Written by Jane N. Golub Director In-Store Marketing Programs

DANNON LIGHT & FIT GREEK

You deserve to think about your own satisfaction for once.  When you say “Hello” to Light & Fit Greek – you help say “Good-Bye” to temptations!  Temptations are inevitable and often very loud.  But Light & Fit Greek can help silence those temptations. Dannon has combined the deliciously thick creamy satisfaction of Greek nonfat yogurt with the taste you expect from Dannon Light & Fit.  Light & Fit Greek has 80 calories per 5.3 oz. serving, 0% fat and twice the protein of regular lowfat yogurt. Light & Fit Greek is a good source of riboflavin, calcium, protein, phosphorus and Vitamin D.  Delicious AND nutritious!  Dannon listened and now Light & Fit Greek is available in Strawberry-Banana.  Yum! Living healthy isn’t about the number on a scale.  It’s a journey of making smart choices and feeling great.  Try some Dannon Light & Fit Greek today and stop with the sacrificing already! Look for Dannon Light & Fit Greek in the Yogurt section of the Dairy aisle.

GARELICK FARMS TruMoo LOWFAT ORANGE VANILLA MILK

Garelick Farms TruMoo Lowfat Orange Vanilla Milk is back for a limited time only! TruMoo Lowfat Orange Vanilla Milk, with its festive orange color, is spooktacular as a Halloween treat!  Along with TruMoo Lowfat Chocolate Milk, it’s dressed up with a fun label for Halloween!  TruMoo Lowfat Vanilla Milk offers the same wholesome goodness of regular Lowfat TruMoo with essential protein, calcium and vitamins A & D kids need every day. TruMoo Vanilla Milk is made with delicious vanilla flavor and just enough sugar (no high fructose corn syrup).  TruMoo Lowfat Vanilla Milk is only available in Half Gallons for the month of October.  Look for specially marked caps on TruMoo Lowfat Chocolate Gallon and Half Gallon and TruMoo Lowfat Orange Vanilla Milk Half Gallon packages to enter to win a Haunted Hollywood Vacation to Fox Studios and download a coupon for $2.00 off a Goosebumps DVD! Visit www.TruMoo.com for more information.  Look for Garelick Farms TruMoo Lowfat Orange Vanilla Milk in the Milk section of the Dairy aisle. Written by Jane N. Golub Director In-Store Marketing Programs

HARVEY BAR

                Meet Harvey!!  The Harvey Bar is a tribute to Hood’s founder’s legacy of more than 100 years in the ice cream business.  Harvey Perley Hood started his dairy company in 1846 in Charlestown, Massachusetts. Available in two delicious flavors, each Harvey Bar is made with creamy Hood ice cream and is covered in a rich chocolate coating.  Harvey Bar Ice Cream treats are available in a Vanilla Ice Cream Bar covered in a rich chocolate coating and a Toffee Crunch Bar, which is Toffee Ice Cream in a chocolate almond crunch coating. The Harvey Bar is ice cream, it’s chocolate and it’s irresistibly good!!  Look for the Harvey Bar in the Ice Cream Novelty section of the Frozen Food aisle.

PAMPERS SWADDLERS and CRUISERS

                Pampers is here to delight every Mom, every Baby, every step of the way.  Introducing Swaddlers with new packaging – also available in sizes 4 and 5 – still with everything you love – Absorb away liner, wetness indicator, a soft quilted backsheet, a yellow landing zone – all with the same absorbency and protection you expect from Pampers.  Choose Swaddlers to wrap your baby in softness and comfort.  #1 Choice of Hospitals – based on sales data. What about Cruisers?  Pampers Cruisers also has new packaging with an updated look and feel.  For your moving baby, Pampers Cruisers gives your Baby the freedom to play with Pampers’ BEST Dryness and Fit – your baby’s best protection.  Every baby deserves to be PAMPERED, not just diapered! Look for Pampers Swaddlers and Cruisers on the Baby aisle. Written by Jane N. Golub Director In-Store Marketing Programs

ACTIVIA GREEK

                Digestive Health is among the top health concerns and doctors agree Activia is the solution!  Activia is the number one doctor recommended Probiotic.  Only Activia has the exclusive Probiotic – Bifidus Regularis.  Activia is suitable and safe for the whole family and, when eaten daily for two weeks as part of a balanced diet and healthy lifestyle, helps to naturally regulate your digestive system. Activia Greek is the new FEEL GOOD GREEK.  Activia Greek has a thick creamy texture with zero percent fat and two times the protein of regular low fat yogurt.  Activia Greek is rich and delicious.  It is the perfect Greek experience.  The smooth texture and exquisite taste can be enjoyed in six deliciously tempting varieties – Strawberry, Blueberry, Vanilla, Black Cherry, Tropical Fruit and Peach – for the perfect sweet treat. Look for Activia Greek in the four pack and 5.3 oz Single Serve size in the Yogurt section of the Dairy case!

