Written by Jane N. Golub Director In-Store Marketing Programs March 20, 2016

BARILLA ALFREDO SAUCES

Introducing new Barilla Alfredo Sauce in two flavors – Creamy and Garlic Alfredo!Barilla Creamy Alfredo Sauce Barilla is on a mission to bring families back to the dinner table.  Sharing the table is an important part of nurturing healthy, strong families.  That’s why Barilla is dedicated to making mealtime a meaningful experience for families everywhere. Barilla creates products based on the Mediterranean nutritional model, delivering both taste and nutrition, to help people all over the world share the table together.  Barilla Alfredo Sauces have smooth and balanced flavors the entire family will love.  They are made with real cream, real Parmesan and real Romano cheese. These brand new Barilla Alfredo Sauces can be found in the Pasta Sauce aisle.

BARILLA COLLEZIONE PASTA CUTS

Introducing new Collezione Pasta Cuts – Penne and Rigatoni! Barilla has been an Italian favorite for over 130 years and continues to be the #1 pasta in Italy today.  Collezione is a line of artisanal pasta inspired by the regions of Italy.  They are bronze cut to perfectly hold sauces even better and are crafted with the highest barillacollezionepastaingredients. If you look up close at Collezione pasta, it has a rough speckled pale color – different from the more common pasta, which has a brighter yellow shiny surface.  This very rough texture, made from the traditional bronze die, allows the maximum amount of sauce to cling onto the pasta, making it taste the better for it. Barilla creates products based on the Mediterranean nutritional model, delivering both taste and nutrition, to help people all over the world share the table together. These brand new Barilla Collezione pasta cuts – Penne and Rigatoni – can be found in the Pasta aisle. Written by Sara Lilkas, Marketing Intern Get your growlers ready! The April tasting schedule features brewers from around the country and we will be featuring everything from fruity IPAs to tasty stouts.  First up is local favorite Davidson Brother’s Brewing Company with their IPA. The bestselling ale at the brewpub in Glens Falls, NY this medium bodied bitter beer, is has a dry finish and a hoppy aroma. Try Davidson Brother’s IPA Friday April 1st, 2016   Saturday April 2nd, 2016     Next up is a favorite out of Boston, Samuel Adams! They are getting you ready for summer, with a sampling of their Summer Ale! An American wheat ale with hints of lemon, it will get you primed for any summer barbeque! Try Samuel Adams Summer Ale:SamuelAdamsLogo-575 Friday April 8th, 2016     Saturday April 9th, 2016     There are many different methods of brewing beer, one method that seems to be increasing in popularity is, beer aged in bourbon barrels.  Which brings us to the next craft beer being featured in the month of April, Founder’s Kentucky Breakfast Stout (KBS) which is aged in a bourbon barrel for a year before it makes its way to be bottled. An imperial stout with plenty of coffee and chocolate flavors the KBS is sure to please. Try Founder’s KBS: foundersFriday April 15th, 2016     Saturday April 16th, 2016     The fourth brewery being featured this month is The Brooklyn Brewery out of you guessed it Brooklyn, NY. The Brooklyn Brewery is featuring their Brooklyn Summer, an English Pale Ale that is light and refreshing. A summer ale that is light and refreshing that pairs great with seafood and salads! Try Brooklyn Summer Ale: Friday April 22nd, 2016     Saturday April 23rd, 2016     The last tasting for the month of is April 21st Amendment Brewery from San Francisco, CA with their Hell or High Watermelon Wheat. Brewed with real watermelon the Hell or High Watermelon Wheat is a crisp, dry, and refreshing summer ale. 21st Amendment Try 21st Amendment Brewery’s Hell or High Watermelon Wheat: Friday April 29th, 2016     Saturday April 30th, 2016     We hope you enjoy the April line-up and it gets you ready for a relaxing summer full of grilling! Please enjoy responsibly.   