Written by Jane Golub Director In-Store Marketing Programs April 8, 2018

LIPTON with a SPLASH of JUICE

Lipton with a Splash of Juice is available in two delicious flavors: Berry Black Tea and Tropical Black Tea. Your favorite Iced Tea with refreshing real fruit juice has only 100 calories per 20 oz. bottle. Brought to you by the most trusted name in tea, it’s the perfect combination of flavorful fruit juice and refreshing iced tea. If you love the product, you can also get Berry and Tropical Black Tea in a 12 pack. Look for Lipton with a Splash of Juice in the Ready to Drink Tea aisle. Written by Jane Golub Director In-Store Marketing Programs April 4, 2018  

HUNGRY-MAN HAND-FULLS

New Hungry-Man Hand-Fulls take your favorite meals and load them into a flaky crust so you can enjoy them wherever, whenever. Four delicious varieties: Packed Pepperoni Pizza Fillin’ Philly Cheesesteak Burstin’ Buffalo Chicken Chunky Chicken Fajita   Packed with Protein and 2X the size of the leading handheld pocket brand, these make a great, filling afternoon snack.  Quick and easy to prepare.  Enjoy them at home or on the go! These new Hand-Fulls are a great compliment to the Hungry Man dinners line and can be found in the Microwave Freezer section of your local Price Chopper/Market32.   Written by Jane Golub Director In-Store Marketing Programs April 1, 2018 Introducing new Doritos Blaze, a unique combination of flavors and heat for an experience so bold, it’s like licking a volcano! Doritos Blaze delivers layers of flavor and tongue-tingling heat that builds with every crunchy delicious bite. Doritos Blaze is a spicy chip that will wake up your senses.  Each intense chip will stimulate your senses like nothing you’ve tried before, keeping you coming back for more. Look for Doritos Blaze in the Salty Snacks aisle with all your other favorite Frito Lay products. Written by Jane Golub Director In-Store Marketing Programs April 1, 2018 Fiber One is known for creating High Fiber, Low Sugar products that fit your lifestyle and satisfy your tastes.  Now Fiber One brings a new sweet indulgence to your basket. Introducing Fiber One Brownie Bites and Crunchy Cookie Bites.  Fiber One Bites are perfectly portioned, pop-able Bites that will cure any sweet craving. Each package of Fiber One Bites has 5 grams of fiber with less than 10 grams of sugar and only 130 calories.  Fiber One Bites give you a way to abundantly fill your sweet craving without the guilt. Fiber One Brownie Bites come in Chocolate Fudge and Chocolate Caramel and are perfect for enjoying on-the-move or while multi-tasking.  Fiber One Crunchy Cookie Bites come in Double Chocolate and Lemon and bring a crunch to your sweet craving. Look for Fiber One Brownie Bites and Crunchy Cookie Bites in the Granola Bar aisle. Written by Jane Golub Director In-Store Marketing Programs March 25, 2018 Diet Coke – the same crisp iconic taste launched in 1982 – Diet Coke isn‘t changing (You don’t mess with a good thing!) But the Diet Coke you think you know is history!  Diet Coke has a bold new look, a fresh attitude and four delicious new flavors, which join the iconic original. Why? Because Diet Coke wanted to try something totally new – and because, why not?  Diet Coke took ordinary fruit flavors and dialed them to 11, striking the perfect balance of crisp + refreshing with Diet Coke naturally flavored Feisty Cherry, Ginger Lime, Twisted Mango and Zesty Blood Orange.  There’s a whole flavor adventure waiting for you – break out of your comfort zone and give them a try! Look for all four new delicious flavors in the Beverage aisle. Written by Jane Golub Director In-Store Marketing Programs March 25, 2018 At Arla, they work side by side with their dairy farmers knowing the path their milk has traveled from farm to your table so you can feel good about what your family is eating – wholesome natural cheese based on their philosophy of Natural Goodness. Arla individually wrapped snack cheese bars are a naturally delicious, better-for-you snack, made without any artificial flavors or preservatives –  ready to go with you wherever you go – as part of a lunchbox, or at home as an afternoon snack for the whole family. Arla Gouda Snacks: Smooth texture with a slightly sweet nutty flavor. Enjoy it on its own, with wheat crackers or with apple slices.   Arla Havarti Snacks: Creamy texture and a mild buttery taste. Perfect on its own, with buttery crackers or with grapes.   Havarti Medium Cheddar Snacks: Subtle sharpness with a smooth texture. Enjoy it on it is own, with buttery crackers or with pear slices.   Look for Arla Snack Cheese Bars in the Dairy case with the Snacking Cheeses. Written by Jane Golub Director In-Store Marketing Programs March 18, 2018 Experience years of ground breaking research come to life in your daily toothpaste.  Detoxify around the gum line for clinically proven healthier gums, plus a deep clean.   Introducing new Gum Detoxify from Crest. There are millions of harmful plaque bacteria that can lurk around the gum line causing gingivitis.  Crest Gum Detoxify Deep Clean Toothpaste has an activated foam formula that penetrates hard to reach places to neutralize harmful plaque bacteria even around the gum line, for clinically proven healthier gums. It is also formulated to cool gums during and after brushing for a refreshing clean.  If you’re not taking care of your gums, you’re not really taking care of your mouth. Look for Crest Gum Detoxify in the Oral Care aisle.   Written by Jane Golub Director In-Store Marketing Programs March 18, 2018 Say Bye-Bye to nicks, cuts and razor stubble and HELLO to Venus Platinum! Enjoy a close controlled shave with Venus Platinum Extra Smooth razors. With five diamond-like coated blades for a closer shave and a solid metal handle that perfectly fits your hand, you’ll experience skin that feels smoother for longer vs. Venus Original. The water-activated ribbon of moisture around the blade helps protect from nicks and cuts. Any Venus blade fits any Venus razor handle, except Venus Simply 3. Look for Venus Platinum with Extra Smooth in the Shave aisle. Written by Jane Golub Director In-Store Marketing Programs March 11, 2018

LOVE, BEAUTY & PLANET – Body Wash, Shampoo and Conditioner

Love, Beauty & Planet was started by a group of like-minded people who believe that looking good and doing good should go hand in hand.  When we all come together and commit small acts of love for beauty and the planet, we can all make a tremendous difference. Love, Beauty & Planet is all about sourcing ingredients responsibly, reducing waste, saving water, counting our footprints with honesty and supporting environmentalists.  All their bottles are filled with   fabulous formulas made with the finest naturally-derived ingredients that supply brilliant, powerful care to your hair and body. Plus, Love, Beauty & Planet only uses 100% recycled materials to make their bottles so there’s no waste when you’re done. Look for Love, Beauty & Planet in the Hair Care and Personal Wash section of the Health and Beauty Care aisle. Written by Jane Golub Director In-Store Marketing Programs March 11, 2018

KELLOGG’S SPECIAL K NOURISH BERRIES & PEACHES WITH PROBIOTICS

More and more consumers are looking to their digestive system to fuel their overall health.  In addition to fiber and whole grains, they are now increasingly looking for Probiotics. Special K Nourish is bringing enhanced unique nutrition to the Cereal category by delivering what you are looking for – more nutrition from your foods without sacrificing taste. Special K Nourish contains 3 of the top 10 fruit flavors – Peach, Blueberry and Raspberry.  Peach flavored flakes with freeze dried blueberries, raspberries and peaches with a yogurt probiotic piece. Look for Kellogg’s Special K Nourish Berries & Peaches with Probiotics in the Cereal aisle.