NASOYA TOFUBAKED
Nasoya is demystifying tofu and making it easier than ever for consumers to enjoy the healthful meatless protein at home with Its new TofuBaked. Research from Nasoya has long identified ease of use as the main challenge in cooking tofu at home.
Pre-cooked, marinated and available in two flavorful varieties, Sesame Ginger and Teriyaki, TofuBaked takes the guesswork out of tofu by providing home cooks with a ready-to-eat way to prepare and serve tofu, without the draining or pressing.
Consumers often overlook tofu thinking that it’s difficult to prepare. Versatile, delicious and ready-to-eat, TofuBaked can be placed atop a salad, added to a vegetable stir fry or can serve at the protein in a sandwich or wrap.
Packed with 32g of protein per 8 oz. package, is a cholesterol-free and low saturated fat alternative to meat. Nasoya TofuBaked, like all Nasoya tofu products, is USDA Certified Organic using Non-GMO soy.
Look for Nasoya TofuBaked in the Produce aisle meatless refrigerated case.
NESTLE TOLL HOUSE FROZEN COOKIE DOUGH
- Chocolate Chip – America’s favorite Chocolate Chip Cookie.
- Peanut Butter Chocolate Chip – Classic peanut butter cookie with milk chocolate morsels.
- Double Chocolate Chip – Rich Chocolate cookie with semi-sweet morsels.
- Oatmeal Raisin – Soft and chewy oatmeal cookie with sweet raisins.
COLGATE ENAMEL HEALTH
Colgate Enamel Health has a unique formulation. It offers the same great benefits of everyday toothpaste.
Its unique formula smooths your enamel in two ways:
It replenishes calcium and other minerals back into enamel, filling in rough spots.
Because of Enamel Safe Silica, Colgate Enamel Health polishes the enamel surface so germs are less likely to stick.
Its Active Fluoride System protects enamel and prevents acid damage while offering better protection against future acid attacks.
It helps enamel resist adhesion of bacteria and stains. It also helps enamel maintain its shiny luster.
Colgate Enamel Health is available in both Sensitivity Relief and Whitening variants in the Oral Care aisle of your local Price Chopper store.
TEMPTATIONS TUMBLERS
Temptations Treats for Cats Brand introduces the launch of TEMPTATION TUMBLERS, the new bite-sized cat treat
designed for owners to toss and roll, allowing cats to play while they snack!
TEMPTATION TUMBLERS spark spontaneous fun and encourage cats to “Play Ball” providing cat owners with a new way to bond with their fur children every day. Cats are playful by nature. Cat play that mimics their instinctual hunting behavior has a direct and positive influence on their mental, emotional and physical wellbeing.
By encouraging play, owners support their cat’s instinctive needs – and that makes both owner and cat happy. With this interactive treat, playing with your food is encouraged and no longer considered a bad thing. Simply open the bag, toss and watch your cat enjoy this exciting and tasty treat!
Look for TEMPTATION TUMBLERS in the Pet Aisle. Written by Jane N. Golub
Director In-Store Marketing Programs
DOVE, DEGREE and AXE DRY SPRAY ANTIPERSPIRANTS
Are you tired of Antiperspirants that go on sticky or wet and leave residue on your clothes? Well, right now Price Chopper has something new for you that goes on instantly dry for a cleaner feel.
Introducing new Dry Spray Antiperspirants from Dove, Degree and Axe – the new way to stay dry.
Not only do they provide 48 hour odor and wetness protection, they also leave no visible residue, which is great news for your wardrobe.
So, the next time you get out of the shower and want to start your day the dry way, try Dove, Degree or Axe New Dry Sprays – available in the Personal Care aisle.
STOUFFERS MAC CUPS
- 100% Real Cheese
- No Powders, No Pastes
- Pasta made fresh daily
- 10+ grams of Protein
- 250 Calories
- Cup you can take anywhere
- Look for Stouffers Mac Cups in the Frozen aisle.
Written by: Kevin Schulke, Senior Category Manager Beer & Wine
Whether you’re hosting Thanksgiving for the first time or the twentieth time, or if you are a guest looking for a great wine to bring to your holiday festivities, we have three wines that will please someone in every crowd and pair wonderfully with traditional Thanksgiving foods. It is no wonder they are among the most popular wines during this holiday.
