Written by Jane N. Golub
Director In-Store Marketing Programs
 

WHEY LIQUID PROTEIN

New Whey Liquid Protein offers you the ultimate in convenient protein supplementation.  With no need for blending or refrigeration and virtually unbreakable packaging, it’s perfect for your on-the-go lifestyle.

Featuring a variety of great flavors, Grape, Fruit Punch and Watermelon and a serving size less than 4 ounces, New Whey Liquid 42g Protein is compact, refreshing and nutritious.  Contains Zero carbs.  Zero sugar.  Zero fat.  Zero caffeine or lactose and is absolutely complete. Whey Liquid Protein’s unique breakthrough formula consists of three proteins that make New Whey Liquid Protein complete and exceptionally bioavailable or more absorbable and usable by your body.  Complete proteins contain the appropriate amounts of all essential amino acids to benefit muscle growth.  Look for it at your neighborhood Price Chopper store in the Diet/Nutritional section.

PEPSI NEXT – The Next Generation of Cola

Pepsi NEXT is today’s taste breakthrough – a true cola experience with 60% less sugar!

Now you can get all the refreshing Pepsi satisfaction and true cola flavor you crave without compromise.  Discover the amazing taste of new Pepsi Next.  You’ve got to drink it to believe it.  Watch for the two new delicious varieties – Cherry Vanilla Pepsi Next and Paradise Mango Pepsi Next.

Look for all varieties of Pepsi Next in the Soda aisle.

Written by Jane N. Golub
 Director In-Store Marketing Programs
 

            FARMER’S GARDEN by VLASIC

Farmer’s Garden by Vlasic, a new line of farm fresh artisanal pickles, is available in the Pickle aisle.  Inspired by the homemade tradition of the brand’s pioneering founder, Joseph Vlasic, the Farmer’s Garden recipe uses fresh, hand-packed ingredients that are free of artificial flavors, colors or preservatives. Each jar of Farmer’s Garden is hand-packed with fresh extra-large U.S. grown cucumbers marinated in a special brine and paired with carefully selected garlic, carrots, peppers, herbs and spices for an authentic flavor experience. The classic mason style jar packaging showcases the honesty of the ingredients and all the goodness packed inside.  Farmer’s Garden by Vlasic is available in five delicious varieties: Kosher Dill Spears, Kosher Dill Spears, Zesty Garlic Chips, Bread & Butter Chips and Deli Style Halves.

LIPTON TEA & HONEY

Lipton is on a mission to inspire people to live on the bright side of life, everyday, all day!

Consumers are increasingly opting for “better for you” beverages – and tea with its perceived goodness has clear competitive advantages versus many other beverages.  Lipton Tea & Honey offers the benefits consumers are looking for: made with Real Tea, sweetened with honey, made from natural fruit flavor, contains no added preservatives and no artificial flavor or coloring.  And it’s only 5 calories! Lipton Tea & Honey is made from Black and Green Tea with six great flavors to choose from – including a Decaf offering.  Lipton Tea & Honey is available in 6 / 10 count to go sticks flavors and 4 / 6 count pitcher flavors.  You can find Lipton Tea & Honey in the Tea aisle.
Written by Jane N. Golub
 Director In-Store Marketing Programs
 

            FARMER’S GARDEN by VLASIC

Farmer’s Garden by Vlasic, a new line of farm fresh artisanal pickles, is available in the Pickle aisle.  Inspired by the homemade tradition of the brand’s pioneering founder, Joseph Vlasic, the Farmer’s Garden recipe uses fresh, hand-packed ingredients that are free of artificial flavors, colors or preservatives. Each jar of Farmer’s Garden is hand-packed with fresh extra-large U.S. grown cucumbers marinated in a special brine and paired with carefully selected garlic, carrots, peppers, herbs and spices for an authentic flavor experience. The classic mason style jar packaging showcases the honesty of the ingredients and all the goodness packed inside.  Farmer’s Garden by Vlasic is available in five delicious varieties: Kosher Dill Spears, Kosher Dill Spears, Zesty Garlic Chips, Bread & Butter Chips and Deli Style Halves.

