Market 32 Morrisville, VT Grand Reopening Generates More than $11,000 for Local Organizations

Schenectady, N.Y., February 16, 2026 — In celebration of the January 16 grand re-opening of the Market 32 located at Route 15 and 370 Munson Ave. in Morrisville, VT, Market 32 donated more than $11,000 to two local nonprofit organizations dedicated to strengthening the community.

As part of the re-opening festivities on Friday, January 16, and Saturday, January 17, customers received 5% off their grocery purchases. In turn, Market 32 donated an additional 5% of total store sales across the two days to Lamoille Community Foodshare and Morrisville Soccer Club. Each organization received $5,650.

“We’re proud to mark this re-opening by reinvesting directly in the Morrisville community,” said Pam Cerrone, Director of Community Relations for Market 32 and Price Chopper. “Beyond great food and value, we proudly lend our support to many organizations and events that make a real difference in our community, and we have a name for that support: Market 32 Cares. Providing access to nutritious food and creating opportunities for children and families are central to our mission of nourishing life. These donations reflect our ongoing commitment to helping people feed and care for their families in the communities we serve.”

Lamoille Community Foodshare works to address food insecurity throughout Lamoille County, while Morrisville Soccer Club provides youth with opportunities to learn teamwork, build confidence, and stay active through sport.

The Morrisville Market 32 grand re-opening, which was the culmination of a $3.4 million investment in the location, is part of Market 32 and Price Chopper’s continued commitment to elevating customer experience while remaining a strong community partner.

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Market 32 and Price Chopper Unveil Vermont’s Newest Market 32

Schenectady, N.Y., January 16, 2026– Market 32 and Price Chopper have officially opened Vermont’s newest Market 32 location following the completion of a full conversion of the former Price Chopper supermarket at Route 15 and Munson Ave. in Morrisville. The store—which is more than 53,000-square-feet—becomes the 52nd Market 32-branded location across the regional grocer’s six-state footprint. Designed to meet evolving customer preferences, the location now features a distinctly modern look and feel, highlighted by open sightlines, soft earth-tone décor, enhanced lighting, and product-forward displays, all part of a $3.4 million investment in improvements.

“We’re proud to introduce the Market 32 brand to Morrisville and deliver an enhanced experience that reflects how our customers shop today,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “This transformation provides a fresh, contemporary store while continuing to serve customers in the location they know and trust.”

Following months-long renovations, the location closed briefly on the evening of Thursday, January 15, to complete final renovations, and reopened at 6:00 a.m. on Friday, January 16, as a fully reimagined Market 32. To commemorate the occasion, company leaders were joined by local elected officials and dignitaries for a ceremonial ribbon cutting, the Peoples Academy choir performed the National Anthem, and customers enjoyed free product samplings.

In addition to the aforementioned upgrades to the store’s layout and amenities, the location also emphasizes convenient, ready-to-eat options alongside fresh, handcrafted, and locally sourced products. Intuitive product adjacencies enhance ease of shopping, while specialty offerings include Boar’s Head deli products, in-store freshly baked artisan bread, and a hot food buffet.

Led by Store Manager Mike Dennis, the new Market 32 also includes expanded floral, produce, specialty cheese, and wine offerings. In addition, it has a new seating area featuring ADA-accessible tables with built-in charging ports, where customers can enjoy the store’s wider assortment of prepared foods and convenient “to-go” meal offerings.

“This store directly incorporates the feedback and ideas we hear from our customers,” Bringhurst added. “We’re incredibly proud of the result and grateful to our teammates, whose passion and dedication continue to make a real difference for the communities we serve.”

Continuing the grand reopening celebrations, customers will receive 5% off their grocery purchase today and tomorrow, January 17. Market 32 will also donate 5% of sales from those two days to Lamoille Community Foodshare, a network partner of the Vermont Food Bank focused on alleviating hunger in Lamoille County, and Morrisville Soccer Club, a 100% volunteer-run youth soccer organization committed to teaching the principles of teamwork, sportsmanship, and citizenship.

“Market 32 and Price Chopper are dedicated to being a meaningful presence in the communities we serve,” said Bringhurst. “Our investment in this store reflects our long-term commitment to Morrisville—not only to provide quality products and value, but to continue supporting our neighbors through strong community partnerships for years to come.”

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Written by Tyler Blance
Produce Merchandising Intern
 
 
 
 

Farmer Dave Shaul with his lettuce and summer squash!

Price Chopper has been buying from local growers for over 75 years. Currently, we do business with over 70 local growers; some deliver to our warehouse, some deliver directly to our stores. An important part of our locally grown program is Price Chopper’s involvement with 4H, a youth development organization that gives children the opportunity to grow and sell fresh produce in their communities. The Golub family has been supporting 4H groups since 1965. Children who belong to 4H can plant, grow, and sell their produce in our stores. Locally grown 2012 has been off to a great start this year. I’ve journeyed out to three local farms so far: Each farm has been an important part of our locally grown program each summer and fall. Shaul Farms, located right outside of Middleburgh, NY, has been working with Price Chopper since 1985. Back then, Dave and Jim Shaul would load up a pickup truck of straight-from-the-ground produce and head over to our Cobleskill, NY store (after a days work on the farm was completed) and bring in their fresh crops. These days, Shaul Farms supplies a number of Price Choppers all around the Capital District and Oneonta. Currently the farm is shipping lettuce to our stores, so keep an eye out for locally grown Shaul Farms lettuce! Davandjer Farms in Pine Island NY started with a simple 10 acre plot of land. The farm has grown into a much larger operation; currently they have around 190 acres of crops! Andrew Gurda (owner) and his team supply Price Chopper with onions, although some stores carry his lettuce and baby red potatoes. Look for the greyhound label on certain onion bags; it’s from Andrew and his farm! In addition to being an established local grower, Andrew supports and donates to Produce for Kids: an organization that encourages healthy eating among kids and families. [wpvideo 4t4F9Hbx] Paul Mazza Farms in Colchester Vermont has been in Price Chopper’s locally grown program for ten years. Paul Mazza (owner) has been farming on his own for 27 years: starting with 20 acres and growing his farm to 250 acres! Currently, Mazza Farms supplies Vermont area stores with fresh, delicious strawberries. “Vermont strawberries have more taste than Florida or California berries. There’s nothing like Vermont strawberries!” Mazza confidently claims. Price Chopper’s locally grown program will continue to run all throughout the summer. Local farmers have been working hard to provide people with fresh, flavorful produce, so enjoy the fruits (and vegetables) of their labor! I will continue to update you on locally grown happenings, so check back to see what’s growing on near you!

Farmer Paul Mazza and his daughter displaying his juicy strawberries!