Red wine enthusiasts will love Mark West Pinot Noir. With aromas of spice, dark fruit and 
smoky oak it pairs wonderfully with the abundance of herb-infused dishes Thanksgiving offers. The black cherry, cola, strawberry and plum flavors will go great with dark turkey meat, ham and stuffing. Mark West is the #1 Pinot Noir in America and a great value for the money!
If you want to impress your guests with a new-age red wine, Beaujolais Nouveau is for you. Beaujolais Nouveau is a young red wine made from handpicked Gamay grapes grown in the Beaulolais region of France. While most red wines improve as they age, Beaujolais’ allure is all about freshness. Fermentation is so short that the resulting wine exhibits fruity flavors and light tannins. Under French law, this wine may be released at 12:01 on the third Thursday of November, just weeks after the wine’s grapes have been harvested. Producers race to deliver this wine to retailers throughout France and the world where it is popularly enjoyed with Thanksgiving dinner. Beaujolais Nouveau should be consumed within a year of being made and is best served slightly cooled. We recommend enjoying this wine chilled to bring out the strawberry, raspberry and cherry flavors.
When hosting any event, you should always have a white wine as well as red. Chateau St. Michelle Riesling is a blend of Riesling from throughout Washington’s Columbia Valley. If you’re looking for a refreshing, flavorful, medium-dry Riesling, this is the one for you! The wine offers crisp apple aromas and flavors with subtle mineral notes. This “everyday Riesling” is a pleasure to drink and easy to match with your Thanksgiving dinner. The Riesling’s innate flavors of apple and its clarifying acidity give it a significant pairing edge with the likes of sweet potatoes, turkey meat and spice-laden or herb-filled stuffing. Rieslings are typically sweeter than most white wines so it may be a good idea to have a drier white wine as well, such as a Chardonnay or Sauvignon Blanc.
Have a wonderful Thanksgiving,
Cheers!
Kevin
*Please note Price Chopper only carries wine in Vermont, New Hampshire and the following Massachusetts stores: Pittsfield, Shrewsbury, Lenox. Written by Jane N. Golub
Director In-Store Marketing Programs
DIETZ & WATSON PRE-SLICED PREMIUM DELI MEATS
MEZZALUNA COOKIES
We are excited to introduce new Mezzaluna Cookies! These cookies are made in the century old traditional crescent style with origins from Hungary. A handmade cookie with rich cream cheese dough and fillings made from walnuts and cinnamon. The cookies are then rolled in sugar for additional sweetness and taste. Mezzaluna Cookies are delicate, rich and a beautiful addition to any holiday cookie platter. One bite and you’ll be glad you tried these amazing cookies. Being of Hungarian descent, they have always been a favorite at holiday gatherings. These cookies are unique and will be a great addition to your cookie variety. Look for Mezzaluna Cookies in the Bakery Department. Written by Jane N. Golub Director In-Store Marketing ProgramsALBERTO VO5 SALON SERIES
Try Alberto’s NEW Salon Series professional line of shampoos and conditions with 5 Essential Vitamins for “Salon Beautiful Hair from Roots to Ends”.
Quality ingredients at an affordable price.
Whatever your hair care need, Salon Series has a formula for you including Smooth + Sleek (Flawless Frizz Control), Fully Body + Shine (Salon Quality Volume), Hydrate + Nourish) Vibrant Healthy Hair) and Color Shield + Radiance (Vibrant Healthy Color).
A perfect complement to our Salon Series shampoos and conditioners is our famous VO5 Hot Oil deep conditioning treatment. Repair your hair in just one minute, once a week. Use before shampooing to protect your hair and leave it extra soft and manageable!
Look for the Alberto VO5 Salon Series in the Hair Care aisle.
FOOD SHOULD TASTE GOOD HUMMUS and BEAN DIPS
Food Should Taste Good’s Hummus and Bean Dips are crafted with real wholesome ingredients. With delicious varieties including Falafel, Edamame Bean, Black Bean, Lentil Bean and White Bean, these dips offer a unique take on the traditional. Each variety is infused with a burst of delicious combinations of beans, spices and oils – with a flavorful topping you can see. Food Should Taste Good’s Hummus and Bean Dips are gluten free, trans fat free and cholesterol free. These delicious dips are sure to make any snacking experience extraordinary! Look for Food Should Taste Good’s Hummus and Bean Dips in the Deli Department. Written By: Ellie Wilson, MS, RDN Senior Nutritionist
I drove out to Reeves Farm on a sunny Friday, with the leaves just hinting at changing their colors, and found my way down a side road with corn growing on one side, and beautiful rows of eggplant on the other side. Pulling in, multiple barns, buildings, trucks and tractors greeted me – along with a nice gentleman who knew I needed a little help getting to the farm office. Following his directions around the side of one large barn, I parked by a high top green house.
