Written by Jane Golub Director In-Store Marketing Programs May 29, 2016 CURATE NUTRITIONAL BARS 95% of consumers snack every day and are heavily influenced by trends and changing desires.  Introducing Curate NutritCurate Dark Chocional Bars! Curate is a collection of the most flavorful, fresh food from farms around the world, thoughtfully combined to create delicious bars, bites and potables.  Each product is a display of how a selective list of ingredients, paired together, can expand the horizons of taste.  The product attributes are an inspired combination of pantry friendly ingredients – 5 grams of protein from whole natural ingredients, no artificial sweeteners with a nutrient rich source of vitamins and minerals. Curate is Non-GMI project certified, gluten free and soy free.  The clear packaging will showcase the value of the snack bar inside.  Consumer feedback revealed that consumers love being able to see so much of the bar in front so they can see what they are getting from it, they love the ingredients on the front and believe that the packaging is both happy and colorful. Look for Curate Nutritional Bars in the Nutritional Snack Bar section. Written by Sara Lilkas, Marketing Intern  National Hamburger Day is this Saturday! The hamburger, an American classic, is celebrated every year on May 28th. The hamburger has mysterious origins and started showing up on American’s dinner plates in the late 19th century. Part of what fueled the hamburger’s popularity was the Industrial Revolution, with more people working, there was an increased need for meals that could be prepared quickly. So what is it about hamburgers that draw the interest and taste buds of a nation? What used to be a simple meal of a ground beef patty stuck between two pieces of bread, has evolved into a dish that many strive to perfect. Take a look at the burger section of the menu the next time you go out to dinner. There are often so many variations that it’s often hard to choose which burger you want for dinner. It’s interesting to see how a meal that became popular over a century ago, more  out of necessity rather than flavorgourmet burger with blue cheese and sweet potato fries, still continues to captivate a nation. My perfect hamburger for instance has sautéed onions and a fried egg on top in addition to the more traditional toppings of lettuce, ketchup, and mustard. So tell us in the comments below what you will be eating in honor of National Hamburger Day!   Written by Jane Golub Director In-Store Marketing Programs May 22, 2016 NUTRISH DISH SUPER PREMIUM FOOD FOR DOGS Ask Rachael Ray and she’ll tell you that food is love – whether she’s creating recipes for her human friends or her furry friends.  And she would never make any recipe with ingredients that she wouldn’t eat herself.  That’s why every Nutrish recipe is made with simple wholesome ingredients.   RR dog food dishEvery Rachael Ray recipe is chock full of high-quality protein.   They choose lean, easily digestible proteins, which provide essential nutrients and amino acids to help support lean muscle mass and healthy organs.   Nutrish Dish Super Premium Food for Dogs provides high-quality proteins from chicken, beef and seafood to more novel proteins like bison and lamb meal.   It’s no coincidence the product is called Nutrish.  Every bag of Nutrish Dish Super Premium Food for Dogs contains simple natural ingredients like real meat and wholesome veggies plus vitamins and minerals.  There is no poultry by-product meal, artificial flavors or artificial preservatives.  It’s just wholesome, good-for-your-dog food that tastes great.  And like all Nutrish foods, it’s 100% complete and balanced nutrition for dogs. Look for Nutrish Dish Super Premium Food for Dogs in the Pet Nutritional aisle. Written by Jane Golub Director In-Store Marketing Programs May 22, 2016 DEGREE MEN and WOMEN DEODORANTS AND ANTIPERSPIRANTS Degree Men and Women deodorants and antiperspirants with body-responsive technology offer long-lasting wetness and odor protection.  Degree Men and Women product lines are available in a variety of formats including Dry Spray antiperspirant, MOTIONSENSE Invisible Solid antiperspirant sticks, Clinical Protection and Dry Motion Protection collections. mens degree b&wThe MOTIONSENSE antiperspirant collection now also includes a variant called NEW Ultra Clear Black & White that addresses the #1 unmet deodorant need in the United States: white marks and yellow stains on clothing.  