untitled.pngWritten by: Ellie Wilson, MS, RDN  Senior Nutritionist Bring your appetite and sense of adventure to our Italian Fest! Italian cuisine is popular around the world -the dishes are simple, elegant and have few ingredients, but those ingredients have superior quality and intense flavor. There are twenty different regions in Italy, and each has unique agriculture, traditions and recipes. Enjoy some wonderful treasures and bring these flavorful Italian foods to your own table. Start your journey with pasta – Italy is the world leader in the craft of pasta making, with a heritage that is over 500 years old. Explore the regional pasta varieties like DeCecco gnocchi and pasta, Rummo and Bella Italia Regionali pasta, and the fresh Rana pasta in the deli case.  Cucina Amore has taken creamy risotto, polenta and nutty ancient grains, and applied innovation to ensure time-pressed cooks can bring these traditional flavors to their kitchen table. What a wonderful way to explore culture and authentic ingredients you can share with family and friends. Dress all of those pastas and grains up with exciting sauces and flavors – Urbani fresh canned pesto or cherry tomatoes with summer truffles, regional extra virgin olive oils, peppery and bright, and Bella Italia Regionali or Rienzi prepared sauces. Explore Mutti, Ceccato and Price Chopper certified authentic Italian tomato products – make your own sauce with these and you will know why Italian dishes have traveled the world.  Alessi vinegars, with flavors like white balsamic, pinot grigio and cabernet sauvignon add depth, complexity and brightness to your dressings and sauté’s. The artisan cheeses will transport you – there are over 600 varieties of cheese made in Italy, and we can offer you a delicious tour in most of our stores. Taleggio, a soft Alpine cheese aged in caves pairs well with fruit and honey. Locatelli Romano, from the region near Rome (hence the name), is one of the world’s oldest cheeses. Montasio, made from the milk of three different breeds of cow, was first made by 13th century monks. Gran Cacio Estrusco is a semi-hard sheep’s milk cheese, cave-aged for four months, wonderful over silky gnocchi with lemon, peas and a touch of Prosciutto di Parma. What a great dish to herald spring! Round out your meal with fruit-infused San Pellegrino sparkling water, and the fresh, bright flavor of Italian kiwifruit. Imported from the South Pacific by adventurous Italian farmers 30 years ago, Italy is now the largest producer of kiwifruit. If you would like recipes that are authentic as these amazing ingredients, check out our Extraordinary Italian Taste Pinterest board. Join us on a delicious journey around Italy, and embrace the Italian treasures that bring the Mediterranean diet to life, right in your own kitchen. Buon Appetito!Extraordinary Italian Taste Logo.jpg   Written by Sara Lilkas, Marketing Intern   Spring is here! Well almost, but in only a few short weeks the first day of spring will be here (March 20th to be exact) and hopefully some warmer weather! Even though warmer weather is not guaranteed by a date on the calendar, spring seasonal craft beer is! The March lineup features four great breweries from New York State, featuring ingredients that are also produced in New York State. First up is Shmaltz Brewery from Clifton Park, NY. Their new seasonal Brewer’s Wanted is a pale ale made using malts and hops from New York State. The beer is exclusively sold in shmaltz-brewing-logothe state of New York and a portion of the sales goes towards training new brewers. Shmaltz has teamed up with Schenectady County Community College and the Greater Capital Region Work Force to create a training program for new brewers. But for now more about the beer! The Brewer’s Wanted Pale Ale is a crisp spring seasonal perfect for an early spring BBQ! Try Shmaltz Brewer’s Wanted: Saturday March 5th, 2016  Sunday March 6th, 2016 Next up is a new brew from Davidson Brother’s brewery from Glens Falls, NY. As part of davidson brewingtheir beer tour through the British Isles, they are stopping in Wales with their Welsh Braggot. Braggot’s are traditionally made from ale and honey and is a mix of a mead and what is considered an ale today. As a brand new brew to the Davidson lineup, stop by and try this new take on a very old brew (braggots date back to the 1500s!) Try Davidson Brother’s Welsh Braggot: Friday March 11th, 2016 Saturday March 12th, 2016 Adirondack Brewery is the next New York State brewery being featured in March. They will adkpublogobe featuring their new Peanut Butter Porter. A dark beer the combination of chocolate