BUMBLE BEE SUPERFRESH PREMIUM FRESH FROZEN

                Try new Bumble Bee SuperFresh Premium Fresh Frozen tonight! All of Bumble Bee’s seafood is cleaned, cut and fresh-frozen within hours.  Then it’s chef-prepped with all-natural ingredients like those you would use yourself: extra-virgin olive oil, fresh lemon zest, vine-ripened tomatoes and parmesan cheese.  Bumble Bee’s scrumptious seafood entrees are all gluten-free and preservative-free. Try Tilapia with Lemon, Pepper & Herbs, Salmon with Garlicky Black Pepper and Extra Virgin Olive Oil, Lemon Shrimp or zesty Shrimp Romesco.  With new Bumble Bee SuperFresh in your freezer, you never have to worry about “What’s for dinner?”  All of the Bumble Bee SuperFresh items go straight from freezer to oven or skillet and are ready to enjoy in twenty minutes or less. Try Bumble Bee SuperFresh Premium Fresh Frozen and you’ll be happily surprised.  Delicious aroma, minimal cleanup, super-fresh taste – never has seafood been so easy to prepare and so absolutely ahhhhhhh-worthy.  Two vacuum-packed servings per pouch.  Look for Bumble Bee SuperFresh Premium Fresh Frozen in the Premium Frozen Seafood Section of the Seafood Department. Written by Jane N. Golub Director In-Store Marketing Programs

DANNON OIKOS DIPS

Dannon Oikos Dips are available in three flavors! The hearty French Onion flavor combined with creamy thick Dannon Oikos Traditional Greek Yogurt creates a dip that is nothing short of spectacular.  It’s a great snack for anytime of the day and a crowd pleased. Ring the bell for Roasted Red Bell Pepper flavor!  Your pita chips and veggies won’t be able to stay away from the bold taste of Dannon Yogurt Dips made with Dannon Traditional Greek Yogurt. Vegetable Herb Oikos Dip is like dipping into your very own vegetable garden!  It’s an irresistible medley of carrots, peppers and a savory-sweet hint of basil blended with Dannon Oikos Traditional Greek Yogurt. Dannon Oikos Dips deliver a permissible indulgence, made with your favorite traditional Oikos Greek Yogurt and ZERO sour cream.  Dannon Oikos Dips have HALF the calories and 80% LESS fat than the #1 Dairy Dip. Look for Dannon Oikos Dips in the Dairy aisle!

LEAN CUISINE HONESTLY GOOD

                Take a fresh look at Frozen with new Lean Cuisine Honestly good items.  These new 100% all natural, ingredient focused recipes, are made with delicious thoughtfully selected whole ingredients.  Items include whole chicken breast filets, whole wild caught salmon and white fish filets. Items include Pomegranate Chicken, which has whole grilled chicken breast filet with green beans, yellow beans, ribbon cut carrots and whole grain pilaf with currants.  All of this topped with a pomegranate glaze sauce that comes in a separate sauce pouch so you can customize your eating experience to your liking. All new Lean Cuisine Honestly Good items can be found in the Natural/Organic frozen section of the store and include a 100% recyclable outer sleeve and a new translucent tray.  The product makers are also working with local farmers through the United States by creating an Honestly Good Giving initiative that donates the same great vegetables made in these products through local farmers to local charities.

by Elizabeth Barbone

September 13 is Celiac Awareness Day! Celebrated on the birthday of Samuel Gee, the physician who, in 1888, made the connection between the celiac disease and diet, the day calls attention to what was once a little known autoimmune disease. When someone with celiac disease eats gluten, a protein found in grains like wheat, rye, and barley, a serious immune response occurs in the small intestine. This reaction damages the villi that line the intestine walls. When villi are inflamed, absorption of key nutrients is diminished, causing malnourishment and other ailments. Symptoms of celiac disease are incredibly varied. The National Foundation for Celiac Awareness states that there are over 300 symptoms of celiac disease. Untreated celiac disease is linked to other autoimmune diseases, osteoporosis, thyroid disease, and cancer. Blood work ordered by a physician is the first step in diagnosing the disease. Once diagnosed, a diet free from gluten remains the only cure for celiac disease. If someone with celiac consumes even the smallest amount of gluten (think: crumbs), the immune system is triggered. However, avoiding gluten doesn’t mean avoiding whole grains! Whole-grain flours, like their gluten-filled cousins, are high in fiber and contain important nutrients.  In the past, whole grain gluten-free products were tough to find and required mail order or long drives to specialty shops. This meant that many of us on a gluten-free diet stuck to the “white stuff”: rice flours and starches. Now whole grain gluten-free products are more commonly available. Sorghum, quinoa, millet, and buckwheat flours are now shelved alongside white rice flour and whole grains are included in more commercially prepared gluten-free products. Since everyone, whether they have celiac disease or not, should aim to consume three to five servings of whole grains per day, here are three ways to incorporate more whole grains into your gluten-free diet:

• Bake with Whole Grains

Replace half the “white” flours in a favorite recipe with a whole grain, gluten-free flour. Over time, increase the amount to include all whole grain flours.

• Enjoy whole grains as a savory side dish.

Swap rice or potato side dishes with whole grain replacements. Sorghum resembles couscous and millet works well in place of rice. For side dishes, buy the whole grains, not flour.

• Look For Whole Grains on the Label

When you buy gluten-free pastas, breads, and snacks look for whole grain ingredients in the ingredient list. Whole Grain and Allergen-Free Chocolate Chip Cookie Recipe 3 tablespoons ground flax meal 1/4 cup hot water 5 ounces (1 1/4 cups) sorghum flour 4 ounces (3/4 cup) brown rice flour 1 teaspoon baking soda 1/2 teaspoon salt 3/4 cup soy-free shortening or coconut oil 4 ounces (1/2 cup) dark brown sugar 3 1/2 ounces (1/2 cup) granulated sugar 2 teaspoons vanilla extract 12 ounces vegan and/or allergen free chocolate chips Center oven racks in middle position and preheat oven to 350°F. Line baking sheet with parchment paper. In small bowl, whisk together ground flax and hot water. Set aside. In medium bowl, whisk together sorghum flour, brown rice flour, baking soda, and salt. In bowl of stand mixer fitted with paddle attachment (or large bowl), cream together shortening and sugars on medium high speed. Cream until a thick paste forms, about 30 seconds. Add flax mixture and vanilla. Cream until mixture is light and fluffy, about 45 seconds. Stop mixer and scrape down bottom and sides of bowl. Add dry ingredients. Turn mixer on to medium speed. Mix until dough forms, about 30 seconds. Turn off mixer and add chocolate chips. Turn mixer on to low speed. Mix until chips are combined, about 15 seconds. Drop dough, about one tablespoon each, onto prepared baking sheet, about two inches apart. Bake until cookies are golden brown and aromatic, about 14 minutes. Remove pan from oven and allow cookies to cool on pan for two minutes. Using a metal spatula, transfer cookies to wire rack to cool completely. Store cookies in an airtight container for up to four days. Makes about two dozen cookies. At Price Chopper, you can find gluten free items throughout the store.  Pick up a gluten free guide at the Guest Services desk in your store. Elizabeth Barbone is the author of “Easy Gluten-Free Baking” and “How to Cook Gluten-Free.” She resides in Troy, NY. Contact her at glutenfreebaking.com       Studies show that starting off the day with a wholesome meal can do wonders for your health and well-being. This is even more important for kids because breakfast provides them with the nutrients they need to be active in the morning and then maintain that energy throughout the school day. Eating a fun yet nutritious meal in the morning will put a smile on everyone’s faces and help your little one concentrate, recall important information and be creative! Quaker has some really cool and nutritious breakfast items that you and your kids are sure to love!  Quaker’s Instant Oatmeal is available in some great flavors like Apples and Cinnamon, Maple and Brown Sugar and even Chocolate Chip! Oatmeal is a delicious and healthy way for your family to start your day. The whole grains provide a number of essential vitamins and nutrients, starting you off to a great day. Eating right can be easy and delicious at the same time! Quaker Instant Oatmeal has the energy to keep you going, the fiber to fill you up, plus whole grains for heart health. Written by Jane N. Golub Director In-Store Marketing Programs

OLD EL PASO MEXICAN COOKING SAUCES

Old El Paso Mexican Cooking Sauces are a perfect blend of carefully selected roasted vegetable, peppers and Mexican spices, resulting in a complex taste that would take hours to make at home. Old El Paso Mexican Cooking Sauces are great for tacos, burritos, fajitas, slow cookers and more.  Old El Paso Mexican Cooking Sauces are available in three delicious varieties including:

• Roasted Tomato
• Chipotle
• Chile and Roasted Garlic

Look for Old El Paso Mexican Cooking Sauces in the Ethnic aisle!

