Written by Jane N. Golub Director In-Store Marketing Programs

                                                            CHEEZ-IT CRUNCH’D

Cheez-It is making its first ever appearance in the warehouse snack aisle with New Cheez-It Crunch’d, it’s first ever cheesy puff.  Made with 100 percent real cheese and a bold new taste, this three-dimensional snack delivers a crunchin’ that Cheez-It fans won’t stop munchin’. Crunch’d is offered in two wickedly delicious flavors, Cheddar Cheese and Hot & Spicy. Cheddar Cheese – crunchy cheese puff baked snack made with cheddar goodness Hot & Spicy – made with 100% real cheese in a Tabasco Hot & Spicy fiery flavor So get snacking and enjoy the great taste of the Cheez-It you already love.  You will find Cheez-It Crunch’d in the warehouse snack section of your favorite Price Chopper store!

               McCORMICK GRILL MATES SAUSAGES

Introducing new McCormick Grill Mates Sausages – a more flavorful line of sausages seasoned by the grilling experts who perfected flavor, so you don’t have to. Each sausage is seasoned with the bold and robust flavor of McCormick Grill Mates and is ready to grill, winning you rave reviews from family and friends. Bring your grilling experience to the next level with every bite of juicy sausage, available in four delicious flavors: Montreal Steak, Mesquite, Brown Sugar Bourbon and Chipotle & Roasted Garlic with Cheddar Cheese. For more information and tasty recipes, visit: www.GrillMatesSausage.com. Written by Jerry Golub, CEO  When I became CEO three years ago, it was not only an important moment in my life, but a milestone in the history of our company—the transition to a third generation of family leadership in a company that was founded 80 years ago by two brothers who aspired to make a difference in peoples’ lives.  Ben (my grandfather) and Bill Golub led the company for 40 years, literally building something from nothing.  Their sons, Lewis (my father) and Neil, led the company for another 40 years, building on their fathers’ vision.  They grew the company significantly, and although we are still fairly small by industry standards, they set the stage for our success in a very competitive and constantly changing industry.  We are proud to be one of few family-led companies that have made it to the third generation. This is a huge accomplishment and a testament to all of the talented and committed people who have made contributions along the way. So now what? Simply put, we honor our past and focus squarely on the future. As many people know, we’re in the process of making a number of significant changes to ensure that our company meets the needs of our customers for years to come.  I’ll write more about those changes in future blogs.  But I’d be remiss if I didn’t begin by focusing on the context for these changes—why we’re even here to begin with. Financial success is a goal of most businesses, and we are certainly no exception.  However, I genuinely believe that a family-led business is uniquely positioned to make a difference in the world.  It may sound corny, but part of what connects me to this company is knowing that we are guided by our founding brothers’ strong values and belief that we could make a difference in peoples’ lives. One of the things I love about our business is that it touches nearly everyone.  As a result, I have the advantage of hearing from lots of people about their experiences in our stores.  I hear the good, the bad, and sometimes even the ugly.  And frankly, the incredible connection we have to our customers’ lives never ceases to amaze me.  We help families enjoy daily meals together.  We also help them celebrate special occasions and gather together in times of need. We provide nutritious, fresh foods and information that helps people eat well and stay healthy.  We help our customers meet their budgets for food and other important products.  And so much more. Through all these conversations, I’ve come to learn that we do make a difference in peoples’ lives and that our “higher purpose,” is to help people feed and care for themselves and their families.  Bigger than any one of us, our higher purpose is about our place in the world.  It’s also something that every one of our teammates helps us accomplish every day.  It’s one of the biggest reasons why I’m incredibly proud to be a part of this company, and more committed than ever to helping us achieve the vision that established this company eighty years ago.  I don’t think there is a better way of honoring our past than incorporating it into our future. Musical Inspiration A higher purpose can be important to companies or individuals.  James Taylor, whose music I’ve loved for decades, certainly felt that way when he wrote this song.  The third verse makes me think of those wonderful summer night James Taylor concerts at the Saratoga Performing Arts Center (SPAC) over the years.  By the way, James has been known to visit our store in Lenox, MA from time to time.  🙂 https://www.youtube.com/watch?v=VxICxWu8vGs&list=PL0gxBcF2Ofh4QRU6FUNdy9BzLsdqGckH1 Written by Jane N. Golub Director In-Store Marketing Programs

