Market 32 Kicks Off ‘10 Years Fresh’ Initiative with Savings for Shoppers, Commitment to Local Growth
Schenectady, N.Y., Sept. 8, 2025 – Market 32 and Price Chopper, the trusted neighborhood grocer, are proudly launching a “10 Years Fresh” campaign to celebrate a decade since opening the doors to the first Market 32 store. The multifaceted initiative will provide customers with extra savings to stretch their grocery dollars and showcase the company’s commitment to serving local communities.
Rolling out over the next 10 weeks, customers can expect:
- The opportunity to win Free Groceries for a Year
- Special savings thanks to the company’s plans to give away an additional 32 million AdvantEdge Rewards points— customers have already saved over $19 million so far in 2025; now Market 32 is helping shoppers save even more
- Free weekly PICS product giveaways and celebratory sampling events
- The option to purchase an anniversary flower bouquet in Market 32 stores for $10, with $1 from every purchase supporting local food banks
- eCoupons on signature items dropping weekly
- Details about expanded multicultural offerings
- Exciting updates about even more ways Market 32 plans to serve its communities in its stores and outside of them
The Market 32 concept started as a bold idea to create a more modern grocery shopping experience to meet the changing needs of customers. The new store design would be so different, it called for an entirely revamped brand—beginning with its name—which pays homage to founders Ben and Bill Golub, who opened their first grocery store in 1932. The new brand identity emphasized a fierce commitment to giving back, providing fresh locally grown and made products, and delivering excellent value every day.
In the 10 years since the company launched its new brand, communities have come to rely on Market 32, and customers’ input and preferences continue to guide the brand’s local offerings and strategies.
“The last 10 years have been about evolution, impact, and enduring freshness,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “But this anniversary is not just about the age of our stores—it’s about the customers who choose to shop with us, every devoted team member, and the community partners and local vendors who deliver something special to our shelves. We’ve grown together for a decade, and this is just the beginning of our story. The Market 32 concept was shaped by and for our customers, and we’re committed to the important work of listening and adapting to ensure this remains true for decades to come.”
Yesterday, customers, employees, community partners, and elected officials gathered at Market 32’s location in the Clifton Park Shoppers World Plaza to reflect on 10 years of impact and toast to the future. This Market 32 location was one of the first three proof-of-concept stores that the company opened in 2015. Free product samples from over 20 local and national producers offered guests a chance to savor some of the products and flavors synonymous with the innovative spirit of the brand. Additional sampling events will take place during the 10-week initiative across several Market 32 locations
“This milestone is a testament to the power of what it means to truly listen to the needs of customers,” said John Persons, CEO of Northeast Grocery, Inc. (NGI), the parent company of Market 32 and Price Chopper. “Since inception, Market 32 has built meaningful and longstanding partnerships, grown its loyal customer base, and consistently delivered when our communities needed us most. At Northeast Grocery, we’re thrilled to see our teammates, shoppers, and neighbors come together in support — and to be a part of the journey.”
Today, the Market 32 brand has firmly established a fresh-forward, food-focused identity and people-first commitment. The company’s impact can be measured in the employment opportunities it provides, the local families it feeds, the generous donations of food and funding given to local nonprofits, and the local businesses and farms it supports. Over the last 10 years, Market 32 and Price Chopper have contributed over $11.7 million in financial donations for charitable causes, raised over $17.3 million through in-store fundraisers, and donated over 21 million pounds through its Fresh Recovery program, which donates unsold fresh food to area food banks. The company has successfully converted and opened 51 Market 32 stores across its six-state footprint, in addition to its 78 Price Chopper locations and Market Bistro. With over 15,500 employees and partnerships with hundreds of local businesses, the company remains deeply rooted and committed to growing in the communities it serves.
While the anniversary serves as a celebration of Market 32’s past, the company is also looking ahead to its future, with plans to continue investing in store renovations and customer experience, as well as ambitions to accelerate expansion efforts throughout its geographic footprint. Market 32 is inviting customers—old and new—to stop by stores and be part of the next decade and beyond.
To learn more and follow along for the latest weekly updates, visit pricechopper.com. To engage with the campaign on social media and share your favorite Market 32 memories from the last decade, head to Facebook and Instagram.
