Market 32 and Price Chopper and News10ABC/FOX 23 Campaign for American Red Cross Disaster Relief Raises $87,798
Schenectady, N.Y., December 7, 2025 – Market 32 and Price Chopper and News10ABC/FOX 23 successfully concluded a two-month fundraising campaign to support American Red Cross disaster relief efforts, raising a total $87,798. Of these funds, $77,798 came through customer contributions at check-out at all 129 store locations, and Market 32 and Price Chopper supplemented their customers’ generosity with a $10,000 matching grant.
“Natural disasters can strike at any time, leaving communities in urgent need of help. It’s in those critical moments that we most need to be there for our neighbors,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “We were honored to rally our teammates and customers to support the American Red Cross as it delivers lifesaving assistance to those most affected. This campaign would not have been successful without the committed partnership of News10ABC and FOX 23.”
The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. From hurricanes and floods to home fires, the Red Cross responds to nearly 64,000 disasters each year, and 95% of its disaster relief workers are volunteers.
“Every eight minutes, someone turns to the Red Cross for help—and as disasters big and small continue to impact our communities, that need is only increasing,” said Kevin Coffey, Regional CEO, American Red Cross Eastern New York Region. “From small house fires to large natural disasters, we go wherever we’re needed. We are profoundly grateful to Market 32 and Price Chopper, as well as their compassionate customers, for standing with us. Their belief in our mission and continued generosity allow us to bring help and hope to our neighbors when they need it most.”
Ron Romines, Senior Vice President, Regional Manager and Albany General Manager for News10ABC/FOX 23, said, “We believe in community and that means helping others where you can, when you can. We’re proud to partner with local groups that share this mindset to offer assistance to those in need.”
PRICE CHOPPER/MARKET 32 AND News10abc/WTEN-TV LAUNCHES CAMPAIGN TO RAISE DISASTER RELIEF FUNDS FOR AMERICAN RED CROSS
Albany, N.Y. – Throughout the month of August, Price Chopper/Market 32 and News10abc/WTEN-TV are teaming up with the American Red Cross to raise funds in support of the Red Cross’ disaster relief efforts. Until August 31, Price Chopper/Market 32 customers will have the opportunity to round up their change at the register to benefit disaster relief. All monies raised will be donated to the Red Cross and Price Chopper/Market 32 will match all donations, up to $10,000.
“Price Chopper/Market 32 is gratified to continue its decades-long collaborative effort with the American Red Cross to assist those impacted by disasters big and small, close to home and across the country. This year, with so many here in the Northeast navigating the aftermath of flooding, we’re proud to join with our customers and teammates alike to support our neighbors and friends,” said Blaine Bringhurst, Price Chopper/Market 32’s president.
“Every eight minutes someone needs the Red Cross. From small house fires to large natural disasters, we go wherever we’re needed. Our work is made possible by our generous donors. We are so grateful to the Price Chopper/Market 32 and its customers for generously supporting our ongoing mission and to News10abc/WTEN-TV for working with us to promote this program. This support ensures we can be there 24/7, bringing hope and healing when it’s needed most,” said Kevin Coffey, Regional Chief Executive Officer, American Red Cross Eastern New York Region.
The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity for donors. From hurricanes to fires to floods, the American Red Cross responds to nearly 64,000 disasters each year and 95% of their disaster relief workers are volunteers.
“We are proud to partner with Price Chopper/Market 32 in this initiative to raise awareness of the importance of the Red Cross’ disaster relief efforts. We know that a lot of our viewers are facing challenges this summer and supporting this effort will go a long way to helping,” said Jerry Brehm, News10abc/WTEN-TV’s vice president and general manager.