malts, coffee, and peanut butter makes for a delightfully delicious porter! Try Adirondack Brewery’s Peanut Butter Porter: Friday March 18th, 2016 Saturday March 19th, 2016 The last tasting of the month is an IPA collaboration between Olde Saratoga Brewing Co, Adirondack Brewery, and Death Wish Coffee. The brewers from both breweries worked together to create a unique blend of flavors taking the best flavors from their respective IPA’s and then adding Death Wish Coffee Beans to the mix! Try Olde Saratoga Brewing Co.’s Deathwish IPA:saratoga Friday March 25th, 2016 Saturday March 26th, 2016   We have had a last minute addition to the tasting schedule! Boulevard Brewing Co, from Kansas will be featuring The Calling. An IPA featuring topical fruit aromas and a dry finish, this IPA uses a variety of hops! Try Boulevard Brewing Co.’s The Calling: Friday March 25th, 2016 the calling ipaSaturday March 26th, 2016   Make sure you follow us on Twitter (@PriceChopper and @Market32byPC) to stay up to date on changes and additional tastings added to the schedule!   Written by Sara Lilkas, Marketing Intern  February is here! The month containing the most anticipated football game of the year (if you are hosting a party check out some tips here).  For the romantics out there Valentine’s Day (find Valentine’s Day ideas on our Pinterest board!) is here and for the winter sport enthusiast maybe there will finally be some snow. After all the leafless trees do look a lot prettier with a coating of snow on them! We are happy to announce that our Growler Stations are now a New York State Certified Draft Establishment! This means the tap system is properly maintained and the system is cleaned at least every two weeks. This ensures that the beer served in your growler is as flawless as the brewer intended it to be.The first weekend of February will feature a Super Magic Sunday thanks to Magic Hat! Find out all the details about this exciting tasting event below. First up is Samuel Adams Brewery out of Boston, MA. They are featuring their Cold Snap, a seasonal brew to remind you that spring is on its way (sorry to those who really love the winter season). The Cold Snap is a white ale that features a blend of spices, as well as orange and plum notes. Try Samuel Adams Cold Snap: Friday February 5th, 2016 Saturday February 6th, 2016 Super Magic Sunday is here! On February 7th, 2016 all of our growler stations will be featuring Magic Hat Brewing Company’s Single Chair Golden Ale! Part of Magic Hat’s spring seasonal line, the Single Chair Golden Ale is a smooth drinkable beer featuring a super magic sundaybready aroma and a malt forward flavor. Now it wouldn’t be Super Magic Sunday without a Super Magic deal! After you try Magic Hat’s Single Chair Golden Ale and LOVE IT, take it home in a growler or better yet a free growler[1]! Get a 64oz Magic Hat growler for free when filled with Magic Hat Single Chair Golden Ale for $8.99! The tasting for Magic Hat Single Chair Golden Ale is from 11am-3pm at all locations with Growler Stations[2], but you can receive your free Magic Hat Growler with purchase all day while supplies last. The next tasting at the growler station will feature the Switchback Ale. Switchback Ale is a staple at the growler station, so if you have yet to get a growler of Switchback now is the perfect opportunity to try it! Switchback Brewing Company is based out of Burlington, Vermont and all Switchback beers are carbonated during the fermentation process for a 100% naturally conditioned beer. Try Switchback Ale: Thursday February 11th, 2016 Friday February 12th, 2016 Saturday February 13th, 2016 The next tasting features the very versatile Ommegang Brewery from Cooperstown, NY. Ommegang’s Rosetta is made in conjunction with Ommegang’s sister brewery in Belgium, Leifmans. The Rosetta uses Belgian brewing methods of creating fruit beers to create a unique brew for craft beer connoisseurs in the United States. Try Ommegang’s Rosetta: brewery-ommegang-85412382Friday February 19th, 2016 Saturday February 20th, 2016 The last tasting of February will once again be featuring Magic Hat. In its return to the market the Magic Hat Scotch ale is a smoky beer, infused with maple flavors. Try Magic Hat Scotch Ale: Friday February 26th, 2016MagicHatLogo Saturday February 27th, 2016   Please enjoy responsibly, we will see you in March!   [1] Available while supplies last [2] Price Chopper stores in Malta, Bethlehem, and on Route 50 in Saratoga Springs, NY. Market Bistro in Latham, NY. Market 32 in Wilton and Clifton Park, NY.   Written by Sara Lilkas, Marketing Intern Bags2Riches_fb_500x500Bags2Riches is back! Bigger and better than ever, this year’s game will have more instant winners with chances to win $10,000 in CASH, free groceries for a year and more! Instant win prizes are in addition to the staggering guaranteed $250,000 CASH Grand Prize! The Bags2Riches 2016 Giveaway[1] features three ways to play and more than $8,000,000 in prizes and discounts available to be won! You could be well on your way to turning your bags into riches simply by shopping at Price Chopper, Market 32, or Market Bistro stores! In addition to this year’s amazing $250,000 Grand Prize, you could be one of two guaranteed 2016 Ford Titanium Escape winners, or a $20,000 shopping spree winner! (And that’s only listing a few of the prizes included in the Bags2Riches 2016 Giveaway!) Now are you picturing what you would do with $250,000 in cash? Well to become our 2016 grand prize winner here’s what you need to do:
  1. Go to your local Price Chopper, Market 32, or Market Bistro location
  2. Pick up your game board to keep track of your collect to win stickers
  3. Start shopping and earn game tickets!
Now how do you earn tickets? Just like in last year’s Bags2Riches Giveaway, for every $25.00[2] you spend using your AdvantEdge Card at any Price Chopper, Market 32, or Market Bistro location you will receive 1 game ticket (up to 12 tickets per shopping trip!) Inside each ticket you will find three stickers to play the collect to win game and a possible chance for an instant win, or a PIN to be submitted online at bags2riches.com. Online sweepstakes prizes include $10,000 in CASH, free gas for a year and more, so make sure you enter every pin you receive! Once you have collected all the stickers for one prize there are a couple things you need to do. The first is celebrate accordingly (you just won an awesome prize YAY!), second go the to the Guest Service desk at your local Price Chopper, Market 32, or Market Bistro store and ask for a collect to win submission kit, then follow the instructions and submit your claim for verification. Wait there’s more! Don’t throw away your duplicate stickers!!!! Any duplicates you have can be submitted as part of the Double Up Sweepstakes for an additional chance to win. Submit any ten duplicate tickets by following the instructions on the game board for your chance to win one of three great prizes worth $5,000! Will you turn your bags into riches this year? There’s only one way to find out! Tickets can be earned through March 19th, so what are you waiting for? Start playing today for your chance to turn your bags into riches!    
[1] Please see Official Rules in store or at bags2riches.com for complete game details, prizes available, odds of winning, how to claim prizes. Sponsored by the Golub Corporation.
[2] $25.00 is after the deduction of AdvantEdge savings and coupons, excludes alcoholic beverages, tobacco products, gift cards, prescriptions, stamps, lottery tickets, Tickets to Go, ski tickets, tax, bottle deposits, and all telecom products and services. Other exclusions may apply
Written by Jane N. Golub Director In-Store Marketing Programs January 3rd, 2013

     SlimFast ADVANCED MEAL REPLACEMENT SHAKES

              Losing weight has never been easier than with SlimFast.  Delicious, nutritious SlimFast controls hunger for up to 4 hours. And now, new SlimFast Advanced Nutrition has up to 20g of protein and as little as 1g of sugar.  Snack it off with savory chips!  Crunch it off with decadent bites!  Even cheat it off with delicious sweets. See results in just 1 week with America’s favorite weight loss brand.  It’s your thing! Control hunger for up to four hours with delicious and filling Mealshakes_creamy-chocolate_detail Replacement Shakes.  Each shake has 20g of protein, 1g Sugar and is full of nutrients to have you lose weight without feeling like you’re on a diet.  SlimFast Meal Replacement Shakes come in a variety of flavors so you can lose weight your favorite way. Look for SlimFast Advanced Meal Replacement Shakes in the Diet aisle.  