Market 32 and Price Chopper and Customers Raise Over $57,000 for Muscular Dystrophy Association
Schenectady, N.Y., August 29, 2025– Thanks to the incredible generosity of customers and teammates, Market 32 and Price Chopper are proud to announce a total donation of $57,313.45 in support of the Muscular Dystrophy Association (MDA). The recent in-store round-up campaign raised $47,313.45, and Market 32 and Price Chopper matched the fundraiser by providing an additional $10,000.00. The donation was revealed during a ceremonial check presentation at the Market 32 in Slingerlands, NY.
The campaign, which ran from July 1 – 31, invited customers to round up their change to the nearest dollar at checkout to help fund MDA’s critical work in accelerating research, enhancing care, and providing life-changing programs for children and adults living with muscular dystrophy, ALS, and related neuromuscular diseases.
“We’re grateful to our customers and teammates who came together to make this campaign a success,” said Pam Cerrone, Market 32 and Price Chopper director of community relations. “Every dollar raised helps MDA continue its mission to transform lives through science and support.”
The money raised will help fund cutting-edge research leading to new treatments and therapies, nationwide care centers that provide multidisciplinary support, and MDA summer camps that offer life-changing experiences for kids with neuromuscular diseases.
“Market 32 and Price Chopper have been true partners to the Muscular Dystrophy Association, helping us advance research, fund multidisciplinary care through our nationwide MDA Care Center Network, and create life-changing opportunities like MDA Summer Camp for families we serve,” said Ruth Ann Dailey, the Muscular Dystrophy Association’s chief development officer. “In just the past two decades, more than 25 new treatments for neuromuscular conditions have been approved – progress made possible through the generosity of their leadership, employees, and customers. As we celebrate MDA’s 75th anniversary, we are deeply grateful for this enduring partnership and legacy of progress, and we look forward to continuing the momentum for families today and for generations to come.”
Market 32 and Price Chopper have a history of giving back to the communities they serve that dates back to their origins in 1932. This campaign is part of our ongoing effort to support organizations that advance health and wellness.
Meat & Company Named ‘Best Taco in the 518’ at Connect Center’s Fifth Annual Tacos for Life
Sponsored by Market 32 and Price Chopper, Competition Featuring Top Capital Region Chefs and Restaurants Supports Youth Enrichment Programs
On Friday, Market 32 and Price Chopper proudly partnered with the Connect Center for Youth (CCFY) as the title sponsor for the fifth annual Tacos for Life fundraiser. This event, which began as a small celebration for students in CCFY’s Connect Kitchen Summer Taco Camp, has grown into one of the Capital Region’s most anticipated culinary competitions and summer block parties.
At this year’s Tacos for Life, Meat & Company earned the title of the “Best Taco in the 518” for their K-pop Crispy Chicken Taco after facing stiff competition from several prominent and aspiring local restaurants and chefs. Runner-up was The Daisy Bar and Kitchen, and Tipsy Moose won People’s Choice.
Guests were able to purchase an all-you-can-eat taco tasting tour for $30, with all proceeds from Tacos for Life benefitting the Connect Center, which provides a safe, supportive setting for local youth and their families in the Greater Capital Region. Its programs offer a wide range of youth-focused initiatives and activities, including after-school enrichment, nutrition security, workforce development, and S.T.E.A.M.-based instruction for underserved children and families.
“Supporting the Connect Center and its mission aligns perfectly with our commitment to nourishing neighborhoods—both in and out of our stores,” said Pam Cerrone, Market 32 and Price Chopper director of community relations. “Tacos for Life is an exciting, fun, and delicious way to support vital youth programming, and we’re proud to play a role in connecting the community with great food for a meaningful purpose.”
Hundreds of attendees came out to support youth development programs and enjoy unlimited taco samplings from some of the area’s very best culinary creators. This year’s participants included:
CCFY Taco Camp
“Tacos for Life is more than just a fun community event—it’s an opportunity to bring people together in support of our youth,” said Ben Williams, executive director of the Connect Center for Youth. “Every taco our guests enjoy helps fund programs that empower, educate, and provide safe spaces for young people in Cohoes and beyond. We’re thrilled to see our community come together for such an important cause.”
A key part of the event was the inclusion of 20 students from the Connect Kitchen Taco Camp, who each spend a week participating in hands-on culinary learning. With support from Market 32 and Price Chopper, including the donation of PICS brand products and key ingredients, the students created and prepared their own unique taco recipe to serve to attendees at the event. Additionally, the company annually provides in-kind support via marketing, advertising, and public relations activities to bring greater awareness to this community-wide celebration, which provides life-changing opportunities to dozens of young people.
To learn more about the Connect Center for Youth, visit www.connectcenterforyouth.org.
