As a neighbor to many, if not most of the communities that suffered damages and loss at the hands of Hurricane Irene, Price Chopper is busy working with the American Red Cross to stock shelters and raise funds to assist with the response and recovery. On Monday and yesterday, we partnered with our friends from Albany Broadcasting (FLY 92.3, B95.5, The Magic 100.1, and The Cat (Country) 104.9 to collect food, water, clothes, toys and monetary donations at several of our stores. And yesterday, with our partners at WNYT Channel 13 and the American Red Cross, we launched our well-established ‘Your Help Counts’ pin-up campaign in all of our 128 stores. Your Help Counts: Irene is a pin-up campaign that accepts donations at every open register at all Price Chopper stores. 100% of the donations made go directly to the American Red Cross to assist those in the local region who need their help. Pin-ups, which will be available throughout the month of September, ‘sell’ for $1 each, but larger donations are welcome and can be made at any level. (Our friends from the Sunrise Rotary in Rotterdam NY sent in a donation for $2,500 today!) Price Chopper has committed to match the first $10,000 donated. Additionally, we are donating $1 to the American Red Cross disaster relief efforts from the sale of every whole fresh-made pizza (whether take & bake or hot for take-out) from now until Labor Day. With several of our stores located Hurricane-affected areas, we have seen the damage firsthand and are working to help our customers and teammates alike deal with the aftermath. As a provider of food, water, pet food, Rx prescriptions and other vital life needs, we are busy responding to requests from all six states where our stores are located. In the meantime, we send wishes of peace and comfort to all who are struggling and thanks to all who join in the effort to offer assistance. God bless.