Written by Jane Golub Director In-Store Marketing Programs March 18, 2018 Experience years of ground breaking research come to life in your daily toothpaste.  Detoxify around the gum line for clinically proven healthier gums, plus a deep clean.   Introducing new Gum Detoxify from Crest. There are millions of harmful plaque bacteria that can lurk around the gum line causing gingivitis.  Crest Gum Detoxify Deep Clean Toothpaste has an activated foam formula that penetrates hard to reach places to neutralize harmful plaque bacteria even around the gum line, for clinically proven healthier gums. It is also formulated to cool gums during and after brushing for a refreshing clean.  If you’re not taking care of your gums, you’re not really taking care of your mouth. Look for Crest Gum Detoxify in the Oral Care aisle.   Written by Jane Golub Director In-Store Marketing Programs August 20, 2017

CREST 3D WHITE GLAMOROUS WHITE TOOTHPASTE

Reveal a whiter, brighter smile with Crest 3D White Glamorous White Toothpaste.  Its unique foam-action formula surrounds teeth with teeth whitening agents, so every brushing gives you that all-around clean feeling.  Proven to remove up to 95% of surface stains in just 3 days, 3D White Luxe Glamorous White Toothpaste is your ticket to a head-turning white smile.   With regular brushing, Crest 3D White Luxe Glamorous White Toothpaste: – Removes up to 95% of surface stains in 3 days – Brightens teeth in just 1 day – Uses the same enamel-safe teeth whitening agent as dentists – Removes surface stains in hard to reach places with gentle foaming action – Fights tartar & cavities with fluoride   Look for Crest 3D White Glamorous White Toothpaste in the Oral Care aisle. Written by Jane N. Golub Director In-Store Marketing Programs

COLGATE ENAMEL HEALTH

Colgate Enamel Health has a unique formulation.  It offers the same great benefits of everyday toothpaste. Its unique formula smooths your enamel in two ways: It replenishes calcium and other minerals back into enamel, filling in rough spots. Because of Enamel Safe Silica, Colgate Enamel Health polishes the enamel surface so germs are less likely to stick. Its Active Fluoride System protects enamel and prevents acid damage while offering better protection against future acid attacks. It helps enamel resist adhesion of bacteria and stains.  It also helps enamel maintain its shiny luster. Colgate Enamel Health is available in both Sensitivity Relief and Whitening variants in the Oral Care aisle of your local Price Chopper store.

TEMPTATIONS TUMBLERS

Temptations Treats for Cats Brand introduces the launch of TEMPTATION TUMBLERS, the new bite-sized cat treat designed for owners to toss and roll, allowing cats to play while they snack! TEMPTATION TUMBLERS spark spontaneous fun and encourage cats to “Play Ball” providing cat owners with a new way to bond with their fur children every day.  Cats are playful by nature.  Cat play that mimics their instinctual hunting behavior has a direct and positive influence on their mental, emotional and physical wellbeing. By encouraging play, owners support their cat’s instinctive needs – and that makes both owner and cat happy.  With this interactive treat, playing with your food is encouraged and no longer considered a bad thing.  Simply open the bag, toss and watch your cat enjoy this exciting and tasty treat! Look for TEMPTATION TUMBLERS in the Pet Aisle. Written by Jane N. Golub Director In-Store Marketing Programs

CREST PRO HEALTH

     For more than 50 years, Crest has been an innovator in dental health care, creating trusted, effective products that help families like your achieve beautiful smiles for life by providing clinical protection for a healthy mouth. Backed by 20 years of scientific research and 12 international patents, Crest Pro-Health is truly one toothpaste that does it all.  Its seven oral health benefits include fighting cavities, plaque and gingivitis; reducing sensitivity and tartar; whitening teeth and freshening breath.  Get all these benefits while fighting bad breath for hours!  When used as a daily regimen, Crest Pro-Health Toothpaste, Pro-Health Rinse, Oral-B Toothbrushes and Oral-B Floss help keep plaque from coming back. Try the newest member of the Pro-Health family, Crest Pro-Health Healthy Fresh, the only Pro-Health toothpaste with both a refreshing peppermint flavor and a smoother formula. Look for Crest Pro-Health in the Oral Care aisle!

OLAY FRESH EFFECTS

     With Olay Fresh effects, you can start fresh and finish sparkling!  When every day is a new adventure, you need skin care that can keep up with you.  For sparkling fresh skin, mix, match and layer to create customized skin care that’s as expressive and vibrant as you are. Models get airbrushed; we get Olay Fresh Effects BB Cream.  Also known as beauty balm, this is one of Asia’s hottest trends.  The multi-tasking formula provides 6 perfecting benefits: Refreshes, Brightens, Evens Tone, Hydrates, Smoothes and Protects.  It’s an all-in-one solution for instantly brighter-looking, smoother-feeling, more even skin tones. The Olay Fresh Effects VA-VA-VIVID Powered Contour Cleansing System deep cleans in and around the T-Zone, hair line and nose for a 400% better clean vs. basic cleansing.  The super-soft bristles gently massage your skin for a micro-facial experience.  Liberate your skin from dirt, oil and make-up; for a healthy-looking glow. Look for Olay Fresh Effects in the Skin Care aisle!