LIPTON TEA & HONEY

Lipton is on a mission to inspire people to live on the bright side of life, everyday, all day!

Consumers are increasingly opting for “better for you” beverages – and tea with its perceived goodness has clear competitive advantages versus many other beverages.  Lipton Tea & Honey offers the benefits consumers are looking for: made with Real Tea, sweetened with honey, made from natural fruit flavor, contains no added preservatives and no artificial flavor or coloring.  And it’s only 5 calories! Lipton Tea & Honey is made from Black and Green Tea with six great flavors to choose from – including a Decaf offering.  Lipton Tea & Honey is available in 6 / 10 count to go sticks flavors and 4 / 6 count pitcher flavors.  You can find Lipton Tea & Honey in the Tea aisle.
Written by Jane N. Golub
Director In-Store Marketing Programs
 

        ZzzQuil Nighttime Sleep Aid

Introducing ZzzQuil, a new nighttime sleep aid from the makers of Vicks NyQuil.  Not getting a good night’s sleep?  Is your mind racing at night and you don’t know why?

If you can’t get a good night’s rest and are having occasional sleeplessness, but aren’t experiencing pain, try ZzzQuil.  ZzzQuil is a non-analgesic sleep aid containing a single active ingredient (Diphenhydramine).  Diphenhydramine is an FDA approved sleep aid that is safe, effective and non habit forming when used as directed.  ZzzQuil can help you fall asleep so you sleep soundly and wake refreshed.

ZzzQuil Nighttime Sleep Aid – Not for Colds.  Not for Pain.  Just for Sleep.  Look for ZzzQuil Nighttime Sleep Aid in the Analgesics section.

ARTUSO PASTRY – CANNOLI FLATS & CREAM

In 1946, Vincent F. Artuso, Sr., founded what’s become one of New York’s most deliciously famous fixtures – Artuso Pastry, located in Little Italy, Bronx, New York.  Today, they are still family owned and operated and for over 10 years, many of their authentic Italian desserts, such as Cannoli, Sfogliatelle and Tiramisu, have been offered by your local Price Chopper store. Artuso Pastry is now proud to introduce the newest addition to their line of desserts, CANNOLI FLATS & CREAM.  Their flat cannoli shells have the same famous Artuso quality, freshness and family heritage you have come to know, but are now available in a convenient take-home package.  Their side of homemade cannoli cream is perfect for dipping and they hope you enjoy it as much as they do.

Artuso Pastry offers two pack sizes, Family Size and Party Size.  The Cannoli Flats & Cream are located in the Fresh Bakery Department.  Please visit www.artusopastry.com for additional information.
Written by Jane N. Golub
Director In-Store Marketing Programs
 

        ZzzQuil Nighttime Sleep Aid

Introducing ZzzQuil, a new nighttime sleep aid from the makers of Vicks NyQuil.  Not getting a good night’s sleep?  Is your mind racing at night and you don’t know why?

If you can’t get a good night’s rest and are having occasional sleeplessness, but aren’t experiencing pain, try ZzzQuil.  ZzzQuil is a non-analgesic sleep aid containing a single active ingredient (Diphenhydramine).  Diphenhydramine is an FDA approved sleep aid that is safe, effective and non habit forming when used as directed.  ZzzQuil can help you fall asleep so you sleep soundly and wake refreshed.

ZzzQuil Nighttime Sleep Aid – Not for Colds.  Not for Pain.  Just for Sleep.  Look for ZzzQuil Nighttime Sleep Aid in the Analgesics section.

