Looking for something sweet to give your Valentine this year?  Stop by your local Price Chopper Bakery department to find hand crafted and uniquely designed, sweets and strawberries using genuine dark chocolate truffle!

Make a chocolate lover’s fantasy come true with an elegantly designed heart cake. Enjoy a rich, chocolate sponge cake topped with French Chocolate mousse made from Belgian chocolate and heavy cream. This decadent dessert is elegantly finished with a layer of chocolate ganache and garnished with a handmade milk chocolate heart…..all this for just $12.99! Written By: Wes Holloway Vice President of Diversity Black History Month affords all of us an opportunity to acknowledge the many, but seldom known, contributions made by African Americans to help make our world a better place. Each year, Price Chopper develops messaging for our stores to celebrate these significant achievements, and while choosing which stories to tell, it occurred to me that the Golub Family and Golub Corporation have their own history of significant achievements relating to diversity and inclusion, and this would be a good place to share them. Throughout an 82 year history in the grocery Industry, Price Chopper, the Golub Corporation, and Golub family members have been champions for human rights, fair treatment and improving the quality of life of our neighbors. In 1963, our founder’s son, Ben Golub, served as chairman of a five-man committee that established the Schenectady Commission on Human Relations. This was the first local body in NY State established to deal with discrimination complaints. The following year, Ben and members of the Commission traveled to Washington to urge passage of the Civil Rights bill that was stalled by a Southern filibuster. Jane Golub, wife of Neil, our Executive Chairman, received endorsement in 1987 from the Greater Capital Region Teachers Center for the K-12 curriculum she developed to help teachers reduce prejudice in students and classrooms. The program, “A World of Difference,” is still used to build awareness of how differences contribute to a vibrant, productive community. An anti-bullying module was recently added to the curriculum. Annually, Price Chopper conducts Diversity/Inclusion training classes to make our teammates aware of their role in this important initiative. We are vigilant in developing policies to ensure that our environment is welcoming, and teammates and guests are valued and respected, without regard to race, religion, disability, gender, veteran status, lifestyle or age. Our Teammate Code of Conduct reflects a commitment to fostering work environments that are free from bias, prejudice, bullying and intimidation. Price Chopper and the Golub Corporation value and embrace the rich diversity present in each of the communities that we serve. Over the years, we have partnered with culturally diverse community organizations in support of programs, projects and celebrations to serve the needs of our fellow citizens. Our partners include NAACP branches, YMCAs, YWCAs, Boys & Girls Clubs, and Black History Month celebrations across our footprint, as well as the Schenectady Human Rights Commission, Centro Las Americas, Hamilton Hill Arts Center, Martin Luther King Birthday celebrations in Utica, Albany and Schenectady, NY, the Tri-India Association, the Association of Nigerians of the Capital Region, Faith Communities, Building Bridges, Bridges Out of Poverty, In Our Own Voices, and 100 Black Men. As Vice President of Diversity for Price Chopper Supermarkets, I take great pride and pleasure In sharing some of the lesser-known but great accomplishments of African-Americans. I take the same pride and pleasure in shining a light on the lesser known accomplishments of the family behind this company and the company itself, for its continued support of individuals and groups from diverse cultural backgrounds. As we celebrate Black History Month, I encourage all of us to celebrate the wonderfully diverse nature of the neighborhoods where we live, work and play! Written by Jane N. Golub Director In-Store Marketing Programs

DOLE STRAWBERRY DIPPERS

                The goodness of strawberries comes together with the rich indulgent taste of dark chocolate.  Dole Strawberry Dippers are fresh, frozen strawberry halves covered in rich decadent dark chocolate. Dole Strawberry Dippers come in portion controlled convenient packaging and have only 60 calories per pack – containing four strawberry halves.  Strawberry and Dark Chocolate is a perfect combination that has been loved by everyone and now a frozen alternative gives you an opportunity to have it ready at any time for parties or as a healthy snack. Snacking just got sweeter with new Dole Strawberry Dippers. Dole continues to reinvent Frozen Fruit by offering consumers easier ways to incorporate fruit into their diets with an emphasis on Quality.  Dole has a variety of other frozen fruit like wildly Nutritious Fruit Combinations, Ready-Cut-Fruit, Smoothie Shakers and Banana Dippers.  Dole is your brand for quality and innovation.  Look to Dole for always bringing healthy and delicious product to market.  Indulge in Healthy Goodness! Look for Dole Strawberry Dippers in the Frozen aisle.

BUMBLE BEE WHITE and RED CLAM SAUCE

                Bumble Bee Italian Style White Clam Sauce and Tuscan Style Red Clam Sauce have arrived!  These are delicious “Old World” recipes from the leading brand of clam! Made with FRESH chopped clams, not minced! Bumble Bee Clam Sauce has more clams in every bite.  Using North Atlantic Clams and a delicious mixture of olive oil, garlic, spices and tomatoes, both flavors are a premium p0roduct that you will love! Look for Bumble Bee White and Red Clam Sauce in the Sauce aisle.