With an exclusive formula that contains anti-yellow stains and white marks sweat protection, Degree Men Ultra Clear Black & White Antiperspirant and Degree Women Ultra Clear Antiperspirant protects against unwanted marks or stains and utilizes exclusive MOTIONSENSE technology to maintain freshness as you move. NEW Degree ACTIVE SHIELD antiperspirant has a unique odor shield that fights the source of odor.  It offers antibacterial protection that eliminates over 90% of odor causing bacteria. Both Active Shield and Black & White are available in 3.8 oz. Dry Spray and 2.6 oz. – 2.7 oz. sizes for both Men and Women.  Find all 6 variants in the Deodorant Section of your favorite Price Chopper, Market32 or Market Bistro store. Written by Sara Lilkas, Marketing Intern  Happy American Craft Beer Week! Living in the Northeast, we are lucky that there are an increasing number of craft breweries that not only share their wide variety of flavors, but also open their doors to share the process of how the beer is made. Craft beer has grown in popularity in the past couple years. For those of you questioning what exactly makes a craft beer, here is a little bit of background on the term. The Brewer’s Association defines a craft beer as having small production (less than 6 million barrels per year), independent, and using traditional brewing methods. However it is often up to the one consuming the beer whether or not they consider it a craft offering. davidsonbroameribeerFINDavidson Brother’s Brewing Company from Glens Falls is one of the local breweries often featured at our six stores with Growler Stations (check out the May Tasting schedule here), and  to share their flavors with more of our customers, their American Bright Ale is one of the Summer Signature items. The American Bright Ale is Davidson Brother’s lightest beer, brewed with 100% American Ingredients. The light and refreshing American Bright Ale is available in 12-packs exclusively at Price Chopper, Market 32, and Market Bistro stores*. American Craft Beer Week 2016 runs from May 16-22 .Please enjoy responsibly.  
*Davidson Brother’s American Bright Ale is available in stores located in New York, Connecticut, and Vermont only.
Summer is coming, time to get your back yard ready!  You can now place orders for seasonal outdoor furniture and more right from pricechopper.com! Simply visit our website, place your order and pick up your items from select Price Chopper or Market 32 locations. It’s that easy! mosaic_3pc_bistro_set Browse our wide assortment of patio furniture online and order classic furniture for outdoor entertaining like patio sets, umbrellas and fire pits. We have everything you need to make your Memorial Day celebration your best one yet! Written by Sara Lilkas, Marketing Intern  May has always been my favorite month. It always felt like the true start of spring, with typically warmer days, but since we live in the Northeast there is always the chance it may snow. May is the end of the spring semester for college students and then there’s the unofficial kick off to summer with Memorial Day Weekend. To help get you in the mood for summertime we have a great line up of craft beers to try at the Growler Station, including a debut from New Belgium brewery! davidson brewingFirst up in the month of May is a Capital Region favorite Davidson Brewery featuring their American Bright Ale. A light and refreshing beer perfect for a hot summer day (or a nice day in May!) Try Davidson Brewery’s American Bright Ale: Friday May 6th, 2016 Saturday May 7th, 2016 To continue the theme of getting you ready for summer, Samuel Adams will be featuring their Summer Ale.  