Market 32 and Price Chopper Step Up to the Plate with Spring “Big League Raffle” for Youth Sports Teams
SCHENECTADY, N.Y., March 9, 2026– Local youth sports programs have an opportunity to hit a home run with their fundraising efforts thanks to the Market 32 and Price Chopper Big League Raffle. Teams across the region can sell $5 raffle tickets, giving supporters a chance to win exciting prizes while keeping 100% of the proceeds for their organization. Market 32 and Price Chopper provide the tickets and all prizes, making it a win-win for young athletes, their families, and the community.
“This is an easy, seamless way for teams to raise much-needed funds for uniforms, equipment, travel, and more, with Market 32 and Price Chopper doing the heavy lifting,” said Pam Cerrone, the company’s director of community relations. “Teams sell raffle tickets, we manage the logistics, and much-needed resources to support vital youth athletic programs stay local.”
Prizes include a variety of high-value gift cards, ensuring there’s something for everyone. Tickets are easy to sell and a fun way for community members to get involved while uplifting local athletes and development programs. The spring sports raffle drawing will take place on June 25, 2026.
Teams interested in participating can visit pricechopper.com/big-league-raffle for details.
Over $623,000 Raised at Market 32 and Price Chopper During 2025 Salvation Army Red Kettle Campaign
SCHENECTADY, N.Y., February 16, 2025– Salvation Army bellringers at Market 32 and Price Chopper stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts, and New Hampshire raised over $623,000 during the 6-week “Red Kettle” holiday campaign in November and December 2025. The money raised will help fund essential services, including food assistance, shelter, and emergency relief.
For generations, the Red Kettle campaign has been a visible and meaningful symbol of holiday giving, offering customers a simple way to support neighbors in need while completing their everyday grocery shopping. Contributions collected at Market 32 and Price Chopper stores directly support local Salvation Army programs, ensuring that donations stay within the communities where they are given.
“Every donation made at our stores has a direct impact, allowing The Salvation Army to provide hope and assistance to those who need it most,” said Pam Cerrone, Market 32 and Price Chopper director of community relations. “We’re proud of our longstanding partnership and incredibly grateful to our customers for stepping up and supporting their important work and making a difference in the lives of so many.”
“It is only through the community’s generosity that The Salvation Army can respond to those in need 365 days a year,” said Major Michelle Dressler, divisional commander for The Empire State Division of The Salvation Army. “Our continued partnership with Market 32 and Price Chopper is vital to our mission and efforts to help those most in need, as all funds raised stay local to make a difference right here in our community.”
Market 32 Morrisville, VT Grand Reopening Generates More than $11,000 for Local Organizations
Schenectady, N.Y., February 16, 2026 — In celebration of the January 16 grand re-opening of the Market 32 located at Route 15 and 370 Munson Ave. in Morrisville, VT, Market 32 donated more than $11,000 to two local nonprofit organizations dedicated to strengthening the community.
As part of the re-opening festivities on Friday, January 16, and Saturday, January 17, customers received 5% off their grocery purchases. In turn, Market 32 donated an additional 5% of total store sales across the two days to Lamoille Community Foodshare and Morrisville Soccer Club. Each organization received $5,650.
“We’re proud to mark this re-opening by reinvesting directly in the Morrisville community,” said Pam Cerrone, Director of Community Relations for Market 32 and Price Chopper. “Beyond great food and value, we proudly lend our support to many organizations and events that make a real difference in our community, and we have a name for that support: Market 32 Cares. Providing access to nutritious food and creating opportunities for children and families are central to our mission of nourishing life. These donations reflect our ongoing commitment to helping people feed and care for their families in the communities we serve.”
Lamoille Community Foodshare works to address food insecurity throughout Lamoille County, while Morrisville Soccer Club provides youth with opportunities to learn teamwork, build confidence, and stay active through sport.
The Morrisville Market 32 grand re-opening, which was the culmination of a $3.4 million investment in the location, is part of Market 32 and Price Chopper’s continued commitment to elevating customer experience while remaining a strong community partner.