SlimFast ADVANCED MEAL REPLACEMENT BARS and 100-CALORIE SNACKS 

  Losing weight has never been easier than with SlimFast.  Delicious, nutritious SlimFast controls hunger for up to 4 hours. And now, new SlimFast Advanced Nutrition has up to 20g of protein and as little as 1g of sugar.  Snack it off with savory chips!  Crunch it off with decadent bites!  Even cheat it off with delicious sweets.  See results in just 1 week with America’s favorite weight loss brand.  It’s your thing. Decadent dark chocolate with fruit and nuts make these protein advanced nutritionbars taste like dessert.  Curb your hunger and watch the weight slip away.  If you prefer bars to shakes or just want to switch it up when losing weight, there are a variety of delicious flavors to choose from. Snack your way slim with new SlimFast Advanced 100-calorie treats.  These delicious chips and sweets will satisfy your hunger slim fast 100between meals and still help you lose weight! Look for SlimFast Advanced Meal Replacement Bars and 100-Calorie Snacks in the Diet aisle. Written by Jane N. Golub Director In-Store Marketing Programs December 27th, 2015

ARM & HAMMER CLUMP & SEAL MICROGUARD CLUMPING CAT LITTER

Introducing: Clump & Seal MicroGuard Clumping Cat Litter from ARM & HAMMER! Clump & Seal MicroGuard Clumping Cat Litter contains an antimicrobial agent to prevent odors caused by bacteria. This unique technology seals in and destroys odors, bothmicroguard-review Immediate odors, as well as… Potential future odors that may be caused by bacteria in the litter box. Clump & Seal MicroGuard contains heavy duty odor eliminators plus Arm & Hammer Baking Soda to immediately destroy odors on contact. ARM & HAMMER Clump & Seal MicroGuard Clumping Cat Litter prevents bacterial odors and delivers guaranteed 7 day odor control. Look for Arm & Hammer Clump & Seal Microguard Litter in the Pet Aisle. Written By Jerry Golub, CEO Jerry_jamOne of the most enjoyable aspects of our business is helping our customers celebrate their holiday traditions as they come together to create special moments and lasting memories.   Knowing that we play this role is incredibly fulfilling, as it speaks to our higher purpose and the important difference we can make in peoples’ lives. As I visit our stores during the holiday season, it’s apparent that our teammates share this feeling.  The excitement of the season seems to transcend their interactions with our shoppers and with each other.  As a result, the bonds that have been built over time between our teammates and shoppers appear to be highlighted and strengthened as a result of those exchanges. As a company, we are completely focused on delivering a great shopping experience on a consistent basis throughout the year.  Whether someone is shopping for a special occasion such as their holiday meal, or to satisfy any number of everyday needs, our goal is to be viewed by each customer as a valuable resource.  In order to accomplish this, we depend on all our teammates to understand and meet our shoppers’ many different needs through their interactions with thousands of individuals every day. I believe those interactions between our teammates and our customers have been even more important this holiday season than in past years.  During a time of uncertainty and disruption for many around the world, the reassurance of everyday connections we share and the caring we show each other during our daily routines can act as a very powerful grounding force for everyone. So I have two messages this holiday season. First, to all our teammates, I want to thank you for the incredible job you do.  You are able to set aside the pressures of your own daily lives, and focus on delivering a great shopping experience to our customers every day of the year.  For that, I am extremely grateful. Finally, I’d like to wish everyone a wonderful holiday season and a very happy, healthy, and fulfilling new year.  May 2016 bring an increased awareness of the humanity we all share and with it a universal goal of achieving peace, both in our own homes and in the world. Happy New Year, everyone. Musical Inspiration:  Here’s a recording of a classic, but very timely song, performed by some exceptionally talented local high school students at the 2007 “Melodies of Christmas” concert at Proctor’s Theater in Schenectady.  