A popular American Wheat ale, the Samuel Adams Summer Ale is light, refreshing, and features hints of lemon.SamuelAdamsLogo-575 Try Samuel Adam’s Summer Ale: Friday May 13th, 2016 Saturday May 14th, 2016 For the third tasting in May we once again will be featuring Samuel Adams brewery. Instead of the Summer Ale, we will be featuring their Rebel IPA. Part of their line of west-coast style IPAs, the Rebel IPA is a complex beer featuring a variety of hops while maintaining a malty sweetness. Try Samuel Adam’s Rebel IPA: Friday May 20th, 2016 Saturday May 21st, 2016 To help you kick off your Memorial Day weekend we have a Growler Station debut! We will be featuring two beers by New Belgium brewery from Colorado! With their recent expansion to Asheville, NC, they’ve expanded their beer production and distribution to the Eastern United States. For their first tasting at the Growler Station we will be featuring their flagship Fat Tire, an amber ale and one of my personal favorites, as well as their summer seasonal, The Heavy Melon. The Fat Tire is a medium bodied Amber Ale. Featuring a balance of flavors between the bitter hops and malty sweetness. New Belgium’s summer seasonal Heavy Melon is a watermelon lime ale featuring crisp fruity flavors and just a hint of bitterness. Try New Belgium’s Fat Tire and Heavy Melon:New_Belgium_Brewing_Company_logo Thursday May 26th, 2016 Friday May 27th, 2016 Saturday May 28th, 2016  Everyone have a safe and happy Memorial Day Weekend! Please enjoy responsibly. Written by Sara Lilkas, Marketing Intern Get your growlers ready! The April tasting schedule features brewers from around the country and we will be featuring everything from fruity IPAs to tasty stouts.  First up is local favorite Davidson Brother’s Brewing Company with their IPA. The bestselling ale at the brewpub in Glens Falls, NY this medium bodied bitter beer, is has a dry finish and a hoppy aroma. Try Davidson Brother’s IPA Friday April 1st, 2016   Saturday April 2nd, 2016     Next up is a favorite out of Boston, Samuel Adams! They are getting you ready for summer, with a sampling of their Summer Ale! An American wheat ale with hints of lemon, it will get you primed for any summer barbeque! Try Samuel Adams Summer Ale:SamuelAdamsLogo-575 Friday April 8th, 2016     Saturday April 9th, 2016     There are many different methods of brewing beer, one method that seems to be increasing in popularity is, beer aged in bourbon barrels.  Which brings us to the next craft beer being featured in the month of April, Founder’s Kentucky Breakfast Stout (KBS) which is aged in a bourbon barrel for a year before it makes its way to be bottled. An imperial stout with plenty of coffee and chocolate flavors the KBS is sure to please. Try Founder’s KBS: foundersFriday April 15th, 2016     Saturday April 16th, 2016     The fourth brewery being featured this month is The Brooklyn Brewery out of you guessed it Brooklyn, NY. The Brooklyn Brewery is featuring their Brooklyn Summer, an English Pale Ale that is light and refreshing. A summer ale that is light and refreshing that pairs great with seafood and salads! Try Brooklyn Summer Ale: Friday April 22nd, 2016     Saturday April 23rd, 2016     The last tasting for the month of is April 21st Amendment Brewery from San Francisco, CA with their Hell or High Watermelon Wheat. Brewed with real watermelon the Hell or High Watermelon Wheat is a crisp, dry, and refreshing summer ale. 21st Amendment Try 21st Amendment Brewery’s Hell or High Watermelon Wheat: Friday April 29th, 2016     Saturday April 30th, 2016     We hope you enjoy the April line-up and it gets you ready for a relaxing summer full of grilling! Please enjoy responsibly.   Written by Sara Lilkas, Marketing Intern St. Patrick’s Day is here!I used to think that the arrival of the green themed holiday meant that spring was finally here and it was my first excuse to start wearing flip flops. I would go to the store every year and buy a new pair of green flip flops just for this occasion. However, my flip flop wearing dreams were shattered throughout the years with unpredictable weather, most notably the ice storm two years ago in March. I had to use a mallet to get into my frozen car. Regardless of the weather, St. Patrick’s still brings many of us outside for the first time in months after a long winter (this past year’s mild winter may be the exception to the rule) for outdoor parades and activities. To get ready for St. Patrick’s Day, there are a few steps to take. First you have to find your green clothing, it’s rare to see anyone wearing anything, but the color green on March 17th.  