Northeast Grocery and Garelick Farms Donate over 7,000 Cartons of Milk to the Food Bank of Central NY through Giving Cow Program
Schenectady, N.Y., February 6, 2026– Northeast Grocery, the parent company of Market 32, Price Chopper, and Tops Markets, today announced the successful conclusion of its partnership with Garelick Farms’ Giving Cow program, resulting in the donation of 7,420 8 oz. cartons of shelf-stable milk to the Food Bank of Central NY.
During the Giving Cow promotion, one half-pint Giving Cow milk container was donated with every gallon of Garelick milk purchased at participating Market 32, Price Chopper, and Tops Markets stores. The initiative helps address a critical need, as milk is one of the most requested—yet hardest to source— food bank items.
“Nourishing families is at the heart of our mission,” said Pam Cerrone, Market 32 and Price Chopper’s director of community relations. “Through Market 32 and Price Chopper Cares, alongside the Giving Cow program, our customers helped turn everyday purchases into meaningful support for families facing food insecurity. Together with Garelick Farms, we’re proud to help ensure nutritious milk reaches those who need it most.”
“At Tops, our Neighbors Helping Neighbors philosophy means showing up in meaningful ways for the communities we serve,” said Courtney Mailhot, community relations manager for Tops Markets. “Milk is a staple for families, yet it’s one of the hardest items for food banks to keep in stock. Through this partnership with Garelick Farms and the generosity of our customers, we’re proud to help provide essential nutrition to our neighbors and take another important step toward our mission of eradicating hunger across our communities.”
“Childhood hunger is one of the most urgent issues we face, and access to nutritious staples like milk matters,” said Brian McManus, chief operations officer at Food Bank of Central New York. “This donation from Market 32, Price Chopper, and Tops Friendly Markets will be a welcome and popular addition to the food we distribute to families. We deeply appreciate their continued commitment as a long-time partner of the Food Bank.”
“Garelick supports families facing food insecurity through Giving Cow, a shelf-stable milk created for food bank distribution,” said Brooke Ryan, Garelick Farms NY general manager. “By eliminating the need for refrigeration until opened, Giving Cow makes milk easier for food banks to store and share. Working with Market 32, Price Chopper, and Tops Markets, Garelick is helping more families access a dependable source of nutrition. We are honored to support local communities by providing such a vital dietary staple.”
The Garelick Giving Cow program reflects the power of collaboration among retailers, suppliers, and customers, and is part of Northeast Grocery’s ongoing commitment to fighting hunger and supporting community health year-round. All donations generated through the program will help support children and families with an essential source of nutrition.
Market 32 and Price Chopper Customers Drive Donation of More Than 85,000 Food Bags
Schenectady, N.Y., January 20, 2025– Thanks to the generosity of Market 32 and Price Chopper customers, 85,198 bags of food have been donated to local food banks and pantries. This donation is helping to provide essential nutrition to families and individuals experiencing food insecurity across the communities the company serves.
Between November 1, 2025 and January 3, 2026, shoppers at all Market 32 and Price Chopper stores were invited to purchase pre-packed $10 food donation bags filled with PICS-brand staples most requested by food assistance organizations including elbow macaroni, peanut butter, canned chicken and tuna, soup, and kidney beans—versatile, shelf-stable ingredients that provide the foundation for healthy meals.
Market 32 and Price Chopper also expanded the program by donating one food bag for every four bags purchased by customers during the federal government shutdown in November, contributing an additional 10,000 food bags to communities facing increased need during that time.
Each store selected a local hunger relief organization to receive the donations, ensuring that support remained close to home and directly served neighbors experiencing food insecurity.
“Through this program, we’re able to turn everyday shopping trips into meaningful support for local families,” said Pam Cerrone, Market 32 and Price Chopper director of community relations. “This initiative is a simple but powerful way to fight food insecurity and ensure nutritious food reaches those who need it most.”
The $10 food bag program is one of many Market 32 and Price Chopper initiatives focused on addressing food insecurity. In addition to customer-led fundraising programs, the company provides support for hunger relief organizations across its six-state footprint through food donations, teammate service, and sponsorships, reinforcing its ongoing commitment to nourishing life in the communities it serves.”