100% FRUIT FOR ALL

At Charles & Alice, they believe fruit is perfect just the way it is – nature has already done the work! To capture that perfection, they created 100% Fruit for All, a great new way to enjoy all natural fruit in a fresh, convenient and healthy snack.  Their 100% fruit in cups contain no added sugar or GMO products – giving you and your family a perfect way to enjoy one serving of fruit. From their seeds to their orchards and fruit, from their packaging to your refrigerator, they are dedicated to crafting delicious wholesome goodness that respects the natural simplicity of their fruit and is good for you, for your family and for the earth. Enjoy this entirely new way to eat and experience fruit in 4 delicious varieties: Raspberry                           Blueberry Cherry                                 Mango Look for 100% Fruit for All in the refrigerated Produce section.

EDY’S FROZEN CUSTARD

Frozen Custard has been rooted in Mid-Western culture since the 1930s, but the concept actually began at Coney Island in New York in 1913 when two ice cream vendors discovered they could create a richer texture by adding eggs to the mix. It then spread to Milwaukee, Wisconsin after being introduced to a wider audience at the World’s Fair in 1933.  Edy’s has come to the decision that Frozen Custard is too good a secret to keep among the custard stands in the Mid-West. Edy’s is now offering six all new varieties of Frozen Custard and Price Chopper will help bring this great new treat into homes across the Northeast. It’s time to “up” the standards of Premium Ice Cream, and with an emerging treat that is rich in texture and tradition, highly indulgent and smoother and creamier than regular ice cream, Frozen Custard is no long a secret, but a product consumers can easily enjoy! Look for Edy’s Frozen Custard in the Ice Cream Section of the Frozen aisle. Written by: Kevin Schulke, Senior Category Manager Beer & Wine You know it is something special when you get your own T-H-E proceeding the name and the people at Goose Island Brewing knew this was a very special beer when they named it “The Ogden.” After all this Belgian Tripel was named after William B. Ogden and not only was he the 1^st to open a Brewery in Chicago, he became their 1^st Mayor. He also served as a Trustee to the Chicago Land Company which sliced a channel creating an Island in the Chicago River later named Goose Island and the namesake of the of the now well know Brewery. William was not done after a stint in business and public service, he went into the Railroad Business and led a campaign to connect the East and West Coasts with a Railroad Line this effort was completed in 1869 in a town called Ogden Flats Utah and that is where they drove the “Golden Spike” on May 10^th . It was the culmination of of a long and difficult project. The name Belgian Tripel refers to the use of up to 3 times the malt of the standard Trappist brewing style. This Belgian style Tripel is gold in color with a dense creamy head. The aromas and flavors are of Tropical Fruits with banana characteristics, there is a sweetness from the hops and higher alcohol, true to the Tripel standard of 9 percent alcohol. We will have a very limited supply of THE OGDEN at our Growler Stations beginning at 10 am on August 8^th, please don’t wait too long for when our barrels are poured, it is gone. This is beer is truly fitting to be a reward after a long or difficult personal effort whether it is after a hard day working in the yard or after you just drove your own “golden spike”. Join us on August 8th from 10 AM-Noon at the following locations to taste The Ogden and don’t forget to bring your growler to take home this special brew! Locations with Growler Stations: Market 32, Clifton Park, NY (Shoppers World) Market Bistro, Latham, NY Bethlehem (Slingerlands), NY Malta, NY Route 50 (Saratoga, NY) Market 32, Wilton, NY Written by Jane N. Golub Director In-Store Marketing Programs HILLSHIRE SNACKING SMALL PLATES and CHICKEN BITES Hillshire Snacking Small Plates and Chicken Bites are perfect for snacking on the go!  Packed with protein and unique flavors, these 8 new items at Price Chopper are merchandised in the Refrigerated Snacking Section of the Meat Department, just in time for Back to School! The Hillshire Snacking Grilled Chicken Bites are paired with flavorful dipping sauces, including Honey Mustard and Spicy Chipotle BBQ.  The Hillshire Snacking Small Plates are wonderful pairings of premium salame, all natural cheeses and toasted rounds. Hillshire Snacking Grilled Chicken Bites: Ready to Eat cold or warmed in the Microwave Convenient Single Serve Packaging (3 oz.) 15 grams of lean protein, all natural and gluten-free Hillshire Snacking Grilled Small Plates: Ready to Eat Convenient Single Serve Packaging (2.76 oz.) 16 grams of high quality protein and all natural cheese Look for these new Hillshire products in the Refrigerated Snacking Section of the Meat Department.

