye sockets for your monster. Carve out an area below these depressions where the mouth will be.
Place in the oven and bake for 50-60 minutes, until the internal temperature reaches 160 degrees in the center.
Remove from oven and let the meatloaf rest for about 5 to 10 minutes.
Finish your creation!
Spread barbecue sauce over the top of the meatloaf (or ketchup for an especially gruesome appearance!).
Cut a few carrots into double-pointed/diamond shapes and push them into the meatloaf on the upper and lower portions of the mouth for teeth.
Peel off the shell and cut the hard-boiled egg in half. Place one half egg into each of the two eye socket depressions (with the rounded part of the egg facing out). With a paring knife, cut some egg out of the center of each half. Place the olives in these holes.
Be creative with the top of the creature’s head: add a scoop of mixed vegetables (as shown in the photo), steamed broccoli crowns, mashed potatoes, or your favorite side.
Fear not! Enjoy!