This annual concert benefits the Melodies Center for Childhood Cancer and Blood Disorders at Albany Medical Center, and is also broadcast on Albany’s CBS station on Christmas Eve and Christmas day. https://www.youtube.com/watch?v=IxCOrfS_NY0       Written by Sara Lilkas and Tyler Blance  We’re proud to support farmers and producers of the Northeast throughout the whole year! Our Christmas trees are grown and harvested on farms in New York and Vermont: When it’s grown here, we get it here. We recently were able to talk with Richie Hourihan, our farmer at Cabot Christmas Tree Farm in Cabot, Vermont about everything from growing Christmas trees from seed to keeping them beautiful once they are decorated at home! homegrown Christmas Trees   PC: How long does it take from seed for a tree to grow full-sized? RH: It usually takes about 12-20 years from seed to grow a full-sized tree. When planting new trees we usually transplant trees that are already about 5 years old and 14 inches tall.   PC: When do you start cutting down trees for the Christmas season? RH: I usually start cutting down trees the day after Halloween, however with the warmer weather this year we had to continually put off cutting down the trees. Every tree must go through 2-3 hard frosts or “killing frosts” before they’re ready for cutting and bring home. After 2-3 hard frosts the trees enter dormancy, when trees are cut in dormancy they last longer in household temperatures and hold onto their needles.   PC: How long did you have to wait to cut down trees this year as a result of the warmer temperatures? RH: This year we started cutting trees down a few days before Thanksgiving, and I was able to start delivering them the day after Thanksgiving.   PC: How many new trees do you plant each year? RH: About 3,000 new trees every year.   PC: What growing methods do you use for your Christmas trees? RH: No chemicals, sprays or fertilizers are used. The farm is USDA GAP [Good Agricultural Procedures] Certified. GAP ensures safe, environmentally friendly growing practices, regardless of the crop. We voluntarily go through this audit to verify the produce and trees we grow are handled and stored in the safest way possible.   PC: What’s your favorite variety of tree to grow? RH: Balsam fir. Balsam fir trees are indigenous to the area (since they are native to the area they grow fast than other varieties) and they hold up the longest once cut and put indoors. An added bonus to growing balsam fir trees is that the deer do not like to nibble on them unlike other varieties!   PC: What is your favorite part of growing Christmas Trees? RH: My favorite part of growing Christmas trees takes place in the summer time. After a long day on the farm attending to the other crops [Richie also grows berries, corn, and other vegetables] is mowing in between the rows of trees. I go out after dinner when it’s still light out and everyone who works on the farm with me has gone home. Mowing in between the trees is very peaceful, quiet, and I have a beautiful view of the mountains.   PC: What are some tips you could offer for keeping a healthy tree during the holiday season? RH: When you get your tree home, cut about an inch off the base. When the trees are first cut sap starts to bleed and forms a cement-like layer along the base of the tree preventing it from taking in any water.   PC: How often should you water your Christmas tree? RH: You should check to make sure the base is full every one to two days. A tree can use up to a quart of water a day!   PC: How should trees be disposed of, once the holidays are over? RH: I recommend checking to see if there are any local ordinances in place. Many towns recycle Christmas trees either into mulch to be used in gardens and parks or are used to make barriers to prevent soil erosion.   We would like to thank Richie Hourihan for being a partner with us and for taking the time to share his knowledge about harvesting trees. We love being able to provide locally grown products to our customers and that would not be possible without farmers like Richie. From our family to yours, have a very Merry Christmas.