Market 32 and Price Chopper, Freihofer’s Baking Company Raise Over $20,000 for the Alzheimer’s Association
With more than 7 million Americans living with Alzheimer’s, customer-driven campaign supports care, research, and awareness efforts
B-roll and photos of check presentation available at this link
Schenectady, N.Y., August 15, 2025– Market 32 and Price Chopper and Freihofer’s Baking Company today announced a $20,210 donation to the Alzheimer’s Association as the result of a recent in-store fundraising campaign. The fundraising total—which was made possible by the generosity of customers—was announced during a check presentation at Clifton Shoppers World Market 32 in Clifton Park, NY.
During May and June, Market 32 and Price Chopper and Freihofer’s each donated $.05 to the Alzheimer’s Association for every purchase of select Freihofer’s products, which were marked with specially designed shelf tags.
“Our customers have once again demonstrated generosity and compassion,” said Blaine Bringhurst, Market 32 and Price Chopper president. “Thanks to their support, and the support of our valued trade partner Freihofer’s Baking Company, the Alzheimer’s Association can continue its important work in research, education, and advocacy for those impacted by Alzheimer’s and their loved ones. This effort reflects Market 32 and Price Chopper’s long-standing commitment to health and wellness, as well as our dedication to causes that have a meaningful impact on the lives of customers and teammates.”
“The advancements we’ve achieved in recent years in Alzheimer’s detection, diagnosis and treatment are significant. But there is more work left to do—more communities to reach and people to engage,” said Beth Smith-Boivin, executive director of the Alzheimer’s Association Northeastern New York Chapter. “Thanks to the effort of Market32 and Price Chopper, and Freihofer’s Baking Company, we’re able to expand our reach, raise awareness, and offer shoppers a meaningful way to give back.”
More than 7 million Americans are living with Alzheimer’s today—a number that continues to grow. Funds raised through this campaign will help provide critical resources for individuals and families affected by the disease.
“We are deeply grateful for this partnership and for every shopper who contributed to this initiative. Their generosity enables us to accelerate groundbreaking research, advocate for critical public policies, and provide essential support to local families living with dementia at no cost,” added Smith-Boivin. “Together, we are making a difference — one community at a time.”
Market 32 and Price Chopper Step Up to the Plate to Help Local Teams Reach Cal Ripken World Series
Schenectady, N.Y., August 6, 2025– Market 32 and Price Chopper are pitching in to support two outstanding local youth baseball teams as they represent the region on the national stage at the Cal Ripken World Series, beginning August 6. The dedicated young athletes on the Guilderland Baseball 12U and Bethlehem All-Stars 10U teams have earned the opportunity to compete against the best teams from around the country, working tirelessly to secure a spot in this prestigious tournament.
With a tight timeframe, families, coaches, and volunteers have been racing to raise funds to cover travel, lodging, equipment, and tournament expenses. Market 32 and Price Chopper is honored to contribute a combined total of more than $8,750 to help each teams’ effort cross home plate and reach their full fundraising goal. These donations will allow players and their families to focus on what matters most—playing their best and creating lifelong memories.
This builds on Market 32 and Price Chopper’s longstanding commitment to youth athletics across its six-state footprint. Throughout the year, Market 32 and Price Chopper sponsor local teams and tournaments across a variety of sports—from baseball and softball to basketball, soccer, and more—helping kids stay active and develop life skills on and off the field. The popular Big League Raffle, held across multiple sports seasons, further fuels this mission by providing resources and opportunities for young athletes and recreational organizations throughout the year.
“Like all of the youth sports programs we are proud to support, these two teams represent the spirit, teamwork, and determination that define our communities,” said Blaine Bringhurst, president of Market 32 and Price Chopper. “We’re thrilled to help them pursue their dreams on a national stage and cheer them on as they bring pride to our hometowns.”
The Cal Ripken World Series, part of the Babe Ruth League, is one of the premier youth baseball tournaments in the country, welcoming champions from across the United States and around the world. Both local teams earned their spots after months of competition, commitment, and hard work.
With a proud tradition of nourishing youth and families in the communities they serve, this donation is part of Market 32 and Price Chopper’s ongoing investment in programs that uplift and empower local children.
home.grown. Local Sandwiches
We’re vocal for local and we’re proud to partner with a wide variety of farmers and producers across the Northeast! August is National Sandwich Month, and it’s also a great time of year for local produce. So, here’s your guide for creating the perfect home.grown. Sandwich using ingredients made in the Northeast.