ARTUSO PASTRY – CANNOLI FLATS & CREAM

In 1946, Vincent F. Artuso, Sr., founded what’s become one of New York’s most deliciously famous fixtures – Artuso Pastry, located in Little Italy, Bronx, New York.  Today, they are still family owned and operated and for over 10 years, many of their authentic Italian desserts, such as Cannoli, Sfogliatelle and Tiramisu, have been offered by your local Price Chopper store. Artuso Pastry is now proud to introduce the newest addition to their line of desserts, CANNOLI FLATS & CREAM.  Their flat cannoli shells have the same famous Artuso quality, freshness and family heritage you have come to know, but are now available in a convenient take-home package.  Their side of homemade cannoli cream is perfect for dipping and they hope you enjoy it as much as they do.

Artuso Pastry offers two pack sizes, Family Size and Party Size.  The Cannoli Flats & Cream are located in the Fresh Bakery Department.  Please visit www.artusopastry.com for additional information.
Written by Jane N. Golub
Director In-Store Marketing Programs
 
 
PRICE CHOPPER HUMMUS

Introducing our NEW line of Price Chopper Hummus!

You’ll love the healthful benefits and delicious flavor profiles.  The line includes seven varieties that are made from old-world recipes using only the highest quality authentic ingredients.

Our small batch production techniques ensure that you will enjoy the freshest product.  All seven varieties are a must try:  Traditional, Roasted Red Pepper, Roasted Garlic, Spicy, Roasted Pine Nuts, Green Olive and Sun Dried Tomato.

This great new Price Chopper Hummus can be found in the Deli Department.

TUMS FRESHERS Fast Relief      Fresh Breath Sometimes our favorite foods give us heartburn and food breath.  Those are two things you want to get rid of fast.  That’s where new TUMS Freshers come into play.  It’s the only TUMS that not only relieves heartburn, but freshens breath at the same time.

Look for TUMS Freshers in convenient 25 count bottles, which fit in a purse, pocket, desk or car.  TUMS in the #1ANTACIDAmericarelies on to get past heartburn quickly and get on with life.

You can find TUMS Freshers in the Stomach Relief aisle.

Written by Jane N. Golub
Director In-Store Marketing Programs
 
 
PRICE CHOPPER HUMMUS

Introducing our NEW line of Price Chopper Hummus!

You’ll love the healthful benefits and delicious flavor profiles.  The line includes seven varieties that are made from old-world recipes using only the highest quality authentic ingredients.

Our small batch production techniques ensure that you will enjoy the freshest product.  All seven varieties are a must try:  Traditional, Roasted Red Pepper, Roasted Garlic, Spicy, Roasted Pine Nuts, Green Olive and Sun Dried Tomato.

This great new Price Chopper Hummus can be found in the Deli Department.

TUMS FRESHERS Fast Relief      Fresh Breath Sometimes our favorite foods give us heartburn and food breath.  Those are two things you want to get rid of fast.  That’s where new TUMS Freshers come into play.  It’s the only TUMS that not only relieves heartburn, but freshens breath at the same time.

Look for TUMS Freshers in convenient 25 count bottles, which fit in a purse, pocket, desk or car.  TUMS in the #1ANTACIDAmericarelies on to get past heartburn quickly and get on with life.

You can find TUMS Freshers in the Stomach Relief aisle.

Written by Jane N. Golub
Director In-Store Marketing Programs
 

OLYMPUS – AUTHENTIC GREEK YOGURT

Olympus is an authentic Greek strained yogurt made from the traditional recipe and ingredients.  Their product has an incredibly thick and velvety rich texture and is made with pasteurized milk, cream and strained yogurt cultures.

 

Available in Plain, Strawberry, Blueberry, Cherry, Peach and Honey, Olympus yogurts are a dessert treat that is in a class by itself.  Olympus yogurts are gluten-free, Grade A certified and Kosher – with only 0% – 1% fat.

One taste of Olympus Yogurt with its lively satisfying flavors and you will know why the only true yogurt comes from Greece.  Enjoy!  Look for Olympus in the Dairy aisle or visit http://www.olympusdairyusa.com/ for more information.