The second is to plan how you will be celebrating the holiday. As I previously mentioned parades are a popular way to celebrate St. Patrick’s Day, but I usually prefer to host a St. Patrick’s day dinner party, either on or around the holiday (I’m not one to host in the middle of the week.) I love Irish food. I am always a fan of a hearty stew and basically anything made from potatoes. For St. Patrick’s Day dinner would not be complete without some interpretation of corn beef and cabbage. One of the simplest ways to make this St. Patrick’s Day classic is with iStock_000022107212_Mediumthe slow cooker. We have a few different recipes to choose from our Pinterest board as well as some nontraditional takes on the dish. The board also features a variety of side dishes and desserts that make for a very festive St. Patrick’s Day celebration. My personal favorites are the Traditional Irish Potato Pancakes, Irish Spiked Brownies, and Surprise inside St. Paddy’s Day cupcakes.   As with most holidays, decorating my house for the holiday is one of my favorite activities. For St. Patrick’s Day I tend to keep it simple. A decorating scheme using burlap, muted greens, white, and a touch of gold is perfect not only for St. Patrick’s Day, but many of the pieces could be reused for spring or Easter (as long as they are not covered in shamrocks and yes some of your decorations have to have shamrocks for St. Patrick’s Day!)  And don’t forget the kids! Keeping the little ones entertained can be a challenge, but there are a ton of fun craft and activities themed around St. Patrick’s Day! Many of the crafts are great pieces of art that can be then used to decorate the home! Everyone have a safe and Happy St. Patrick’s Day! untitled.pngWritten by: Ellie Wilson, MS, RDN  Senior Nutritionist Bring your appetite and sense of adventure to our Italian Fest! Italian cuisine is popular around the world -the dishes are simple, elegant and have few ingredients, but those ingredients have superior quality and intense flavor. There are twenty different regions in Italy, and each has unique agriculture, traditions and recipes. Enjoy some wonderful treasures and bring these flavorful Italian foods to your own table. Start your journey with pasta – Italy is the world leader in the craft of pasta making, with a heritage that is over 500 years old. Explore the regional pasta varieties like DeCecco gnocchi and pasta, Rummo and Bella Italia Regionali pasta, and the fresh Rana pasta in the deli case.  Cucina Amore has taken creamy risotto, polenta and nutty ancient grains, and applied innovation to ensure time-pressed cooks can bring these traditional flavors to their kitchen table. What a wonderful way to explore culture and authentic ingredients you can share with family and friends. Dress all of those pastas and grains up with exciting sauces and flavors – Urbani fresh canned pesto or cherry tomatoes with summer truffles, regional extra virgin olive oils, peppery and bright, and Bella Italia Regionali or Rienzi prepared sauces. Explore Mutti, Ceccato and Price Chopper certified authentic Italian tomato products – make your own sauce with these and you will know why Italian dishes have traveled the world.  Alessi vinegars, with flavors like white balsamic, pinot grigio and cabernet sauvignon add depth, complexity and brightness to your dressings and sauté’s. The artisan cheeses will transport you – there are over 600 varieties of cheese made in Italy, and we can offer you a delicious tour in most of our stores. Taleggio, a soft Alpine cheese aged in caves pairs well with fruit and honey. Locatelli Romano, from the region near Rome (hence the name), is one of the world’s oldest cheeses. Montasio, made from the milk of three different breeds of cow, was first made by 13th century monks. Gran Cacio Estrusco is a semi-hard sheep’s milk cheese, cave-aged for four months, wonderful over silky gnocchi with lemon, peas and a touch of Prosciutto di Parma. What a great dish to herald spring! Round out your meal with fruit-infused San Pellegrino sparkling water, and the fresh, bright flavor of Italian kiwifruit. Imported from the South Pacific by adventurous Italian farmers 30 years ago, Italy is now the largest producer of kiwifruit. If you would like recipes that are authentic as these amazing ingredients, check out our Extraordinary Italian Taste Pinterest board. Join us on a delicious journey around Italy, and embrace the Italian treasures that bring the Mediterranean diet to life, right in your own kitchen. Buon Appetito!Extraordinary Italian Taste Logo.jpg