Written by Jane N. Golub Director In-Store Marketing Programs

CEDAR’S ALL NATURAL AVOCADO HOMMUS

                Cedar’s Mediterranean Foods’ NEW All Natural Avocado flavored Hommus is a funky twist for you guacamole lovers! Enjoy the flavors of fresh avocado, roasted red peppers, green peppers, garlic, cilantro and jalapeno infused into your favorite authentic homemade style Hommus.  Cedar’s All Natural Avocado Hommus is Gluten-Free Certified and Non-GMO Project Verified, giving you two more reasons to try this unique flavor. Cedar’s All Natural Avocado Hommus goes great with Tortilla Chips and Cedar’s All Natural Salsa.  Feeling creative?  Try stuffing chicken breast with Cedar’s All Natural Avocado Hommus for a fun dinner recipe. Look for Cedar’s All Natural Avocado Hommus in the Prepared Foods case in the Deli near the Sandwiches.

DOMINO SUGAR – FLIP TOP CANISTERS

                New! Domino Quick Dissolve Superfine Sugar and Domino Pourable Light Brown Sugar in easy-pour canisters. Now everyday sweetening is easier and neater with the new recloseable flip-top canisters.  Domino Sugar has created these stylish canisters, available in a Quick Dissolve Superfine Sugar and Pourable Brown Sugar – perfect for any kitchen setting! Domino Quick Dissolve Superfine Sugar – With finer sugar crystals than those in traditional granulated sugar, it’s ideal for sweetening beverages. Domino Pourable Light Brown Sugar – This free-flowing crystal version of the classic Light Brown Sugar makes it easy for sprinkling Light Brown Sugar on fruits and breakfast foods. Made to fit comfortably in one hand for easy pouring or sprinkling, the Domino flip-top sugar canisters have a lid that snaps shut, keeping the sugar fresh so it can stay out on the table until the next time you need to sweeten.  Learn more at www.dominosugar.com/flip-top-sugars. Look for Domino Sugar – Flip Top Canisters in the Baking aisle. Written by Jane N. Golub Director In-Store Marketing Programs

CEDAR’S SNACK PACKS and SNACK CUPS

                Cedar’s Mediterranean Foods’ NEW All Natural Snack Packs are the latest trend in healthy snacking.  Choose from two flavors of Cedar’s Hommus – Original or Roasted Red Pepper, paired with pretzels. Cedar’s Snack Packs come in a convenient ready-to-go tray with an easy to peel film.  They are the perfect fit for school lunch boxes, packed lunches for work or even to eat right out of the fridge. Want to skip the pretzels?  No problem.  Cedar’s also has 4 packs of 3 oz. Hommus Snack Cups in two flavor options – Original and Roasted Red Pepper, both Non-GMO and Gluten Free Certified. Look for Cedar’s Snack Packs and Snack Cups in the Deli Prepared Foods Case by the sandwiches. The Cedar’s Snack Packs are on sale @ 2/$3.00 this week and the Cedar’s Snack Cups are on sale @$2.99 this week.

CHOBANI SIMPLY 100 GREEK YOGURT

 Nature’s Got Your Number           Made.  Not Modified Natural Ingredients.  Not just nutritious. Artful recipes.  Not artificial ingredients. Product Attributes: No Artificial Sweeteners

• No Artificial Flavors
• No Preservatives
• Only Natural Ingredients
• 100 calories, 0% fat, 12 grams of protein, 5 grams of fiber

Written by Jane N. Golub Director In-Store Marketing Programs

RISTORANTE by DR. OETKER PIZZAS

                Italy’s #1 frozen pizza brand has only been available in the United States for a few years, but already it’s making a big impression on pizza lovers who try it. Ristorante by Dr. Oetker satisfies your busy lifestyle and your sophisticated tastes too!  They go to great lengths to find the most delicious and unique ingredients to create premium pizzas because they know that’s what you want and deserve in your pizza.  Even more than their commitment to quality, it’s Ristorante’s distinctive combinations of these choice toppings and seasonings that truly set their pizzas apart. Ristorante has delicious and distinctive combinations that are easily prepared and perfectly sized.  Once you taste it, you’ll know you’ve chosen the right pizza to make any day or night your perfect pizza experience@ Come to the Frozen aisle to discover which of the available flavors of Ristorante by Dr. Oetker Pizzas will best compliment your dinner this evening.  Buon Appetito!

RED ROBIN STEAK FRIES

                For over 40 years, Red Robin has been serving its famous Gourmet Burgers, Bottomless Steak Fries and Towering Onion Rings seasoned with their signature blend of Red Robin Seasoning Salt.  Known as the Gourmet Burger Authority, Red Robin offers unique and delicious gourmet burgers and other craveable entrees. Now you can take the great taste of Red Robin restaurants home and serve their world famous Steak Fries anytime.  Sorry, you’ll have to serve yourself – their wait staff won’t fit on the Grocery shelf! Look for Red Robin Steak Fries in the Frozen aisle. Tyler Blance- Produce Merchandising

It’s the holiday season, and many of our local growers are enjoying a well deserved break from the busy growing season.  However, one of our growers, Richard Hourihan in Cabot, Vermont, is still growing strong!  Richard’s farm is unique.  He delivers fresh-picked produce in the summer and fall, and then delivers fresh-picked fir trees to us once the holiday season comes around.