OLD EL PASO STAND ‘N STUFF SOFT FLOUR TORTILLAS

                Old El Paso Stand ‘N Stuff Soft Flour Tortillas have a unique tortilla boat shape, which stands up on your plate for easy filling and holds your taco fillings in for less spillage between bites.  Old El Paso Stand ‘N Stuff Soft Flour Tortillas are so unique they have been issued a design patent. Look for Old El Paso Stand ‘N Stuff Soft Flour Tortillas in the Ethnic aisle! Sponsored by: Post, Skippy and Thomas’ What does your little one want to be when they grow up?  Whether it’s a doctor, teacher or firefighter, we want to know!  Enter our Back to School Photo Contest by emailing a photo of your child with a caption of what they want to be when they grow up to photos@pricechopper.com .  We’ll display the photos on our Facebook page and three lucky winners will be chosen at random to receive awesome back to school prizes courtesy of our contest sponsors, Skippy Peanut Butter, Post Cereal and Thomas’ English Muffins!  One winner will receive an iPad 2 and the additional winners will each receive a $400 Apple Gift Card for their child’s back to school needs. We know that breakfast is the most important meal of the day and it can help kick start your child’s school day.  Our three Back to School sponsors each have essential breakfast items which your kids are sure to love! Since 1895, Post has brought quality foods to the breakfast table.  Some of our favorite Post cereals are Honey Bunches of Oats, Pebbles, and Raisin Bran!  Post is dedicated to health and wellness, offering families a variety of cereal choices to meet their nutritional needs from whole grain and fiber to lower sugar offerings. Whether you’re family enjoys Creamy Peanut Butter or Crunchy Peanut Butter, Skippy is a timeless favorite for PB&Js.  Skippy is made from only the freshest peanuts, and packed with the great peanutty taste you love! Thomas’ English Muffins have the original “Nooks & Crannies” which make every morning better.  Not only does Thomas’ offer the classics, but their soft, delicious bagels are another breakfast treat your kids can easily grab before they head off to school. A good breakfast gives children the energy they need to do their best and ultimately work towards what they want to be when they’re grown up!  Don’t forget to enter out contest by September 14^th for your chance to win an iPad 2 or Apple gift certificate for your child! Read official contest rules here. Written by Jane N. Golub Director In-Store Marketing Programs

JOHNSONVILLE GRILLERS

New!  Johnsonville Grillers are big, juicy, gourmet burgers with Extraordinary Flavor! Available in 3 delicious flavors:

• Cheddar & Bacon Grillers – made with only premium cuts of pork, Wisconsin Cheddar Cheese and real bacon flavor.
• Italian Grillers – made with only quality ingredients like fresh pork, combined with a unique blend of herbs and spices for a juicy robust Italian flavor every time.
• Swiss & Mushroom – made with only premium cuts of pork, Swiss Cheese and mushroom flavor.

Johnsonville Grillers are better than your ordinary burger!  Look for Johnsonville Grillers in the Frozen Meat case.

PILLSBURY HEAT-N-GO MINIS

Pillsbury introduces a tasty portable answer to your family’s morning breakfast rush – New Heat-N-Go Minis!  Heat-N-Go Minis are available in three delicious varieties – Blueberry Pancakes, Maple Burst’n Pancakes and Maple Madness Waffles.  Heat-N-Go Minis come in a convenient single-serve microwavable pouch that goes from freezer to plate in JUST 30 SECONDS.  Heat-N-Go Minis are the perfect combination of taste and convenience that Mom needs for the morning rush. Pick up Pillsbury Heat-N-Go Minis in the Frozen Breakfast aisle today! What’s your favorite food to enjoy with a big glass of milk?  Are you a milk and cookies fan or do you love drinking milk with your morning breakfast?  Tell us how you enjoy Gaelick Farms Dairy Pure Milk for the chance to win two tickets to meet “CeCe” from Shake it Up! at the Back to School Expo in Albany, New York on September 7th, 2013.   Leave your answer below and on our Facebook page to be entered- two winners will be randomly selected to receive two tickets each to meet CeCe. Did you know only 1 out of 3 kids start their school day with a healthy breakfast?  Kids that start their day with a breakfast filled with quality protein, whole grains, and fruit can achieve higher test scores, increased concentration, and better attendance at school. Protein at breakfast can help power you through the morning so you can win the day.  Garelick Farms Dairy Pure® milk is a delicious, easy and affordable way to get high quality protein in the morning.  Read official contest rules here and leave your comment by Friday, August 30th to enter!