Bread
Bread is the key piece to a good sandwich, after all it is responsible for holding everything together. Luckily, Heidelberg Bread, founded in Fly Creek, NY, is the perfect choice. Founder and Owner Easton Bissell Sr. became interested in Artisan Breads while apprenticing in some of Paris’ finest bakeries, his vision was to bring old world techniques to bread in Americas modern, fast-paced culture. To date, Heidelberg has expanded throughout the Northeast and now offers 15 delicious varieties.
Meats
In 1975, Dietz & Watson outgrew their old home and moved to their current location in Northeast Philadelphia. Here, the family honed their skills and eventually expanded the brand nationally. Despite their growth, their focus on family, quality, and integrity remained. And we’re lucky to have them in the Northeast today.
Cheeses
In 1919, 94 farm families from Cabot, Vermont formed a cooperative to ensure their livelihood. They thought that together, they would be stronger. And they were right. Today, the company is going strong, with 1,000+ employees. You can find their wide variety of delicious cheese in our dairy aisles.
Produce
We’re proud to partner with local farmers and growers across the Northeast for a variety of local, home.grown. Produce. Plus, we’re proud to offer local brands like Little Leaf Lettuce in Shirley, MA, to give your home.grown. sandwich that extra bit of deliciousness.
Written by our friends at Land O’Lakes
Everyone knows that convenience is key when getting through the week. But when it comes to snacks and meals, convenience doesn’t have to be boring. With Land O Lakes® Cheese, it’s easier than ever to add fun and flavor to your week and quickly turn a routine bite into something spectacular. If you’re struggling to create something quick and crave-worthy, check out some simple, yet delicious, recipe inspiration below!
Cheesy Hamburger Pasta
Creamy, cheesy, easy and satisfying—this homemade hamburger pasta dish hits all the right notes for a repeatable family meal. Plus, it only takes 40 minutes and one pot to create, so it fits perfectly into your busy schedule!
Sheet Pan Garlic Bread Grilled Cheese
Now you can eat that cheesy garlic bread you love for dinner in grilled cheese sandwich form. This sheet pan grilled cheese only takes 30 minutes and six ingredients to make. Plus, it also sets you up for the easiest possible clean-up! That’s what we call a win-win.
Cheese-Stuffed Pretzel Buns
The perfect after school snack. So simple to make and stuffed with delicious, melty cheese––yum! Just one bite and you’ll never look at a plain pretzel the same way again.
These are just a few options for quick and easy snacks and meals you can whip up with Land O Lakes® Cheese, but the opportunities are endless! Take any bite to the next level with creamy and delicious cheese. Pick up some Land O Lakes® Cheese at your local store today and let your creativity get cooking
Cheesy Hamburger Pasta
Sheet Pan Garlic Bread Grilled Cheese
Cheese-Stuffed Pretzel Buns
National Refreshment Day
Kick back and relax, it’s National Refreshment Day! From cocktails to mocktails and everything in between, we’re sharing our favorite beverage recipes for the occasion. Check them out below!
This Classic Pimm’s® Cup recipe blends zesty lemon‑lime seltzer, frozen lemonade concentrate, crisp cucumber, fresh basil and mint, plus wedges of orange and a generous pour of Pimm’s No. 1, letting it all steep for 15 minutes before serving over ice with a lemon wheel garnish for a refreshing summer pitcher.
This Blueberry‑Peach Sparkler mixes homemade blueberry syrup—with fresh berries, honey, and lemon zest—chilled and spooned into ice-filled glasses with peach slices and sparkling peach water for a fruity, refreshing sip.
This Ginger‑Thyme Paloma is a refreshing twist on the classic Paloma—stirring grapefruit juice, tequila, agave and lime, then infusing it with fresh ginger and thyme, chilling it, and serving on the rocks with sparkling water and sugar‑&‑cinnamon‑rimmed glasses for a zesty, herbaceous summer sipper.
This Herby Cranberry Lime Mocktail combines tart cranberry juice, zesty lime, and fragrant fresh rosemary—gently muddled, topped with sparkling water, and garnished with lime wheels and rosemary sprigs—for a sophisticated, alcohol-free refresher.
This Pomegranate‑Orange Prosecco Spritz combines squeezed orange wedges, ginger beer, pomegranate and orange juices, plus ruby red arils, all topped with dry Prosecco and garnished with cinnamon sticks and rosemary for a festive, bubbly punch served over ice.
This Spicy Mango Margarita Spritzer is a vibrant, tropical-twist drink that blends juicy mango and lime with a jalapeño kick, topped with sparkling fizz for a refreshingly spicy 10-minute crowd-pleaser.