I had the opportunity to talk a little with Mr. Hourihan about his farm and what he does for a living. How long have you been a local grower with Price Chopper? “I’ve been a proud Chopper Farmer since the early 2000’s.” What’s your favorite crop to grow? “My favorite thing in the world to grow is pumpkins.” Tell us a little about your tree farm operation. How many acres of crops do you grow? “I grow 60 acres of fir trees and then 130 acres of vegetables.  The tree business was how I started out.  I only grow balsam fir trees- they’re the best you can get and they’re beautiful. Our trees are chemical-free and grown naturally without fertilizer or sprays.” What’s the best part of doing what you do? “For me, the best part is the view.  My farm is located on top of a big hill, and the view is breathtaking.  I like to sit out here early in the morning, listen to the radio and enjoy the view around me.” Operating a summer/fall vegetable farm and a tree farm makes for a long farming season. What’s your favorite time of the year? “The day when my season’s over- just kidding!  I like spring, when I’m getting ready to plant everything and planning what I’m going to grow in the coming season for places like Price Chopper.  I like pulling out my seed catalog!” We’re proud to support growers like Richard and his family, from sweet corn to acorn squash, all the way to fir trees in December.  If you happen to be in the St. Johnsbury, VT area, check out the Cabot Smith Farm fir trees at our St. Johnsbury store on Memorial Drive!    

Written by Jane N. Golub Director In-Store Marketing Programs

HOMESTYLE CLASSIC CAKE

Have your cake and eat it too!  Two things that everyone loves to do. NEW Homestyle Classics cakes combine premium ingredients with the down home taste right from your Grandmother’s kitchen.  Moist cake layers surrounded by a silky smooth real buttercreme and garnished with real European chocolate shavings that your palate will thank you for. Available in two classic flavors:  Vanilla Bean and Dutch Chocolate.  Homestyle Classic cakes are available as a full size or a petite – a delicious way to celebrate – no matter what size your celebration! Look for Homestyle Classic cakes in the Bakery.

WISPRIDE EXTRA SHARP CHEDDAR SPREADABLE CHEESE

Taste the Pride!  Introducing WisPride Extra Sharp Cheddar Spreadable Cheese.  WisPride now offers the tangy, robust flavor of extra sharp cheddar in a creamy and savory spread.  It is perfect for spreading on crackers for a snack or as an appetizer at parties.  WisPride is so soft and smooth, you can dip your favorite cracker or pretzel in the tub to experience the extra sharp flavor! WisPride is also available in Cheddar and Port Wine.  WisPride is perfect to keep on hand for a quick snack or to share with friends.  Taste the Pride!  Look for the NEW EXTRA SHARP WisPride flavor in the Dairy Case today! Whether you’re getting your bake on in the kitchen or attending a holiday party, we know the next few weekends are going to be jam packed.  Make sure you schedule some time to just relax and enjoy the perks of the season, especially good food!  Some of our bloggers have created awesome recipes and we’re highlighting a few below.  To see more recipes and decorating ideas, visit our Pinterest board and follow #HolidayAdvantEdge on Twitter! If you’re dreaming the warmer weather already, enter our Winter Getaway Sweepstakes for your chance to win $4500 in SOUTHWEST & Marriott Gift Cards! This recipe for Portuguese Kale Soup from Fatherly Stuff would be perfect on a cold winter’s night!  

        This Kahlua Cream Trifle from I am THAT Lady would absolutely steal the show at your next holiday gathering!  

Written by Jane N. Golub Director In-Store Marketing Programs

DOLE ALL-NATURAL CHOPPED SALAD KITS and BLENDS

                Do you crave a salad loaded with crunch in every bite?  Dole’s NEW All-Natural Chopped Salad Kits and Blends deliver layers of big crunch and bold flavor with the perfect combination of bite-sized veggies, kale and lettuce.  Three restaurant-inspired kits with unique toppings and dressings make meal prep easy – whether you’re creating a quick dinner for two or a side dish for a family gathering.  Try the classic flavors of Dole’s Chopped BBQ Ranch Salad Kit or the savory combination of ingredients found in the Chopped Bacon and Bleu Salad Kit.  If you prefer a zesty kick to your meal, then the Chopped Chipotle and Cheddar Salad Kit is the one for you! Or if you like to make your salad from scratch, Dole’s Chopper Asian Blend and Chopped Summer Garden Blend are the perfect base for a great-tasting salad creation. Visit http://bit.ly/janesitems for recipe ideas and be sure to look for Dole Chopped Salads in the Produce Department.