Local Legends: Marshmallow Fluff

We’re rockin’ the support for local growers and producers this summer! We’ll be touring our Northeast region, highlighting local products and crops, talking to farmers and artisans, and telling stories on local legends. Join us on our journey! Next up, Marshmallow Fluff made in Lynn, Massachusetts.

In 1920, H. Allen Durkee and Fred L. Mower, both veterans of the United States Infantry in World War I, had teamed up to create Marshmallow Fluff. They started out making candies together, but eventually jumped on the idea of Fluff. They started out cooking their product at night and selling it door to door during the day.

After a productive decade, in 1930, Durkee himself stated “Ten years ago we started out with one barrel of sugar, a few tin cans, two spoons, one secondhand Ford, and no customers, but plenty of prospects. Today we have thru the fine cooperation of the wholesale grocers, the largest distribution of marshmallow cream in New England, and no Ford.”

Since their humble beginnings, Durkee-Mower has turned Marshmallow Fluff into a Northeast region staple. But it doesn’t stop there. Fluff is available all across the world in Canada, the UK, France, Germany, Israel, South Africa, Belgium, and more. Of course, Fluff has made its way throughout the United States as well.

Marshmallow is a versatile treat and can be used in tons of recipes. If this blog made you hungry we suggest making the classic Fluffernutter. Commonly enjoyed on playgrounds, after school, and in college dorms alike, the dish is simply Marshmallow Fluff and peanut butter mixed between two slices of bread. It’s a timeless treat for all ages. Our PICS Peanut Butter is an all-star companion in this sandwich!

Marshmallow Fluff is a legend of our region and we’re proud to offer it in our stores. Visit your local store or shop with us online for Marshmallow Fluff. In the meantime, we’re off to make some Fluffernutters.

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