Written by Jane N. Golub
Director In-Store Marketing Programs
 

BE HAPPY PET FOOD from Purina

Pets know the secret to being happy and it comes down to a few simple things: play every day, find a sunny spot to relax and enjoy tasty and nutritious food.

That’s why pets love the nose-to-tail good nutrition found in new Be Happy pet food.  It helps support healthy skin and coat, clear vision and strong bones.  It keeps your pet healthy on the inside and happy on the outside.

Try it today and get in on the happiness for your pet.  If they’re not head over paws for this food, we’ll give you your money back.  That’s Purina’s happiness guarantee!

Look for Be Happy Pet Food from Purina in the Pet aisle.

SOUTH BEACH DIET BAR

South Beach Diet Bars are a delicious part of a healthy lifestyle, providing you with a convenient way to make “strategic snacking” a part of your day.  Simply put, this means eating well-timed snacks that will keep you feeling energized and satisfied.

Try delicious Meal Bars, 100-Calorie Snack Bars and Protein Fit Cereal Bars in tasty flavors like cinnamon raisin, whipped peanut butter, chocolate and whipped chocolate almond.

South Beach Diet Bars are a good source of protein and fiber and contain no artificial flavors, sweeteners or sugar alcohols.

So, avoid eating those empty calories and making bad snack choices when you’re on the go – reach for delicious South Beach Diet Bars instead.  Look for South Beach Diet Bars in the Diet aisle.

Want to win a Central Market Classics gift basket?! Comment and tell us about your dream breakfast! Central Market Classics bagels are a great and healthy way to start your day! In this crazy summer heat, it’s challenging for a lot of us to muster up the motivation to cook a hot breakfast-which makes a CMC bagel an easy and delicious choice! Do you have a favorite breakfast food you wish you could eat every day? We want to hear about it! Tell us what your dream breakfast is…. get creative! To enter to win a CMC Gift Basket, comment below AND on our facebook page. Leave your comment by Thursday, July 12th to be entered. If you have never tried CMC Bagels (or already love them), try them out this week by using the coupon available on our Facebook Coupon Tab. For this week only (July 8th- July 14th) you can get CMC Bagels for only $1!  There’s also a coupon for $1 off  Philadelphia Cream Cheese available on our coupon tab! CMC Bagels are: And have: This contest runs from Monday, July 9th  to Thursday, July 12th at 3:00PM. Two winners with the most creative breakfast creations will each win a CMC gift basket. Winners will be chosen on Friday, July 13th. Read official rules here.
Written by Jane N. Golub
Director In-Store Marketing Programs
 

TRIM FIT WEIGHT LOSS WATER

Lose weight, lower body fat and increase lean muscle with TrimFit All Natural Weight Loss Water!

While results may vary, TrimFit, with a balanced diet and exercise program, can help you achieve and maintain healthy weight levels and a toned body shape.  TrimFit’s patented ingredient, Trisynex, targets reduction of body fat – helping you achieve a healthy lifestyle.

For best results, based on clinical studies, drink three (3) bottles daily.  Look for TrimFit Weight Loss Water in the Diet and Nutrition aisle.

FEEL THE DIFFERENCE!     SEE THE RESULTS!

HOJIBLANCA EXTRA VIRGIN OLIVE OIL  

The complex, but balanced, taste of Hojiblanca Extra Virgin Olive Oil make it the perfect oil for almost any culinary use.  A single variety oil with a unique character, but at the same time, mild and fruity. Hojiblanca is the largest producer of Extra Virgin Olive Oil in the world and this premium quality Olive Oil is now available at Price Chopper! Hojiblanca is a cooperative of 65,000 associated farmers located in the middle of the Andalusia region of Southern Spain.  They carefully monitor, trace and control the process from tree to finished product, which allows them to guarantee the quality and low acidity of every bottle of Hojiblanca Olive Oil. Their quality Olive Oil combined with the new unique “DAMA Bottle” with the integrated pourer for perfect portion control (which was recently awarded the “best in packaging” by the World Packaging Organization for the design) make it a winning combination! For recipes and tips, visit www.hojiblancausa.com  and look for Hojiblanca Extra Virgin Olive Oil on the Cooking Oil aisle.
Written by Jane N. Golub
Director In-Store Marketing Programs
 

TRIM FIT WEIGHT LOSS WATER

Lose weight, lower body fat and increase lean muscle with TrimFit All Natural Weight Loss Water!