Market 32 and Price Chopper Donate $53,817 to DAV (Disabled American Veterans)
Schenectady, N.Y., January 9, 2026– Market 32 and Price Chopper today presented a $53,817 donation to DAV (Disabled American Veterans), reflecting the generosity of customers and teammates who supported the company’s November fundraising campaign. Shoppers across all 129 stores contributed $43,817 by rounding up their totals at checkout. Market 32 and Price Chopper added a $10,000 corporate match.
These funds will help DAV to provide no-cost, lifetime assistance to veterans, their families, caregivers, and survivors. DAV assists more than one million veterans each year through benefits assistance, employment opportunities, transportation to VA medical appointments, and more.
“At Market 32 and Price Chopper, our mission is to help people feed and care for their families, and our broader purpose is to support the well-being of the communities we serve,” said Blaine Bringhurst, the company’s president. “DAV’s commitment to helping veterans live healthy, dignified, and secure lives aligns with that purpose. We’re proud to stand with our customers in supporting an organization that offers life-changing assistance to those who have served our country.”
In 2024, DAV filed over 560,000 Department of Veterans Affairs benefits claims and provided more than 235,000 no-cost rides to VA medical appointments for veterans. In addition to providing direct services, DAV advocates on Capitol Hill, educates the public on veterans’ issues, and strengthens communities through its local chapters—ensuring America’s heroes receive the benefits they earned.
“Thanks to Market 32 and Price Chopper’s continued commitment to veterans, DAV can expand its reach and deliver critical support to ill and injured veterans nationwide,” said Barry Jesinoski, CEO and national adjutant of DAV. “Funds raised through this campaign directly advance our mission to help veterans access the benefits they have earned, including health care, employment, and education.”
Market 32 and Price Chopper and News10ABC/FOX 23 Campaign for American Red Cross Disaster Relief Raises $87,798
Schenectady, N.Y., December 7, 2025 – Market 32 and Price Chopper and News10ABC/FOX 23 successfully concluded a two-month fundraising campaign to support American Red Cross disaster relief efforts, raising a total $87,798. Of these funds, $77,798 came through customer contributions at check-out at all 129 store locations, and Market 32 and Price Chopper supplemented their customers’ generosity with a $10,000 matching grant.
“Natural disasters can strike at any time, leaving communities in urgent need of help. It’s in those critical moments that we most need to be there for our neighbors,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “We were honored to rally our teammates and customers to support the American Red Cross as it delivers lifesaving assistance to those most affected. This campaign would not have been successful without the committed partnership of News10ABC and FOX 23.”
The American Red Cross prevents and alleviates human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors. From hurricanes and floods to home fires, the Red Cross responds to nearly 64,000 disasters each year, and 95% of its disaster relief workers are volunteers.
“Every eight minutes, someone turns to the Red Cross for help—and as disasters big and small continue to impact our communities, that need is only increasing,” said Kevin Coffey, Regional CEO, American Red Cross Eastern New York Region. “From small house fires to large natural disasters, we go wherever we’re needed. We are profoundly grateful to Market 32 and Price Chopper, as well as their compassionate customers, for standing with us. Their belief in our mission and continued generosity allow us to bring help and hope to our neighbors when they need it most.”
Ron Romines, Senior Vice President, Regional Manager and Albany General Manager for News10ABC/FOX 23, said, “We believe in community and that means helping others where you can, when you can. We’re proud to partner with local groups that share this mindset to offer assistance to those in need.”
Market 32 and Price Chopper Announce $630,000 Multi-Year Partnership with the Regional Food Bank
LATHAM, NY – Market 32 and Price Chopper today announces a historic, multi-year partnership with the Regional Food Bank, strengthening a relationship that dates back to 1982 and expanding joint efforts to support families facing food insecurity across the region.