CLIF ORGANIC TRAIL MIX BARS

CLIF Organic Trail Mix Bars are great-tasting certified USDA organic snack bars crafted with wholesome nutritious ingredients like fruit, whole nuts and chunks of dark chocolate. CLIF Organic Trail Mix Bars deliver a delicious snack that is certified USDA organic, gluten free, 200 calories or less and are a good source of fiber. CLIF Organic Trail Mix Bars are available in the following varieties: Dark Chocolate Almond Sea Salt Coconut Almond Peanut Cranberry Almond Wild Blueberry Almond Dark Chocolate Cherry Almond Dark Chocolate Peanut Butter Dark Chocolate Pomegranate Raspberry CLIF’s commitment to helping create a more sustainable food system means CLIF Organic Trail Mix Bars are certified USDA organic. Look for CLIF Organic Trail MIs Bars in the Nutrition Bar section! Written by Jane N. Golub Director In-Store Marketing Programs

BING, BING BLACK and BING RAZ

Bing Beverage was developed by a Denver, Colorado husband-and-wife team and was introduced to the local market in 2007.  The concept was to first create a delicious beverage that people wanted simply for the taste.  Many people like caffeinated beverages, but also wanted a good tasting healthy alternative without all the sugars or artificial flavors. Bing was first made in very small batches and launched in several Denver-area Farmer’s Markets.  Bing is a delicious and refreshing pick-me-up with all natural-flavors and colors and quickly developed a loyal state-wide customer base. Bing is now available across the country. Bing Beverages are a lightly carbonated and moderately caffeinated drink made with real Bing cherry juice.  Bing Black is made with Blackberry and Cherry juice and Bing Raz is made with Raspberry and Cherry juice.  The entire Bing family of beverages are enhanced with 5 B-vitamins, Vitamin C and a host of other great ingredients. Look for Original Bing, Bing Black and Bing Raz in the Produce Department and try one today!

ZING ZERO CALORIE STEVIA SWEETENER

Zing is a victory for sugar substitute shoppers who want perfectly sweet products made with only real ingredients – nothing artificial.  Made with only real ingredients, Zing Stevia Sweetener has the sweetness found in Mother Nature’s stevia plant, which means Zing was born sweet!  Zing is available in to sweetening varieties:  Zing Zero Calorie Stevia Sweetener and Zing Baking Blend. Zing Zero Calorie Stevia Sweetener is made with only real ingredients of stevia leaf extract and dextrose.  It contains zero calories per serving and zero artificial ingredients – perfect for sweetening coffee or tea, or sprinkling over fruit.  Available in packets or in an easy-spoon jar. Zing Baking Blend is a stevia leaf extract and cane sugar blend with only 5 calories per serving.  Use it in recipes to bake delicious golden-brown cakes and cookies with fewer calories. Try Zing Stevia Sweetener – a taste of sweet excitement. Look for Zing Stevia Sweetener in the Baking Aisle. Written by Jane N. Golub Director In-Store Marketing Programs

BELGIOIOSO FRESH MOZZARELLA

BelGioioso Hand-Braided Fresh Mozzarella Cheese is made to order and hand-formed into its unique shape.

