Written by Sara Lilkas, Marketing Intern Get your growlers ready! The April tasting schedule features brewers from around the country and we will be featuring everything from fruity IPAs to tasty stouts.  First up is local favorite Davidson Brother’s Brewing Company with their IPA. The bestselling ale at the brewpub in Glens Falls, NY this medium bodied bitter beer, is has a dry finish and a hoppy aroma. Try Davidson Brother’s IPA Friday April 1st, 2016   Saturday April 2nd, 2016     Next up is a favorite out of Boston, Samuel Adams! They are getting you ready for summer, with a sampling of their Summer Ale! An American wheat ale with hints of lemon, it will get you primed for any summer barbeque! Try Samuel Adams Summer Ale:SamuelAdamsLogo-575 Friday April 8th, 2016     Saturday April 9th, 2016     There are many different methods of brewing beer, one method that seems to be increasing in popularity is, beer aged in bourbon barrels.  Which brings us to the next craft beer being featured in the month of April, Founder’s Kentucky Breakfast Stout (KBS) which is aged in a bourbon barrel for a year before it makes its way to be bottled. An imperial stout with plenty of coffee and chocolate flavors the KBS is sure to please. Try Founder’s KBS: foundersFriday April 15th, 2016     Saturday April 16th, 2016     The fourth brewery being featured this month is The Brooklyn Brewery out of you guessed it Brooklyn, NY. The Brooklyn Brewery is featuring their Brooklyn Summer, an English Pale Ale that is light and refreshing. A summer ale that is light and refreshing that pairs great with seafood and salads! Try Brooklyn Summer Ale: Friday April 22nd, 2016     Saturday April 23rd, 2016     The last tasting for the month of is April 21st Amendment Brewery from San Francisco, CA with their Hell or High Watermelon Wheat. Brewed with real watermelon the Hell or High Watermelon Wheat is a crisp, dry, and refreshing summer ale. 21st Amendment Try 21st Amendment Brewery’s Hell or High Watermelon Wheat: Friday April 29th, 2016     Saturday April 30th, 2016     We hope you enjoy the April line-up and it gets you ready for a relaxing summer full of grilling! Please enjoy responsibly.   Written by Sara Lilkas, Marketing Intern St. Patrick’s Day is here!I used to think that the arrival of the green themed holiday meant that spring was finally here and it was my first excuse to start wearing flip flops. I would go to the store every year and buy a new pair of green flip flops just for this occasion. However, my flip flop wearing dreams were shattered throughout the years with unpredictable weather, most notably the ice storm two years ago in March. I had to use a mallet to get into my frozen car. Regardless of the weather, St. Patrick’s still brings many of us outside for the first time in months after a long winter (this past year’s mild winter may be the exception to the rule) for outdoor parades and activities. To get ready for St. Patrick’s Day, there are a few steps to take. First you have to find your green clothing, it’s rare to see anyone wearing anything, but the color green on March 17th.  The second is to plan how you will be celebrating the holiday. As I previously mentioned parades are a popular way to celebrate St. Patrick’s Day, but I usually prefer to host a St. Patrick’s day dinner party, either on or around the holiday (I’m not one to host in the middle of the week.) I love Irish food. I am always a fan of a hearty stew and basically anything made from potatoes. For St. Patrick’s Day dinner would not be complete without some interpretation of corn beef and cabbage. One of the simplest ways to make this St. Patrick’s Day classic is with iStock_000022107212_Mediumthe slow cooker. We have a few different recipes to choose from our Pinterest board as well as some nontraditional takes on the dish. The board also features a variety of side dishes and desserts that make for a very festive St. Patrick’s Day celebration. My personal favorites are the Traditional Irish Potato Pancakes, Irish Spiked Brownies, and Surprise inside St. Paddy’s Day cupcakes.   As with most holidays, decorating my house for the holiday is one of my favorite activities. For St. Patrick’s Day I tend to keep it simple. A decorating scheme using burlap, muted greens, white, and a touch of gold is perfect not only for St. Patrick’s Day, but many of the pieces could be reused for spring or Easter (as long as they are not covered in shamrocks and yes some of your decorations have to have shamrocks for St. Patrick’s Day!)  