The new agreement, which spans 2026 through 2028, formalizes and scales Market 32 and Price Chopper’s longstanding commitment to fighting food insecurity alongside the Food Bank by pledging $630,000 in support through financial contributions, fundraising, food donations, enhanced retail rescue efforts, event and program sponsorships, and year-round volunteer engagement. The multi-faceted partnership builds on the initiatives Market 32 and Price Chopper have supported for decades, ensuring the Food Bank has the long-term stability needed to plan confidently and serve a growing number of neighbors in need.
As part of the expanded partnership, Market 32 and Price Chopper will:
- Serve as Presenting Sponsor of the Food Bank’s Thanksgiving Distribution
- Support the annual Holiday Hunger Appeal and Regional Food Bank Telethon
- Fund school pantries serving students and families across the Capital Region
- Sponsor key fundraising events, including the Auction Gala and Farm to Fork Gala
- Expanded in-kind food donations and ongoing year-round support
In addition, Market 32 and Price Chopper will increase participation in its Fresh Recovery program to expand the variety and volume of fresh food rescued across dozens of stores. Every day, Regional Food Bank staff visit Market 32 and Price Chopper stores, along with other retail grocery stores, to rescue food that is approaching its “best by” date. These products are brought to the Regional Food Bank and offered to partner agencies, food pantries, shelters, and soup kitchens, often on the same day. This ensures more food is delivered directly to those in need, while also reducing food waste. Each year, through partners like Market 32 and Price Chopper, more than 15 million pounds of food is saved and available for neighbors in need.
These combined investments strengthen the Food Bank’s ability to deliver nutritious food to more than 1,000 partner agencies—including food pantries, shelters, soup kitchens, and community organizations—across a 23-county service area that spans 41% of New York State’s geography from the lower Hudson Valley to the Canadian Border.
“For more than four decades, the Regional Food Bank has been one of our most trusted and valued partners in the fight against hunger,” said Blaine Bringhurst, Market 32 and Price Chopper president. “The need for sustained, dependable support has never been greater. This enhanced, multi-year commitment — the largest we’ve ever made — ensures the Food Bank has the resources to grow, innovate, and serve our neighbors with dignity and care. We are honored to stand beside them and commit even more resources to ensure the health, well-being, and strength of this region for years to come.”
This announcement comes as the Food Bank prepares for its Thanksgiving Distribution tomorrow, Saturday, November 22—the largest in New York State—and kicks off its annual Holiday Hunger Appeal, made possible with support from longstanding partner organizations.
“Our ability to fight hunger and support neighbors in need simply wouldn’t be possible without dedicated partners like Market 32 and Price Chopper,” said Tom Nardacci, CEO of the Regional Food Bank. “They have stood with us since the very beginning, and today we’re taking another significant step forward together—advancing innovative ways to combat hunger across our communities. At this especially important time of year, we’re deeply grateful for their leadership, their generosity, and their unwavering commitment to helping families who need it most.”
The strengthened partnership aligns with Market 32 Cares, the company’s commitment to advancing the health, stability, and vitality of the communities it serves. With demand for food assistance continuing to rise, this multi-year partnership ensures the Food Bank can provide families with fresh, nutritious food during the holidays and throughout the year.
Market 32 and Price Chopper and Customers Raise Over $57,000 for Muscular Dystrophy Association
Schenectady, N.Y., August 29, 2025– Thanks to the incredible generosity of customers and teammates, Market 32 and Price Chopper are proud to announce a total donation of $57,313.45 in support of the Muscular Dystrophy Association (MDA). The recent in-store round-up campaign raised $47,313.45, and Market 32 and Price Chopper matched the fundraiser by providing an additional $10,000.00. The donation was revealed during a ceremonial check presentation at the Market 32 in Slingerlands, NY.
The campaign, which ran from July 1 – 31, invited customers to round up their change to the nearest dollar at checkout to help fund MDA’s critical work in accelerating research, enhancing care, and providing life-changing programs for children and adults living with muscular dystrophy, ALS, and related neuromuscular diseases.
“We’re grateful to our customers and teammates who came together to make this campaign a success,” said Pam Cerrone, Market 32 and Price Chopper director of community relations. “Every dollar raised helps MDA continue its mission to transform lives through science and support.”