This Summer White Sangria blends crisp Riesling, lemonade, orange juice, and a splash of orange liqueur with fresh peach, berries, and citrus slices—chilled for a couple of hours, then finished with club soda over ice for a light, fruit-forward refresher.
This Watermelon‑Honeydew Margarita with Tajín® features a vibrant blend of fresh watermelon, honeydew, lime juice, and honey puréed and shaken with tequila and orange liqueur, then served over ice in glasses rimmed with tangy Tajín for a sweet, spicy refresher.
Schenectady, N.Y., July 21, 2025– You herd it here first! Moo-ving into a Market 32 and Price Chopper store near you are three new plush Highland cows—inspired by the bonnie Scottish Highlands—available for $10 each at all 129 locations, with proceeds supporting Feeding America.
These cuddly coos (as they’re referred to in their native Scotland) are more than just charming, they lend a helping hoof. For each coo purchase, $3 will benefit Feeding America, a nationwide network of food banks that helps over 46 million people get the food and resources they need to thrive, while advocating for policies that improve food security.
“These Highland cows are cuddly and adorable, and more importantly, a great way to engage our customers in supporting an organization whose mission is to ensure equitable access to nutritious food for all,” said Pam Cerrone, Market 32 and Price Chopper director of community relations. “Every purchase helps put meals on the table for families facing hunger, and we’re proud to support Feeding America through this campaign.”
The three newest members to join the Market 32 and Price Chopper fold—Aonghas (pronounced “Angus”), Peigi (pronounced “Peggy”), and Daibhidh (pronounced “David”)—each have unique backstories and are udder-ly adorable.
Moo-ve aside for Aonghas, an adorable, shaggy-haired blonde grazer straight from the Scottish Highlands. Aonghas loves snacking and can chew over 150 pounds of grass per day–that’s some serious lawn care! His specialized digestive system is meant for one thing: transforming grass into greatness!
Need an adventure pal? Peigi’s your gal! Peigi is a true native coo of the Scottish Highlands. Opposite Aonghas, her thick, double-layered coat is black like the original Heilan Coos. Her coat keeps her warm and protected through even the harshest weather, making Peigi perfectly suited for the rugged Highland Climate.
Don’t be fooled by Daibhidh’s strong stature! His impressive and slightly intimidating horns curve forward, giving him a bold look, but Heilan coos are some of the most docile creatures around. Daibhidh loves cuddles, nap time, and of course poking around for more grass!
If you fancy a wee Highland friend and want to help fight hunger in your community, Aonghas, Peigi and Daibhidh are ready to graze new pastures with lads and lasses at Market 32 and Price Chopper while supplies last.
National Corn Month
We’re proud to partner with local corn farms in the Northeast since 1932. So, for National Corn Month, we’re celebrating their hard work and dedication.
Corn is one of the top agricultural products in our region. By mid-to-late July, our home.grown. sweet corn season is fully underway, lasting until mid-September. We enjoy every minute of our corn season. Let’s a take a look at a few local suppliers.
Shaul Farms - Fultonham, NY
Since coming to the Schoharie Valley, the Shaul family has had 11 generations working on the farm to produce the finest cider, vegetables, and now garlic. Today, their primary production focus is high quality grain corn and fresh market vegetables. Their operation on the farm is diverse, allowing them to grind and sell corn meal, store and sell 250,000 bushels of grain corn, operate a retail road stand and sell vegetables to local Market 32 and Price Chopper stores. We are proud to work with them each season!
Paul Mazza's - Essex Junction, VT
For over 38 years, Paul Mazza’s has been providing their community with fresh, nutritious, delicious produce and a variety of locally sourced products. They take pride in producing the very highest quality fruits and vegetables all while keeping them affordable. Their produce can be found throughout Vermont, featured in our stores as well as local farm stands. We’re grateful to have them as partners each year!
Enjoy some corn-centric recipes...
Summer Corn, Potato & Basil Salad
Enjoy as a summery side or a snack, full of refreshing ingredients.
Grilled Flank Steak with Mango-Habanero Corn Salad
Enjoy some steak on the grill and pair it with the ultimate side dish, this Mango-Habanero Corn Salad. If you like a little kick, this recipe will be your new summertime go-to.
Grilled Shrimp Boil Skewers with Corn Salsa
Corn salsa serves as the perfect complement to grilled shrimp and sausage, and it’s perfect for summertime vibes.