Brian and Mark Reeves are the fourth generation of their family to farm in Baldwinsville, New York, just a little north of Syracuse. There is so much work, they have split their responsibilities – Brian does most of the administrative work – the regulatory records for Gap food safety certification, sustainability audits, and salesman to food retailers, planning for next season. Brother Mark handles the HR and equipment management and repair. A third brother, and niece and nephew are also all part of the operation.
They farm 500 acres, and devote 300 of that to vegetables and berries. The menu of produce is impressive: they grow strawberries, English and sugar peas, yellow, green and gold zucchini, two types of cabbage, cucumber, three types of tomatoes, 4 types of peppers, eggplant, 5 types of winter squash, gourds and pumpkins, and rotate all of their fields with cover crops like clover and rye. The rotation of those crops helps keep the soil healthy – it adds nutrients, while it is growing and when it is all plowed back in to the soil, and keeps topsoil in place. The Reeves also minimize tilling soil as much as possible, again to protect the soil and keep it in place.
With the nights cooling off, they were picking the last of their tomatoes – the cooler summer has pushed harvest a little later 
than usual, but means that tomatoes have been more available past the end of the typical season, which I have to say, makes me pretty happy. Pumpkins are also perfect for picking now – and they really looked beautiful in the field. The Reeves have been working with Price Chopper since 1990 – starting with delivering to one local store. They feel Price Chopper is a good partner because we understand the value of local produce, and we make their produce look great in our store displays, following our own best in fresh philosophy. Reeves Farm is also active throughout the season with the Food Bank of Central New York, based in Syracuse.
Like all successful farmers, Brian applies a lot of science to making sure they have the best produce available. Each year, they evaluate and trial new seeds and varieties of produce. They base their choices on taste, yield, size, appearance and disease resistance. Some varieties are tried and true, like the Jewel strawberries that Brian loves to make shortcake with (see his video/recipe here). Brian is really encouraged by how interested people are in wanting to know how and where food is grown, and hopes that interest lasts in our sound bite world.
Though they are almost done harvesting for the year, they are also planning for next year. The cover crops they grow now are planned to help the field be super healthy for the crops that will be rotated to them next year. The winter will bring a little vacation time away, and the Syracuse University basketball season, and more planning. Brian’s favorite part of farming is farming in the spring – being outdoors, tilling soil and planting, getting their plants off to a good start and waiting for those first strawberries. We will be waiting for them too!
Written By:
Ellie Wilson, MS, RDN Senior Nutritionist
Sitting down with your family, around a meal, catching up on everyone’s day and making plans together is one of the most basic things that families do together. We also know that families have a lot of challenges these days, and may not be able to make that classic family mealtime happen as often as they want. Family Mealtimes Matter is a campaign that we’ve been sharing with our customers for the last six years, with our partners at Cornell Cooperative Extension, to help families focus on making that family time happen in as many ways as possible. Turns out, family mealtimes are one of the most important things a family can do to set children up for good health and success.
It doesn’t matter what meal it is, or even if the meal is really healthy – it is the time together that counts the most. Sharing food and conversation together can help children maintain a healthier weight, which generally means they do better with getting enough nutrients like calcium and fiber, and can protect them from eating disorders. Eating meals together also really improves their language and communication skills, helps them do better in school, and have fewer behavioral problems.
So, even if the meal is not ideal, don’t miss the chance to sit and eat together. It helps children feel secure, bringing you all closer, and creates a little island of time to focus on each other, instead of our increasingly distracting world.
This week, you will find a great Family Mealtimes Matter display in stores, with a handout for some fast, easy, kid and busy life-friendly recipes, and more resources on benefits of family meals. We also have resources online with helpful information updated periodically! We hope we have taken some of the stress out of making a nice meal with your family happen, and we would love to hear from you – any questions you have, what your strategies are for bringing your family together at the table, and more. Written by: Ellie Wilson, MS RDN Senior Nutritionist
On a beautiful day last Monday, my son and I drove out to Shaul Farms to meet with Dave Shaul. Shaul Farms encompasses 1500 acres, employs about 40 locals and teens in the summer busy season, and grows a huge list of vegetables. When I got to their large, open air farm market building, I was delighted by what we saw – fresh herbs, straw bales, tomatoes, piles of garlic, cucumbers, a range of sweet and hot peppers, onions, broccoli, summer and winter squash, and the ubiquitous sweet corn – all fresh and on beautiful broad table/bins. Like the vegetables, the display fixtures are also ‘home grown”, and the tall, wide planting boxes full of a great and colorful display of plants and flowers (which they also grow themselves) act as decoration and half-wall, surrounding the entire building. It was a dietitian’s dream! You will find Dave’s corn, broccoli, plum tomatoes and peppers in your local Price Chopper.
