Written by Jane Golub Director In-Store Marketing Programs October 29, 2017

TOFFIFAY

 Toffifay has a long history and was recently launched in the United States with a brand new packaging and positioning. Toffifay is irresistible on so many levels!  They spin chewy caramel into a little cup, drop in a whole hazel nut, cover it with chocolate hazelnut filling and top it with a drop of delicious chocolate. Each box has 12 pieces that can easily be shared with friends and also makes for the perfect treat.  “With Toffifay, you’re always in good company”. Look for Toffifay in or near the Candy aisle Written by Jane N. Golub Director In-Store Marketing Programs

DANNON OIKOS DIPS

Dannon Oikos Dips are available in three flavors! The hearty French Onion flavor combined with creamy thick Dannon Oikos Traditional Greek Yogurt creates a dip that is nothing short of spectacular.  It’s a great snack for anytime of the day and a crowd pleased. Ring the bell for Roasted Red Bell Pepper flavor!  Your pita chips and veggies won’t be able to stay away from the bold taste of Dannon Yogurt Dips made with Dannon Traditional Greek Yogurt. Vegetable Herb Oikos Dip is like dipping into your very own vegetable garden!  It’s an irresistible medley of carrots, peppers and a savory-sweet hint of basil blended with Dannon Oikos Traditional Greek Yogurt. Dannon Oikos Dips deliver a permissible indulgence, made with your favorite traditional Oikos Greek Yogurt and ZERO sour cream.  Dannon Oikos Dips have HALF the calories and 80% LESS fat than the #1 Dairy Dip. Look for Dannon Oikos Dips in the Dairy aisle!

LEAN CUISINE HONESTLY GOOD

                Take a fresh look at Frozen with new Lean Cuisine Honestly good items.  These new 100% all natural, ingredient focused recipes, are made with delicious thoughtfully selected whole ingredients.  Items include whole chicken breast filets, whole wild caught salmon and white fish filets. Items include Pomegranate Chicken, which has whole grilled chicken breast filet with green beans, yellow beans, ribbon cut carrots and whole grain pilaf with currants.  All of this topped with a pomegranate glaze sauce that comes in a separate sauce pouch so you can customize your eating experience to your liking. All new Lean Cuisine Honestly Good items can be found in the Natural/Organic frozen section of the store and include a 100% recyclable outer sleeve and a new translucent tray.  The product makers are also working with local farmers through the United States by creating an Honestly Good Giving initiative that donates the same great vegetables made in these products through local farmers to local charities. Written by Jane N. Golub Director In-Store Marketing Programs

CHARMIN SAPPHIRE

• Looking for softness?  Choose new Ultra Soft, the most comforting Ultra Soft design with new Comfort Cushions.
• Looking for strength?  Choose new Ultra Strong, the most advanced Ultra Strong design.
• Both Ultra Soft and Ultra Strong now have more absorbing fibers* where you need them most and as always, you can use up to 4X less than the leading bargain brand. (*per square inch)
• Look for Charmin Sapphire on the Paper aisle!

BENEFUL CHOPPED BLENDS

                Beneful Prepared Meals and Beneful Medleys brand wet dog food are made with wholesome ingredients you can see and delicious flavors your buddy is sure to love. And now – introducing new Beneful Chopped BlendsTM – a whole new Beneful wet food experience to add to the world of delicious possibilities. Available in three flavors:

• Beef, carrots, peas & barley
• Chicken, carrots, peas & rice
• Lamb, carrots, rice, tomato & spinach

Look for Beneful Chopped Blends in the Pet Food aisle. Written by Jane N. Golub Director In-Store Marketing Programs

PURINA BENEFUL HEALTHY SMILE FOOD and TREATS

                Nobody smiles like your dog.  It’s the way he runs to greet you at the door.  Or when his tail wags so hard, he can barely walk straight.  When he’s happy, he smiles with his whole body – and really, is there anything better in the world?  That’s why Beneful has created a line of dental products that not only care for smiles – they help create them!  Introducing NEW Beneful Healthy Smile Dog Food and Treats! Beneful Healthy Smile is a complete and balanced meal for adult dogs with SmileBites and other crunchy kibble.  Beneful Healthy Smile Dental Dog Snacks are available in twists and ridges.  Both food and treats help keep your dog’s teeth clean and his breath fresh.  Two great reasons for you and your dog to smile!  Look for Purina Beneful Healthy Smile Food and Treats in the Pet Aisle!