The money raised will help fund cutting-edge research leading to new treatments and therapies, nationwide care centers that provide multidisciplinary support, and MDA summer camps that offer life-changing experiences for kids with neuromuscular diseases.
“Market 32 and Price Chopper have been true partners to the Muscular Dystrophy Association, helping us advance research, fund multidisciplinary care through our nationwide MDA Care Center Network, and create life-changing opportunities like MDA Summer Camp for families we serve,” said Ruth Ann Dailey, the Muscular Dystrophy Association’s chief development officer. “In just the past two decades, more than 25 new treatments for neuromuscular conditions have been approved – progress made possible through the generosity of their leadership, employees, and customers. As we celebrate MDA’s 75th anniversary, we are deeply grateful for this enduring partnership and legacy of progress, and we look forward to continuing the momentum for families today and for generations to come.”
Market 32 and Price Chopper have a history of giving back to the communities they serve that dates back to their origins in 1932. This campaign is part of our ongoing effort to support organizations that advance health and wellness.
For Immediate Release
January 22, 2024
(SCHENECTADY and WILLIAMSVILLE, N.Y.) As a part of the company’s strategic succession plan, Frank Curci, CEO of Northeast Grocery, Inc. (NGI), the parent company of Price Chopper/Market 32 and Tops Friendly Markets, has announced his retirement. Following an internal and external search, John Persons, NGI’s chief operating officer, has been named by the NGI Board of Directors to succeed him, effective February 26, 2024.
“The 43 years I have spent in this business have been challenging and rewarding beyond measure and, without a doubt, the recent years spent planning and then bringing NGI to life have been some of the most gratifying. I’m delighted that John has been chosen to succeed me. He has been instrumental in our merger success to date, providing the necessary leadership over these past few years to position NGI for success. While John’s strategic mindset is poised to lead our multifaceted business day to day, he also possesses great vision for our path forward,” said Curci.
One of Curci’s accomplishments as NGI’s CEO has been to develop a team of seasoned executives across Tops, Price Chopper/Market 32, and Northeast Shared Services (a subsidiary of NGI providing services to both operating companies) capable of providing experienced leadership and fueling an internal succession plan. That plan ultimately led to the selection of Persons to succeed Curci.
Persons has served as NGI’s COO since June 2023, overseeing both the Price Chopper/Market 32 and Tops Markets operating companies, as well as Northeast Shared Services’ merchandising and marketing functions.
A 40-year industry veteran who started as a cashier at Tops and rose to the office of the president, Persons has spent his entire career with the Williamsville-based grocery chain and now NGI. During his tenure at Tops, he had oversight for various functions, including operations, merchandising, sales and marketing, real estate, information technology, and organizational strategy, all leading to his appointment as president in 2015. A Western New York native, Persons holds a B.A. and an M.B.A. from the University at Buffalo.
“I am thrilled to lead NGI forward in collaboration with the talented teammates and associates at Northeast Shared Services, Price Chopper/Market 32 and Tops who are dedicated to nourishing the communities we serve,” said Persons. “On behalf of all 30,000 of us, I’d like to express gratitude to Frank Curci for his leadership and mentorship over the years and reiterate my commitment to build on the momentum and success that he has fostered.”
About Northeast Grocery, Inc.
Headquartered in Schenectady, NY, Northeast Grocery, Inc. (NGI) is the parent company of Price Chopper/Market 32 and Tops Friendly Markets, which collectively operate nearly 300 supermarkets across New York, Massachusetts, Vermont, Connecticut, Pennsylvania, and New Hampshire and employ more than 30,000 associates/teammates.
Founded by New York families, Tops and Price Chopper/Market 32 have more than 150 years of industry leadership combined. Both companies share longstanding traditions of innovative food merchandising and exceptional customer service and are driven to provide sustainably sourced, high-quality products to nourish the communities in which they operate while reducing environmental waste and energy consumption. For additional information, please visit cms-uat-pch.unataops.com and www.topsmarkets.com.