And don’t forget the kids! Keeping the little ones entertained can be a challenge, but there are a ton of fun craft and activities themed around St. Patrick’s Day! Many of the crafts are great pieces of art that can be then used to decorate the home! Everyone have a safe and Happy St. Patrick’s Day! untitled.pngWritten by: Ellie Wilson, MS, RDN  Senior Nutritionist Bring your appetite and sense of adventure to our Italian Fest! Italian cuisine is popular around the world -the dishes are simple, elegant and have few ingredients, but those ingredients have superior quality and intense flavor. There are twenty different regions in Italy, and each has unique agriculture, traditions and recipes. Enjoy some wonderful treasures and bring these flavorful Italian foods to your own table. Start your journey with pasta – Italy is the world leader in the craft of pasta making, with a heritage that is over 500 years old. Explore the regional pasta varieties like DeCecco gnocchi and pasta, Rummo and Bella Italia Regionali pasta, and the fresh Rana pasta in the deli case.  Cucina Amore has taken creamy risotto, polenta and nutty ancient grains, and applied innovation to ensure time-pressed cooks can bring these traditional flavors to their kitchen table. What a wonderful way to explore culture and authentic ingredients you can share with family and friends. Dress all of those pastas and grains up with exciting sauces and flavors – Urbani fresh canned pesto or cherry tomatoes with summer truffles, regional extra virgin olive oils, peppery and bright, and Bella Italia Regionali or Rienzi prepared sauces. Explore Mutti, Ceccato and Price Chopper certified authentic Italian tomato products – make your own sauce with these and you will know why Italian dishes have traveled the world.  Alessi vinegars, with flavors like white balsamic, pinot grigio and cabernet sauvignon add depth, complexity and brightness to your dressings and sauté’s. The artisan cheeses will transport you – there are over 600 varieties of cheese made in Italy, and we can offer you a delicious tour in most of our stores. Taleggio, a soft Alpine cheese aged in caves pairs well with fruit and honey. Locatelli Romano, from the region near Rome (hence the name), is one of the world’s oldest cheeses. Montasio, made from the milk of three different breeds of cow, was first made by 13th century monks. Gran Cacio Estrusco is a semi-hard sheep’s milk cheese, cave-aged for four months, wonderful over silky gnocchi with lemon, peas and a touch of Prosciutto di Parma. What a great dish to herald spring! Round out your meal with fruit-infused San Pellegrino sparkling water, and the fresh, bright flavor of Italian kiwifruit. Imported from the South Pacific by adventurous Italian farmers 30 years ago, Italy is now the largest producer of kiwifruit. If you would like recipes that are authentic as these amazing ingredients, check out our Extraordinary Italian Taste Pinterest board. Join us on a delicious journey around Italy, and embrace the Italian treasures that bring the Mediterranean diet to life, right in your own kitchen. Buon Appetito!Extraordinary Italian Taste Logo.jpg   Written by Sara Lilkas, Marketing Intern   Spring is here! Well almost, but in only a few short weeks the first day of spring will be here (March 20th to be exact) and hopefully some warmer weather! Even though warmer weather is not guaranteed by a date on the calendar, spring seasonal craft beer is! The March lineup features four great breweries from New York State, featuring ingredients that are also produced in New York State. First up is Shmaltz Brewery from Clifton Park, NY. Their new seasonal Brewer’s Wanted is a pale ale made using malts and hops from New York State. The beer is exclusively sold in shmaltz-brewing-logothe state of New York and a portion of the sales goes towards training new brewers. Shmaltz has teamed up with Schenectady County Community College and the Greater Capital Region Work Force to create a training program for new brewers. But for now more about the beer! The Brewer’s Wanted Pale Ale is a crisp spring seasonal perfect for an early spring BBQ! Try Shmaltz Brewer’s Wanted: Saturday March 5th, 2016  Sunday March 6th, 2016 Next up is a new brew from Davidson Brother’s brewery from Glens Falls, NY. As part of davidson brewingtheir beer tour through the British Isles, they are stopping in Wales with their Welsh Braggot. Braggot’s are traditionally made from ale and honey and is a mix of a mead and what is considered an ale today. As a brand new brew to the Davidson lineup, stop by and try this new take on a very old brew (braggots date back to the 1500s!) Try Davidson Brother’s Welsh Braggot: Friday March 11th, 2016 Saturday March 12th, 2016 Adirondack Brewery is the next New York State brewery being featured in March. They will adkpublogobe featuring their new