At Price Chopper and Market 32, we are big on seafood. That’s why we are excited to tell you about our coolest new catch, Icelandic Haddock. Make any day fry day!

Sourced from the cold waters of the North Atlantic, our 100% natural haddock is mildly sweet with a pleasingly firm yet tender texture. It’s wild caught and certified sustainable, using fishing methods that ensure the health of its habitat. We deep-fry our haddock using our exclusive batter and breading recipe to enhance its flavor and lock-in the natural moisture of this delicious sea treasure. Paired with our crispy fries, they make a tasty tandem that’s ready to eat!

Icelandic Haddock swims into our aisles at the perfect time. Lent is right around the corner, and seafood will become highly sought after. This year, whether you’re practicing seafood Fridays or just looking for better seafood options, give our Wild Caught Icelandic Haddock a try.

When you’re browsing through our weekly flyer be on the lookout for information on our Icelandic Haddock, and when you’re shopping at your local store check for signage and more on this delicious product. We hope you love our Icelandic Haddock as much as we do!