While results may vary, TrimFit, with a balanced diet and exercise program, can help you achieve and maintain healthy weight levels and a toned body shape.  TrimFit’s patented ingredient, Trisynex, targets reduction of body fat – helping you achieve a healthy lifestyle.

For best results, based on clinical studies, drink three (3) bottles daily.  Look for TrimFit Weight Loss Water in the Diet and Nutrition aisle.

FEEL THE DIFFERENCE!     SEE THE RESULTS!

HOJIBLANCA EXTRA VIRGIN OLIVE OIL  

The complex, but balanced, taste of Hojiblanca Extra Virgin Olive Oil make it the perfect oil for almost any culinary use.  A single variety oil with a unique character, but at the same time, mild and fruity. Hojiblanca is the largest producer of Extra Virgin Olive Oil in the world and this premium quality Olive Oil is now available at Price Chopper! Hojiblanca is a cooperative of 65,000 associated farmers located in the middle of the Andalusia region of Southern Spain.  They carefully monitor, trace and control the process from tree to finished product, which allows them to guarantee the quality and low acidity of every bottle of Hojiblanca Olive Oil. Their quality Olive Oil combined with the new unique “DAMA Bottle” with the integrated pourer for perfect portion control (which was recently awarded the “best in packaging” by the World Packaging Organization for the design) make it a winning combination! For recipes and tips, visit www.hojiblancausa.com  and look for Hojiblanca Extra Virgin Olive Oil on the Cooking Oil aisle. Want to win 6 tickets to the Ballet Gala Lawn Party at Saratoga Performing Arts Center? Send us your fancy photos to photos@pricechopper.com to enter! Do you want to live like a Parisian for a night?! We are giving away six tickets to the Ballet Gala Lawn Party at SPAC AND a $200 Price Chopper gift card! To enter, send us a photo of you, your family or friends at your fanciest…proms, weddings, dinners, or any time you have been dressed your best! Get creative! Please include a caption explaining your photo.  The Ballet Gala at SPAC  will be on Saturday July 14th starting at 6pm. From 6-8PM there will be live music to go with your picnic before the ballet begins!  You’ll need to bring your own food, drink, and cocktails to the lawn party but you can use your $200 Price Chopper gift card to get everything you need for a memorable night! After the ballet, you will get to party like you’re in Paris! There will be a Moulin Rouge costume contest and fireworks!! Party in a Box will be donating their tent services to the winner. Your tent will include a table and seats for six but feel free to bring your own decorations such as lights, candles, flowers, or whatever will make your tent unique!   We will be accepting photos from July 6th until July 11th, 2012 at 3:00PM. The winner will be announced on July 11th at 5:00PM. Read official rules here
Written by Jane N. Golub
Director In-Store Marketing Programs
 

        ZzzQuil Nighttime Sleep Aid

Introducing ZzzQuil, a new nighttime sleep aid from the makers of Vicks NyQuil.  Not getting a good night’s sleep?  Is your mind racing at night and you don’t know why?

If you can’t get a good night’s rest and are having occasional sleeplessness, but aren’t experiencing pain, try ZzzQuil.  ZzzQuil is a non-analgesic sleep aid containing a single active ingredient (Diphenhydramine).  Diphenhydramine is an FDA approved sleep aid that is safe, effective and non habit forming when used as directed.  ZzzQuil can help you fall asleep so you sleep soundly and wake refreshed.

ZzzQuil Nighttime Sleep Aid – Not for Colds.  Not for Pain.  Just for Sleep.  Look for ZzzQuil Nighttime Sleep Aid in the Analgesics section.

