Written by Jane N. Golub Director In-Store Marketing Programs

SMUCKER’S NATURAL FRUIT SPREADS

            Introducing Smucker’s Natural Fruit Spreads.  Smucker’s is the #1 brand in the Fruit Spread category and continues to maintain strong brand awareness.  Smucker’s scores highest on “A brand I trust” and “Best tasting Fruit Spread on the market”. There are four varieties of Smucker’s Natural Fruit Spreads: Strawberry, Concord Grape, Red Raspberry and Orange Marmalade.  Each is made with all natural ingredients, sweetened with sugar and no preservatives – with a fresh fruit taste.  Smucker’s will now bring varieties to the Natural segment, which is currently dominated with Strawberry and Grape.  Thanks to Smucker’s, you can now also get Red Raspberry and Orange Marmalade! Look for Smucker’s Natural Fruit Spreads on the Peanut Butter and Jelly aisle.

VIDAL SASSOON

            Once upon a time, women wore helmets that were teased, coiffed and pouffed.  One man changed all that.  Vidal Sassoon didn’t just revolutionize hairdressing.  He elevated it to an art form.  Want to go very sleek?  Shake things up with one of our Salon Genius Stylers.  Want vibrant color that lasts?  Now see yourself in long-lasting salon vibrant colors from the original salon genius.  Perfected by experts, for the salon-precise shade you crave that stays vibrant for up to 8 weeks. It’s a haircolor revolution, the Vidal Sassoon way!  Look for Vidal Sassoon products in the Hair Care aisle.