 WHITE IS THE NEW RED

Hidden Valley for Everything Topping and Dip

Fries have a new best friend and burgers never tasted better.  Hidden Valley is taking tabletops by storm as the national new family favorite.  More and more, people are reaching for a squeeze of the cool, creamy flavor of Ranch instead of the red stuff.  Hidden Valley for Everything Topping and Dip is ultra-thick, so it’s perfect for dipping fries, topping wings or spreading on burgers.  And it’s gluten-free, so every member of your family can feel free to give their favorite foods a delectable upgrade.

Try  it in delicious Original Ranch flavor – or, to add a perfect punch to foods like tortilla ships and quesadillas, select Salsa Ranch flavor.  Either way, Hidden Valley for Everything Topping and Dip is bound to become a king among condiments!

To get more information about this new and exciting product, visit http://www.hiddenvalley.com/products/hidden-valley-ranch-for-everything/

Find Hidden Valley for Everything Topping and Dip in the Ketchup aisle.

Written by Jane N. Golub
Director In-Store Marketing Programs
 

OLYMPUS – AUTHENTIC GREEK YOGURT

Olympus is an authentic Greek strained yogurt made from the traditional recipe and ingredients.  Their product has an incredibly thick and velvety rich texture and is made with pasteurized milk, cream and strained yogurt cultures.

 

Available in Plain, Strawberry, Blueberry, Cherry, Peach and Honey, Olympus yogurts are a dessert treat that is in a class by itself.  Olympus yogurts are gluten-free, Grade A certified and Kosher – with only 0% – 1% fat.

One taste of Olympus Yogurt with its lively satisfying flavors and you will know why the only true yogurt comes from Greece.  Enjoy!  Look for Olympus in the Dairy aisle or visit http://www.olympusdairyusa.com/ for more information.

 WHITE IS THE NEW RED

Hidden Valley for Everything Topping and Dip

Fries have a new best friend and burgers never tasted better.  Hidden Valley is taking tabletops by storm as the national new family favorite.  More and more, people are reaching for a squeeze of the cool, creamy flavor of Ranch instead of the red stuff.  Hidden Valley for Everything Topping and Dip is ultra-thick, so it’s perfect for dipping fries, topping wings or spreading on burgers.  And it’s gluten-free, so every member of your family can feel free to give their favorite foods a delectable upgrade.

Try  it in delicious Original Ranch flavor – or, to add a perfect punch to foods like tortilla ships and quesadillas, select Salsa Ranch flavor.  Either way, Hidden Valley for Everything Topping and Dip is bound to become a king among condiments!

To get more information about this new and exciting product, visit http://www.hiddenvalley.com/products/hidden-valley-ranch-for-everything/

Find Hidden Valley for Everything Topping and Dip in the Ketchup aisle.

 Written by Jane N. Golub
 Director In-Store Marketing Programs
 

EAS BARS – LEAN 15 and MYOPLEX 30

If you are looking to get or stay lean, toned and full of energy, EAS LEAN 15 Bars are for you!  Each bar contains 15g protein, 19 vitamins and minerals and 7-8 B-vitamins.  Available in Chocolate Mint and Chocolate Peanut Butter varieties.

If you are looking to build muscle mass and keep pushing limits, EAS MYOPLEX 30 Bars should be your choice.  Each MYOPLEX 30 Bar contains 30g protein, 19 vitamins and minerals and 7 B-vitamins.  Available in Chocolate Caramel and Chocolate Peanut Butter varieties.

 Look for EAS Bars – both LEAN 15 and MYOPLEX 30 in the Nutritional aisle.

PERFECTLY SIMPLE by ZONE PERFECT

 Perfectly Simple Bars by Zone Perfect are filled with what you want:

 and are free of what you don’t want:

 

Available in Peanut Crunch and Cranberry Almond varieties. Look for Perfectly Simple Bars by Zone Perfect in the Nutritional aisle.