ARTUSO PASTRY – CANNOLI FLATS & CREAM

In 1946, Vincent F. Artuso, Sr., founded what’s become one of New York’s most deliciously famous fixtures – Artuso Pastry, located in Little Italy, Bronx, New York.  Today, they are still family owned and operated and for over 10 years, many of their authentic Italian desserts, such as Cannoli, Sfogliatelle and Tiramisu, have been offered by your local Price Chopper store. Artuso Pastry is now proud to introduce the newest addition to their line of desserts, CANNOLI FLATS & CREAM.  Their flat cannoli shells have the same famous Artuso quality, freshness and family heritage you have come to know, but are now available in a convenient take-home package.  Their side of homemade cannoli cream is perfect for dipping and they hope you enjoy it as much as they do.

Artuso Pastry offers two pack sizes, Family Size and Party Size.  The Cannoli Flats & Cream are located in the Fresh Bakery Department.  Please visit www.artusopastry.com for additional information.
Written by Jane N. Golub
Director In-Store Marketing Programs
 

        ZzzQuil Nighttime Sleep Aid

Introducing ZzzQuil, a new nighttime sleep aid from the makers of Vicks NyQuil.  Not getting a good night’s sleep?  Is your mind racing at night and you don’t know why?

If you can’t get a good night’s rest and are having occasional sleeplessness, but aren’t experiencing pain, try ZzzQuil.  ZzzQuil is a non-analgesic sleep aid containing a single active ingredient (Diphenhydramine).  Diphenhydramine is an FDA approved sleep aid that is safe, effective and non habit forming when used as directed.  ZzzQuil can help you fall asleep so you sleep soundly and wake refreshed.

ZzzQuil Nighttime Sleep Aid – Not for Colds.  Not for Pain.  Just for Sleep.  Look for ZzzQuil Nighttime Sleep Aid in the Analgesics section.

ARTUSO PASTRY – CANNOLI FLATS & CREAM

In 1946, Vincent F. Artuso, Sr., founded what’s become one of New York’s most deliciously famous fixtures – Artuso Pastry, located in Little Italy, Bronx, New York.  Today, they are still family owned and operated and for over 10 years, many of their authentic Italian desserts, such as Cannoli, Sfogliatelle and Tiramisu, have been offered by your local Price Chopper store. Artuso Pastry is now proud to introduce the newest addition to their line of desserts, CANNOLI FLATS & CREAM.  Their flat cannoli shells have the same famous Artuso quality, freshness and family heritage you have come to know, but are now available in a convenient take-home package.  Their side of homemade cannoli cream is perfect for dipping and they hope you enjoy it as much as they do.

Artuso Pastry offers two pack sizes, Family Size and Party Size.  The Cannoli Flats & Cream are located in the Fresh Bakery Department.  Please visit www.artusopastry.com for additional information. Summer is the perfect time for us to relax, take a breath and reflect back on the school year. We know from our own experiences and from our child’s experiences that balancing school and life can be a challenge. The American Girl Doll “Girl of the Year”, McKenna is a great example that you can reach your dreams despite challenges that come your way. McKenna loves gymnastics, but struggles with reading, so she gets extra help after school. McKenna uses her strengths and great attitude to turn her challenges into triumphs-both at the gym and at school. Do you admire McKenna’s amazing attitude and strength?  Does her determination remind you of your child?  We want to hear your their stories! Have your child tell us about a challenge they have faced and how they’ve used their talents or strengths to overcome that challenge.  You’ll be entered to win four tickets (2 adults and 2 children) to the New York City Ballet American Girl Night at Saratoga Performing Arts Center (SPAC) on Wednesday, July 11th at 8:00PM as well as two McKenna dolls! The winner will be announced on Friday, July 6th, 2012. The New York City Ballet American Girl Night is always one of the most popular nights in Saratoga! SPAC and American Girl Place host this celebration each year for girls and their families. At this event, children are encouraged to bring their dolls and experience a fun night of music, American Girl crafts, pink lemonade, sugar cookies, photo booths and great American Girl Doll giveaways! Have your child leave a comment below AND on our Facebook page by Thursday, July 5th about how they have overcome a challenge and you could win four tickets to the New York City Ballet American Girl Night and two McKenna dolls!  Read official rules here.
 