SUN-MAID YOGURT FLAVORED RAISINS

                Price Chopper is proud to introduce four delicious new Yogurt flavored items from Sun-Maid.

• Strawberry Greek Yogurt Raisins – 100% Natural California Raisins covered with real Strawberry Greek Yogurt
• Cherry Chocolate Yogurt Raisins – 100% Natural California Raisins covered with a creamy White Chocolate-Cherry Yogurt
• Orange Cream Yogurt Mini Snacks – 100% Natural California Raisins covered in Orange Cream and available in a lunch-box size package
• Dark Chocolate Yogurt Raisins 6-pack – 100% California Raisins also available in an “on the go” pack size so you can enjoy them anytime, anywhere

For generations, Sun-Maid has been America’s favorite Dried Fruit because Sun-Maid is committed to bringing you the best nature has to offer.  With Sun-Maid, you get it all – quality, taste, convenience and real fruit goodness. Look for the four new and innovative high-energy snacks bursting with the taste of summer in the Produce Department today! Written by Jane N. Golub Director In-Store Marketing Programs

CREST PRO HEALTH

     For more than 50 years, Crest has been an innovator in dental health care, creating trusted, effective products that help families like your achieve beautiful smiles for life by providing clinical protection for a healthy mouth. Backed by 20 years of scientific research and 12 international patents, Crest Pro-Health is truly one toothpaste that does it all.  Its seven oral health benefits include fighting cavities, plaque and gingivitis; reducing sensitivity and tartar; whitening teeth and freshening breath.  Get all these benefits while fighting bad breath for hours!  When used as a daily regimen, Crest Pro-Health Toothpaste, Pro-Health Rinse, Oral-B Toothbrushes and Oral-B Floss help keep plaque from coming back. Try the newest member of the Pro-Health family, Crest Pro-Health Healthy Fresh, the only Pro-Health toothpaste with both a refreshing peppermint flavor and a smoother formula. Look for Crest Pro-Health in the Oral Care aisle!

OLAY FRESH EFFECTS

     With Olay Fresh effects, you can start fresh and finish sparkling!  When every day is a new adventure, you need skin care that can keep up with you.  For sparkling fresh skin, mix, match and layer to create customized skin care that’s as expressive and vibrant as you are. Models get airbrushed; we get Olay Fresh Effects BB Cream.  Also known as beauty balm, this is one of Asia’s hottest trends.  The multi-tasking formula provides 6 perfecting benefits: Refreshes, Brightens, Evens Tone, Hydrates, Smoothes and Protects.  It’s an all-in-one solution for instantly brighter-looking, smoother-feeling, more even skin tones. The Olay Fresh Effects VA-VA-VIVID Powered Contour Cleansing System deep cleans in and around the T-Zone, hair line and nose for a 400% better clean vs. basic cleansing.  The super-soft bristles gently massage your skin for a micro-facial experience.  Liberate your skin from dirt, oil and make-up; for a healthy-looking glow. Look for Olay Fresh Effects in the Skin Care aisle! Written by Jane N. Golub Director In-Store Marketing Programs

RED ROSE SIMPLY INDULGENT TEAS

              Red Rose Indulgence Teas deliver rich decadent flavors that demonstrate their passion for truly superior taste experiences.  From the quality of the tea leaves to the carefully blended flavors, you will be consumed by the allure, the aroma and the taste of these indulgent teas.  From Red Rose – a well trusted and respected brand for over 120 years!  Look for Red Rose Indulgence Teas on the Tea aisle! Available in 4 unique flavors: Cinnamon Streusel: Real cinnamon and the natural essence of sweet crumbly streusel for a decadent blend that is both sweet and savory. Lemon Chiffon: The natural essence of Lemon Chiffon is the perfect complement to the rich undertones of carefully selected tea leaves. Crème Caramel: The world’s finest tea blended with the luscious and natural essence of sweet caramel. Peach Cobbler: Natural essence of peach cobbler brings to life a one of a kind taste experience.

