Written by Jane Golub Director In-Store Marketing Programs September 10, 2017

STOUFFER’S FIT KITCHEN BOWLS

Bowl’s new flavors that “feed your fit”! New Stouffer’s Fit Kitchen Bowls are nutrient-rich and flavorful dishes that fuel the exciting side of healthy.  Each Bowl is a single serving of balanced nutrition containing over 20 to 25 grams of protein – protein that keeps you satisfied longer. Stouffer’s Fit Kitchen has flavors that include Beef & Broccoli, Chicken Cashew, Pork Carnitas and Sweet & Spicy Meatball. You can find Stouffer’s new Fit Kitchen Bowls in Market 32/Price Chopper’s Frozen Food aisle located in the Prepared Meals section at your favorite store!   At Price Chopper and Market 32, we believe in celebrating all things local. We team up with a variety of small-scale “mom ‘n pop” artisans and producers who supply either their neighborhood Price Chopper/Market 32 store or a group of stores in their area, and while these local producers make up a small portion of the many items we offer in our stores, each one of them are important to us. We ourselves started as a single grocery store in New York, and our home.grown. commitment to supporting all things local in the Northeast would not be complete without these neighborhood folks.   Check out some of our featured mom n’ pop local producers below!   Granddaddy’s BBQ, Bethel CT Find them on Facebook! Granddaddy’s is a husband & wife BBQ duo with a catering business and line of delicious sauces. The Craig family signed up to supply our Oxford Market 32 when they heard we were coming to town last year. Kutik’s Honey Farm, Norwich NY Find them on Facebook! A household name in rural Norwich, Kutik’s is a family-owned operation that delivers honey to our Norwich store, located a few miles from the farm. Grandpa’s Stuff Maple Products, Pawlet VT Check out their website! Grandpa’s Stuff is produced by a Vermonter who hand-crafts his maple spread “just like Grandpa Hawkins used to do”, carried in select Vermont stores! Gazebo Room, Lewisberry PA Find them on Facebook! Originating from a restaurant in Harrisburg and a favorite salad dressing brand of Pennsylvanians, Gazebo Room dressings are carried in our Montrose store in northern Pennsylvania.   For more information on our program for all things local in the Northeast, visit our home.grown. page. Written by Sara Lilkas, Marketing Intern  One of my favorite holidays to celebrate growing up was Hanukkah. It may be because I am obsessed with potato latkes or the ridiculous amount of chocolate gelt I would get from my grandmother, but the eight night Festival of Lights remains one of my favorite holidays. Now I will get to the potato latkes later, but first let me tell you what Hanukkah is all about. This year Hanukkah begins at sundown on December 24^th, 2016. Hanukkah is an eight day celebration of the rededication of the Holy Temple in Jerusalem during the Maccabean Revolt. During the rededication there was only enough oil to light the menorah for a single day, the oil burned for eight days, which is why a candle is lit for every night of Hanukkah until all eight days are represented (as well as the shamash which is used to light the candles each night.)   Even though Hanukkah is a minor holiday in the Jewish religion it is widely celebrated in the United States and in Jewish communities around the world. Unlike some holidays there is no need to take off from work or to refrain from various activities. The Hanukkah celebration begins at sundown with the lighting of the candles in the menorah, with an additional candle being light for each night of the holiday. During the eight nights of Hanukkah some families exchange small gifts and play dreidel. The dreidel is a four sided top with a different Hebrew letter on each side. The letters stand for nes gadol hayah sham, a great miracle happened here. Even though the dreidel game may appear to be only a fun game (that has an awesome song that goes with it), it is actually a tribute to the Jewish people who had to study the Torah in private as a result of a series of laws making it illegal in the 2^nd Century BC. When patrolmen came by they would hide their Torah’s and spin tops to give the appearance that they were only gambling or playing a game and not participating in an illegal activity. The dreidel game is not only a lot of fun, but is also very easy to play. To play the dreidel game, each player starts with 10 or 15 coins (even though most people now play with chocolate gelt or another similar candy item and who doesn’t love winning candy?), depending on which symbol the dreidel lands on, you will lose or win more coins or candy. The game is played in rounds and at the beginning of each round each player puts a coin or piece of candy into the pot. Every time the pot is empty all players put in one coin or piece of candy. On your turn, you spin the dreidel and follow the instructions associated with each symbol. The symbols mean:

• Nun- nisht, nothing- nothing happens and it is the next person’s turn
• Gimel-gantz, “all” – the player takes the entire pot
• Hey-halb, “half”- the player takes half the pot
• Shin-shtel, “put in”- the player puts one coin in the pot

If you have no game pieces left you can either ask your fellow players for a loan or you are out of the game. When one player has won everything in the pot, the round is over. The number of rounds can vary depending on how many people are playing or family traditions, it is up to you to decide! The dreidel game can have slightly different rules depending on how they were handed down throughout the years, so it’s a good idea to establish the rules and number of rounds you will be playing with before you begin.   As with many Jewish holidays, the food served has significant meaning, and it also happens to be delicious. Since Hanukkah celebrates the miracle of the oil lasting for eight days in the menorah oily foods are made to represent the miracle. The two most popular food items prepared for Hanukkah are potato latkes and Sufganiot, which are deep fried doughnuts. The latkes are usually topped with applesauce or sour cream. Personally I think applesauce is the only option you need, but you can put whatever you like on your potato latkes. There is not always a large holiday meal during the eight nights of Hanukkah, but many families make an effort to spend time together. Whether it’s playing dreidel,  or singing Hanukkah songs the emphasis, is about celebrating together.   Check out our Pinterest Board for Hanukkah recipes and crafts! Have a Happy Hanukkah!       Written by Jane Golub Director In-Store Marketing Programs December 18, 2016

SEATTLE’S BEST COFFEE

Seattle’s Best Coffee makes the coffee.  You make it awesome.  They know it’s more than just a cup of coffee.  It’s your get-up-and-go.  Your reward.  Your “just the way I love it”. And inside their bags and boxes, you’ll find something delicious and crave-able .  This is the taste that Seattle’s Best Coffee has been known for since 197 0 – premium, Latin American beans roasted to perfection (if they do say so themselves), then carefully blended for a rich, smooth, just-right cup. Find your favorite – with their family of delicious blends, they’ve got a cup for every taste.  Smooth to bold, medium to dark, recharge to reward.  Find what you love at seattlesbest.com Look for Seattle’s Best Ground Coffee and K-Cups in the Coffee Aisle. Written by Jane Golub Director In-Store Marketing Programs November 27, 2016 DIETZ & WATSON ORIGINALS PRE-SLICED For over 75 years, Dietz & Watson has been a family owned and operated business dedicated to preparing the highest quality deli meats. Now, in its fourth generation, Dietz & Watson is proud to introduce Originals, a collection of meats and cheeses that simply reflec what they know best, “Quality Above All Else”. It’s why Dietz & Watson have worked with family farms to give you humanely raised proteins that have no antibiotics ever, no added hormones, organic-GMO free options, and cheese made from cow’s milk never administered growth hormones.  Their family is proud to offer your family this choice. No Antibiotics Ever, USDA Certified Organic Options No Preservatives, No Artificial Colors or Flavors Available in the Deli Department – Self Service Section Written by Jane Golub Director In-Store Marketing Programs November 20 2016 PINELAND FARMS POTATO ITEMS Pineland Farms presents their trip of fresh potato products! Natural Homestyle Mashed Potatoes Good old-fashioned taste starts with natural ingredients – fresh potatoes, whole milk and real butter.   This delicious recipe will make you think Mom prepared it herself!  Just heat and serve and you’ll have the perfect accompaniment for any meal! Natural Redskin Mashed Potatoes No mashing, no peeling!  Let Pineland Farms provide you with the “classic” redskin mashed potato.  Their recipe is sure to add a fresh and favorable twist for your dinner table.  Natural ingredients, fresh taste and ready to go.  Just heat and serve. Natural Sour Cream & Chive Mashed Potatoes Using the freshest ingredients, Pineland Farms has created a creamy and savory side dish that will pair well with any entrée.  Pop their package in the microwave and you’re ready to go in just minutes with the perfect potato dish. Always Fresh – Never Frozen        Natural Ingredients – Great Flavor Ready in minutes – no peeling, no cutting – Heat and eat!! Look for Pineland Farms Fresh Potato Items in the Refrigerated Produce section Written by Jane Golub Director In-Store Marketing Programs November 6, 2016 ICY HOT LIDOCAINE and ASPERCREME LIDOCAINE PATCH NEW Icy Hot Lidocaine is a powerful anesthetic that penetrates quickly to desensitize aggravated nerves with the max strength Lidocaine available.  Lidocaine your pain with new Icy Hot Lidocaine.  Use as directed. Ordinary topical pain relievers only target specific nerve receptors to reduce, but not stop, pain signals to the brain.  Aspercreme with Lidocaine works differently, reacting with all types of nerve receptors to stop pain signals from going to the brain, providing maximum strength relief.* *Among Over the Counter Topical Analgesics Written by Jane Golub Director In-Store Marketing Programs October 30, 2016