Peanut Butter Porter. A dark beer the combination of chocolate malts, coffee, and peanut butter makes for a delightfully delicious porter! Try Adirondack Brewery’s Peanut Butter Porter: Friday March 18th, 2016 Saturday March 19th, 2016 The last tasting of the month is an IPA collaboration between Olde Saratoga Brewing Co, Adirondack Brewery, and Death Wish Coffee. The brewers from both breweries worked together to create a unique blend of flavors taking the best flavors from their respective IPA’s and then adding Death Wish Coffee Beans to the mix! Try Olde Saratoga Brewing Co.’s Deathwish IPA:saratoga Friday March 25th, 2016 Saturday March 26th, 2016   We have had a last minute addition to the tasting schedule! Boulevard Brewing Co, from Kansas will be featuring The Calling. An IPA featuring topical fruit aromas and a dry finish, this IPA uses a variety of hops! Try Boulevard Brewing Co.’s The Calling: Friday March 25th, 2016 the calling ipaSaturday March 26th, 2016   Make sure you follow us on Twitter (@PriceChopper and @Market32byPC) to stay up to date on changes and additional tastings added to the schedule!   Written by Sara Lilkas, Marketing Intern  February is here! The month containing the most anticipated football game of the year (if you are hosting a party check out some tips here).  For the romantics out there Valentine’s Day (find Valentine’s Day ideas on our Pinterest board!) is here and for the winter sport enthusiast maybe there will finally be some snow. After all the leafless trees do look a lot prettier with a coating of snow on them! We are happy to announce that our Growler Stations are now a New York State Certified Draft Establishment! This means the tap system is properly maintained and the system is cleaned at least every two weeks. This ensures that the beer served in your growler is as flawless as the brewer intended it to be.The first weekend of February will feature a Super Magic Sunday thanks to Magic Hat! Find out all the details about this exciting tasting event below. First up is Samuel Adams Brewery out of Boston, MA. They are featuring their Cold Snap, a seasonal brew to remind you that spring is on its way (sorry to those who really love the winter season). The Cold Snap is a white ale that features a blend of spices, as well as orange and plum notes. Try Samuel Adams Cold Snap: Friday February 5th, 2016 Saturday February 6th, 2016 Super Magic Sunday is here! On February 7th, 2016 all of our growler stations will be featuring Magic Hat Brewing Company’s Single Chair Golden Ale! Part of Magic Hat’s spring seasonal line, the Single Chair Golden Ale is a smooth drinkable beer featuring a super magic sundaybready aroma and a malt forward flavor. Now it wouldn’t be Super Magic Sunday without a Super Magic deal! After you try Magic Hat’s Single Chair Golden Ale and LOVE IT, take it home in a growler or better yet a free growler[1]! Get a 64oz Magic Hat growler for free when filled with Magic Hat Single Chair Golden Ale for $8.99! The tasting for Magic Hat Single Chair Golden Ale is from 11am-3pm at all locations with Growler Stations[2], but you can receive your free Magic Hat Growler with purchase all day while supplies last. The next tasting at the growler station will feature the Switchback Ale. Switchback Ale is a staple at the growler station, so if you have yet to get a growler of Switchback now is the perfect opportunity to try it! Switchback Brewing Company is based out of Burlington, Vermont and all Switchback beers are carbonated during the fermentation process for a 100% naturally conditioned beer. Try Switchback Ale: Thursday February 11th, 2016 Friday February 12th, 2016 Saturday February 13th, 2016 The next tasting features the very versatile Ommegang Brewery from Cooperstown, NY. Ommegang’s Rosetta is made in conjunction with Ommegang’s sister brewery in Belgium, Leifmans. The Rosetta uses Belgian brewing methods of creating fruit beers to create a unique brew for craft beer connoisseurs in the United States. Try Ommegang’s Rosetta: brewery-ommegang-85412382Friday February 19th, 2016 Saturday February 20th, 2016 The last tasting of February will once again be featuring Magic Hat. In its return to the market the Magic Hat Scotch ale is a smoky beer, infused with maple flavors. Try Magic Hat Scotch Ale: Friday February 26th, 2016MagicHatLogo Saturday February 27th, 2016   Please enjoy responsibly, we will see you in March!   [1] Available while supplies last [2] Price Chopper stores in Malta, Bethlehem, and on Route 50 in Saratoga Springs, NY. Market Bistro in Latham, NY. Market 32 in Wilton and Clifton Park, NY.   Written by Jane N. Golub Director In-Store Marketing Programs January 24th, 2016