Dave, one of 10 siblings and the only one left farming from his family, is a busy, generous man who works hard to balance the needs of the farm with that of his growing family. He and his wife Becky have adopted 3 children and hope to add a new baby, visiting the same day of my visit, to their family. Dave’s family has farmed this land since 1701, and their older children are starting to take on some small chores. Despite the long family farming history, Dave’s father did the lion’s share of building the business up. At one point, they were shipping 4,000 tons of carrots to Beechnut and Birdseye, but as transportation costs escalated, they started to look out for other partners, and started delivery directly to the Cobleskill Price Chopper in 1986.
Shaul Farms is, like all of the farms Price Chopper works with, GAP certified. Food safety is of paramount importance to Dave, and to Price Chopper. He offers that national food safety issues, like the incident in Colorado, where melons processed on unsanitary machinery caused illness and some deaths, has impacted retailer demand for those items – he had so few orders, he decided not to grown them this year. To clarify, the melons were fine, the machinery was the problem, but for now, buyers are shy.
Deciding what to grow and choosing different varieties of the same types of crops is part of the winter planning Dave does, after family vacations. He described working closely with the seed salesperson, and trying new varieties in part to ensure he has a strong crop – if one type of seed doesn’t produce well, he has several others to fall back on and protect his overall harvest.
Technology plays its role on the Shaul farm, and he cites the use of GPS and satellite tracking for planting and harvesting as a game changer. 
The challenge for farmers is to balance the cost of technology with the return on investment – even used machines like combines (that harvest corn) can cost well over $200,000.
As Dave helped my son learn more about the varieties of peppers – Don was thinking he wanted to make something for a family event later in the week, we got to speak about his favorites. He gave full credit to his wife for being a wonderful cook , and really struggled for a minute or two when I asked him what his favorite item was that he grew. He finally settled on “winter squash, with brown sugar and butter”. He also likes being his own boss, and that the farm and the area is a good place to raise a family. As I have of the other farmers I have met with so far, I asked what he thought was driving the growing interest in local foods and farming. He contemplated that for a few moments, and returned the thought that carbon footprint was definitely part of the equation. That, and connecting with farmers who are growing their food, which he thought was a really good trend.
Dave Shaul clearly likes his work, and I hope he gets his wish that one of his children is interested in maintaining the family tradition. He left us to get back to urgent chores, and we walked around the main farm area – one trailer being repaired, equipment and vehicles loosely organized around the well kept buildings, trucks of different sizes coming and going and a pallet mover whizzing around, preparing for picking and shipping tomorrow, green fields stretching away behind the buildings. “It’s beautiful out here, Mom. Did you see there is an ice cream stand across the street? ” We loaded our purchases into our truck, and headed over to enjoy the full bounty of the day. Please enjoy the local bounty of Dave’s produce in your local Price Chopper!
Written by Jane N. Golub
Director In-Store Marketing Programs
DAWN FOODS 7” VORTEX DESSERT CAKES
Dawn Foods Vortex Dessert cakes are a unique and innovative combination of a moist cake layer and rich brownie layer, beautifully decorated with a distinctive “Vortex” swirl of Chocolate or White Chocolate Truffle Waterfall. These Vortex cakes feature a swirled top design that is one-of-a-kind!
Each Vortex Dessert cake is made with a super-moist cake layer, a rich brownie layer and beautifully decorated with a distinctive “Vortex” swirl of Chocolate Truffle Waterfall on the Tuxedo and Red Devil. The Neapolitan Vortex cake has a White Chocolate Truffle Waterfall.
Vortex cakes are sure to turn heads and tempt the taste buds. The dual Vortex layered textures are where cake and brownie meet to make a winning combination and are perfect for family dinners and gatherings!
7” Vortex Dessert Cakes are available in the Bakery Department and are sure to be a big hit for any occasion!
McCORMICK SKILLET SAUCES