WHOLE EARTH SWEETENERS

The Whole Earth Sweetener Company introduces a new portfolio of great tasting, low calorie sweeteners.  The Portfolio includes Nature Sweet Zero Calorie Sweetener, Baking Blend, Whole Earth Sweetener Honey 50 and Whole Earth Sweetener Agave 50.  All products are GMO. Nature Sweet Zero Calorie Sweetener is made from a blend of the world’s best sweeteners, including stevia and monk fruit.  Stevia is a small leaf that is native to the mountains of South America, while Monk Fruit is a small sub-tropical melon traditionally grown on steep, forested mountains.  One packet sweetens like 2 teaspoons of sugar.  It’s the perfect addition to coffee, tea or your favorite beverage – featuring a Non GMO product that is both gluten free and low glycemic. Baking Blend is a sweetener that bakes and browns like sugar, but with half the calories per serving.  Use a half cup of Baking Blend to sweeten like 1 cup of sugar.  This is a Non GMO Project Verified. Whole Earth Sweetener Honey 50 contains 50% fewer calories than traditional honey.  Use half as much for the same sweetness.  This is an Organic, Non GMO Project Verified and is a gluten free product. Whole Earth Sweetener Agave 50 contains 50% fewer calories than traditional agave.  Use half as much for the same sweetness.  This is an Organic, Non GMO Project Verified and is a gluten free product. Look for these fine Whole Earth Sweeteners in the Baking aisle. Written by Jane Golub Director In-Store Marketing Programs October 9, 2016 CAPRI SUN ORGANIC NEW Capri Sun Organic Juice drink is the taste that Kids love and that Parents feel good about serving! New Capri Sun Organic allows Parents to give Kids a better for you version of their favorite drink. Capri Sun Organic is Certified USDA Organic with NO added sugar, NO artificial colors, NO artificial flavors and NO preservatives.  In addition to better for you ingredients, Capri Sun Organic is made with 66% juice, 50% more juice than the leading Organic Kids Juice drink. Each pouch provides Kids with one full serving of fruit, so parents will know their kids are getting exactly what they need. Pick up Capri Sun Organic today in the Juice aisle in one of four delicious varieties: Fruit Punch, Tropical Punch, Apple and Grape. Written by Jane Golub Director In-Store Marketing Programs October 2, 2016 HOT POCKETS FOOD TRUCK and FOOD TRUCK BITES ITEMS  Introducing Hot Pockets Food Truck and Food Truck Bites! Created with real food truck chefs. Available in four unique varieties: Food Truck Fiery Jalapeno Lime Chicken with Crispy Crust Food Truck Sweet and Spicy Asiana-Style Beef with Crispy Crust Food Truck Bites Smokin’ Bacon BBQ Recipe Burger Bites on Soft-Baked Bread Food Truck Bites Triple Cheesy Bacon Melt Bites on Buttery Crust What is the best way to celebrate the weekend?  By having Hot Pockets Food Truck and Food Truck Bites at the ready. Look for Hot Pockets Food Truck and Food Truck Bites in the Frozen aisle