RICOLA DUAL ACTION HONEY LEMON 

Ricola’s Dual Action Honey Lemon combines a unique blend of ten natural Swiss alpine herbs and natural menthol.  It has a soothing honey lemon syrup center for fast safe relief you can trust.  Ricola Dual Action Honey Lemon relieves cough due to a cold and occasionaldual-action-honey-lemon-bag minor irritation and pain due to a sore throat. All Ricola products are Gluten Free and made with only Natural flavorings and colorings.  They are Lactose and Nut Free, Kosher and suited for a Vegetarian diet. Ricola Dual Action Honey Lemon and many other varieties are available in the Cough/Cold pegged section.

WISE INTRODUCES CINNABON POPCORN 

Wise has teamed up with the folks at Cinnabon to deliver the irresistible, world famous flavor of Cinnabon classic cinnamon rolls on Wise popcorn.

cinnabon-1The one-of-a-kind flavor will help you remember to take a moment for yourself to enjoy the simple pleasure of this delicious sweet escape.

Wise Cinnabon Popcorn does not have any artificial flavors or colors and is packed with whole grain, gluten free goodness that’s insanely delicious.  At only 75 calories per cup, this will soon be your favorite snack to banish snacking guilt once and for all.

 Look for Wise Cinnabon Popcorn in the Salty Snacks aisle.

Written by Jane N. Golub Director In-Store Marketing Programs January 17th, 2016

HALLS REAL HONEY COUGH DROPS 

  When you’re sick with a scratchy throat and cough, you need a cough drop that will soothe your throat and taste great – without being too harsh or halls honey.jpgoverpowering.

 Introducing Halls Honey – a delicious way to gently temporarily soothe your sore throat and relieve your cough.  Each cough drop is uniquely formulated with Real Honey to provide sweet, delicious, soothing throat relief so you can feel better.

Look for Halls Honey Flavor in the Cold and Cough section.  

SOFTSOAP STAR WARS FOAMING HAND SOAPS

These colorful pumps will help encourage hand washing and collecting too! When little hands press the oversize pump, liquid soap magically transforms into foam softso8starwarhandsoap3and good clean fun. Good things come from using Softsoap brand products because good things are inside.  Every liquid hand soap is carefully formulated using safe effective ingredients. Available in three varieties: Yoda, R2-D2 and Darth Vader – Look for Softsoap Star Wars Foaming Hand Soaps in the Hand Soap Section. Written by Sara Lilkas, Marketing Intern Bags2Riches_fb_500x500Bags2Riches is back! Bigger and better than ever, this year’s game will have more instant winners with chances to win $10,000 in CASH, free groceries for a year and more! Instant win prizes are in addition to the staggering guaranteed $250,000 CASH Grand Prize! The Bags2Riches 2016 Giveaway[1] features three ways to play and more than $8,000,000 in prizes and discounts available to be won! You could be well on your way to turning your bags into riches simply by shopping at Price Chopper, Market 32, or Market Bistro stores! In addition to this year’s amazing $250,000 Grand Prize, you could be one of two guaranteed 2016 Ford Titanium Escape winners, or a $20,000 shopping spree winner! (And that’s only listing a few of the prizes included in the Bags2Riches 2016 Giveaway!) Now are you picturing what you would do with $250,000 in cash? Well to become our 2016 grand prize winner here’s what you need to do:
  1. Go to your local Price Chopper, Market 32, or Market Bistro location
  2. Pick up your game board to keep track of your collect to win stickers
  3. Start shopping and earn game tickets!
Now how do you earn tickets? Just like in last year’s Bags2Riches Giveaway, for every $25.00[2] you spend using your AdvantEdge Card at any Price Chopper, Market 32, or Market Bistro location you will receive 1 game ticket (up to 12 tickets per shopping trip!) Inside each ticket you will find three stickers to play the collect to win game and a possible chance for an instant win, or a PIN to be submitted online at bags2riches.com. Online sweepstakes prizes include $10,000 in CASH, free gas for a year and more, so make sure you enter every pin you receive! Once you have collected all the stickers for one prize there are a couple things you need to do. The first is celebrate accordingly (you just won an awesome prize YAY!), second go the to the Guest Service desk at your local Price Chopper, Market 32, or Market Bistro store and ask for a collect to win submission kit, then follow the instructions and submit your claim for verification. Wait there’s more! Don’t throw away your duplicate stickers!!!! Any duplicates you have can be submitted as part of the Double Up Sweepstakes for an additional chance to win. Submit any ten duplicate tickets by following the instructions on the game board for your chance to win one of three great prizes worth $5,000! Will you turn your bags into riches this year? There’s only one way to find out! Tickets can be earned through March 19th, so what are you waiting for? Start playing today for your chance to turn your bags into riches!    
[1] Please see Official Rules in store or at bags2riches.com for complete game details, prizes available, odds of winning, how to claim prizes. Sponsored by the Golub Corporation.
[2] $25.00 is after the deduction of AdvantEdge savings and coupons, excludes alcoholic beverages, tobacco products, gift cards, prescriptions, stamps, lottery tickets, Tickets to Go, ski tickets, tax, bottle deposits, and all telecom products and services. Other exclusions may apply
Written by Jane N. Golub Director In-Store Marketing Programs January 10th, 2016