Three varieties are available:        Pesto, Zesty and White Truffle Oil. The Pesto Marinated Braid combines the sweet taste of fresh basil, the nutty flavor of Parmesan and extra virgin olive oil.  Enjoy as a delicious appetizer or add to pasta dishes. The zesty variety has a slightly spicy and zesty flavor.  Marinated in fresh herbs and extra virgin oil, this braid is perfect as part of an appetizer platter or melted onto pizzas for a spicy twist. For the White Truffle Oil variety, fresh Mozzarella is marinated with the rich earthy flavors of White Truffle Oil.  Add this variety to pasta salads, top grilled vegetables or serve as a complement to any cheese platter. BelGioioso Fresh Mozzarella is available in the Deli Cheese Case.

POLAR ORANGE DRY and POLAR PINK GRAPEFRUIT DRY

Polar DRY was an unapologetically unchildish sparkling refreshment first created by Dennis “Boss” Crowley during Prohibition. Polar Orange DRY and Polar Pink Grapefruit DRY are made with real juice and twice the carbonation of competitors, creating a crisp and effervescent beverage. The reinvention of the Polar DRY line is a celebration of Polar’s unique heritage and continued passion for the creation of delicious beverages. Available in 1 liter, 6 pack of 8 oz. cans and a 12 pack of 12 oz. cans – in both Regular and Diet. Look for Polar Orange DRY and Polar Pink Grapefruit DRY in the Carbonated Beverages section. With the addition to Growler Stations to some of our capital region stores, we are happy to invite you to tastings throughout the month of July featuring 21^st Amendment Brewery, Blue Point Brewing Company, and Druthers Brewing Company. 21^st Amendment Brewery is based out of San Francisco, California and started in 2000 by Shaun O’Sullivan and Nico Feccia. 21^st Amendment Brewery’s goal is to rebuild the culture lost during prohibition, one beer at a time. Blue Point Brewing Company is located on Long Island in New York and is named after the favorite oysters of Queen Victoria. Their goal is to continue to brew beer their fans want to drink. Druthers Brewing Company is located in Saratoga Springs, New York and they are driven by rewarding those who live grandly and honestly with good beer. Make sure to check out their new brewpub on 1053 Broadway, Albany, New York! Ommegang Brewery located in Copperstown, New York was built in 1997 on what used to be a hop farm. Their Ommegang Summer of Love Tour Bus, will make a stop at Market 32 in Clifton Park to highlight their new Hopstate NY American Pale Ale made with hops only grown in New York State! All attendees must be at least 21. Check below for times and locations of these tasting events! July 17^th -21^st Amendment Brewery featuring Hell or High Watermelon 4-6pm Market 32 in Wilton, NY 6:30-8:30pm Saratoga, NY (Route 50 Store) July 18^th-21^st Amendment Brewery featuring Hell or High Watermelon 12-2pm Malta, NY 3-5pm Market 32 in Clifton Park, NY July 19^th-21^st Amendment Brewery featuring Hell or High Watermelon 12-2pm Market Bistro in Latham, NY 3-5pm Slingerlands, NY July 24^th– Blue Point Brewing Company featuring Blue Point Summer Ale 4-7pm Malta, NY 4-7pm Market 32 in Clifton Park, NY 4-7pm Market 32 in Wilton, NY July 25^th– Blue Point Brewing Company featuring Blue Point Summer Ale 12-3pm Saratoga, NY (Route 50 Store) 12-3pm Market Bistro in Latham, NY 12-3pm Slingerlands, NY July 30th- Ommegang Summer of Love Tour featuring Hopstate NY 11am-12pm Market 32 in Clifton Park July 30^th-Druthers Brewing Company featuring All-In IPA 3-5pm Saratoga, NY (Route 50 Store) 5:30-7:30pm Malta, NY July 31^st-Druthers Brewing Company featuring All-In IPA 3-5pm Market 32 in Wilton, NY 5:30-7:30pm Market 32 in Clifton Park, NY August 1^st-Druthers Brewing Company featuring All-In IPA  12-2pm Market Bistro in Latham, NY 2:30-4:30pm  Slingerlands, NY     Written by Jane N. Golub Director In-Store Marketing Programs