REV FROM HORMEL

           Running late?  Need something fast and full of energy to get you through your day?  REV from Hormel is what you need!  These 3 oz. wraps containing meat, cheese and a light flat bread can be eaten on the go, warm or cold and pack in a minimum of 14 grams of protein to help you feel fuller longer and full of energy at any time during your busy day.  Choose from 6 varieties that can be found for just $1.99 in the Lunchmeat Section of the Meat Department – Pepperoni Pizza, Spicy Italian, Meat Lovers, Italian Ham, Ham n Cheese and Pepper Turkey. Written by Jane N. Golub Director In-Store Marketing Programs

JOLLY RANCHER GELATINS

          New Jolly Rancher Gelatins are an easy way to enjoy the well-known flavors of the candies in a bright & colorful gelatin dessert.  Each mix makes 4 half-cup servings of gelatin which are bursting with the tangy Jolly Rancher flavors that you know and love.  Jolly Rancher Gelatins are available in two flavors – Watermelon and Green Apple.  These gelatins make a great family dessert, so bring them home today.  Let everyone enjoy the popular Jolly Ranger Gelatins at home!

KIDZ ZONE PERFECT NUTRITIONAL BARS

            Introducing Kidz Zone Perfect Nutritional Bars.  Built directly with the help of parents and their children, Kidz Zone Perfect features five grams of protein, 23 vitamins and minerals and three grams of fiber, providing a nutritious snack option that meets kids’ selective tastes! Moms want their kids to make more nutritious choices and kids wish nutritious things tasted better.  In a bar development workshop, the Zone Perfect brand brought together a group of children ages 4 to 10 to design their dream nutrition bar.  The kids were given a wide array of ingredients from dried fruits to chocolate chips, to protein sources and grains – and asked to build bars to be judged by their peers.  With those ideas, Kidz Zone Perfect was born!  Kidz Zone Perfect is available in Peanut Butter Chocolate Chip, Caramel Crunch and new Yellow Cupcake.  Look for Kidz Zone Perfect in the Nutritional Bar aisle. Written by Jane N. Golub Director In-Store Marketing Programs

ENSURE CLEAR MIXED FRUIT NUTRITIONAL DRINK

            Did you know that one out of every three adults doesn’t get some of the nutrients they need?  Ensure is happy to be introducing a clearly refreshing new flavor from their Clear Mixed Fruit Nutritional Drink line.  Ensure Clear was rated as “Great Tasting” by consumers with one of Ensure’s highest products ever. Ensure Clear Mixed Fruit has 9 grams of protein, 21 essential vitamins and minerals, 180 calories, 18 grams of sugar and is completely fat free.  It’s a refreshing choice to help fill your nutritional gaps.  The Ensure family of products provides active adults with a source of nutrition that can help them focus on specific nutritional goals.  Ensure is ideal for supplemental use with or between meals and for interim sole source feeding in convenient ready-to-serve drink bottles.  Look for Ensure Clear Mixed Fruit and other fine flavors of Ensure in the Nutritional aisle!

SUNSWEET D’NOIR PRUNE JUICE

            Introducing Sunsweet’s amazingly delicious D’Noir, a prune juice so delicious, it is amazing!  Sunsweet D’Noir is unlike any other prune juice that you will taste.  Sunsweet’s premium prune-plums help make Sunsweet D’Noir Prune Juice a true masterpiece with an elegant complex taste, light texture and rich burgundy color.  Sunsweet is offering this special variety in a prune juice, which is made from Sunsweet’s special California Reserve prunes. The result is an amazingly light and delicious flavor that is unlike any other prune juice.  Whether you are looking for a natural food based solutio9n to digestive health or looking for a juice that just tastes amazingly good, try D’Noir.  Look for Sunsweet D’Noir next to Sunsweet’s Prune and Plum Start juices in the shelf stable Juice aisle at Price Chopper. Did you adopt your pet from a humane society, rescue them from an animal shelter, or pick them out of a big liter?  Tell us the story of how you got your pet and you could win $100 in coupons for Price Chopper Paws Premium Pet food!  Post your comment below as well as on our Facebook page by Monday, October 1st to be entered.  One dog winner and one cat winner will be randomly chosen to win! We know how much your furry friends mean to you and your family and we want to help you care for them!  Sign up for the Price Chopper Pet Club to receive monthly newsletters filled with exclusive coupons, helpful articles and useful tips!  Sign up today and start receiving this great newsletter! Also—don’t forget to check out the back page of our ad this week for some awesome deals on our Paws pet food line!  Paws delivers a complete and balanced nutrition for your pet at a great price. Read official contest rules here.