Written by Tyler Blance
Produce Merchandising Intern
 
 
 
 

Farmer Dave Shaul with his lettuce and summer squash!

Price Chopper has been buying from local growers for over 75 years. Currently, we do business with over 70 local growers; some deliver to our warehouse, some deliver directly to our stores. An important part of our locally grown program is Price Chopper’s involvement with 4H, a youth development organization that gives children the opportunity to grow and sell fresh produce in their communities. The Golub family has been supporting 4H groups since 1965. Children who belong to 4H can plant, grow, and sell their produce in our stores. Locally grown 2012 has been off to a great start this year. I’ve journeyed out to three local farms so far: Each farm has been an important part of our locally grown program each summer and fall. Shaul Farms, located right outside of Middleburgh, NY, has been working with Price Chopper since 1985. Back then, Dave and Jim Shaul would load up a pickup truck of straight-from-the-ground produce and head over to our Cobleskill, NY store (after a days work on the farm was completed) and bring in their fresh crops. These days, Shaul Farms supplies a number of Price Choppers all around the Capital District and Oneonta. Currently the farm is shipping lettuce to our stores, so keep an eye out for locally grown Shaul Farms lettuce! Davandjer Farms in Pine Island NY started with a simple 10 acre plot of land. The farm has grown into a much larger operation; currently they have around 190 acres of crops! Andrew Gurda (owner) and his team supply Price Chopper with onions, although some stores carry his lettuce and baby red potatoes. Look for the greyhound label on certain onion bags; it’s from Andrew and his farm! In addition to being an established local grower, Andrew supports and donates to Produce for Kids: an organization that encourages healthy eating among kids and families. [wpvideo 4t4F9Hbx] Paul Mazza Farms in Colchester Vermont has been in Price Chopper’s locally grown program for ten years. Paul Mazza (owner) has been farming on his own for 27 years: starting with 20 acres and growing his farm to 250 acres! Currently, Mazza Farms supplies Vermont area stores with fresh, delicious strawberries. “Vermont strawberries have more taste than Florida or California berries. There’s nothing like Vermont strawberries!” Mazza confidently claims. Price Chopper’s locally grown program will continue to run all throughout the summer. Local farmers have been working hard to provide people with fresh, flavorful produce, so enjoy the fruits (and vegetables) of their labor! I will continue to update you on locally grown happenings, so check back to see what’s growing on near you!

Farmer Paul Mazza and his daughter displaying his juicy strawberries!

Written by Jane N. Golub
Director In-Store Marketing Programs
 
 
PRICE CHOPPER HUMMUS

Introducing our NEW line of Price Chopper Hummus!

You’ll love the healthful benefits and delicious flavor profiles.  The line includes seven varieties that are made from old-world recipes using only the highest quality authentic ingredients.

Our small batch production techniques ensure that you will enjoy the freshest product.  All seven varieties are a must try:  Traditional, Roasted Red Pepper, Roasted Garlic, Spicy, Roasted Pine Nuts, Green Olive and Sun Dried Tomato.

This great new Price Chopper Hummus can be found in the Deli Department.

TUMS FRESHERS Fast Relief      Fresh Breath Sometimes our favorite foods give us heartburn and food breath.  Those are two things you want to get rid of fast.  That’s where new TUMS Freshers come into play.  It’s the only TUMS that not only relieves heartburn, but freshens breath at the same time.

Look for TUMS Freshers in convenient 25 count bottles, which fit in a purse, pocket, desk or car.  TUMS in the #1ANTACIDAmericarelies on to get past heartburn quickly and get on with life.

You can find TUMS Freshers in the Stomach Relief aisle.