PICS brand

Your one-stop destination for PICS items, available exclusively at
Price Chopper and Market 32. From pantry staples and frozen favorites to snacks, beverages, and household essentials, PICS offers high-quality products at unbeatable value—perfect for every aisle, every meal, and every budget.

pics decadent ice cream

When it comes to dessert, only the best will do. Our PICS ice cream is locally crafted with an unwavering commitment to quality. Every scoop delivers the creamy texture and rich flavor you expect—without compromise.

Each bite is pure happiness, made without shortcuts. It’s real ice cream, packed with crunchy, chewy, and gooey surprises to delight your taste buds.

Ice Cream or Frozen Dairy Dessert?

Not all frozen dairy desserts are created equal. According to the FDA, a product can only be labeled ice cream if it:

• Contains at least 10% dairy milkfat

• Has no more than 100% overrun (air whipped in)

• Weighs at least 4.5 lbs per gallon

Overrun refers to the air added during freezing. Higher overrun means lighter texture; lower overrun means denser, creamier results. If a product doesn’t meet these standards, it’s officially classified as a frozen dairy dessert.

Is a Frozen Dairy dessert healthier than Ice Cream?

When comparing ice cream and frozen dairy dessert nutrition labels, you may notice that frozen dairy desserts often have fewer calories and less fat than traditional ice cream. However, they typically contain more added ingredients, such as stabilizers and artificial flavors.

Always check the ingredient list to understand what’s really in your frozen treat—lower fat doesn’t always mean better quality.

What's the difference in taste between the two?

For some, the difference between ice cream and frozen dairy dessert is subtle—only noticeable in a side-by-side taste test. But for true ice cream lovers and connoisseurs like ourselves, the distinction is obvious.

Premium ice cream with higher milkfat and lower overrun delivers a richer, creamier texture and more indulgent flavor. In contrast, regular and economy ice creams—along with most frozen dairy desserts—contain more air and less fat, resulting in a lighter, fluffier texture and less intense taste.

Decisions in the freezer asile!

The next time you’re browsing the freezer aisle and spot labels like “ice cream” or “frozen dairy dessert,” you’ll know there’s a real difference. We’re committed to crafting authentic ice cream that simply tastes better. We use high-quality ingredients and locally sourced dairy to deliver that rich, creamy texture real ice cream lovers crave. We’re passionate about making the best ice cream possible—because you deserve nothing less than the good stuff.

Shop PICS Decadent Ice Cream!

Discover What’s New from PICS!

Looking to shake up your shopping list?
Check out the latest new items from PICS, your trusted brand for quality and value. From pantry staples to fresh finds, PICS brings you exciting new products that make everyday meals easier, tastier, and more affordable.

 

PICS Apple Butter Spread

Rich, smooth, and perfectly spiced,
PICS Apple Butter brings the comforting taste of fall to your table year-round. Delicious on toast, pancakes, oatmeal, or straight from the jar! 

PICS Chewy Chocolate Chip Granola Bars

Snack smarter with PICS Chewy Chocolate Chip Granola Bars—your perfect grab-and-go companion. Packed with real chocolate chips and wholesome oats, each bar delivers craveable flavor and satisfying chew in every bite. Whether it’s tossed in a lunchbox, stashed in a desk drawer, or enjoyed on the move, this sweet and simple snack is made to keep up with real life.

PICS Rainbow Sprinkles

Brighten up your desserts with our classic PICS Rainbow Sprinkles! These colorful, crunchy toppings are the perfect finishing touch for cupcakes, cookies, ice cream, pancakes, and more. Made with real sugar and vibrant color, they bring instant cheer to any treat or celebration.

Shop PICS New Items!

Make Every Night a Pizza Night!

Looking for the perfect way to bring everyone together? Whether you’re planning a cozy family dinner, a last-minute get-together with friends, or
a weekend movie night, PICS frozen pizza is your
go-to for flavor, convenience, and value.

With a variety of delicious flavors, crispy crusts, and premium toppings, PICS frozen pizzas make it easy to host a pizza night that everyone will love—without breaking the bank. Just pop one (or a few!) in the oven and enjoy a hot, cheesy, crowd-pleasing meal
in minutes.

Shop PICS Frozen Pizza!

LOOK FOR MORE ITEMS THROUGHOUT THE STORE. TRY THEM, YOU’LL LOVE THEM!