RACHAEL RAY NUTRISH ZERO GRAIN DRY DOG FOOD

What’s good for some pets isn’t good for all pets.  That’s why Rachael Ray Nutrish offers a special line of dry dog food recipes for pets that show signs of being sensitive to certain food or for pet parents looking to feed a diet that excludes certain ingredients that are found in traditional pet foods. Rachael Ray Nutrish Zero Grain dry dog food recipes are made with simple natural ingredients, like real meat or salmon, which is always the number one ingredient, combined with wholesome vegetables.  And there are zero grains, glutens or fillers and zero poultry by-product meal. Available in three varieties:  Turkey & Potato Recipe, Salmon and Sweet Potato Recipe and new Beef with Bison Recipe.  Best of all, Rachael’s personal proceeds from sales of Nutrish help shelter animals in need. Look for Rachael Ray Nutrish Zero Grain Dry Dog Food in the Pet aisle.

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                             TOM’S OF MAINE NATURAL BABY CARE LINE Carefully selected natural ingredients – no phthalates, parabens or phenoxyethanol

• Formulated for gentle yet effective cleansing and care
• No artificial colors, fragrance or preservatives
• All products are pediatrician tested and hypoallergenic
• Shampoo and Wash are tear-free and gentle enough for everyday use
• Lotion is a non-greasy formula precisely formulate with Aloe and Shea Butter to soothe

baby’s delicate skin

• Diaper Cream helps treat and prevent diaper rash by sealing out wetness
• Sunscreen has a broad spectrum SPF 30 Water Resistant (80 minutes)

Tom’s of Maine Shampoo and Wash, both Fragrance Free and Scented, Lotion, both Fragrance Free and Scented, Diaper Cream and Sunscreen are available in the Baby Care aisle

Written by Jane N. Golub Director In-Store Marketing Programs

DANNON OIKOS GREEK FROZEN YOGURT

Dannon Oikos Greek Frozen Yogurt is a delicious, thick and irresistibly creamy frozen yogurt that contains half the fat of regular ice cream*!  And try all their new flavors today. Salted Caramel – Nothing to be salty about here!  Incredibly thick and creamy caramel flavored Greek frozen yogurt swirled with decadent salted caramel sauce.  Salty and sweet in perfect harmony! Cookies & Cream – A pair made in heaven.  Chunks of chocolatey cookies swirled into smooth and creamy Greek frozen yogurt.  One plus one equals YUM! Mint Chocolate Chip – Their delicious take on a timeless classic.  Decadently chocolatey flakes swirled into refreshing mint Greek frozen yogurt.  Traveling back in time never tasted so good! Look for Dannon Oikos Greek Frozen Yogurt in the Frozen aisle. *Oikos Frozen Yogurt: 2.5 – 3.5g fat.  Regular Ice Cream:  7g fat per 1/2 cup.

POST GREAT GRAINS – The Bar Undone Granola Snack Mix

The delicious, less processed ingredients you have come to love from Post Great Grains cereals are now available in Great Grains Granola Snack Mix! In Great Grains – The Bar Undone, ingredients shine in their truest form.  Wholesome and delicious just as they are, the real fruits, nuts and seeds aren’t masked with excess manufacturing to create a bar. Great Grains – The Bar Undone has everything you crave in a snack, in a convenient single-serve pouch, packed with protein to keep you going. New Great Grains Granola Snack Mix Cranberry, Nuts & Seeds is the hearty way to snack anytime of the day.  The combination of dried cranberries, honey roasted peanuts, almonds and pumpkin seeds make a savory and healthy grab-and-go snack with protein to help keep you going. New Great Grains Granola Snack Mix Dark Chocolate Nut is made with real dark chocolate chunks, honey roasted peanuts and almonds, making it the perfect blend of a sweet and salty snack.  With granola-like ingredients, the Bar Undone is made with chia seeds, flaxseeds and quinoa.  This tasty snack is a guilt-free way to enjoy chocolate anytime, anywhere! Look for Post Great Grains – The Bar Undone Granola Snack Mix in the Granola Bar aisle.