DUNCAN HINES PERFECT SIZE CAKES 

Duncan Hines Perfect Size Cake Mixes are now in the Baking aisle. Available in four different flavors, they are the perfect size when serving 2 – 4 people. Choose from Chocolate Lover’s, Red Velvet Dream, Golden Fudge or Strawberries and Crème. Includes a 6” baking pan for your convenience.choclover_300x421 Includes the frost – just ready to mix! There’s something for everyone! Look for Duncan Hines Perfect Size Cakes in the Baking aisle.  

ZYRTEC CHILDREN’S LIQUID

   Introducing Zyrtec Children’s Liquid! With just one dose, children’s allergy syrup works all day and all night to keep your child’s worst allergy symptoms under control.  This formulation features 24 hour once a day dosing in a non-drowsy sugar free and dye free formulation. Zyrtec Children’s Liquid controls sneezing, runny nose, itchy watery eyes and itchy nose and throat. childern_syrup_n1-3.pngChildren’s Zyrtec is the #1 Pediatrician recommended brand for allergy relief.  Parents feel that children’s allergies can be frustrating because they are so unpredictable and complex.  Since allergies are part of their children’s life, they are looking for the best solution that they are confident will give their child the best relief every time. Look for Zyrtec Children’s Liquid in the Allergy and Cough Cold Section in the Health and Beauty Care aisle. Written by Sara Lilkas, Marketing Intern  Happy New Year! We hope that everyone had a happy and safe New Year’s celebration and that you are looking forward to 2016 as much as we are here at Price Chopper and Market 32. As part of 2016 we will continue to have craft beer tastings every month at all of our locations with Growler Stations. This month features breweries that call the Greater Capitol Region home and even feature ingredients from other local businesses. Learn more about the breweries being featured this month below! First up in 2016 is Brown’s Brewing Company, featuring their Uncommon brownsPorter. The Uncommon Porter features a blend of different coffee flavors from local coffee shop Uncommon Grounds which is based out of Saratoga Springs, NY. One of my personal favorite brews from Brown’s, the Uncommon Porter features caramel, chocolate, and just a hint of vanilla. Try Brown’s Brewing Company Uncommon Porter: Friday January 8th, 2016 Saturday January 9th, 2016 Since it is the beginning of a new year it is only fitting that a new beer should be featured this month! New from Founders Brewing out of Grand foundersRapids, Michigan (they are the one exception to the local brewers featured this month!) is the Azacca IPA. As the name implies this beer is made with Azacca hops which are named for the Haitian God of Agriculture. Azacca hops feature citrus and tropical tones. Try Founders’ Azacca IPA: Friday January 15th, 2016 Saturday January 16th, 2016 Shmaltz Brewery from Clifton Park, NY is the next brewery being featured this month! A year-round offering, the Slingshot American Craft lager features a citrusy aroma and is a light straw color. Brewed in the style of an American Pale lager, it is brewed without any “cereal” elements such as rice or corn. Try Shmaltz Brewery’s Slingshot American Craft:shmaltz-brewing-logo Friday January 22nd, 2016 Saturday January 23rd, 2016 New from the Olde Saratoga Brewing Company is the PB&J stout. A twist saratogaon their classic Oatmeal Stout the PB&J stout, is in fused with peanut butter and raspberry jam! Try Olde Saratoga Brewing Company’s PB&J Stout: Thursday January 28th, 2016 Friday January 29th, 2016 Saturday January 30th, 2016 To finish up the first month of the New Year, Davidson Brothers Brewing Company will be sampling their Coffee Stout. Featuring a caramel, chocolate, and coffee aromas, the Coffee Stout is a lighter and tasty stout. davidson brewingFor those who usually only drink lighter colored beers, don’t let the dark color of this brew fool you, the Coffee Stout is the perfect introduction to darker beers. Try Davidson Brothers’ Coffee Stout: Saturday January 30th, 2016 Sunday January 31st, 2016   Follow us on Twitter @PriceChopper and @market32bypc for updates and changes to the schedule. Please enjoy responsibly!